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This study aims to examine the phenomenon of self-perceived age (SPA) identity for Generation X (GenX) women in the UK. Squeezed between the more ubiquitous “boomer” and “millennial” cohorts, and now with both gender and age stigma-related challenges, this study looks to provide insights for understanding this group for marketing.

This study adopts an existential phenomenological approach using a hybrid structured/hermeneutic research design. Data is collected using solicited diary research (SDR) that elicits autoethnographic insights into the lived experiences of GenX women, these in the context of SPA.

For this group, the authors find age a gendered phenomenon represented via seven “age frames”, collectively an “organisation of experience”. Age identity appears not to have unified meaning but is contingent upon individuals and their experiences. These frames then provide further insights into how diarists react to the stigma of gendered ageism.

SDR appeals to participants who like completing diaries and are motivated by the research topic. This limits both diversity of response and sample size, but coincidentally enhances elicitation potential – outweighing, the authors believe, these constraints. The sample comprises UK women only.

This study acknowledges GenX women as socially real, but from an SPA perspective they are heterogeneous, and consequently distributed across many segments. Here, age is a psychographic, not demographic, variable – a subjective rather than chronological condition requiring a nuanced response from marketers.

To the best of the authors’ knowledge, this is the first formal study into how SPA identity is manifested for GenX women. Methodologically, this study uses e-journals/diaries, an approach not yet fully exploited in marketing research.

In England health promotion has an important role to play in delivering the aims of the new health and social care modernisation programme. Two health promotion strategies evident in recent policy documents concern the provision of good quality information and encouraging greater social participation. Providing information about health issues is intended to empower people, promote independence and help them to become, and stay, healthy. Encouraging social participation is intended to reduce social isolation and stress, build social capital, and promote mental health and wellbeing. This paper presents findings from a qualitative sociological study of an Ageing Well project for housebound older people relevant to these policy goals. The findings reveal what older people valued about participating in the project, and how it enhanced their sense of wellbeing. It is argued that, for this group of people, ‘feeling happy’ and maintaining a positive sense of wellbeing were transitory experiences involving a range of strategies to ‘manage’ information. The lessons for health promotion from this study suggest that providing health‐related information may conflict with, rather than complement, efforts to promote mental health by compromising the ways in which people in difficult circumstances construct their sense of wellbeing and strive to feel happy.

Having an ageing population is an issue facing many countries, particularly western nations. With governments and service providers focusing on healthy ageing and ageing in place, notions of choice and active participation for older people in selecting services appropriate to remaining in the community are also emphasised. Central to this is the issue of information navigation: knowing what services are available and how to get that information, for older people and those who support them. Based on a series of qualitative studies of service provision and using perspectives from older people, their families and those who provide services for them, this paper argues that greater attention needs to be paid to the process of information navigation as opposed to providing ever more information content.

The purpose of this paper is to consolidate the range of issues relevant to owner occupiers who age in place and to offer an initial overview of how effective partnerships can respond to and meet the changing needs of housing, health and social care of our ageing population.

Issues affecting older people's changing needs are considered holistically and considered in terms of how partnerships can be enhanced to develop improved services in the future.

Most owners wish to stay in their own homes for as long as possible and it can be cost-effective to do so; however, we need to look at new and innovative ways of developing and providing front-line services to enhance health and safety in the home, but also quality of life and wellbeing such as combating loneliness and isolation. However, although there are examples of evidence-based good practice, service provision is variable and there is a risk that many older home owners may miss out on services for which they may are eligible. With this in mind, it may be helpful to develop a new framework where one key practitioner holds responsibility to consolidate and coordinate the range of local services available as a package that offers a range of housing, health and social care services.

There are currently many policy and practice gaps in older owner occupier's housing conditions and suitability to meet their changing needs. This paper has a particular starting point in housing, and how other personal or technological services can help support independence for as long as possible and adapt to the owner-occupier's changing health and social care needs as they age in place. The authors emphasise the importance of sharing evidence-based good practice partnerships.

The purpose of this paper is to examine the early stages of change and the way that stories can open up forms of collaborative dialogue and creative thinking among divergent stakeholders on known but “intractable” problems by enabling multiple voices to be heard in the co-construction of future possibilities for change. The empirical focus is on a project undertaken by two organizations located in Australia. The organizations – AAC, a large aged care provider and Southern Disability Services, a disability support service – collaborated with the researchers in identifying and re-characterizing the nature of the problem in the process of storying new pathways for tackling the transitioning needs of people with intellectual disabilities into aged care services.

An action research approach was used in conducting interviews in the case organizations to ascertain the key dimensions of the presenting problem and to identify change options, this was followed by an ethnographic study of a Pilot Project used to trial the provision of disability day service programmes within an aged care setting.

A key finding of the study centres on the importance of stories at the early stages of change in widening the arena of innovative opportunities, in facilitating collective acceptance of new ideas and in initiating action to resolve problems. The paper demonstrates how stories are used not only in retrospective sensemaking of existing problems but also in giving prospective sense to the possibilities for resolving protracted problems through innovative solutions that in turn facilitates a level of collective acceptance and commitment to opening up new pathways for change.

The paper focuses on problem characterization during the early stages of change and bring to the fore the often hidden notion of time in utilizing concepts from a range of literatures in examining temporality, stories and sensemaking in a context in which future possibilities are made sense of in the present through restorying experiences and events from the past. On a practical and policy front, the paper demonstrates the power of stories to mobilize commitment and action and presents material for rethinking change possibilities in the delivery of aged and disability care.

