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Article
Publication date: 3 April 2020

Wided Batat

So far, most studies in cultural tourism have looked at visitors in relation to the experience itself. This study aims to bring a broader view on what constitutes the daily…

1825

Abstract

Purpose

So far, most studies in cultural tourism have looked at visitors in relation to the experience itself. This study aims to bring a broader view on what constitutes the daily environment of younger visitors and how museums could use this knowledge to develop a service delivery that is more adapted to their needs without sacrificing the museums’ integrity and authenticity. As such, this research brings a unique and deeper analysis of young visitor behavior, in relation to arts and cultural practices that could be expanded to other areas of tourism experiences.

Design/methodology/approach

The present study examines the main art and cultural tourism activities among adolescents. Using 32 in-depth interviews with adolescents between 13 and 18 years of age, this research takes a closer look at their experience and perceptions of art museums and exhibitions.

Findings

The findings show that adolescents’ perception of arts and exhibitions do not correspond to museum art criteria held by cultural tourism professionals. Based on the key theoretical themes emerging from the empirical investigation, a conceptual framework of adolescents’ attitudes toward arts and exhibitions is now presented to provide insights into the dimensions of adolescents’ art consumption in today’s western consumer society. Figure 1 provides a graphic model that visualizes adolescents’ art consumption experiences and summarizes the main findings and marketing implications in the arts field.

Originality/value

Based on these findings, new ways of engaging with adolescents in the field of arts are suggested to create new business opportunities for the museum. The findings lean toward the necessity to develop a more youth-centric approach, which differentiates between how adults define art and what adolescents believe art is supposed to be. Thus, the findings demonstrate that adolescents’ art consumption experiences are deeply anchored within the context of their social environment and the value judgments of their peers. The adolescent-centric logic within the arts experiential context is taken into account to underline the gap existing in many current arts marketing strategies that are targeting young visitors – and especially adolescents.

Article
Publication date: 26 January 2010

Yossi Gavish, Aviv Shoham and Ayalla Ruvio

The purposes of this research are to examine the extent to which daughters view their mothers as consumption role models, the extent to which daughters serve as consumption role…

2854

Abstract

Purpose

The purposes of this research are to examine the extent to which daughters view their mothers as consumption role models, the extent to which daughters serve as consumption role models for their mothers, and the extent to which external role models are shared by mothers and their adolescent daughters.

Design/methodology/approach

Two qualitative studies focused on mothers‐adolescent daughters‐vicarious role models interactions as drivers of consumption behaviors in Western cultures. Study 1 included 20 in‐depth interviews with mothers and their adolescent daughters (conducted separately). Study 2 included five of the original dyads interviewed jointly and observed in fashion stores.

Findings

Regarding adolescent daughters' use as role models and fashion markers for their mothers, most mothers confirmed that their adolescent daughters' fashion opinion was very important. Second, based on consumer socialization arguments, mothers served as role models for their adolescent daughters. Most dyads shop for fashion items together and in the same stores. Regarding the issue of cognitive versus chronological ages, the studies suggest that there is a gap between mothers' cognitive and chronological ages in support of cognitive age theory and the youthfulness ideal of Western cultures. Notably, such a gap mostly failed to materialize for adolescent daughters. Hence, consumption similarity appears to be driven more by the gap for mothers than the gap for daughters. Finally, external role models such as celebrities did not have a great influence on mothers or their adolescent daughters.

Originality/value

The research used in‐depth interviews with and in‐store observation of mothers and adolescent daughters. Future research might use similar interviews with younger daughters. Another extension of the work reported here that can provide triangulation for the findings is to change from a qualitative to a quantitative methodology.

Details

Journal of Consumer Marketing, vol. 27 no. 1
Type: Research Article
ISSN: 0736-3761

Keywords

Book part
Publication date: 11 August 2014

Jenna Drenten

This chapter explores the symbolic connections between coming of age liminality and identity-oriented consumption practices in postmodern American culture, specifically among…

Abstract

Purpose

This chapter explores the symbolic connections between coming of age liminality and identity-oriented consumption practices in postmodern American culture, specifically among adolescent girls.

