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This article explores how complexity theory can help marketers to understand a market and to operate within it. Essentially, it argues that complexity theory has the potential to provide both global and some local explanations of markets and is complementary to local theories like relationship marketing that may be more familiar to marketing managers. It establishes four types of complex systems that might be used to model social systems. Of these four types, complex adaptive systems seem most appropriate to describe markets. This is illustrated in an investigation of Honda in the global automobile industry. Implications for marketing managers centre on the need to understand feedback loops at many levels of a path‐dependent system that are inherently difficult to predict and control.

This paper introduces a conceptual lens for leading social change in slums and informal settlements. In line with this aim, the purpose of this case study is to describe the public problem-solving approach of a social change organization situated in an informal settlement through the lens of adaptive leadership, complexity theory and social change leadership (SCL).

This paper follows an engaged reflection tradition. First, the author-practitioners describe an informal settlement case hereafter called ISC in southeast Iran where many people have historically remained undocumented and uneducated. Using complex adaptive systems theory, adaptive leadership and SCL as the conceptual lens, the paper analyzes ISC as a complex adaptive context in which the community and the government are in tension in solving problems, particularly illiteracy. The instrumental case study draws from participant observation and document analysis to describe and examine the endeavors of a community office operating within ISC. Through this reflective analysis, the authors illustrate how a social change organization can effectively tackle public issues like illiteracy within informal settlements.

This paper applies complexity leadership theory to a social context. The study illustrates how social change organizations can support the transformation of informal spaces into adaptive spaces to enact social change.

This paper reflects on engagement activity near the insecure borders of Iran, Afghanistan and Pakistan. By extending an organizational-level theory to the public sphere, this paper contributes theoretically to the complexity theory literature. Moreover, it provides a practical insight for community development and slum upgrading projects.

The purpose of this paper is using competing hypotheses (a spillover hypothesis, based on Engagement Theory, and a provisioning hypothesis, based on Adaptive Cost Theory) to help explain why employees become disengaged from knowledge sharing.

Employed knowledge workers completed an online questionnaire regarding their job characteristics, their general health and wellness, perceived organizational support, job engagement and disengagement from knowledge sharing.

The findings provide empirical support for Adaptive Cost Theory and illustrate the relationship between Engagement Theory and the Disengagement from Knowledge Sharing. In particular, this research illustrates the importance of health and wellness for preventing disengagement from knowledge sharing. In addition, the findings introduce a new finding of tensions between job engagement and knowledge sharing, which supports knowledge workers’ complaints of “being too busy” to share.

This study uses cross-sectional methodology; however, the participants are employed and in the field. Given the theoretical arguments that disengagement from knowledge sharing should be either short term or transient, future research should follow-up with diary methods to capture this to confirm the study’s conclusions.

The findings of this study provide some insight for practitioners on how to prevent disengagement from knowledge sharing. New predictors and an interesting tension between job engagement and knowledge sharing are identified.

This study examines an alternative explanation for the lack of knowledge sharing in organizations, and uses competing theories to identify the reasons for the disengagement from knowledge sharing.

Complex systems adapt to survive, but little comparative literature exists on various approaches. Adaptive complex systems are generic, this referring to propositions concerning their bounded instability, adaptability and viability. Two classes of adaptive complex system theories exist: hard and soft. Hard complexity theories include Complex Adaptive Systems (CAS) and Viability Theory, and softer theories, which we refer to as Viable Systems Theories (VSTs), that include Management Cybernetics at one extreme and Humanism at the other. This paper has a dual purpose distributed across two parts. In Part 1, the purpose of this paper is to identify the conditions for the complementarity of the two classes of theory. In Part 2, the purpose is to explore (in part using Agency Theory) the two classes of theory and their proposed complexity continuum.

A detailed analysis of the literature permits a distinction between hard and softer approaches towards modelling complex social systems. Hard theories are human-incommensurable, while soft ones are human-commensurable, therefore more closely related to the human condition. The characteristics that differentiate between hard and soft approaches are identified.

Hard theories are more restrictive than the softer theories. The latter can embrace degrees of “softness” and it is explained how hard and soft approaches can be mixed, sometimes creating Harmony.

There are very few explorations of the relationship between hard and soft approaches to complexity theory, and even fewer that draw in the notion of harmony.

This study aims to investigate the multiple influence paths or underlying mechanisms of entrepreneurial leadership (EL) on adaptive innovation from the perspectives of organizational learning and resource management, drawing on complex adaptive system theory.

With a questionnaire survey of 317 senior and middle managers from different firms in China, structural equation modeling was used to test the hypothesized conceptual model, and bootstrapping method was employed to examine the multiple mediating effects.

Results indicate that EL has a significant and positive effect on adaptive innovation. This relationship is partially mediated through exploitative learning, exploratory learning, resource bricolage and boundary-spanning integration, respectively. The impact of EL on adaptive innovation is also sequentially transmitted through exploitative learning and resource bricolage or exploratory learning and boundary-spanning integration.

Adaptive innovation has become a firm competition strategy to cope with dynamic changes in current uncertain environment where EL can play its effectiveness to engage firms in such innovation activities. However, the question of why and how EL drives adaptive innovation has yet to be discussed. This study highlights the innovation effectiveness of EL and the triggering process of adaptive innovation, and contributes to several countermeasures for firms to implement leadership and innovation practices responding to uncertain environment.

The COVID-19 pandemic has generated a significant impact on several aspects of public relations practice. By adopting the theoretical framework of adaptive leadership, this research is designed to explore how an organization’s top leadership can support related adaptive action in strategic communication. Particularly, we hope to explore whether the application of adaptive leadership could facilitate a higher level of communication transparency as well as deliver a sense of caring and empathy in COVID-19 communication.

