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This paper aims at understanding how companies in the agri-food are reconfiguring their competitive strategies to face the coronavirus disease 2019 (COVID-19) pandemic. Literature has focused mainly on the effect of the pandemic on the supply chain or in its value chain but little has been said on the competitive strategies adopted to overcome the challenges posed by COVID-19 pandemic.

The study was conducted on Italian companies operating in the agri-food industry from May to September 2020, following a mixed method approach. First, a focus group with experts in competitive strategy and agri-food industry has been organized to identify the most important challenges that companies are facing. Second, through a structured questionnaire, data from 123 companies operating in the agri-food industry were gathered and analyzed with K-means clustering method.

Four clusters of companies were identified, each implementing different strategies to face the COVID-19 pandemic: “the cost fanatics”, “the brand focused”, “the sales centered” and “the strategists”. Furthermore, it was possible to identify new trends in competitive strategies to increase the added value that the Italian agri-food industry can provide to the customer.

The paper answers to the need for an investigation of the competitive strategies that agri-food companies have put in place to face the COVID-19 pandemic; moreover, it provides insights on how companies are adapting themselves to this rapidly changing environment. From a managerial point of view, it gives practitioners and managers useful insights on the different strategies that companies are undertaking to maintain a competitive advantage.

The purpose of this paper is to provide evidence about the role of the geography on agri-food firms’ valuations. The goal is to test clusters and agglomeration effects on the SMEs valuations.

The authors propose an empirical test applying a spatial regression analysis on a sample constitute by 306 agri-food SMEs located in two municipalities with different economic characteristics: Murcia and Madrid. In addition, the authors applied the discounted cash flow model in order to estimate the SMEs’ economic value.

The findings show the importance of the geography variables on the SMEs’ performances highlights interesting differences between territories. In particular, the results confirm that the geographical proximity between agri-food firms and between them and external agents is significant on firms’ valuations. The agglomeration effects are verified in both municipality but the density variable present a negative non-linear effect confirming previous studies which indicates that the existence of a large number of firms 05 rise competition, decreasing the economic opportunities of these companies.

This study gives interesting insights to policymakers, researchers and practitioners concerning the importance of the relationships among agents, also favoured by a developed infrastructures system in a fully connected environment.

The purpose of this paper is to strive to close the current research gap pertaining to potential implications of the blockchain (BC) for sustainable business models (SBMs) in the agri-food industry.

To answer the research question, the authors utilised the Value Triangle framework by Biloslavo et al. (2018) in order to explore the potential innovation of BC for SBMs in the agri-food industry. Then, the authors apply it to an in-depth exploratory case study of the Placido Volpone winery. The authors draw data from strategic plans, annual reports, corporate website and a semi-structured interview with the winery's founder.

The authors show how BC technology could be a source of SBM innovation in the agri-food industry.

BC technology has the potential to significantly change SBMs. Given the huge set-up investments by the industry, academic research investigating potential implications and supporting companies in their application of BC is needed. This paper explores how the implications of BC as source of innovation on SBMs can be investigated.

The research results of this study can be used by company leaders and managers to support the development of SBMs through the introduction of BC technology in their business activities.

The paper is novel because it investigates the relationship between SBM innovation and BC providing theoretical justification to SBM technological innovation in an agri-food setting. Additionally, the paper provides an empirical application of the framework by Biloslavo et al. (2018) for understanding the development of SBM through BC in the agri-food industry.

The purpose of this paper is to develop an instrument that measures a set of dynamic drivers for managing innovation capability; and to validate this instrument in the agri-food sector.

Based on the innovation drivers identified after an extensive literature review, a measurement instrument was developed and then empirically validated through collecting preliminary data from 434 Greek agri-food companies. Exploratory factor analysis was applied, while their validity was confirmed through confirmatory factor analysis.

The analysis of the data confirms a valid measurement instrument of innovation drivers which consists of five drivers, namely, collaboration, environmental dynamism, knowledge orientation, quality orientation, and process management. The level of the five innovation drivers by the sample companies is deemed high, though not, however, excellent.

