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Corruption is a global phenomenon. The 2016 Organisation for Economic Co-operation and Development (OECD) Report and the 2019 Malaysia National Anti-Corruption Plan (NACP) Report stated that the government sector most prone to corruption is procurement. The purpose of this study is to explore what drives the government procurement practitioners to commit corruption or uphold integrity. The novelty of this research is it focusses on the human aspect based on a human model which comprises both the physical and non-physical dimensions. It incorporated four theories which are the virtue theory, transaction cost theory (TCT), human governance (HG) philosophy and Al-Ghazali theory of the soul to design the research framework.

This approach to counteract corruption is through the inner “Self” (spirituality) and is not limited or bound to processes, procedures, rules, regulations, systems and structures.

The findings obtained through the phenomenological method suggest that the Inciting Soul is the driver behind corruption. This happens when intellect (‘Aql) becomes submissive to appetition (Shahwa) and self-assertion (Ghadab) resulting in vice characters. In upholding integrity, Soul-at-Peace is the driver where intellect dominates appetition and self-assertion leading to virtue characters. The HG philosophy is what encapsulates the taxonomy of virtue character.

This research concentrates only on understanding why corruption happens among those with authority. Nevertheless, this research did not delve into the inculcation of HG. Therefore, the authors would suggest for future research is to explore techniques to inculcate the ability of an individual to exercise all the necessary inner “Self” functions (to curb corruption) without having intervention from an external authority.

Corruption is a global phenomenon. The 2016 OECD Report and the 2019 Malaysia NACP Report found that procurement is the government sector most prone to corruption.

The novelty of this research is its focus on the human aspect based on the model of a human comprising both the physical and non-physical dimensions. The theoretical framework integrates the virtue theory, TCT, HG philosophy and Al-Ghazali theory of the Soul.

The purpose of this paper is to examine the relationship between attitude functions and attitude towards social media advertising. Additionally, this study also examines the relationship between attitude towards social media advertising and purchase intention.

The data was collected via an online survey among Malaysian Muslim participants. Quantitative analysis was used to test the hypothesis. A total of 280 respondents participated in the online survey but only 264 responses fit the analysis. The data was analysed via SPSS and partial least squares structural equation modelling.

The findings of this paper show that attitude functions, namely, utilitarian, value-expressive, ego-defensive and religiosity have a significant positive influence on attitude towards social media advertising, whilst knowledge function was found to be insignificant. Attitude towards social media advertising was also found to have a significant positive influence on purchase intention.

Advertisers should also consider the religious aspects of Muslim consumers and their level of sensitivity as Muslims nowadays are well-informed. This is to avoid controversies and have a better understanding of their consumer needs.

This is one of the few studies examining the influence of religiosity in the social media advertising of controversial products such as bubble tea.