An international online survey was designed and conducted for this study. The first sample consists of 776 full-time communication professionals in the United States of America with 435 women (56.1%) and 341 men (43.9%). The second sample consists of 268 full-time communication professionals in Canada, with 110 women (41.0%) and 158 men (59.0%). The two samples were merged into the final sample of 1,044 for the data analysis.

Results confirmed that the perceived impact of the COVID-19 pandemic increased communication professionals’ challenges in building trust. It also drives adaptive changes in their coping actions in strategic communication. More importantly, the top leadership within the organization played a key role in this adaptive leadership environment by demonstrating commitment to transparency in COVID-19 communication and delivering a sense of empathy during the pandemic.

This study contributes to our understanding of strategic communication in times of crisis, such as the COVID-19 global pandemic, by focusing on the adaptive nature of communication leadership. More importantly, our study confirms the important roles of two leadership attributes (i.e. the sense of empathy and the commitment to communication transparency) in supporting adaptive leadership, which eventually influences trust building.

This article proposes an adaptive strategy for managing knowledge in complex organizations. Specifically, this article aims to extend understanding in the field of knowledge management (KM) by examining how an adaptive strategy for managing knowledge can help organizations become innovative and build dynamic capabilities.

Literature on complexity theory and KM is reviewed to propose the development of an adaptive strategy that will assist organization in managing knowledge and becoming innovative. The paper is structured around the following constructs: complexity theory, complex adaptive systems, and KM.

A link between an adaptive strategy for managing knowledge, innovation and dynamic capability is established. The central proposition of the article is the organizations that follow adaptive complex processes for managing knowledge are better able to compete in the market today.

This article extends prior research on KM by proposing complexity theory as a framework for establishing adaptive strategies for managing knowledge and fostering innovation.

With the dramatic environmental changes and fierce competition that organizations are faced with today, managing knowledge becomes critical for driving creativity and adapting to changing markets. Organizations lack direction on how best to develop an adaptive strategy for managing knowledge. The revelation of adaptive processes for managing knowledge in complex systems can lead to more effective KM practices and a higher rate of creativity and flexibility.

The study answers recent calls for defining processes for the second generation of KM that shift focus from the codification and transfer of knowledge to the creation of new knowledge. Although previous studies have established a link between complex adaptive systems and KM, this study takes it one step further in defining an integrative strategy for the creation of knowledge based on the processes of complex adaptive systems. The paper provides a foundation for future studies to test the causal relationship between adaptive processes for knowledge creation and innovation.

Complex systems adapt to survive, but little comparative literature exists on various approaches. Adaptive complex systems are generic, this referring to propositions concerning their bounded instability, adaptability and viability. Two classes of adaptive complex system theories exist: hard and soft. Hard complexity theories include Complex Adaptive Systems (CAS) and Viability Theory, and softer theories, which we refer to as Viable Systems Theories (VSTs), that includes Management Cybernetics at one extreme and Humanism at the other. This paper has a dual purpose distributed across two parts. In part 1 the purpose was to identify the conditions for the complementarity of the two classes of theory. In part 2 the two the purpose is to explore (in part using Agency Theory) the two classes of theory and their proposed complexity continuum.

Explanation is provided for the anticipation of behaviour cross-disciplinary fields of theory dealing with adaptive complex systems. A comparative exploration of the theories is undertaken to elicit concepts relevant to a complexity continuum. These explain how agency behaviour can be anticipated under uncertainty. Also included is a philosophical exploration of the complexity continuum, expressing it in terms of a graduated set of philosophical positions that are differentiated in terms of objects and subjects. These are then related to hard and softer theories in the continuum. Agency theory is then introduced as a framework able to comparatively connect the theories on this continuum, from theories of complexity to viable system theories, and how harmony theories can develop.

Anticipation is explained in terms of an agency’s meso-space occupied by a regulatory framework, and it is shown that hard and softer theory are equivalent in this. From a philosophical perspective, the hard-soft continuum is definable in terms of objectivity and subjectivity, but there are equivalences to the external and internal worlds of an agency. A fifth philosophical position of critical realism is shown to be representative of harmony theory in which internal and external worlds can be related. Agency theory is also shown to be able to operate as a harmony paradigm, as it can explore external behaviour of an agent using a hard theory perspective together with an agent’s internal cultural and cognitive-affect causes.

There are very few comparative explorations of the relationship between hard and soft approaches in the field of complexity and even fewer that draw in the notion of harmony. There is also little pragmatic illustration of a harmony paradigm in action within the context of complexity.

The present research attempts to show the contribution of emotional intelligence and servant leadership climate to individual adaptive performance. The authors intend to explain the relations between the emotional intelligence of employees as well as of manager and the employee's adaptive performance. Moreover, this research assesses the significance of the mediating role of “servant leadership” climate in the relationship between the emotional intelligence of the manager and the employee's adaptive performance.

This research uses the quantitative research method and is included in explanatory research. Data collection used several informants for each organization. Data were collected using a sample of 57 managers and 204 team members spread over 24 companies belonging to different sectors of activity.

Employees' emotional intelligence directly influences individual adaptive performance. There is a direct influence of manager's emotional intelligence on individual adaptive performance. Then, there is an indirect influence of emotional intelligence on individual adaptive performance through the mediation of servant leadership climate.

The novelty of this research is in its effort to observe the multilevel mediation of servant leadership climate with other variables developed in the research model. No previous studies have found a relationship between employee and manager's emotional intelligence and individual adaptive performance.