Search results

Aims to provide a model of technology strategy, which shows how firms can strategically plan for and adopt new information technology. The critical issue in managing technology strategy is to assess the role which it can play in enhancing the firm′s competitive position through improving its value activities, which can provide sustainable competitive advantage to the adopting firm and its business partners. Utilizes the competitive strategy paradigm of technology strategy to explore the strategic impact of electronic data interchange (EDI) technology using the global air express industry as an example. This industry provides an appropriate example for applying the paradigm because firms competing in global markets must successfully address many of those problems which are facing global air express firms. Other industries can learn from the experience of air express firms′ use of technology to improve their competitive performance.

Supply chains deliver goods and services between shippers and receivers, covering collection, transportation, distribution as well as their handling and storage in between. In particular, transportation services are carried out by different transport modes. In some modern supply chains, different categories of air cargo carriers – combinations, freighter-only, and/or integrators – provide critical transport services.

This chapter develops a methodology for estimating the performance of supply chains served by an air cargo carrier network. The methodology is based on indicators of infrastructure use, technical/technological level, operational factors, economic factors, and environmental performance. This proposed methodology is applied to estimate performance of supply chains served by an integrated air cargo carrier – FedEx Express – operating a single hub in the US domestic air network. Results indicate that the methodology may be useful for estimation of overall supply chain performance under the condition that relevant data are available.

The purpose of this paper is to carry out a comprehensive review for state-of-the-art works in disruption risk management of express logistics mainly supported by air-transportation. The authors aim to suggest some new research directions and insights for express logistics practitioners to develop more robust planning in air-transportation.

The authors mainly confined the research to papers published over the last two decades. The search process was conducted in two dimensions: horizontal and vertical. In the horizontal dimension, attention was paid to the evolution of disruption management across the timeline. In the vertical dimension, different foci and strategies of disruption management are employed to distinguish each article. Three keywords were used in the full text query: “Disruption management”, “Air transportation”, and “Airline Operations” in all database searches listed above. Duplications due to database overlap, articles other than those from academic journals, and papers in languages other than English were discarded.

A total of 98 articles were studied. The authors categorized the papers into two broad categories: Reactive Recovery, and Proactive Planning. In addition, based on the problem characteristics and their application scenarios, a total of 11 sub-categories in reactive recovery and nine sub-categories in proactive planning were further identified. From the analysis, the authors identified some new categories in the air-transportation recovery. In addition, by analyzing the papers in robust planning, according to the problem characteristics and the state-of-the-art research in recovery problems, the authors proposed four new research directions to enhance the reliability and robustness of air-transportation express logistics.

This study provided a comprehensive and feasible taxonomy of disruption risk management. The classification scheme was based on the problem characteristics and the application scenarios, rather than the algorithms. One advantage of this scheme is that it enables an in-depth classification of the problem, that is, sub-categories of each class can be revealed, which provides a much wider and clearer horizon to the scientific progress in this area. This helps researchers to reveal the problem’s nature and to identify the future directions more systematically. The suggestions for future research directions also point out some critical research gaps and opportunities.

This study summarized various reasons which account for the disruption in air-transportation. In addition, the authors suggested various considerations for express logistics practitioners to enhance logistics network reliability and efficiency.

There are various classification schemes in the literature to categorize disruption management. Using different algorithms (e.g. exact algorithm, heuristics, meta-heuristics) and distinct characteristics of the problem elements (e.g. aircraft, crew, passengers, etc.) are the most common schemes in previous efforts to produce a disruption management classification scheme. However, the authors herein attempted to focus on the problem nature and the application perspective of disruption management. The classification scheme is hence novel and significant.

The case study highlights two strategic angles – that of the business unit (business strategy, profitability, market leadership. organizational culture, operational turnaround, industry structure and competitive dynamics) and the owner (returns, repositioning strategy and funding plan). By the end of this case study, students would be able to understand the changing competitive forces of a dynamic industry; analyse the circumstances leading to a change in the control of a firm from the state to the private sector; understand the logic of acquiring a perennially loss-making firm operating in a volatile environment without a unique strategy; identify a firm’s strategic and operational choices for financial turnaround, return to profitability and regaining market leadership; and learn about the actual strategic realities and choices confronting a troubled business organization in a difficult industry.

When the Tata Group took over Air India on 27 January 2022 from the state that had ownership for 68 years, Air India was under a long spell of poor performance, bleeding losses and unmanageable levels of debt. Unsatisfactory customer service, management issues and competition were the key reasons. Therefore, a crucial question facing the group’s Chairman N. Chandrasekaran was what workable strategy he could use to reposition Air India and make it profitable again so as to recover the $7.5bn of estimated investment involved in the acquisition and turnaround.

This case study is intended for undergraduate and graduate executive education levels in business administration and management and allied subjects, particularly for courses in strategic management, marketing, financial management, turnaround and transformation, mergers and acquisitions and organizational change.

Teaching notes are available for educators only.

CSS 11: Strategy.

Shanghai ANE Logistics Co., Ltd., established on June 1, 2010, is a business of road part-load logistics for goods from 5 to 300 kilograms. Mr. Wang Yongjun and his management team have spent five consecutive years building ANE into the biggest part-load franchising network in China, and set up a brand new business model, through integration of traditional transport lines, part-load express network and information technology platform.

The expected learning outcomes are to understand the complexities involved in the integration of two carriers with different business strategies and approaches, the merger of two brands with distinct personas and identities and the confluence of two different cultures; figure out the strategic options in front of the Tata Group and how it can deal with various macro- and micro-level business challenges, defy the financial hiccups and manoeuvre the operational complexities to accomplish mission Vihaan.AI; and develop a pragmatic approach to macro and micro business environmental scanning for making strategic business decisions.

In November 2022, Tata Group, the salt to software conglomerate, announced the merger of Air India (AI) and Vistara. This would lead to the formation of the full-service airline under the brand name “Air India”. The obvious reason behind this was the higher recognition, salience and recall of the brand AI as compared with Vistara in the global market. The Tata Group envisaged the brand AI to be a significant international aviation player with the heritage, persona and ethos of the brand Vistara in the renewed manifestation of AI. To realise these goals, Tata Group laid down an ambitious plan called “Vihaan.AI”, which was aimed at capturing a domestic market share of 30% by 2027.

This case study can be taught as part of undergraduate- and postgraduate-level management programmes.

Teaching notes are available for educators only.

CSS 11: Strategy.

In the first two decades of the twenty-first century, low-cost carriers grew rapidly in many low- and middle-income economies. In this chapter, we examine the geography and network structure of low-cost carriers in such economies across Asia in 2018. We use these analyses to explore the relationship between budget airlines and economic development. Levels of disposable income and infrastructure adequacy help to account for the significance of low-cost airlines in some middle-income economies. And in turn, these airlines by fostering higher levels of accessibility and personal mobility may help catalyze faster development. However, the environmental externalities associated with aviation, especially atmospheric emissions, raise concerns about the sustainability of this mode. We assess these concerns and focus in particular on the development of low-cost carriers fleets in Asia. We ask whether the acquisition of more fuel-efficient aircraft will ameliorate aviation's environmental impact.