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This chapter looks at similarities between the experience economy and Disneyization, with specific focus placed on theming as a means of enhancing the visitor’s experience. Sophisticated tourists have brought with them the need for research to explain their behavior and place more emphasis on experiences. The Addo Elephant National Park, South Africa, is presented as a case study that uses interpretation as a tool for theming.

This chapter is approached from a marketing perspective on visitor attractions. Several issues and guidelines related to theming are presented to highlight several aspects which visitor attraction managers need to consider when seeking to use theming to enhance or create a visitor experience.

What was evident from the literature is that the theme is the most important aspect in all models (i.e., the experience economy, Disneyization, and interpretation). The theme should be planned meticulously as the theme refers to several aspects not only in the experience itself, but also in the experience cycle. It is therefore a quite complex tool to use that should not be taken lightly in order to benefit fully from the advantages it offers.

The value of this chapter lies in the fact that several models and their similarities were presented with an underpinning tool called theming. As not much research have been done on theming, the guidelines presented by all the models have been considered in a systematic manner that would assist visitor attraction managers in forming a better understanding of the use of the tool and issues related to it. With this said, there are several aspects highlighted in the chapter which necessitate more research in order to assist managers effectively in designing effective themes.

In June 1956 a meeting of the African Travel Commission of IUOTO at Rabat gave the permission to form a subsection group for the countries south of the equator. At an informal and exploratory meeting which took place in Salisbury (Southern Rhodesia) in May 1957 the subsection was named African regional tourist conference or AFTOUR. The following territories were represented: The Union of South Africa, the Federation of Rhodesia and Nyassaland, the Belgian Congo, the East African Territories (Kenia, Tanganyika, Uganda), Portuguese East Africa (Mozambique) and Portuguese West Africa (Angola). These members will in future pool resources and information with the object of making it simpler for visitors to cover all “Southern Africa” during their tours of this continent, with uniformity of travel formalities. A later meeting, held in Pretoria, further consolidated AFTOUR as an important force in Southern Africa's tourist affairs. These notes were taken from the 1957/1958 report of the South African Tourist Corporation. AFTOUR does not publish any reports, and the minutes of the meetings are available to members only.

The growth in the ecotourism industry has increased emphasis on sustainable practices. Despite the fact that ample research has been conducted on sustainable ecotourism practices, many ecotourism destinations fail to become sustainable. The growth of the ecotourism industry and the global population has called for greener practices to be incorporated in developing ecotourism destinations. Waterwheel, located in the Limpopo province of South Africa, is faced with this green development challenge and serves as a case study (located at the end of the chapter) for this chapter.

This chapter gives a brief overview of the green principles associated with developing ecotourism destinations. Green ecotourism destination planning is explained within the context of the tourists’ experience to highlight aspects necessary for sustainable ecotourism destination development.

Even though the green market is still in its infancy, tourists are increasingly demanding green accommodation. A green, sustainable ecotourism destination can only be developed if green principles are incorporated from the input phase. The input phase (e.g., building materials and infrastructure systems for water and energy) determines the output phase (e.g., operational materials, activities, suppliers, activities, and marketing) and, subsequently, the level of sustainability. It is therefore crucial to plan for these aspects and the level to which the destination aims to adhere to these aspects, as they are costly.

Even though research on the green economy is not a new phenomenon it has only recently trickled down to ecotourism development. This explains the lack of research currently experienced in the literature of ecotourism and a gap that should be addressed urgently. Although this chapter only briefly discusses green ecotourism development, the aspects highlighted in the chapter provides other researchers with research opportunities to pursue in an effort to bridge the gap.

To examine demographic factors and travel motivations among leisure tourists in Tanzania. Specifically by examining the influence of demographic factors on travel motivation among local and international leisure tourists in Tanzania.

Approach is quantitative and applied descriptive statistics, independent t-test and ANOVA.

The findings showed that age, gender and family size as demographic factors significantly influenced travel motivation among local and international leisure tourists.

Future studies to consider different approaches including collection of data during the peak season, use qualitative method and conduct studies in other parts of the country to explore demographic factors and travel motivations of tourists.

To assist tourism stakeholders in their design of promotional tools to market tourism products/services to different tourists as opposed to homogeneous marketing campaigns.

Examined the influence of demographic factors and travel motivation among local and international leisure tourists in the context of Tanzania.

This uses a framework of systemic change to understand the contextual factors including stakeholder, social, political, cultural and economic, which contribute to the social and environmental narratives of a conservation organisation that has and continues to undergo transformation.

The social and environmental disclosure annual report narratives for a 27-year period were coded to a framework of systemic change.

The end of apartheid in 1994 meant that South African society required transformation. This transformation impacts and drives the social and environmental accounting disclosures made by SANParks. The social and environmental disclosures coded against a framework of systemic change, fluctuated over the period of the study as the format of the annual reports changed. The systems view was the most frequently disclosed category. The political ecology subcategory which details the power relationships showed the most disclosures. However, 25 years after the end of apartheid, the transformation process remains incomplete. Although the evidence in the paper does not support Joseph and Reigelut (2010) contention that the framework of systemic change is an iterative process, it nevertheless provides a useful vehicle for analysing the rich annual report narratives of an organisation that has undergone and continues to undergo transformation.

This paper makes two primary contributions. First, to the limited developing country social and environmental accounting literature. Second, the development, refinement and application of a framework of systemic change to social and environmental disclosures.

This paper aims to assess the appraisal, disposal and transfer of records of the Kruger National Park (KNP) rangers’ diaries processes from 1926 to 1930 with a view to recommend best practices.

The paper applied a qualitative methodology through document analysis, interviews and observations as data collection instruments to analyse contents of rangers’ diaries. The population of the study comprised rangers, a records manager and a representative from the National Archives of South Africa (NARSSA), a member of South Africa National Parks’ management and a scientist from South African National Biodiversity Institute.

The key findings revealed that rangers’ diaries contain historical, scientific and cultural information. However, such information is not disseminated to society. Lack of systematic appraisal, arrangement of records led to a loss of institutional memories. The role of National Archives and Records Service of South Africa is not visible to provide guidelines on the preservation of rangers’ records.

This research is limited to KNP ranger’s diaries created from 1926 to 1930 because it is the period of establishment of the national park and introduction of rangers’ programme.

The findings are expected to be instrumental towards the preservation of rangers’ diaries within the park. Rangers’ diaries are also potentially of great biogeographical value in constituting a historical record of the plants and animals in a given area, their distribution and population changes, and the effects of human interventions such as game fences and artificially created waterholes, game culling and tourism, not to forget climate change.

Preservation of ranger diaries may lead to documentation of records with historical, scientific and social value. Rangers’ diaries also form part of the national archival heritage of South Africa, as they bridge the gap of undocumented history of the rangers and national parks in South Africa.

This paper appears to be the first to research the assessment of the appraisal, disposal and transfer of rangers’ diaries created from 1926 to 1930.