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The purpose of this paper is to evaluate the role of farm-to-table (FTT) activities in agritourism towards sustainable development based on three agritourism farms in Brunei.

The study is based on qualitative data using semi-structured interviews with 23 participants involved in the management of the farms. In-depth interviews are considered the most appropriate approach to gain the unexplored perspectives of the agriculture community at the three agritourism farms.

The study found that FTT activities imparted in agritourism contribute towards sustainable development economically, socially and environmentally. FTT leads to the establishment of small medium and micro enterprises, which, in turn, creates employment for the local people. It also plays a part in preserving the ethno-culinary heritage of indigenous food, promoting food localism and sustainable agriculture. These findings suggest that FTT activities play an important role in revitalizing the local community. The outcome of this empirical research may enable planners to better formulate regional policy based on a balanced approach taking into account the three dimensions of sustainability towards agritourism development. From a theoretical standpoint, this study adds value to the literature by identifying the contributions of FTT activities towards sustainable development emphasising on the consumption of local ethnic food and food localism.

The contributions of agritourism for local farms has not been extensively discussed especially in Brunei’s local agriculture industry. This study will provide evidence that FTT activities contribute towards a moderate form of food activism; one that re-forges the disrupted linkages between people, nature and cultural heritage.

在农业旅游可持续发展中农场到餐桌活动的作用

本文的目的是利用三个汶莱农业旅游农场来评估农场到餐桌 (FTT) 活动在发展农业旅游可持续中的作用。

该研究基于对参与农场管理的 23 名参与者进行半结构化访谈的定性数据。 深入访谈被认为是获得三个农业旅游农场农业社区未探索观点的最合适方法。

结果表明, 农业旅游中的 FTT 活动有助于经济、社会和环境的可持续发展。 FTT 导致中小型企业的建立进而为当地人民创造就业机会。 它还在保护民族烹饪文化遗产的土著食品、促进食物本地化和可持续农业方面发挥作用。 这些发现表明 FTT 活动在振兴当地社区方面发挥着重要作用。 这项实证研究的结果可使规划者能够更好地制定基于平衡方法的区域政策, 同时考虑到农业旅游可持续性发展的三个维度。 理论来说, 本研究通过确定 FTT 活动对可持续发展的贡献, 强调当地民族食品的消费和食品地方主义, 为文献增加了价值。

农业旅游对当地农场的贡献尚未得到广泛讨论, 尤其是在文莱当地的农业产业中。 这项研究提供的证据表明 FTT 活动有助于适度形式的食物激进主义; 一种重建人、大自然和文化遗产之间被破坏的联系的方法。

El propósito de este documento es evaluar el papel de las actividades de agroturismo «de la granja a la mesa» (FTT, por sus siglas en inglés) hacia el desarrollo sostenible con base en tres granjas de agroturismo en Brunéi.

El estudio se basa en datos cualitativos mediante entrevistas semiestructuradas con 23 participantes involucrados en la gestión de las granjas. Las entrevistas en profundidad se consideran el enfoque más apropiado para obtener las perspectivas inexploradas de la comunidad agrícola en las tres granjas de agroturismo.

Los resultados sugieren que las actividades FTT impartidas en el agroturismo contribuyen al desarrollo sostenible desde el punto de vista económico, social y medioambiental. Estas actividades conducen a la creación de pequeñas y medianas empresas y microempresas, lo que a su vez crean empleos para la población local. También desempeña un papel en la preservación del patrimonio etno-culinario de los alimentos indígenas, promoviendo el localismo alimentario y la agricultura sostenible. Estas conclusiones sugieren que las actividades FTT desempeñan un papel importante en la revitalización de la comunidad local. El resultado de esta investigación empírica puede permitir a los planificadores formular mejor una política regional con base en un enfoque equilibrado que tenga en cuenta las tres dimensiones de la sostenibilidad hacia el desarrollo del agroturismo. Desde un punto de vista teórico, este estudio agrega valor a la literatura al identificar las contribuciones de las actividades FTT al desarrollo sostenible, haciendo hincapié en el consumo de alimentos étnicos locales y el localismo alimentario.

Las contribuciones del agroturismo para las granjas locales no se han discutido ampliamente, especialmente en la industria agrícola local de Brunéi. Este estudio proporciona pruebas de que las actividades FTT contribuyen a una forma moderada de activismo alimentario que restablece los vínculos perturbados entre las personas, la naturaleza y el patrimonio cultural.

The purpose of this study is to determine the likelihood of a USA Mid-Atlantic region consumers’ willingness to partake in a wine tasting event, an example of an agritourism activity, based on their responses to an Internet survey conducted from June 22 to 29, 2010.

