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Article
Publication date: 13 March 2017

Ling Liang, Jiaping Xie, Luhao Liu and Yu Xia

The purpose of this paper is to discuss how wind farms attract wind turbine manufacturers to get involved in wind turbines’ maintenance service with revenue sharing contract of…

Abstract

Purpose

The purpose of this paper is to discuss how wind farms attract wind turbine manufacturers to get involved in wind turbines’ maintenance service with revenue sharing contract of bundled service under which the background of operation and maintenance (O&M) aftermarket of wind turbine exists. The authors also try to extend the results to the application of product plus service business mode on large-scale equipment O&M service. At present, Chinese wind power industry is suffering from production capacity redundancy. The profit levels for both wind farm and wind turbine manufacturers are relatively low. It is significant for Chinese wind power industry development to coordinate the supply chain of wind power in order to reduce O&M costs and increase revenues.

Design/methodology/approach

The present paper discusses product plus aftermarket service contract design on the background of closed-loop product service chain and uncertain equipment demand using revenue sharing contract model.

Findings

If centralized decision making is assumed, the authors find that the wind turbine order increases as the aftermarket service effort level and aftermarket service profit increase; aftermarket service effort level is positively correlative to the service efficiency. On the other hand, if decentralized decision making is assumed, the wind turbine order increases as share of the aftermarket service chain by manufacturer to wind farm increases and share of product supply chain by wind farm to manufacturer decreases. The optimal effort level of wind farm increases as the share of aftermarket service chain increases while the optimal effort level of the manufacturer is a concave function of share of aftermarket service chain if service quality linear correlates with effort level. Meanwhile, the authors find that the revenues of the product supply chain and aftermarket service chain have a concave relationship. This relationship is not affected by the format of relationship between service quality and effort level (linear or exponential).

Practical implications

The results could potentially be used to provide the wind turbine manufacturer with a greater profit space and satisfy wind farm’s equipment maintenance demand at the same time. It can also guide the practice of revenue sharing in the aftermarket service and manufacturing servitization.

Originality/value

In this model, the authors assumed that both the forward revenue sharing of power generation by wind farm to manufacturer and the backward revenue sharing of maintenance service by the manufacturer to wind farm exist in closed-loop product service chain. Then the authors discussed channel coordination of such cross-revenue sharing contract.

Details

Industrial Management & Data Systems, vol. 117 no. 2
Type: Research Article
ISSN: 0263-5577

Keywords

Open Access
Article
Publication date: 30 August 2021

Gabriella Gatenholm, Árni Halldórsson and Jenny Bäckstrand

The purpose of this paper is to identify requirements and tradeoffs on logistics services for enhanced circularity of materials and resources.

1684

Abstract

Purpose

The purpose of this paper is to identify requirements and tradeoffs on logistics services for enhanced circularity of materials and resources.

Design/methodology/approach

Based on multiple case study design and abductive reasoning, the study investigates 13 different product categories. The data were analyzed based on theoretical, a priori codes from the literature review. Inductive, emerging codes were added to the coding scheme during the analysis.

Findings

Requirements of logistics services to support slowing of resource flows are categorized with respect to initiator, location of the service, single or multiple actors, and transportation of parts, products and people. Moreover, the study identifies new logistics tradeoffs: material and people, knowledge and people, and information and knowledge. Transportation of product, people and parts can be reduced by increasing local knowledge and improve information sharing.

Research limitations/implications

This review contributes to the understanding of the relationship between logistics services and enhancement of circularity by highlighting requirements on logistics services in the aftermarket supply chain that support slowing of resource flows. To enhance circularity, logistics services must extend the traditional material information flow with the flow of people and knowledge, respectively.

Practical implications

The categorization provides practitioners and researchers with an overview of requirements and tradeoffs on logistics services to enhance circularity of a particular circular cycle. The implications will provide an opportunity to address environmental impact of transportation and improve the utilization of scarce materials.

Social implications

Variety of tradeoffs in logistics services can enhance slowing and hence circularity of scarce materials.

