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Article
Publication date: 19 December 2019

Ahmed Kamassi

The purpose of this study is to gain knowledge about Muslim consumer’s perceptions toward advertising practices.

Abstract

Purpose

The purpose of this study is to gain knowledge about Muslim consumer’s perceptions toward advertising practices.

Design/methodology/approach

The approach taken was qualitative methodology, using phenomenological method. The qualitative data through semi-structured interviews have been collected from 20 Muslim consumers, 9 participants were women and 11 were men. The interviews lasted between 45 and 60 min. Furthermore, documentation technique was used to cast further insight into the advertising practices and to corroborate other forms of evidence.

Findings

From Muslim consumer perceptions, this qualitative research has generated factors that may be considered in advertising practices. These factors consist of social values (family, tradition and culture), Islamic ethics and rules and regulations. In addition, several practices regarding advertising production were extracted to guide marketers when targeting Muslim consumers.

Research limitations/implications

The generalizability of the findings was limited because of convenience sampling and the small sample size.

Originality/value

This study contributes to the knowledge in the field by exploring factors and practices that should be considered in advertising practices when targeting Muslim consumers.

Details

Journal of Islamic Marketing, vol. 12 no. 1
Type: Research Article
ISSN: 1759-0833

Keywords

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Article
Publication date: 24 January 2020

Ahmed Kamassi, Noor Hazilah Abd Manaf and Azura Omar

This paper aims to address and identify the major stakeholders in the medical tourism industry, based on their participation in medical tourism activities and their…

Abstract

Purpose

This paper aims to address and identify the major stakeholders in the medical tourism industry, based on their participation in medical tourism activities and their support for medical tourism development.

Design/methodology/approach

This paper systematically reviews the content of medical tourism studies from literature to identify key stakeholders and address the roles they play in the medical tourism industry.

Findings

This study shows that the key stakeholders in the medical tourism industry are eight, namely, medical tourists, health-care providers, government agencies, facilitators, accreditation and credentialing bodies, health-care marketers, insurance providers and infrastructure and facilities. These stakeholders strongly influence medical tourists’ decision-making process in seeking medical treatment abroad. Besides, a successful medical tourism development depends greatly on the excellent partnership between all stakeholders.

Practical implications

This paper sheds light on the crucial role of these stakeholders that can be an important consideration in medical tourists’ decision-making process and industry growth. The study can facilitate policymakers in designing and developing policies to improve medical tourism practices.

Originality/value

This paper expands the knowledge about medical tourism literature by identifying and explaining the significant role of each stakeholder in the industry. The results of this paper are quite revealing to all practitioners in terms of the potential strategies and medical tourism growth. The study establishes a foundation for future medical tourism research in the rapidly growing industry.

目的

本文旨在根据医疗旅游的参与及其对医疗旅游发展的支持, 来确定医疗旅游的主要利益相关者。

设计/方法/方法

本文系统地回顾了文献中的医疗旅游研究内容, 以识别关键的利益相关者并探讨他们在医疗旅游行业中所扮演的角色。

结果

这项研究表明, 医疗旅游的主要利益相关者有八个:医疗游客, 医疗保健提供者, 政府机构, 促进者, 资格认证机构, 医疗保健营销人员, 保险提供者以及基础设施。这些利益相关者强烈影响医疗旅游游客在国外寻求医疗服务的决策过程。此外, 医疗旅游业的成功发展很大程度上取决于所有利益相关者之间的良好伙伴关系。

实际含义

本文阐明了这些利益相关者的关键作用, 这是医疗游客决策过程和行业增长的重要考虑因素。该研究可以帮助决策者设计和制定改善医疗旅游实践的政策。

创意/价值

本文通过确定和解释每个利益相关者在行业中的重要作用, 扩展了对医疗旅游文献的了解。本文的结果在潜在策略和医疗旅游的增长方面对所有从业者都颇具启发性。该研究为快速发展的医疗旅游行业的未来方向研究奠定了基础。

Propósito

Este artículo, tiene como objetivo abordar e identificar, los principales actores en la industria del turismo médico, en función de su participación en actividades de turismo médico y su apoyo al desarrollo del turismo médico.

Diseño/metodología/enfoque

El trabajo revisa sistemáticamente, la literatura y el contenido de los estudios de turismo médico para identificar a las partes interesadas, elementos clave y abordar los roles que desempeñan en la industria del turismo médico.

Resultados

Este estudio muestra que los actores clave en la industria del turismo médico son ocho: turistas médicos, proveedores de atención médica, agencias gubernamentales, facilitadores, organismos de acreditación y acreditación, comercializadores de atención médica, proveedores de seguros e infraestructura e instalaciones. Estos actores, influyen de forma notable, en el proceso de toma de decisiones de los turistas médicos, al buscar tratamiento en el extranjero. Además, un desarrollo exitoso del turismo médico depende en gran medida de una excelente asociación entre todas las partes interesadas.