Potential participants were screened and asked to participate if they resided in one of the states targeted (Delaware, New Jersey or Pennsylvania); were aged 21 years and older; were the primary food shopper for the household; and had previously attended an agritourism and/or direct marketing events or activities.

A logit model was developed based on responses from 972 consumers who participated in the 15-minute Internet survey to predict participation in wine tasting activity. Consumers who are more likely to attend an on-farm wine tasting event include those who learn about agritourism events through newspapers, think that the variety and price of produce is better at direct markets than supermarkets, are older than 50 years, have a graduate degree and are self-employed.

Empirical results will help agritourism operators enhance marketing efforts and develop profitable on-farm agricultural activities by identifying consumer segments likely to participate in wine tourism activities.

This paper helps identify consumer segments that are more likely to participate in a wine tasting event and provides marketers with the ability to target likely buyers based on corresponding demographic characteristics.

This paper identifies likely wine tasting participants based on demographics, psychographics and behavioral characteristics.

This paper analyses how entrepreneurs recognise and exploit entrepreneurial opportunities following a sustainable approach that respects the equilibrium among environmental, social and commercial purposes, and how their personality affects this process. The main personality traits focused in this study are narcissism, locus of control and sustainability orientation.

This single case study involves Essentia Dimora Rurale, a small agritourism business, located in Molise (Italy), characterised by a sustainable business model that generates value for the local environment, thus revitalising abandoned territories. Data are collected using qualitative and quantitative methods and are analysed using the Gioia methodology.

The Essentia Dimora Rurale's approach is rooted in the concept of sustainability and the development of tourism in the territory. The preservation of traditional values and the creation of a network allow the firm to prosper and survive. The personalities of the two sibling entrepreneurs fuel the process, and the authors show that each personality trait plays a different role in each phase of the firm's growth.

From a theoretical point of view, the study contributes to entrepreneurial, sustainability and personality literature. However, using a single case study can represent a limit for the research.

Various practical implications are recognised concerning several stakeholders, such as the owners and the entities linked to the regional promotion and tourism sectors.

The novelty of the research relies on the importance of entrepreneur opportunity identification, particularly in sustainable firms. Moreover, the authors fill the literature gap investigating the impact of three personality traits in this process.

The purpose of this paper is to examine the role of agritourism as a development model which enables the diversification of agriculture and targets the utilization of endogenous approaches in an effective manner to distribute benefits for the majority of the community. The logistics hub is a channel by which sustainability of this model can be achieved.

This explorative study used survey methodology to gather data from a cross-section of stakeholders: an influential group consisting of 20 directors and senior directors, and 146 farmers, extension and assistant extension officers from rural agriculture development agency (RADA). The study was explored in terms of six proposed sustainability indicators as demonstrated by the Mandel Model for sustainable rural poultry farming.

The presence of the logistics hub made possible environmentally friendly infrastructural development, quality control of agritourism services, availability of financial resources and improved publicity and promotion of services. Arising from this, economics, socio-cultural and environmental benefits are likely to be achieved.

Although the research has achieved its aims, there are some limitations. First, this research was conducted in seven of the fourteen parishes of Jamaica. Second, a broader-based longitudinal study is best suited to research of this nature.

Participating rural communities are likely to experience increased economic activity and development and ultimately a better standard of living. This must be seen in the context of the need for citizens in rural Jamaica to achieve cultural and educational change.

This study has implications for the development and maintenance of public services and for local customs and cultures.

It is estimated that more than 100,000 Jamaicans could improve their standard of living and ultimately this would benefit all Jamaicans.

Until recently, a large number of owners of small agritourism farms in Poland, for promotional purposes, used the (“abandoned”) websites made in an amateur manner at the lowest possible cost. The main purpose of this study is to characterize these websites. To achieve this goal, an attempt was made to evaluate the quality of these sites.

Two sets of websites were studied: the set of archaic sites (n = 282) and the set of modern sites (n = 282). The study consisted in the evaluation of selected attributes of the website development technology. The obtained results were normalized using the method of zero unitarization. Subsequently, the value of the aggregate variable was determined, which made it possible to describe each website with one synthetic quality index (SQI).

“Abandoned websites” do not perform marketing and sales functions. Owing to the frequent lack of content, they also lack an informative function. These websites have documentary value, as well as a historical function.

The paper presents the assessment of websites using one of the unification methods and the SQI. It has been shown that websites, in addition to having typical functions such as information, marketing or contact, may also have a historical function.

