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The aim of this paper is to discuss the role of the economic revitalization programme, One District One Product (ODOP) implemented in the state of Uttar Pradesh of India in 2018, examine its strategy, and analyze its impact on employment generation, export promotion and economic growth of the state from 2018 to 2020.

Along with extensive literature, this paper uses case study approach for discussion. Arguments and facts are based on secondary data comprising of research by scholars, international agencies, government publications, websites, news reports, etc.

This paper presents positive impact of the systematically crafted ODOP programme. Nevertheless, for desired success, it signifies the inevitability of active participation and engagement of public that has always been a precarious subject in the literature of public administration and governance.

This paper offers a guiding live example for other states/countries to successfully implement ODOP programme which is a transformational step for realizing the true potential of each district. Strategies like ODOP may serve as an agent of change and be of immense help to governments in solving the problems of economic inequalities and regional imbalances.

Working capital efficiency (WCE) is crucial for the sustainability of both large and small firms. This study aims to use the sample of micro, small and medium-sized enterprises (MSMEs) in India and tries to understand the critical determinants of WCE.

Using a fixed effect panel data model on a sample of 578 MSMEs (59 micro, 226 medium and 296 small firms), this study explores the relationship between the predictors of WCE. Additionally, the study adopted two metrics for measuring WCE among each type of firm (micro, small and medium).

Several firm-specific variables, including leverage (lever), firm age (AGE), firm size (Fsiz), profitability (Prof), extended payment terms (EPT), human capital (HCap), asset turnover ratio (ATR), reverse factoring (RF) and firm growth (FG), have a significant effect on working capital management efficiency (WCE). In contrast, tangibility (Tangib) and salary expenses (Sal) had an insignificant effect on working capital management efficiency.

The study is based on secondary data. Future studies may incorporate some primary data, which will facilitate qualitative analysis.

The studies explore the relationship between WCE and expenses in HCap, EPT, RF and Sal as the predictors for WCE, which was not studied earlier in MSMEs scenario, especially in case of developing nation.

This study aims to evaluate the information behavior of the Banarasi Sarees weaving community and propose an information-focused policy tailored to their needs.

This study was conducted in seven weaver-centered areas in Varanasi and was designed around semi-structured interviews to explore various information-related aspects among the weavers. It aims to focus on their knowledge of weaving, their information needs, seeking behavior, preferred communication channels, prioritization of information and methods for enhancing information-related situations.

It was found that a lack of information among weavers significantly impacts their livelihoods and businesses. They struggle to make product, pricing and marketing decisions without access to accurate, timely and relevant information. They cannot expand their businesses and invest in new equipment and materials. The weavers need a library with a specialized collection and a qualified librarian to guide them in using the information sources. They also need a dedicated information system and community information centers to provide better information services.

This study is a work whose expected results and findings would help policymakers adopt measures to encourage providing information services through public libraries and community information centers. The results of this study may be further used to frame information policy for weavers and other occupational communities.

School library is regarded as the heart and soul of the school. It acts as learning resource centre and support the school curriculum in all possible manners. The main aim of this paper is to document the factors associated with library management in selected school libraries in Varanasi, India.

Survey method is used to conduct this research in which close-ended questions were provided to the school librarians. Simple random sampling was used to collect samples from secondary schools of Varanasi.

It was found that 34% school libraries affiliated to Central Board of Secondary Education are managed properly and they are termed as first class library. Rest of the schools are not managed as per rules and regulations of school librarianship. Some librarians themselves are not properly aware of the significance of the library and hence the management is suffered accordingly.

This research will help in exploring the existing status of library management in school libraries. The work is designed specifically for school libraries. Simple ranking system for school libraries will be helpful to make an exhaustive school ranking based on library management.

This research will bring on record the ground reality of school librarianship in India and the way they are managed. Simple ranking system for school library is given in this paper that will help to find out which school library is functioning properly or not.

Ethics is an inherent concept for any profession. The purpose of this paper is to discuss the ethical perspective of librarianship. The focus of the discussion is to identify whether it is ethics or law which should supercede in changing the legal and social environment, with special reference to India.

The state of a right to privacy in India is elaborated. The discussion is focused around library ethics and user privacy, which is a much less talked about matter in Indian librarianship than in the developed world.

Professional ethics should be given equal consideration while framing law and policies for non‐profit organizations like libraries. The issue of privacy has been given very little credence in terms of library rules and regulations in India. There is a need to create awareness among the masses on the issue of privacy and it should be considered as an important component while formulating guidelines for library policies.

The role of library associations is considered to be vital in creating awareness among the libraries and information centers. Library associations in India are urged to make similar efforts like American Library Association. Impact of information technology on privacy is explored as one of the emerging research areas.

This paper is the first of its kind to study how the libraries in India are dealing with the issue of privacy and highlight the need for the information professionals to protect their professional ethics.

The purpose of this paper is to describe Saraswati, a cross‐lingual Sanskrit Digital Library hosted at Banaras Hindu University. The system aims to assist those who know Sanskrit and at least one Indic script out of Devanagari, Kannada, Telugu and Bengali.

