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The aim of this paper is to analyse the moderating effect of digital transformation (DT) on the relationship between innovation capacity and the performance of agrifood businesses.

Based on a structured questionnaire, data on 98 agrifood small and medium-sized enterprises operating in Spain were collected. The data were analysed using partial least squares structural equation modelling to test the proposed model and study the moderating effect of DT on the relationship between the innovation capacity and performance of agrifood businesses.

The study finds support for the hypotheses and shows the existence of a direct positive relationship between the DT and performance of agrifood businesses. Developing new practices focussed on customer service and performing actions such as improving sales, promoting a new product or service and including a post-sales service influence the capacity of a business to undertake DT.

Future studies should include other factors in the analysis. For example, the impact of knowledge transfer and research and development (R&D) on agrifood businesses' performance should be studied. Education and training, as well as having a diverse network, can help develop and boost businesses' capacity to use and apply the required innovation. Networks play an important role in learning how to apply DT.

This quantitative study is the first to examine the moderating effect of DT in the Spanish agrifood sector on the relationship between innovation capacity and performance. The study examines the role of the DT of companies and explores the competitiveness and efficiency tools that digitalisation offers. Innovation capacity is crucial for the application of these tools.

Food movements and organizations are increasingly complementing their longstanding emphasis on environment with a focus on social justice. This conceptual chapter discusses dimensions in which engagements in this arena diverge and converge along a continuum from neoliberalization to opposition/structural change. Categories and visions of social justice vary widely, highlighting certain social categories and locations while eliding others. Gender, in particular, is a social category that is a key factor in the allocation of power and privilege, but that has not been significantly addressed in efforts toward social justice in most food movements.

The topics and categories movements consider most important determine their assignments of energies. These assignments in turn create common understandings of priorities and mechanisms for changing the food system, although they may omit consideration of key axes of oppression. For example, strategic preferences for family farms and food-system localization may not consider legacies and contemporary practices of enslavement, exploitation, and patriarchy.

As movements increase their focus on social justice, they can engage in critical reflection and dialogue to interrogate the nature of conditions of injustice and the causes behind these conditions. This would include examining how practices and discourses of racism, classism, and sexism – along with the ways they intersect – have shaped, reflect, and reproduce the food system. This process must privilege the participation, perspectives, and priorities of those who suffer from injustice. It can then best illuminate strategic definitions and pathways that can move toward transformation of a food system grounded in conditions of social justice.

This introduction provides an overview of the discourse on alternative agrifood movements (AAMs) to (1) ascertain the degree of convergence and divergence around a common ethos of alterity and (2) context the chapters of the book. AAMs have increased in recent years in response to the growing legitimation crisis of the conventional agrifood system. Some agrifood researchers argue that AAMs represent the vanguard movement of our time, a formidable counter movement to global capitalism. Other authors note a pattern of blunting of the transformative qualities of AAMs due to conventionalization and mainstreaming in the market. The literature on AAMs is organized following a Four Questions in Agrifood Studies (Constance, 2008) framework. The section for each Question ends with a case study to better illustrate the historical dynamics of an AAM. The literature review ends with a summary of the discourse applied to the research question of the book: Are AAMs the vanguard social movement of our time? The last section of this introduction provides a short description of each contributing chapter of the book, which is divided into five sections: Introduction; Theoretical and Conceptual Framings; Food Sovereignty Movements; Alternative Movements in the Global North; and Conclusions.

The aim of this research paper is to investigate entrepreneurial opportunities through digital technology among agrifood businesses. Specifically, the research paper uses resource bricolage theory to evaluate the various activities that agrifood businesses conduct through digital technology, and whether these businesses realise their full potential from these activities.

Data are gathered from 22 semi-structured interviews with representatives of small agrifood businesses. Maximum variation sampling was used to ensure that respondents were representative of different types of agrifood businesses across the food supply chain. Interview data were analysed through thematic analysis.

Agrifood businesses engage in a range of activities through digital technology, however, findings point to a continuum of different attitudes among respondents towards the adoption of digital technology, ranging from passive to proactive attitudes. Notable themes from the research identified efficiency and productivity, usability, marketing and connectivity as issues in the adoption of digital technology by agrifood businesses. However, these businesses were less likely to engage in cutting-edge technology activities.