Methodology/approach

Forty-two female participants (ages 20–23) participants were asked to answer the general question of “Who am I?” through creating identity collages and writing accompanying narrative summaries for each of three discrete life stages: early adolescence (past-self), late adolescence (present-self), and adulthood (future-self). Data were analyzed using a hermeneutical approach.

Findings

Coming of age in postmodern American consumer culture involves negotiating paradoxical identity tensions through consumption-oriented benchmarks, termed “market-mediated milestones.” Market-mediated milestones represent achievable criteria by which adolescents solidify their uncertain liminal self-concepts.

Research implications

In contrast to the traditional Van Gennepian conceptualization of rites of passage, market-mediated milestones do not necessarily mark a major transition from one social status to another, nor do they follow clearly defined stages. Market-mediated milestones help adolescents navigate liminality through an organic, nonlinear, and incremental coming of age process.

Practical implications

Rather than traditional cultural institutions (e.g., church, family), the marketplace is becoming the central cultural institution around which adolescent coming of age identity is constructed. As such, organizations have the power to create market-mediated milestones for young people. In doing so, organizations should be mindful of adolescent well-being.

Originality/value

This research marks a turning point in understanding traditional rites of passage in light of postmodern degradation of cultural institutions. The institutions upon which traditional rites of passage are based have changed; therefore, our conceptions of what rites of passage are today should change as well.

Details

Consumer Culture Theory
Type: Book
ISBN: 978-1-78190-811-2

Keywords

Book part
Publication date: 24 September 2015

Yuping Mao and Lu Shi

Past studies have shown that acculturation has been linked with media consumption (Shi, 2005; Shohat & Stam, 1996). Some risky health behaviors are associated with immigrants’…

Abstract

Purpose

Past studies have shown that acculturation has been linked with media consumption (Shi, 2005; Shohat & Stam, 1996). Some risky health behaviors are associated with immigrants’ acculturation into the American society. In this study, we investigate the association between Latino adolescents’ recreational use of media with acculturation as related to risky health behaviors such as the consumption of sugar-sweetened beverages, the experience of getting sunburns, smoking, and drinking alcohol.

Methodology/approach

Regression models were run to analyze the Latino adolescent subsample (aged 12–17) of the 2009 California Health Interview Survey (Ponce et al., 2004).

Findings

The regression models show that weekend television and video gaming are significantly associated with the number of sunburns one had in the past year (incident rate ratio = 1.008, z = 2.73), and weekend recreational computer use is significantly associated with the number of cans of soda with sugar one drank during the previous day (incident rate ratio = 1.003, z = 2.09). The use of English for the interview, age, parents’ educational attainment, household size, and gender are also found to be associated with different acculturation-related risky health behaviors investigated in this study.

Originality/value

This study is the first to analyze media consumption’s association with sunburn among Latino adolescents. Our findings indicate that among Latino adolescents in the United States, a large amount of media consumption can lead to risky health behaviors that were not common in Latin America. Therefore, parents should heed possible behavioral consequences when they decide on the amount of media exposure children have.

Details

Technology and Youth: Growing Up in a Digital World
Type: Book
ISBN: 978-1-78560-265-8

Keywords

Article
Publication date: 1 September 2020

Seok Tyug Tan, Nur Ainaa' Najihah Abdullah Zaini, Seok Shin Tan and Chin Xuan Tan

Frequent consumption of sugar-sweetened beverages (SSB) not only contribute to the incidence of dental caries but also a substantial risk for metabolic syndrome, obesity, type 2…

Abstract

Purpose

Frequent consumption of sugar-sweetened beverages (SSB) not only contribute to the incidence of dental caries but also a substantial risk for metabolic syndrome, obesity, type 2 diabetes mellitus, cardiovascular diseases and arthritis. Therefore, this study aims to compare the ready-to-drink SSB (RTD-SSB) consumption frequency, choice and sugar intake across gender and body weight status.