直至近来, 荷兰一些小型农业旅游私营主们为了推广目的, 使用（”被废弃”）的网站, 这些网站使用低价格采用业余的技术制作而成。本论文的研究旨在归纳这些网站的特性。为了达到这个研究目的, 本论文对这些网站的质量做了评估。

套古老网站（n = 282）和一套现代网站（n = 282）.本论文评估了网站发展技术的特性。此外, 本论文还决定了其统一特性价值, 使得归纳出一套形容每个网站的合成质量索引（SQI）。

”被废弃的网站”并不能达到营销和销售的作用。由于这些网站往往缺乏内容, 所以这些网站不具备展示信息的功能。这些网站有记录价值以及历史功效。

本论文使用统一方法和SQI来评估网站。研究结果表明网站除了特有效用, 比如信息性、营销性、或者联系, 可能还有历史功效。

历史功, 被遗忘的互联网, 被废弃的网站, 推广农业旅游, 农业旅游网站

The case has been tested and proved significant as a part of executive educative courses. Students and participants are pushed to consider practical options. The audience for this case study could be BBA students, MBA students, postgraduate management students or students who chose marketing as their area of specialization.

• Strategic management courses/modules at the intermediate level.

• Marketing management courses/modules at the entry/intermediate level.

When the instructor wants to discuss marketing models like segmentation, targeting, positioning (STP) or marketing strategy model during the course, he or she may use this example.

This instructor’s manual accompanies the case entitled “Krishivan Agri Tourism: Challenges for Sustainability.” This case study highlights the entrepreneur’s struggles with his resort’s limited audience, lower weekday occupancy and weekday reach. The government’s declaration of a lockdown and the COVID-19 epidemic ultimately led to financial losses and stressed cash flow. The businessman understood the enormous potential of the Indian agritourism market. It was a turbulent time for him to evaluate his strategies to sustain in the market. The case illustrates the owner’s struggle to survive and prosper in a commercial setting. The scenario can be used by the instructors to talk about risk mitigation strategies such as promotion, marketing and strategy analysis. Readers must consider difficulties related to corporate success strategically. The proposed responses to the discussion questions in the instructors’ manual are provided here. It can be taught in management courses to handle topics like marketing management, strategic marketing, STP and entrepreneurship, among others.

Marketing management and strategic marketing in Management courses at the intermediate level.

The purpose of this paper is to identify the perception of tourists towards positive and negative landscape features. Its objective is to classify rural tourists into homogenous groups according to their sensitivity towards specific landscape characteristics.

The work is based on quantitative data collection among tourists spending a vacation at agritourism farms. Altogether, 378 valid questionnaires were collected. A K-mean cluster analysis is conducted to group respondents into homogenous groups.

The research revealed that tourists particularly enjoy the presence of a landscape comprising orchards, flowery/grassy meadows and vineyards. In contrast, tourists find landscapes that reflects a neglected environment, views of factories and congested roads to be particularly unpleasant. This work has also identified the presence of three different clusters with distinct sensitivity towards landscape attributes: there are tourists who are highly sensitive to both positive and negative attributes, tourists who are highly sensitive to positive attributes but less sensitive to the negative attributes and tourists who are less sensitive to both the positive and the negative attributes.

When discussing issues related to the landscape, the question arises as to how and who should preserve and enhance the landscape for tourism reasons. The results of this research demonstrate that preserving and caring for the environment is imperative to the success of rural tourism.

This purpose of this paper is to introduce and analyze the concept of place-based business models, by which entrepreneurs use highly context-specific strategies and linkages to a “sense of place” as sources of value creation. To illustrate how place-based business models create unique value, case studies are reviewed from three sectors in Italy: Slow Food (Coop Italia and Eataly), agritourism (Spannocchia) and the albergo diffuso (Sextantio).

This is a conceptual paper with case studies from qualitative data and external sources.

The case studies demonstrate the value-creating potential of opportunities for the implementation of place-based business models. In contrast with conventional harm reduction perspectives, these models show how organizational contributions to local and regional resilience may also directly generate competitive advantage. The cases also illustrate challenges such as scaling up while maintaining authenticity, and coping with the public goods-nature of place-based resources.

Conventional management theory and practice treat environmental context as a distraction from which the technical core of the organization must be protected. Place-based business models diverge from convention by using tight coupling with local context to create value, enhance local economic resilience and contribute to a “sense of place”.

The purpose of this paper is to analyse the problems and prospects for the further development of agricultural tourism in Russia. The paper focuses on innovations in the agricultural complex, particularly on an innovative approach to agricultural tourism management.

The authors use statistical analysis and a case study approach as the main methods. The paper contains statistical data on agricultural complex and agritourism development in a number of Russian regions. The case study illustrates the prospects for implementing innovations in the management of an agricultural complex and the development of agritourism.

The research sheds light on the contemporary state of the agricultural complex in the Russian Federation and on the challenges for the development of agriculture during economic sanctions, with a related impact on exchange rates and the value of the Russian Ruble.

The paper comments on the sociocultural resources for agricultural development based on the results of a three-year study of tourism-based networking involving entrepreneurs, locals and state and municipal authorities.