The growing proportion of older fans and their potential economic value have increased the need for an improved understanding of age differences in fan behaviour. Building on socioemotional selectivity theory, the current study examines the impact of age differences on fan hatred as well as on the extent to which fans actually engage in aggressive activities and fans' perceptions of the levels of appropriateness of certain physical and verbal acts of aggression.

The study used an online panel-based survey that offered access to a real-world population of sport fans. The participants were 742 fans of professional football (soccer).

Results from structural equation modelling indicated that older fans reported lower levels of fan hatred, lower self-reported aggression and lower acceptance of physical and verbal aggression. Moreover, fan hatred partially mediated the relationship between age and levels of aggression and between age and acceptance of verbal aggression. In addition, fan hatred fully mediated the relationship between age and acceptance of physical aggression.

The current study makes two important contributions. First, it demonstrates that sport clubs may particularly benefit from understanding the potential but often neglected importance of older sport fans in relation to the problematic phenomenon of fan aggression. Second, it offers a thorough theoretical account of the manner in which fan hatred plays a significant role in the relationships between age and fan aggressiveness.

The purpose of this paper is to empirically examine health professionals’ recognition of sensor technology as a means to enhance quality of life (QoL) of care recipients with dementia, in Switzerland and France. In light of this research, the authors suggest potential vectors of development for wireless sensor technology (WSN) businesses working in gerontechnology. Information and communication technology (ICT) for the aging is a high‐potential, nascent market in which the technology‐enabled solutions lack business models to make them readily available and easily‐accepted.

To enhance the contribution of the study to both theory and practice, a mixed methodology combined qualitative and quantitative approaches. Similarly, the data collection techniques included interviews, a case study and an online questionnaire. Multiple regression analysis was used to analyse the quantitative data to examine the relationships between elements of WSN‐adoption and QoL aspects.

Positive respondent attitude towards gerontechnology as a means to enhance QoL led to the consideration of possible value propositions and innovations at the centre of future business models, channel development and multidisciplinary collaboration that could overcome major social and political obstacles.

This study's originality lies in its intention to survey professional caregiver perceptions in order to identify value creation potential.

When coatings are applied to industrial equipment, they have to be able to stand the heat produced by solar energy and/or by different conditions on the process. Therefore, the purpose of this paper is to study the effect of temperature on the protective properties of coatings since this parameter degrades the polymer structure. In addition, the temperature effects on dry coating can also be specified.

In order to know the behaviour of an organic coating at different temperatures, a drying aging cycle was performed by heating on substrate steel and free‐of‐substrate films during ten uninterrupted days at three and different temperatures: 65, 85 and 100°C. At the end of this period, the aged films were analyzed by means of electrochemical impedance spectroscopy (EIS) measurements, thermal analysis (DSC and TGA), Fourier transform infrared spectroscopy (FTIR), and scanning electronic microscopy (SEM).

The most critical temperature for the aging was 85°C and “over‐cured” phenomenon were observed on the aged films which were reported by EIS, thermal and IR analyses.

These aging conditions were tested on a very strong and rigid resin containing a barrier pigment. Thus, it can also be applied to other plastic coatings, such as vinyl or alkyd ones, by modifying the temperatures according to glass transition temperature (T_g), as well as the ageing time depending on the hardness and resistance of such coatings and, of course, the protective effect of the pigment. In addition, another aggressive electrolyte, such as synthetic sea water, chloride, sulphide media, as well as inhibitors or ecological pigments could be used in order to predict its behaviour in different corrosive media.

The value of this work is on the specific temperatures used for the aging method applied to a rigid resin which revealed the over‐cured phenomena and the behaviour of the pigment; so if it is applied to a more plastic and flexible coating, it may reveal other phenomena and promote other kind of degradation, maybe even more aggressive ones.

Mobile technology and applications offer a new approach to personalised care for older people. Hear Me Now (HMN), developed by Maldaba Ltd, is an application for smartphones and tablets. Although originally conceived and co-produced by individuals with learning disabilities and their supporters, anecdotal evidence from specialist practitioners indicated that older people with chronic health conditions and frailty might also benefit from use of the HMN app. This feasibility study sought to explore whether older people could use the HMN app and examine their usage. The aim of this feasibility study was to explore whether older people could use HMN and to examine their usage of this application.

A purposive sample of six individuals (M = 4; F = 2) aged between 65 and 90 years was recruited for the study. Following training, the participants used HMN at home for different purposes over three months. Concurrently, the participants took part in an online interview every three weeks (N = 5 interviews). They also completed the Task Load Index (NASA-TLX) questionnaire during Weeks 1 and 12 and the system usability scale during Week 12 to assess usability of HMN.

The participants used the HMN app for a range of purposes and indicated that their confidence and skills increased when using HMN. Though the participants reported diverse experiences of using HMN for different purposes, it was clear the majority considered this app helpful in managing daily life and their health conditions; however, they also experienced barriers in its use such as dexterity and visual problems.

This is a small feasibility study that was restricted to older people using the HMN app. Though valuable insights were obtained from the participants, the evidence that older people could use HMN to support their personal activities and to self-manage health conditions remains anecdotal. Further research is therefore warranted following adaptation of HMN for use by older people.

This study indicates that patient self-management apps such as HMN have the potential to enable older adults with long-term health conditions to play an active role in managing their condition.