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1 – 10 of 38William Bellew, Adrian Bauman, Becky Freeman and James Kite
Conceptual advancement underpins the progress of social marketing and countermarketing research but has been neglected in recent years. This paper aims to describe a new…
Abstract
Purpose
Conceptual advancement underpins the progress of social marketing and countermarketing research but has been neglected in recent years. This paper aims to describe a new integrative framework of social countermarketing (SCM) concepts, techniques and defining characteristics, based on research tracing the conceptual evolution of the field and contrasting commercial (profit-focused) and social (public good-focused) countermarketing.
Design/methodology/approach
This paper undertook searches of electronic databases to examine how socially oriented countermarketing has been characterised in the research literature. Search terms included “countermarketing”, “critical marketing”, “de-marketing” and “counter-advertising”. Broad inclusion criteria allowed consideration of reports, conference and media outputs, as well as peer-reviewed articles published since 1971. Selected marketing journals were searched individually.
Findings
After screening of 408 initial search results, 80 studies were retained and full papers retrieved. Main ideas, definitions, scope, concepts and terms used were mapped to identify the common and distinguishing features, as well as higher-order organising themes. This led to the development of a new conceptual framework for SCM comprising eight domains.
Research limitations/implications
The integrative conceptual framework offers a foundation for future research and SCM practice.
Originality/value
This paper introduces a framework designed to advance the conceptual basis of SCM research and practice with particular reference to the field of public health and disease prevention.
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Roberto Forero and Adrian Bauman
A cross‐sectional representative population survey was used to identify adolescents with mild to moderate mental health problems and to identify areas for possible intervention…
Abstract
A cross‐sectional representative population survey was used to identify adolescents with mild to moderate mental health problems and to identify areas for possible intervention. Outcome variables were depression, stress, behavioural problems and study problems. An analysis was carried out examining associations between mental health problems and socio‐demographic and behavioural variables. A sizeable proportion reported one or more mental health problems. Among those reporting extreme levels of these problems, few had sought help or talked to someone. The paper concludes that population health data provide useful information that could be addressed through school programmes to enhance resilience and promote adolescent mental health.
Ben J. Smith, Adrian E. Bauman, Jeanie McKenzie and Margaret Thomas
To examine whether awareness of the source of sun protection campaigns in New South Wales, Australia was associated with message recall and sun protection knowledge and behaviours.
Abstract
Purpose
To examine whether awareness of the source of sun protection campaigns in New South Wales, Australia was associated with message recall and sun protection knowledge and behaviours.
Design/methodology/approach
Telephone surveys of random samples (n=800) of parents and other carers of children under 12 years of age were conducted before and after the first two campaigns and after the third campaign.
Findings
Recognition of the NSW Cancer Council (NSWCC) as the message source increased after each campaign. Cross‐sectional analyses revealed that after the first and third campaigns those who could identify the NSWCC were 1.4‐1.7 times more likely than those who could not to demonstrate knowledge about child sun protection practices (p<0.05). After the first campaign those with accurate message source awareness were 1.4 times more likely to report using sunscreen or clothing to protect their children, while after campaign three this awareness was associated with a greater likelihood (OR 1.6, p<0.05) of using hats, sunscreen and protective clothing.
Research limitations/implications
While causality cannot be determined using a cross‐sectional design, the use of serial population surveys to analyse the relationship between message source awareness and sun protection knowledge and behaviours strengthens the basis for examining the role of this factor.
Practical implications
Presenting a readily identifiable and credible message source is likely to enhance the impact of health campaigns and this factor should be given attention in the pre‐testing of communications.
Originality/value
The importance of a credible communication source has been postulated by various theorists, but this one of few studies to examine the role played this factor in a population‐wide, health promotion campaign.
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Bahija Zeidan, Stephanie Ruth Partridge, Kate Balestracci and Margaret Allman-Farinelli
Young adults frequently engage in sub-optimal dietary behaviours, such as inadequate intakes of fruits and vegetables and excessive consumption of take-out meals. Theory-based…
Abstract
Purpose
Young adults frequently engage in sub-optimal dietary behaviours, such as inadequate intakes of fruits and vegetables and excessive consumption of take-out meals. Theory-based interventions are suggested to promote dietary change. The transtheoretical model is an example that stages an individual’s readiness to change behaviours as precontemplation, contemplation, preparation, action and maintenance, and includes a series of processes that help people move between stages. The purpose of this study is to investigate whether self-reported usual dietary intakes of fruits and vegetables and take-out foods differ by reported stage-of-change.
Design/methodology/approach
Cross-sectional data from 250 overweight young adults, aged 18-35 years, who enrolled in a lifestyle intervention to prevent weight gain are analysed. Participant’s stage-of-change for increasing fruit and vegetable intakes and reducing take-out foods is determined using staging algorithms. This is compared with self-reported dietary intakes over the past month using a food frequency questionnaire. Differences in intakes and variety by stage-of-change are compared for fruits, vegetables and take-out foods.
Findings
Take-out foods differed between stages (p < 0.0001), with lower weekly intakes in action (309 g) and maintenance (316 g) compared with preparation (573 g). Daily fruit intakes and variety scores varied by stage-of-change (p < 0.0001), being highest for action and maintenance (261 g and 263 g, respectively, and variety scores of 1 and 2) compared with precontemplation, contemplation and preparation (all = 100 g and 0 for variety). Daily vegetable consumption and variety scores differed by stage (p = 0.009 and p = 0.025, respectively) being highest for action/maintenance (204 g and 2 for variety) versus precontemplation and preparation (<110 g daily and Variety 1).
Practical implications
The finding of no differences in intakes between precontemplation, contemplation or preparation stages implies that the adoption of the dietary behaviours is not a continuum but a move from pre-action to actioning the target intakes. This means that for planning health promotion and dietary counselling, assigning people to the three different pre-action stages may be unnecessary.
Originality/value
This study is the first to examine the congruence of self-reported readiness to change behaviour with dietary intakes of take-out foods as well as variety of fruit and vegetables in overweight young adults.
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Tourism studies have conceptualized social media as artifacts and networks of tangible objects based on neat distinctions and categorizations. These neat ontological distinctions…
Abstract
Tourism studies have conceptualized social media as artifacts and networks of tangible objects based on neat distinctions and categorizations. These neat ontological distinctions and categorizations have been discussed within the academic field of actor-network theory. Several scholars have most significantly investigated the spatialities of messier ways of conceptualizing and approaching societal objects and the trajectories of societal phenomena. Efforts are being made to widen the ontological register that has traditionally dominated social science research, including tourism studies. The purpose of this chapter is to address and problematize the social media pertaining to tourism, focusing on a research project as analytical and methodological lens.
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