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Article
Publication date: 30 August 2019

Subhash Jha, Sujay Dutta and Ahmet Koksal

This study aims to examine whether adding a quantity scarcity message to a monetary discount helps to improve consumers’ offer-related perceptions and intentions, and how the…

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Abstract

Purpose

This study aims to examine whether adding a quantity scarcity message to a monetary discount helps to improve consumers’ offer-related perceptions and intentions, and how the effectiveness of that message compares with adding time restriction to the offer.

Design/methodology/approach

Two experiments, where participants evaluated retail ads and responded to relevant measures, were conducted in two country markets.

Findings

Adding either a quantity scarcity message or time restriction to a monetary discount increases the potency of a retail offer. Further, when an offer ad emphasizes product and price-related cues in a balanced manner, time restriction results in more favorable consumer perceptions than scarcity. However, this difference in the messages’ efficacy disappears when the offer strongly emphasizes price-related cues.

Research limitations/implications

The US market sample is more homogeneous than the Indian one. Discounts were presented in terms of advertised reference prices; further research with other discount formats is desirable.

Practical implications

Understanding the relative efficacy of quantity scarcity message and time restriction in discounted retail offers can give managers flexibility in the use of these tools.

Originality/value

This paper addresses scholars’ call for theory-grounded research that provides guidance to retailers on the use of sales promotional tools.

Details

Journal of Consumer Marketing, vol. 36 no. 7
Type: Research Article
ISSN: 0736-3761

Keywords

Abstract

Details

International Marketing Review, vol. 36 no. 4
Type: Research Article
ISSN: 0265-1335

Book part
Publication date: 10 February 2020

Seval Kardeş Selimoğlu and Mehtap Altunel

Along with accounting scandals in the past, academics, researchers, and legislators have focused on fraud. The purpose of this study is to examine postgraduate and doctoral…

Abstract

Along with accounting scandals in the past, academics, researchers, and legislators have focused on fraud. The purpose of this study is to examine postgraduate and doctoral studies, articles, and books about forensic accounting and fraud audit published between the years 2008 and 2018 in Turkey. For this purpose, a total of 96 studies have been examined and 35 of these are master’s theses, 10 of them are PhD theses, 45 of them are articles, and six of them are books. These studies were presented in tables as classified. The studies examined in our research are summarized as year they were published, the author, and the scope of the topic and in terms of results. The conclusions of this study can be summarized as follows: (a) the majority of thesis published about forensic accounting and fraud audit are in 2011 and following years. In addition, most of the theses are focused on forensic accounting review rather than fraud audit. (b) Results in the articles reviewed are in the same direction with theses. (c) There are very few books about fraud audit and forensic accounting. One of them is related to fraud audit, while the rest of them are related to forensic accounting and forensic accounting profession. We suggest extending the scope of the study and making to other countries.

Details

Contemporary Issues in Audit Management and Forensic Accounting
Type: Book
ISBN: 978-1-83867-636-0

Keywords

Book part
Publication date: 20 January 2021

Ahmet Su and Engin Karadağ

Scientific research and delivering education at undergraduate and graduate levels are the main responsibilities of higher education institutions. Considering these points, we

Abstract

Scientific research and delivering education at undergraduate and graduate levels are the main responsibilities of higher education institutions. Considering these points, we aimed to provide insights into an array of topics pertaining to scientific research and tertiary education in Turkey and the future of Turkish higher education. We focused on research-based education, lifelong learning, research and higher education institutions, research grants and funding in Turkey, performance management in higher education, international collaborations, future of hands-on approaches, and lastly the issue of brain drain in Turkey. In the endeavor to present these issues in detail, we employed sector analysis method. Throughout the chapter, we aimed to provide detailed and comparative evaluations making use of both national and international literature.

Details

International Perspectives on Emerging Trends and Integrating Research-based Learning across the Curriculum
Type: Book
ISBN: 978-1-80043-476-9

Keywords

Article
Publication date: 1 September 2006

Sibel Yamak

Historical and institutional influences on the backgrounds of business élites have received little attention despite the fact that they are closely related to corporate governance…

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Abstract

Purpose

Historical and institutional influences on the backgrounds of business élites have received little attention despite the fact that they are closely related to corporate governance issues. The present study aims to examine the issue of continuity and change in the characteristics of the business élite over a period of some 60 years between 1923 and 1980 in Turkey, a late‐industrializing country, where significant changes have taken place in the politico‐economic environment of business and the context of industrial development has evolved from étatisme towards family‐dominated big business.

Design/methodology/approach

This paper attempts to substantiate the arguments on the institutional roots of business élite characteristics by drawing upon all previous studies conducted on Turkish business élites for the period 1923‐1980. For comparative purposes the study also makes reference to other élite groups in the country, namely, managers of state economic enterprise and upper echelons in the state bureaucracy.

Findings

Continuity and change in business élites seem to be closely related to alterations in the politico‐economic environment. For the “managerial” class, while business experience might have been most important in the early years of the republic, high‐level education has clearly been a pre‐condition in the latter period. High education level and political capital of “bureaucrat‐managers” may have eased one‐way flow of professionals from state to private sector, especially following the “ruralizing elections” in this state‐dependent context.

Originality/value

This paper thus especially aims to unravel the genesis and development of business professionals, a subgroup of business élites who have been neglected so far in Turkish management literature.

Details

Society and Business Review, vol. 1 no. 3
Type: Research Article
ISSN: 1746-5680

Keywords

Content available
Book part
Publication date: 30 July 2018

Abstract

Details

Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

Article
Publication date: 7 September 2015

Anjali Verma and Ram Jiwari

The purpose of this paper is to present the computational modeling of second-order two-dimensional nonlinear hyperbolic equations by using cosine expansion-based differential…

Abstract

Purpose

The purpose of this paper is to present the computational modeling of second-order two-dimensional nonlinear hyperbolic equations by using cosine expansion-based differential quadrature method (CDQM).

Design/methodology/approach

The CDQM reduced the equations into a system of second-order differential equations. The obtained system is solved by RK4 method by converting into a system of first ordinary differential equations.

Findings

The computed numerical results are compared with the results presented by other workers (Mohanty et al., 1996; Mohanty, 2004) and it is found that the present numerical technique gives better results than the others. Second, the proposed algorithm gives good accuracy by using very less grid point and less computation cost as comparison to other numerical methods such as finite difference methods, finite elements methods, etc.

Originality/value

The author extends CDQM proposed in (Korkmaz and Dağ, 2009b) for two-dimensional nonlinear hyperbolic partial differential equations. This work is new for two-dimensional nonlinear hyperbolic partial differential equations.

Details

International Journal of Numerical Methods for Heat & Fluid Flow, vol. 25 no. 7
Type: Research Article
ISSN: 0961-5539

Keywords

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