Originality/value

First, the authors illustrate how traditional tradeoffs in logistics such as flow of materials, resources and people need to be addressed to enhance circularity through slowing. Second, the authors identify two new tradeoffs in logistics services: knowledge flow and degree of customer involvement.

Details

International Journal of Physical Distribution & Logistics Management, vol. 51 no. 9
Type: Research Article
ISSN: 0960-0035

Keywords

Article
Publication date: 26 October 2018

Lingcheng Kong, Ling Liang, Jianhong Xu, Weisi Zhang and Weijun Zhu

Although the wind power industry has been booming in China during the last decade, the development of wind turbine aftermarket service is still lagging behind, which seriously…

Abstract

Purpose

Although the wind power industry has been booming in China during the last decade, the development of wind turbine aftermarket service is still lagging behind, which seriously affects the operational efficiency of wind farms. If wind turbine manufacturers get involved in the aftermarket, the service pricing policy will impact the profits of both the manufacturer and the wind farm. Therefore, it is necessary to discuss an optimal service pricing strategy in the wind turbine aftermarket and design a method to improve electricity generation efficiency through service contract design. The paper aims to discuss these issues.

Design/methodology/approach

In order to decide the maintenance quantity and channel effort level, the authors design a normal Stackelberg game and an efficiency value-added revenue-sharing contract and discuss two kinds of revenue increment sharing models under situations, in which the supply chain’s leaders are the wind farm and the wind turbine manufacturer, respectively.

Findings

The results show that in either case, there exist optimal power generation revenue-sharing ratios that can maximize profit. At the same time, the authors outline an optimal service pricing policy, maintenance demand policy and channel service effort-level policy. The results summarize the influences of wind aftermarket services on wind farms’ and wind turbine manufacturers’ profit, which provides managerial insights into the process of manufacturing servitization.

Practical implications

The manufacturer’s channel effort level will influence the power generation increments very much, so the authors have developed a mechanism to stimulate the manufacturer improving the efficiency of aftermarket services.

Originality/value

Taking the power generation increment revenue as the profit increment function, the authors discuss the influence of service price on the profit increment of the wind farm and the wind turbine manufacturer and also consider the influence of service price on the wind farms maintenance quantity and wind turbine manufacturers channel effort level.

Details

Industrial Management & Data Systems, vol. 119 no. 3
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 1 January 2005

M. Theodore Farris, C. Michael Wittmann and Ron Hasty

To examine supply chain competences necessary to efficiently and/or effectively succeed in aftermarket support.

6860

Abstract

Purpose

To examine supply chain competences necessary to efficiently and/or effectively succeed in aftermarket support.

Design/methodology/approach

Using the aerospace industry as a context, this paper provides a brief overview of aftermarket support practices and trends and discusses the broader implications for aftermarket supply chain managers.

Findings

There are multiple approaches to aftermarket support. Which approach should be used depends on key variables including: technology, need for visibility and/or traceability, and need for collaborative product commerce.

Research limitations/implications

This paper is a general review. Future research should examine resources necessary in individual industries, other forms of relationships, and the influence of new technologies.

Practical implications

In many industries, there are significant opportunities for incremental profit in aftermarket support. Collaborative product commerce, alliances, a number of new technologies (e.g. web commerce), and security needs may play critical roles in determining whether or not a company's aftermarket support practices will be profitable. Firms without competences in these areas should seek help from trusted partners to fill competence gaps.

Originality/value

This paper explores an often ignored but significant line of business – aftermarket support. Lessons demonstrated in this paper may be used in a number of industries that rely on aftermarket support for incremental profit.