Design/methodology/approach

This cross-sectional study involved 126 adolescents from two primary schools in Shah Alam, Selangor. Adolescents aged between 9-11 years old were enrolled using convenience sampling method. A semi-structured questionnaire was administered to assess socio-demographic and RTD-SSB consumption of the adolescents. The RTD-SSB consumption was assessed with 2-day 24-hour dietary recalls (single weekend and single weekday recalls), whereas body weight and height were assessed using TANITA weighing scale and stadiometer, respectively. Data were analysed using SPSS version 26.0, while BMI-for-age (BAZ) z-score was determined using the World Health Organization (WHO) AnthroPlus software version 1.0.4.

Findings

The mean age of 126 adolescents was 10.82 ± 0.93 years old. The frequency of SSB consumption was 1.77 ± 1.25 times/day, whereas the average daily sugar intake was 6.3 teaspoons (26.61 ± 22.18 g) from RTD-SSBs. Flavoured milk emerged as the most frequent consumed beverage among adolescents, regardless of gender and weight status. No association was observed between the RTD-SSB consumption frequency and weight status (χ2 = 0.953, p > 0.05) as well as sugar intake and weight status (χ2 = 1.202, p > 0.05). Emerging findings demonstrated that the RTD-SSB consumption frequency, choice and sugar intake were similar across gender and weight status.

Originality/value

This was the first study that compares RTD-SSB consumption frequency, choice and sugar intake across gender and different body weight status.

Details

British Food Journal, vol. 122 no. 10
Type: Research Article
ISSN: 0007-070X

Keywords

Book part
Publication date: 11 August 2014

Kevina Cody

By stepping outside of the consumer socialization model (Ward, 1974) which for many years has resembled a ‘body of verified truths’ when it comes to understanding the complex…

Abstract

Purpose

By stepping outside of the consumer socialization model (Ward, 1974) which for many years has resembled a ‘body of verified truths’ when it comes to understanding the complex intimacy between young consumers’ identities and the marketplace, this research aims to offer a theoretical and empirical reconsideration of the tangible light and shade, indeterminacy and yet ambition in which these young adolescentsconsumption practices and social contexts are inextricably intertwined.

Methodology

Five different data collection methods were employed; namely personal diaries, in-depth interviews (which were conducted at two separate intervals), accompanied shopping trips, e-collages and researcher diaries. Each method was chosen so as to fulfil a specific purpose and reflect a specific angle of repose on the lived experience and consumption practices of a liminar – those at the heart of marketing’s newest strategic boundary.

Findings

This chapter describes some of the constituent elements of metaconsumption; the proposed theorization of the liminars’ consumption practices and a suggested diversion from ‘the effects’ perspective on young consumers’ socialization.

Research implications

This chapter adds to those which problematize the tendency to view young consumers’ interactions with consumption as measurable by having to pass through pre-defined stages if they are to become recognized as complete consumers. Instead this research aligns with the perspective that young consumers, like adults, must mediate the shifting milieus of their social lives through engagement with a myriad consumption practices.

Originality/value

This perspective responds to an acknowledged empirical dearth (e.g. Martens, Southerton, & Scott, 2004). However, secondly in line with Arnould & Thompson’s (2005) original motivation that CCT encapsulate those who see our discipline as ripe with the potential for new theory generation and widespread applicability, this research aligns micro understandings and theorizations of children’s social worlds and consumer culture practices with existing meso- and macro-levels of consumption theory.

Details

Consumer Culture Theory
Type: Book
ISBN: 978-1-78190-811-2

Keywords

Content available
Book part
Publication date: 30 July 2018

Abstract

Details

Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

Article
Publication date: 1 March 2006

Kara Chan, Hongxia Zhang and Iris Wang

Looks at attitudes of Chinese adolescents to materialism, including the effect of age on materialism and the influence of family and peers. Outlines the values of Chinese culture

1395

Abstract

Looks at attitudes of Chinese adolescents to materialism, including the effect of age on materialism and the influence of family and peers. Outlines the values of Chinese culture: thrift, respect for parents, group orientation, social harmony, good manners, face, and academic achievement; these values could impact both positively and negatively on endorsement of materialistic values. Points out that parental expectations of their children’s material success have increased since the one child per family policy. Finds that older adolescents were more materialistic than younger ones, that more materialistic adolescents tended to communicate more with their peers and less with their parents, and that television (which now reaches 92 per cent of households) has no effect because the Chinese government’s strict rules about TV programmes’ content requires them to reflect traditional values.