A research challenge is to understand how the five innovation drivers are associated with agri-food business performance taking into consideration the role of environmental uncertainty. Moreover, it is worth validating this measurement instrument using multiple indicators for innovation drivers.

The main contribution of this paper is that it develops a valid measurement instrument that can be used by agri-food companies as a self-assessment tool and a benchmarking tool. In doing so, suitable strategies can be selected in order for an agri-food to improve its innovation capability.

The proposed model provides plausible guidelines that advance innovation management research in the agri-food companies.

In order to meet the increasingly demanding needs of international markets, quality and food safety systems have become widespread among companies in the agri-food sector. This has led to a transformation of the agri-food sector that has also been detrimental for companies seeking to adopt such standards. Therefore, the aim of this paper is to define the determining factors that affect the process of adopting quality and food safety standards in agri–food companies, from the implementation of standards in company quality management systems to the process of certification of these standards.

To this end, a literature review is carried out in which the motivations, benefits, barriers and contingency factors are identified, analyzing and delimiting the scope and contribution of each of them to the company’s quality management.

The results show that the most important benefits and motivations are access to new markets and compliance with legislation, while the most important barrier is the high cost of adopting QFS systems within the company. Finally, the most relevant contingency factor when adopting these systems is the size of the company. Furthermore, the analysis shows that the results are closely interrelated. In conclusion, the consideration of the determinants identified in the paper contributes to a better implementation of agri-food quality and safety standards by companies.

This paper combines an analysis of the determining factors for the adoption of quality systems in the agri-food industry with the identification of contingency factors that, despite their importance throughout the process, are scarcely analysed in the rest of the literature. Finally, the work points out future lines of research that are still underexplored, such as the relationship between quality assurance and financial development; the role of contingency factors in the process of adopting these systems and the analysis of HACCP systems in the agri-food sector.

The purpose of this paper is to develop a conceptual model and examine the relevance of a set of five dynamic drivers to building and sustaining the innovation capability of agri-food firms.

The empirical data were acquired through a recent study of 436 Greek agri-food firms. Regression analysis was employed to examine the correlation between innovation drivers and each of the four innovation capability dimensions, namely, product innovation, process innovation, organizational innovation and marketing innovation.

The findings verify that quality orientation and process management are the two most important innovation drivers. However, the impact of learning orientation, collaborations and environmental dynamism on a firm’s agri-food innovation capability is yet to be investigated.

This study has not investigated how firms’ characteristics form the drivers and barriers to innovation at the company. Moreover, a second limitation is related to the kind of innovation that drivers boost. This research does not separate between radical and incremental innovation.

In order to maintain their sustainable development and enhance their whole innovation capability, agri-food firms should closely relate their innovation capability dimensions to the formulation of a strategy and harmonization of innovation and innovation drivers’ activities.

The main contribution of this paper is that it develops an appropriate research framework (a proposed structural model) for examining the links among the five innovation drivers with each of the four innovation capability dimensions.

This study aims to analyze the opportunities and potential of industrial tourism for the agri-food industry in the current post-pandemic scenario. Industrial tourism can favor appropriate behaviors by companies and tourists to address emerging challenges in the post-pandemic era, such as responsible production and consumption and the containment of waste production.

The adopted research method is a case study with exploratory purposes, applied to an industrial tourism experiment called “Make it in Puglia” (Apulia Region, Italy). The case study was based on participant observation and semi-structured interviews.

This study analyzes how industrial tourism in active agri-businesses allows local areas to be enhanced while simultaneously improving and strengthening sustainable strategies and choices for organizations and customers, especially in the changing context of the post-pandemic era.

The country specificity of this project and the limited duration of the investigation in the post-pandemic period were the main limitations of this study.

