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Tourism studies have conceptualized social media as artifacts and networks of tangible objects based on neat distinctions and categorizations. These neat ontological distinctions and categorizations have been discussed within the academic field of actor-network theory. Several scholars have most significantly investigated the spatialities of messier ways of conceptualizing and approaching societal objects and the trajectories of societal phenomena. Efforts are being made to widen the ontological register that has traditionally dominated social science research, including tourism studies. The purpose of this chapter is to address and problematize the social media pertaining to tourism, focusing on a research project as analytical and methodological lens.

The overall goal of science is to build a valid and reliable body of knowledge about the functioning of the world and how applying that knowledge can change it. As personnel and human resources management researchers, we aim to contribute to the respective bodies of knowledge to provide both employers and employees with a workable foundation to help with those problems they are confronted with. However, what research on research has consistently demonstrated is that the scientific endeavor possesses existential issues including a substantial lack of (a) solid theory, (b) replicability, (c) reproducibility, (d) proper and generalizable samples, (e) sufficient quality control (i.e., peer review), (f) robust and trustworthy statistical results, (g) availability of research, and (h) sufficient practical implications. In this chapter, we first sing a song of sorrow regarding the current state of the social sciences in general and personnel and human resources management specifically. Then, we investigate potential grievances that might have led to it (i.e., questionable research practices, misplaced incentives), only to end with a verse of hope by outlining an avenue for betterment (i.e., open science and policy changes at multiple levels).