Details

Young Consumers, vol. 7 no. 2
Type: Research Article
ISSN: 1747-3616

Keywords

Article
Publication date: 11 November 2014

Renato Hübner Barcelos and Carlos Alberto Vargas Rossi

The purpose of this paper is to study paradoxes and strategies of social media consumption among adolescents. Young people belonging to Generation Y have enthusiastically embraced…

5467

Abstract

Purpose

The purpose of this paper is to study paradoxes and strategies of social media consumption among adolescents. Young people belonging to Generation Y have enthusiastically embraced social media as a means of achieving connectedness and managing social relationships. However, there is still a limited understanding of how adolescents actually differentiate between the media they use and of the effects of social media on their lives. This study differs from previous work by proceeding from the assumption that social media present a number of technological paradoxes and identifying what behavioral strategies they develop to derive the greatest possible benefit from, and cope with the ambivalent outcomes of, social media consumption.

Design/methodology/approach

An exploratory study design was chosen, combining the use of focus groups and in-depth interviews with 50 Brazilian adolescents aged between 13 and 17 years. Topics of discussion were designed to cover a range of social media relevant to young people.

Findings

The authors propose a conceptual model of social media consumption by young people and identify its positive and negative outcomes and the behavioral strategies of media selection and differentiation used to cope with them. These behaviors enable adolescents to derive maximum benefit from social media while minimizing the effort required to use them.

Originality/value

This research contributes to marketing theory and practice by assessing the adolescent perspective of social media consumption and offering an integrated model of outcomes and behavioral strategies which they use. This model provides insights relevant to the planning of marketing communications directed towards young people.

Details

Young Consumers, vol. 15 no. 4
Type: Research Article
ISSN: 1747-3616

Keywords

Article
Publication date: 8 August 2016

Gregory M. Rose, Aysen Bakir and Elodie Gentina

This paper examines adolescent’ money attitudes in the USA and France. It introduces and validates an 18-item scale for assessing adolescent money attitudes, explores the symbolic…

Abstract

Purpose

This paper examines adolescent’ money attitudes in the USA and France. It introduces and validates an 18-item scale for assessing adolescent money attitudes, explores the symbolic values that American and French teens attach to money, identifies the major segments of teens based on their attitudes toward money and assesses the importance that these groups place on price, novelty and brand name.

Design/methodology/approach

Twenty-eight in-depth interviews were initially conducted to explore adolescent’ money attitudes, assist in the development of measures and provide a context for interpreting subsequent results. Exploratory factor analysis (among 90 French and 70 American adolescents), followed by confirmatory factor analysis (among 332 French and 273 American adolescents) indicated that six dimensions captured money meanings. These dimensions were used in a subsequent cluster analysis to group teens into segments.

Findings

Six dimensions (worry, achievement, status, security, budget and evil) captured teenage money attitudes among French and American adolescents. A cluster analysis based on these dimensions yielded three groups: no worries, success and security. These three groups varied in their attitudes toward money and the importance that they placed on price, brand and novelty in purchasing.

Practical implications

This study provides measures for assessing adolescent money meanings and presents a preliminary segmentation of USA and French adolescents based on their attitudes toward money.

Originality/value

The results explore the impact of money attitudes on adolescent consumption preferences, demonstrate the utility of measuring adolescent’ money attitudes and segmenting adolescents based on these attitudes and emphasize the importance of both cultural and individual differences.

Details

Journal of Consumer Marketing, vol. 33 no. 5
Type: Research Article
ISSN: 0736-3761

Keywords

1 – 10 of over 4000