Details

International Journal of Physical Distribution & Logistics Management, vol. 35 no. 1
Type: Research Article
ISSN: 0960-0035

Keywords

Book part
Publication date: 27 April 2004

Constance E. Bagley and Gavin Clarkson

This paper focuses on two related questions at the intersection of antitrust and intellectual property law. First, under what circumstances must the holder of a patent or a…

Abstract

This paper focuses on two related questions at the intersection of antitrust and intellectual property law. First, under what circumstances must the holder of a patent or a copyright or the owner of a trade secret allow others to use that intellectual property? Second, under what circumstances can the holder of an intellectual property right use that right to make it difficult for another party to succeed in a related market? These questions have vexed antitrust and intellectual property scholars alike ever since the Federal Circuit ruled in 2000 that patent holders “may enforce the statutory right to exclude others from making, using, or selling the claimed invention free from liability under the antitrust laws,” a ruling that directly contradicted the Ninth Circuit ruling that antitrust liability could be imposed for almost identical conduct, depending on the motivations of the patent holder. The various proceedings in United States v. Microsoft only added fuel to the firestorm of controversy.After briefly retracing the jurisprudential path to see how this situation arose, we propose a solution that primarily involves a variation on the real property concept of adverse possession for the intellectual property space along with a slight extension of the Essential Facilities Doctrine for industries that exhibit network effects. We examine, both for firms with and without market power, how our proposal would resolve the situations presented by large fixed asset purchases, the introduction of entirely new products, and operating systems with network effects. We also demonstrate how our proposal could be applied in the European antitrust enforcement context.

Details

Intellectual Property and Entrepreneurship
Type: Book
ISBN: 978-1-84950-265-8

Article
Publication date: 1 June 2000

Alan Phelan, John Griffiths and Steven Fisher

In the modern global marketplace, failure to respond to customer requirements can have dramatic effects on the success of manufacturing companies. Supporting customers after the…

1149

Abstract

In the modern global marketplace, failure to respond to customer requirements can have dramatic effects on the success of manufacturing companies. Supporting customers after the “market” is a key element of such a response. Communication systems can be slow, unresponsive and expensive for large, distributed customer networks. Here a more proactive Internet‐based model is proposed. It uses push technology to provide greater visibility, improve inter‐company relationships, and lower costs. The model was developed at a leading UK manufacturer and a case study illustrates the developmental stages in terms of different types of communication media. This paper contends that information transfer, delivery and control is crucial for the effective management of extended aftermarket supply networks. A CD‐ROM‐based solution (developed by a UK diesel systems manufacturer) is documented, but it is further argued that such solutions may well already be insufficiently inflexible. The paper argues that manufacturing companies should adopt more information‐intensive solutions (such as webcasting, or push technologies) in order to manage the challenges emerging from Internet‐based business and communications.

Details

Managing Service Quality: An International Journal, vol. 10 no. 3
Type: Research Article
ISSN: 0960-4529

Keywords

Article
Publication date: 3 May 2016

Christopher Durugbo and John Ahmet Erkoyuncu

The purpose of this paper is to explore the evolution of industrial service uncertainties and the approaches for mitigating these uncertainties. The paper also sheds light on how…

2107

Abstract

Purpose

The purpose of this paper is to explore the evolution of industrial service uncertainties and the approaches for mitigating these uncertainties. The paper also sheds light on how the interplay of potential uncertainties due to service operation challenges shapes the decisiveness of product-centric businesses.

Design/methodology/approach

To better understand how industrial firms mitigate uncertainties of industrial service provision by their supply chains, the authors adopted a qualitative multi-case logic methodology. The approach is based on a research model of uncertainty avoidance and uncertainty reduction which the authors applied in an exploratory study with three major multi-national firms in the aerospace industry: BAE Systems, Lockheed Martin and Rolls-Royce.

Findings

From the analysis, the authors found that to mitigate industrial service uncertainty, there is a need for aftermarket-oriented organisation, audit-oriented governance, relationship-oriented intelligence and lifecycle-oriented contracts. The authors also found that value uncertainty originating from unpredictability in client needs and project scope and structural uncertainty caused by volatility and variability of business structures are also important quandaries in decision making situations of firms towards their supply chains for industrial services.

Originality/value

The paper makes two useful contributions. First, it provides an assessment of the nature of uncertainty within operations for providing industrial services. Second, the paper identifies orientations for industrial service uncertainty mitigation. Whereas product-centric businesses firms tend to vary in their states for uncertainty avoidance and reduction, the work suggest similar orientations for uncertainty mitigation across these firms.