This research contributes to emerging research on digital entrepreneurship, but particularly on digital entrepreneurship in the agrifood sector. This builds on existing debates relating to the passive nature of agrifood businesses towards growth opportunities. The use of research bricolage is also a novel theoretical approach to research on this topic. The development of a digital technology adoption continuum provides businesses and policymakers with a deeper understanding of how digital entrepreneurship opportunities can be harnessed.

The paper's aim is to develop a diagnosis of the environment of the agrifood supply chain based on members' perceptions of environmental uncertainty.

Environmental uncertainty is defined as the lack of information about the external environment and is obtained by integrating the perceived dynamism and complexity of the environmental variables. The measurements that are used are the result of applying the Rasch methodology to the information obtained by means of a questionnaire completed by the deciders of firms in the Canary Islands (Spain). Those measures permit the complexity and dynamism perceived by the groups of firms in the supply chain together with the levels of perceived dynamism and complexity of the environmental variables to be jointly positioned on a map.

According to the perceptions of the members of the agrifood supply chain (agriculture, agrifood industry and distribution), the main sources of environmental uncertainty are demand and competitors. The agricultural sector perceives somewhat more uncertainty than agrifood industry sector, while the distribution sector perceives a stable environment.

The paper presents a useful tool for the business population and public institutions to identify which variables are perceived as the most dynamic and complex and how those variables are perceived by each member of the agrifood supply chain.

The paper operationalises the proposal of Duncan by means of a new application of the Rasch methodology. The results reflect the thinking of the members of all sectors of a supply chain. It is one of the first to study the environmental uncertainty perceived in the agrifood supply chain from a strategic perspective as a fundamental antecedent of the promotion of vertical collaboration in the agrifood supply chain.

Many previous studies have indicated that by acting collectively, agrifood SMEs can improve performance and enhance their contribution to local areas. Although collective action between agrifood SMEs proliferates in many southern European countries, relatively few successful cases appear to exist in Greece. The purpose of this paper is to explore the reasons for this, by relating the theoretical conditions of successful collective action to evidence from existing studies on the Greek situation.

Drawing from the literature on small firm networks, and previous empirical studies of agrifood SMEs in Europe, the paper identifies six conditions that underpin successful collective action: three contextual (type of market, social cohesiveness, institutional involvement) and three behavioural (market orientation, co‐operative spirit, existence of an initiator).

Relating these conditions to existing evidence on Greek agrifood SMEs, the analysis suggests that socio‐cultural factors and institutional involvement are often barriers to successful collective action. However, the presence of at least some examples of strong agrifood SME networks in Greece indicates that such barriers can be overcome. The paper concludes by identifying the research questions to be tackled by future empirical study of Greek agrifood SMEs.

The paper explores the important phenomenon of small firm networks in the under‐researched country of Greece. In addition, the paper also presents an original synthesis of key conditions under which collective action thrives, drawn from many previous studies of networks and collective action in the agrifood sector throughout Europe.

The aim of this research was to explore the mechanisms underpinning open innovation (OI) success and its sustainability in agrifood businesses. First, the authors explored the importance of 4.0 technologies in data collection from crowds, subsequently examining how new technologies might drive forward the development of collaborative strategies with suppliers. Reductions in resource wasting were observed. The role of 4.0 technologies in increasing supply chain sustainability overall was the main focus of the study.

This research builds on a single inductive case study method. The authors performed an in-depth analysis of data from an Italian agritech distributor. Data – aside from multiple semi-structured interviews – were collected via several different sources. The results have been summarized in an integrated holistic conceptual framework.

The findings show that 4.0 technologies allow for swift information exchanges between consumers, the agritech business and suppliers. As a result, consumers might demand new products and, consequently, the agritech business can arrange new offerings with suppliers, completing the OI and shared value creation circle. Likewise, the possibility of adopting a just-in-time approach of sorts may reduce the wasting of resources. The absorptive capacities and knowledge management capabilities of the agritech business play a fundamental role in OI performance, sustainability and success.

This research seminally explores how 4.0 technologies and knowledge management techniques can enable OI in agrifood businesses. Additionally, the ways in which OI may foster the development of sustainability-orientated supply chain strategies have been conceptualized.