The system is developed with the Unicode standard using PHP as the programming language. The system follows three levels of architecture for search, display, and storage of Sanskrit documents. The system uses the UTF‐8 character representation system and generates on‐the‐fly transliteration from one Indic language script to another.

The system successfully demonstrates transliteration of Sanskrit text from one language to another. Saraswati is also capable of searching a given keyword across different languages and produces the result in the desired language script.

Some languages such as Tamil (not chosen for study) use context dependent consonants, and with the present algorithm they require further refinement.

With Saraswati, people can read Sanskrit documents and also perform a search for documents available in other scripts. The present system is useful for reading cross‐lingual literature. The present study demonstrates successful implementation of Saraswati over the University Intranet.

It is very common among scholars both in India and abroad that they learn Sanskrit with only one Indic script. The present system is helpful for such kind of scholars.

The system is the first of its kind anywhere and will be highly beneficial for scholars.

This study aims to present a novel system for detection and prevention of black hole and wormhole attacks in wireless sensor network (WSN) based on deep learning model. Here, different phases are included such as assigning the nodes, data collection, detecting black hole and wormhole attacks and preventing black hole and wormhole attacks by optimal path communication. Initially, a set of nodes is assumed for carrying out the communication in WSN. Further, the black hole attacks are detected by the Bait process, and wormhole attacks are detected by the round trip time (RTT) validation process. The data collection procedure is done with the Bait and RTT validation process with attribute information. The gathered data attributes are given for the training in which long short-term memory (LSTM) is used that includes the attack details. This is used for attack detection process. Once they are detected, those attacks are removed from the network using the optimal path selection process. Here, the optimal shortest path is determined by the improvement in the whale optimization algorithm (WOA) that is called as fitness rate-based whale optimization algorithm (FR-WOA). This shortest path communication is carried out based on the multi-objective function using energy, distance, delay and packet delivery ratio as constraints.

This paper implements a detection and prevention of attacks model based on FR-WOA algorithm for the prevention of attacks in the WSNs. With this, this paper aims to accomplish the desired optimization of multi-objective functions.

From the analysis, it is found that the accuracy of the optimized LSTM is better than conventional LSTM. The energy consumption of the proposed FR-WOA with 35 nodes is 7.14% superior to WOA and FireFly, 5.7% superior to grey wolf optimization and 10.3% superior to particle swarm optimization.

This paper develops the FR-WOA with optimized LSTM detecting and preventing black hole and wormhole attacks from WSN. To the best of the authors’ knowledge, this is the first work that uses FR-WOA with optimized LSTM detecting and preventing black hole and wormhole attacks from WSN.

The purpose of this study is to understand the evolution of “marketing” in the public and corporate discourse of twentieth-century India.

The paper draws its inferences from an analysis of the digital Times of India and Financial Times historical newspaper databases, the corporate archives of two leading Mumbai-based firms – Godrej in consumer goods and Cipla in pharmaceuticals and oral histories of marketing managers.

The paper identifies four eras of “marketing” in twentieth-century India. Era I (1910-1940) saw the emergence of agricultural “marketing boards” and “marketing officers” in the public sector and the growth of Indian and multinational advertising agencies. Era II (1940-1970) witnessed the formation of management and advertising associations and business schools with close involvement of American players. In Era III (1970-1990), there was a paradigm shift as “marketing” grew in corporate discourse and firms began to employ “marketing managers” in “marketing departments”. Era IV (1990-till date) witnessed the explosion of “marketing” in public and corporate discourse alongside the consumption boom in India. The paper shows how “marketing” evolved separately in the public and private sectors and in different phases as compared to that in the West.

This paper overturns conventional wisdom on marketing history in India, which has so far discounted its significance before 1960 or accorded primary significance to the 1990s’ economic liberalisation programme.

Findings of this study will be useful to marketing professionals and teachers who wish to learn more about the history of marketing in India.

The paper uses unexplored archival material and provides the first account on the evolution of “marketing” in public and corporate discourse in twentieth-century India.

This paper examines whether farmers' knowledge of the minimum support prices (MSPs) affects farm-gate prices. MSP is the minimum guaranteed price for agricultural commodities announced by the Government of India for 24 commodities. Most farmers in India prefer to sell their produce at the farm-gate due to a small marketable surplus and hence do not directly benefit from MSP. The authors test the common argument in the political discourse that if farmers have knowledge of MSP, then they can bargain with traders during the farm-gate transaction and demand a better price close to MSP.

The authors use matching methods to examine the impact of knowledge of MSP on farm-gate prices.

Using nationally representative data, the authors show that there is no empirical evidence that the knowledge of MSP of the crops leads to higher bargaining power and better farm-gate prices.

Price information (MSP in this case) alone cannot improve the bargaining power of farmers and result in a better price realization. As a safety net, MSP fails in the absence of procurement of products by the government. This also raises the question of the equitability of the price support system in India and calls for a rethink of the MSP policy.

This study is the first of its kind to examine the anchoring effect of knowledge of MSP on farm-gate prices using a nationally representative dataset.