Details

International Journal of Operations & Production Management, vol. 36 no. 5
Type: Research Article
ISSN: 0144-3577

Keywords

Article
Publication date: 7 September 2015

Michele Meoli, Andrea Signori and Silvio Vismara

– The purpose of this paper is to relate the fees paid to IPO underwriters to the nature and quality of the services they provide.

Abstract

Purpose

The purpose of this paper is to relate the fees paid to IPO underwriters to the nature and quality of the services they provide.

Design/methodology/approach

Controlling for the characteristics of the firm going public, the risk associated with the offering, and the reputation of the underwriter, the authors study on a sample of Italian IPOs whether a formal commitment by underwriters to provide ancillary services allows them to charge higher fees.

Findings

The authors document that asking underwriters to stabilize stock price is costly to the issuer, while to support liquidity is not. The authors’ also show that underwriters stabilize IPOs that really need it, whereas the provision of liquidity support does not seem to be always aligned with the issuer’s interest.

Originality/value

Investigating the Italian underwriting market is instructive for two main reasons. First, the institutional setting in IPOs is similar to most continental European countries, but significantly different from the US market. For instance, allocation policies in US IPOs are discretionary for both retail and institutional investors, while in Europe shares cannot be discretionarily allocated to retail investors. Second, the Italian market offers the opportunity to study the going-public decision outside the typical Anglo-Saxon financial systems. This is of interest because while both the UK and the USA have well-developed equity markets and a related industry of financial intermediation centered on providing equity, our analysis sheds light on financial intermediation of IPOs in a bank-centered system.

Details

International Journal of Managerial Finance, vol. 11 no. 4
Type: Research Article
ISSN: 1743-9132

Keywords

Article
Publication date: 30 October 2023

Fereshteh Zihagh, Masoud Moradi and Vishag Badrinarayanan

Adopting a brand prominence perspective, this study aims to examine how textual and visual brand elements influence the success of crowdfunding campaigns for aftermarket offerings.

Abstract

Purpose

Adopting a brand prominence perspective, this study aims to examine how textual and visual brand elements influence the success of crowdfunding campaigns for aftermarket offerings.

Design/methodology/approach

A Python-based Web scraper was used to collect data from 620 crowdfunding campaigns for aftermarket offerings hosted on Kickstarter. The linguistic inquiry and word count application programing interface was then used to analyze the linguistic aspects of these campaigns. A fixed effects regression model was used to evaluate the hypotheses.

Findings

Textual and visual brand prominence are positively associated with campaign success. Further, with some variations, both types of brand prominence augment the positive effects of narrative and graphic design elements on campaign success.

Research limitations/implications

This study makes novel theoretical contributions to the literature on branding, crowdfunding and aftermarket products. The results also provide practical insights to aftermarket enterprises on creating compelling crowdfunding campaigns.

Originality/value

By analyzing the direct and synergistic effects of branding, narrative and graphic design elements on crowdfunding success, this study extends various literature streams and identifies several future research opportunities.

Details

Journal of Product & Brand Management, vol. 33 no. 1
Type: Research Article
ISSN: 1061-0421

Keywords

Case study
Publication date: 20 January 2017

Mohanbir Sawhney, Lisa Damkroger, Greg McGuirk, Julie Milbratz and John Rountree

Illinois Superconductor Corp. a technology start-up, came up with an innovative new superconducting filter for use in cellular base stations. It needed to estimate the demand for…

Abstract

Illinois Superconductor Corp. a technology start-up, came up with an innovative new superconducting filter for use in cellular base stations. It needed to estimate the demand for its filters. The manager came up with a simple chain-ratio-based forecasting model that, while simple and intuitive, was too simplistic. The company had also commissioned a research firm to develop a model-based forecast. The model-based forecast used diffusion modeling, analogy-based forecasting, and conjoint analysis to create a forecast that incorporated customer preferences, diffusion effects, and competitive dynamics.

To use the data to generate a model-based forecast and to reconcile the model-based forecast with the manager's forecast. Requires sophisticated spreadsheet modeling and the application of advanced forecasting techniques.

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