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The purpose of this research is to explore the influence of the pandemic on manoeuvring consumption decisions towards goods and encouraging the trial of local food goods in a developing country, Jordan; primarily by taking an internal look into country image from a local perspective. Given the lack of studies analysing the impact of crises on consumption decisions, this research highlights the hidden benefits of the pandemic in shifting the perceptions of local food goods among Jordanian consumers.

This study adopts an exploratory approach to obtain rich, descriptive data to aid in the understanding of the shift in country image perceptions after the COVID-19 crisis and associated influences on purchase intentions. Using a qualitative open-ended approach eliminates the boundaries of closed-end methods of experimental research. Due to the nature of the phenomena being explored in this research, this study adopts the approach of responsive interviews with 26 participants.

Findings indicate that participants’ perceptions of country image and local goods and their consumption changed responding to COVID-19 for different reasons, creating new norms and perceptions of country image and local food goods. The findings precisely indicate a shift from negative to positive perceptions of country image and local food goods due to the pandemic. Results reveal that there are inconspicuous benefits associated with the role of the pandemic in shifting perceptions of country image and local food goods in Jordan.

Consumers’ perceptions and consumption decisions continue reciprocally to respond to and reflect on the COVID-19 crisis. Adjusting to the new normal is now the focus of research to understand the variance in consumption decisions across the world, including in emerging markets such as Jordan. Results also extend research on cue theory, as crisis seems to have a moderating role in the extent of influence cue theory has on perceptions of goods.

Assisting local brands in improving their marketing strategies, by identifying the barriers that hinder the “desire to try” phase among Jordanian consumers.

To the best of the authors’ knowledge, this study is unique and first of its kind, as it investigates perceptions of Jordanian consumers of their country’s image and whether the perceptual change in their country image would also stimulate a shift of perceptions in local food goods concerning the COVID-19 crisis. The results provide new insights into understanding consumer behaviour and preferences in crises; and the inconspicuous benefits that a crisis may have on local goods.

The purpose of this study is to examine how well reinforced concrete structures can be shielded against concrete carbonation using anti-carbonation coatings based on synthetic polymer.

Applying free radical polymerization, an acrylate terpolymer emulsion that a surfactant had stabilized was created. A thermogravimetric analysis, minimum film-forming temperature, Fourier transform infrared spectroscopy and particle size distribution are used to characterize the prepared eco-friendly water base acrylate terpolymer emulsion. Using three different percentages of the acrylate terpolymer emulsion produced, 35%, 45% and 55%, the anti-carbonation coating was formed. Tensile strength, tensile strain, elongation, crack-bridging ability, carbon dioxide permeability, chloride ion diffusion, average pull-off adhesion strength, water vapor transmission, gloss, wet scrub resistance, QUV/weathering and storage stability are the characteristics of the anti-carbonation coating.

The formulated acrylate terpolymer emulsion enhances anti-carbonation coating performance in CO₂ permeability, Cl-diffusion, crack bridging, pull-off adhesion strength and water vapor transmission. The formed coating based on the formulated acrylate terpolymer emulsion performed better than its commercial counterpart.

To protect the steel embedded in concrete from corrosion and increase the life span of concrete, the surface of cement is treated with an anti-carbonation coating based on synthetic acrylate terpolymer emulsion.

In addition to saving lives from building collapse, it maintains the infrastructure for the long run.

The anti-carbonation coating, which is based on the synthetic acrylate terpolymer emulsion, is environmentally benign and stops the entry of carbon dioxide and chlorides, which are the main causes of steel corrosion in concrete.

This paper aims to determine whether financial performance is affected in firms adopting separately or jointly two sustainability tools (green innovation and environmental, social and governance reporting (ESG)).

The empirical study examines a sample of 211 S&P 500 firms over the 2011 to 2019 period and uses the quantile estimation method.

The results show that two dimensions of ESG disclosure (the social and governance dimensions) and green innovation positively affect financial performance. This result suggests that sustainability tools have a strong financial impact. The positive relationship between green innovation and financial performance is detected at the 10th quantile up to the 70th quantile. This finding suggests that financial performance needs a moderate investment in green innovation. When considering the joint effect of ESG disclosure and green innovation, our findings show that the positive impact of some ESG disclosure dimensions (social and governance) on financial performance is more observable with a moderate investment in green innovation.

This study highlights the prominent role of sustainability tools in financial performance. Despite the contributions of the literature, to our knowledge, the relationship between these tools and financial performance is not yet comprehensively investigated. Sustainability is less studied from the social movement perspective. This paper is among the few to study the effect of ESG reporting on financial performance in a world of green innovation.