Food sovereignty has increasingly become a common political framework for alternative food movements seeking for radical change in the agrifood system. The transformative potential of food sovereignty is context-dependent, resulting in different approaches and strategies in different territories. In this chapter, we address the case of Catalonia (Spain), as an example of global North food sovereignty movement, in which consumers play a predominant role. Based on five discourses on food sovereignty previously identified as a political proposal for social change in Catalonia, namely “activism,” “anti-purism,” “self-management,” “pedagogy,” and “pragmatism,” we discuss internal divergences within the movement that lead to convergences with other political trends in the agrifood system. Despite the movement converges in several critical points at a conceptual level, such as what is the meaning of food sovereignty, or its understanding of the food sovereignty proposal as a vehicle for deepening democracy, it has strong divergences at the operational level, that is, on how to achieve the social and political change it seeks. A structuralist or agency-focused vision of social change and the relevance assigned to ideological affinity among actors are core elements explaining such divergences. In this chapter, the authors explore these internal divergences within the Catalan food sovereignty movement, which at the same time lead to convergences with other repoliticization concepts within the agrifood studies literature (specifically food democracy, food citizenship, and political consumerism).

Being constantly exposed to emerging economic and environmental challenges and other external shocks, such as the recent pandemic, agrifood systems must be resilient and adaptive. The Danish AgriFood System (DAFS) adopted a number of organisational changes in response to environmental demands and external shocks, both in the sector and the management by public authorities, leading to the development of new strategies and instruments. The DAFS has demonstrated an ability to anticipate, to be proactive and to recover quickly from difficulties, exhibiting remarkable resilience and the capacity to adapt and to position itself as a frontrunner in sustainable agrifood. In this process, the organisational institutional settings play a prominent role, where public and private actors interact and coordinate their activities, develop synergies and resolve conflicts within collaborative governance structures. The DAFS provides four interlinked and equally important success stories worth emulating: governance, cooperation, professionalism and social capital. Governance structures incorporating the state-administration-agrifood sector in close collaboration provide the necessary institutional conditions for adaptation and the accommodation of new solutions to emerging problems. Integrated cooperative organisation ensures the fair distribution of the added value and enables the resolution of conflicts and consensus-driven decisions. High levels of expertise and professionalism support the sector to identify new strategies and viable innovative solutions in the long term, responding to new demands while remaining competitive by promoting and externalising sector interests. Strong social capital binds everything together and ensures sustainability and resilience.

Due to the political, economic and infrastructure barriers and risks that international entrepreneurs (IEs) face when researching an emerging economy's agrifood sector, this research aims to identify the major barriers, analyse their relationships, quantify their importance, classify and rank them. Thus, the IEs will gain a better understanding and vision of their decision-making processes in this era.

To do this, the authors first created a list of barriers to entry for IEs into Iran's rising economy's agrifood industry. Following that, a multi-layer decision-making approach was developed and implemented to accomplish the research objectives. The first stage utilized a hybrid of interpretive structural modelling (ISM) and cross-impact matrix multiplication applied to classification (MICMAC) to depict the level-based conceptual model and classification of the IEs’ obstacles to entry into the agrifood sector. Following that, a hybrid decision-making trial and evaluation laboratory (DEMATEL), and analytic network process (ANP) called DANP was utilized to present a causal relationship between the barriers, identify their causes and effects, and also quantify the relevance of each barrier.

After employing the multi-layer decision-making approach, the results demonstrated that fundamental limitations, including infrastructure and technology limitations, are the most critical barriers alongside policy factors encompassing governmental support and access to global or regional economy/market. According to the results, innovation and economic sustainability of the agrifood supply chain also matter. All of these critical barriers are intertwined and should be planned and solved simultaneously. Furthermore, based on DANP results, the sustainability pillars (economy, environment, society), besides the low efficiency of the agrifood sector in Iran, should be investigated further for future policy makings.

A hybrid multi-layer decision-making approach has been used for analysing the barriers of investment in the agrifood sector of the emerging economy of Iran for the international entrepreneurs. Moreover, the authors provide implications and insights for IEs and officials for decision-making in the future.