Industrial tourism in the agri-food business can contribute to a sustainable strategy for destination management based on new elements of attractiveness. Moreover, industrial tourism represents an opportunity for agri-food businesses, through the promotion of “business tours,” to respond to requests for more sustainable practices, especially considering that food waste and resource use efficiency have become a topic of growing concern.

This paper is one of the first studies that considers industrial tourism as a strategy for achieving sustainable development goals (SDGs) in the agribusiness sector, as it analyzes industrial tourism as an instrument in the construction of a cohesive ecosystem where tourism, agri-food business and local communities together pursue preservation and safeguarding of the environment, heritage and territory.

The paper aims to explore the relevance of key marketing concepts, including market orientation, marketing competencies and resources, and competitive marketing strategies, in explaining international market success among smaller agri‐food companies.

The paper presents a multi‐case research, involving five small to medium‐sized enterprises (SMEs), from different agri‐food sub‐sectors. The research employed a semi‐structured interview guide, and subjected the generated data to meaning‐oriented content analysis procedure.

Evidence points to the influential impact of adopting a marketing orientation; developing advantage‐generating competencies in the product, channel and relationship management areas; leveraging strategically‐relevant managerial, production and brand/reputational resources; and deploying appropriate competitive marketing strategies.

Limitations and implications of the research generally relate to the use of a small, non‐representative sample and the less than robust specification of the major constructs explored in the study. Future researchers should strive to obtain larger samples, develop a set of relevant hypotheses and test same using appropriate statistical techniques.

Findings offer a set of important lessons for smaller agri‐food companies and policy makers seeking to improve performance levels in international markets. They also add to the limited body of knowledge on the key influences on international marketing success within the agri‐food sector.

Over the past few years, several scholars have focused on green innovation in the agri-food industry. In line with this research stream, the purpose of this paper is to cover some unexplored areas regarding if stakeholder pressures have a positive influence on family engagement to implement green innovation practices and socially responsible practices.

By adopting a qualitative research methodology, mainly based on a multiple case study, this paper seeks to cover some unexplored areas regarding the understanding the relationship between stakeholders, family involvement and business practices in green innovation. The authors analyze eight cases from five Latin American countries selected, all are family firms focused on agricultural production.

Latin American family firms from agri-food industry, have a positive influence from internal/external stakeholder to implement green innovation initiatives and socially responsible practices, that result in short/long term business practices.

The originality of the proposed conceptual model stems from the need to overcome the previous theoretical models based on the stakeholder theory, which deals separately with internal/external influence over the firm.

Despite the economic downturn, the Northern Ireland agri-food sector has remained resilient experiencing export growth, particularly in emerging economies. The sector recognises that to maintain its competitive advantage in both existing and new markets it will require a business strategy focused on product, service and process innovation. The purpose of this paper is to explore how firms within the sector consider how this will impact upon future skills and training needs and identifies where the industry considers the appropriate policy interventions are required.

A survey was undertaken to explore how innovation and technology adoption within the agri-food and drinks sector is impacting on educational and skills requirements. In total, 30 companies were interviewed, providing representation from all the food and drinks sub-sectors and covering at least 50 per cent of employee numbers in each sub-sector. The survey focuses on current and future skills requirements for specific cohorts of employees in the sector; specifically those who have undertaken further full-time training beyond minimum school leaving age. In addition, it aimed to seek employer feedback on those entering the labour market for the first time.

The results support the need for strong intermediate levels of educational attainment. In addition, the acquisition of work-related generic skills is essential for creating a more “flexible” and multi-skilled workforce. Up-skilling programmes, particularly for lower to mid-level management roles, will become increasingly important in the future. Experience gained through work placement and vacation and weekend work is viewed very positively. Companies expressed a greater need for engagement between the further and higher education sectors and industry in relation to the content, design and delivery of educational programmes to adequately meet the needs of the sector.

At a time when government is looking to growth in the private sector to stimulate economic growth in the wider economy, this paper highlights the skills and training challenges which have emerged within the Northern Ireland agri-food sector, in response to business strategies which are more focused on product, service and process innovation.