Implicaciones prácticas

Este documento arroja luz sobre el papel crucial de estos actores y puede ser una consideración importante en el proceso de toma de decisiones de los turistas médicos y el crecimiento de la industria. El estudio puede facilitar, en el diseño y desarrollo de políticas para mejorar las prácticas de turismo medico, a los responsables políticos.

Originalidad/valor

Este documento amplía el conocimiento sobre la literatura de turismo medico, identificando y explicando el papel importante de cada actor en la industria. Los resultados de este documento son bastante reveladores para todos los profesionales, en términos de estrategias potenciales y crecimiento del turismo médico. El estudio establece una base para futuras investigaciones sobre turismo médico en la industria de rápido crecimiento.

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Article
Publication date: 24 January 2020

Ahmed Kamassi, Noor Hazilah Abdul Manaf and Azura Omar

The purpose of this study is to confirm that there is a great need for international Islamic accreditation body as a response of the growing number of the Islamic-friendly…

Abstract

Purpose

The purpose of this study is to confirm that there is a great need for international Islamic accreditation body as a response of the growing number of the Islamic-friendly hospitals and Islamic practices among medical tourism providers across the globe, with a specific focus on the Malaysian industry.

Design/methodology/approach

This paper systematically reviews the content of medical tourism studies and international accreditation organizations for health-care providers from literature to meet its objective.

Findings

The establishment of international Islamic accreditation body becomes necessary nowadays as the response of the growing of Islamic medical tourism market. Creating standards based on Islamic laws and ethics may assess medical tourism providers when dealing with Muslim medical tourists. Furthermore, the most important benefit of Islamic accreditation is the development of uniform standards for Islamic medical tourism practices that combines health care and tourism services together.

Practical implications

An international Islamic accreditation body should be developed to assist practitioners and policymakers to use standards to select policies to improve Islamic medical tourism practices, which in turn may facilitate the identification of effective services that can meet Muslim medical tourists’ needs and expectations.

Originality/value

This study is the first that suggests the need to establish an international Islamic accreditation organization that assesses hospitals to offer Islamic medical tourism practices for Muslim medical tourists. It may contribute and add value to the body of Islamic medical tourism.

Details

Journal of Islamic Marketing, vol. 12 no. 1
Type: Research Article
ISSN: 1759-0833

Keywords

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Article
Publication date: 12 August 2019

Ahmed Kamassi, Loutfi Boulahlib, NoorHazilah Abd Manaf and Azura Omar

The purpose of this study is to examine the relationship between emotional labour (EL) strategies and employees’ performance by considering the role of emotional…

Abstract

Purpose

The purpose of this study is to examine the relationship between emotional labour (EL) strategies and employees’ performance by considering the role of emotional intelligence (EI) as a moderator.

Design/methodology/approach

This study focused on the administrative staff of International Islamic University Malaysia (IIUM) who deal with students and guests from different countries. A total of 186 valid questionnaires were gathered from administrative staff selected using random sampling. Structural equation modelling was used to test the hypotheses of this study.

Findings

The results showed significant relationships of EL strategies with administrative staff performance. Furthermore, moderation analyses revealed that EI moderates the relationships between EL strategies and staff performance.

Originality/value

The study extends the current research on the effects of EL strategies on work performance and tests the moderating role of EI in these relationships in higher learning institutions. Moreover, it examines the performance of EL strategies and EI in cross-cultural context.

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Article
Publication date: 15 October 2020

Shankar Chelliah, Mohammad Jamal Khan and Amir Bahador Atabakhshi Kashi

This study aims to investigate the relationship between travel motivation, perceived risks, travel constraints and perceived beneficial destination image that leads to…

Abstract

Purpose

This study aims to investigate the relationship between travel motivation, perceived risks, travel constraints and perceived beneficial destination image that leads to visit intention among Middle-Eastern medical tourists. Some previous studies have explained these factors in detail, however, studies that explore the relationship between these factors in the Iranian context is scarce. Moreover, there are relatively very few studies, which focused on actual medical tourists in empirical investigation, therefore, there is still a lack of clarity in the literature regarding travel behavior and travel decision-making of medical tourists.

Design/methodology/approach

A quantitative study was performed on 161 Middle-Eastern medical tourists who visited Iran in early months of 2018. Purposive sampling method was used to collect the data from two private hospitals. Structural equation modeling with partial least square (PLS) approach was used and PLS 3.2.8 data analysis tool was used to test the hypotheses.

Findings

The data analysis results have found that perceived destination image was the strongest predictor of visit intention among medical tourists. The results have also found a positive effect of travel motivation and negative effect of perceived travel risks on perceived beneficial destination image.

Originality/value

This study aims to enrich the body of knowledge by investigating the relationship between the factors, which have important roles in travel behavior and decision-making of medical tourists. The study also bridges the gap in the literature by explaining the behavior of actual medical tourists. The findings of the study provide the much needed insight on the behavioral intention of medical tourists, which will help the service providers and policymakers to reform their strategies and policies accordingly.

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1750-6123

Keywords

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