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1 – 10 of 253Adam Potter and Christopher Richardson
The purpose of this paper is to show how the theory of researcher positionality can help international business researchers and human resource managers clarify the ideal position…
Abstract
Purpose
The purpose of this paper is to show how the theory of researcher positionality can help international business researchers and human resource managers clarify the ideal position of the expatriate in relation to host country nationals (HCNs), so that selection and cross-cultural training (CCT) can be more targeted and assignment specific.
Design/methodology/approach
This is a conceptual paper linking positionality theory and the methodological practice of reflexivity from ethnographic research and other social sciences to the research of expatriate acculturation.
Findings
This conceptual paper outlines theory from ethnographic research that, when applied to expatriate selection and acculturation, increases the field’s understanding of the expatriate’s position in relation to HCNs. This theory practically informs selection criteria, CCT programs and support plans as they pertain to specific international assignments. A novel theoretical model is then proposed.
Research limitations/implications
This paper is conceptual in nature. Empirical research is needed to test the value of this paper and its proposed positionality gap model (PGM) model.
Practical implications
The research and conceptual model proposed in this paper has the potential to improve how multinational enterprise (MNE) managers conceptualize expatriate assignments, expatriate selections and expatriate CCT leading to more effective work and value added to stakeholders.
Social implications
The PGM model proposed in this paper highlights the value of HCN’s culture and preferences as input for selection and CCT of an expatriate worker and contributes to the body of literature that views expatriation with multiple stakeholder perspectives.
Originality/value
This paper’s originality stems from the application of a well-understood phenomenon in ethnographic research and other social sciences to expatriate acculturation. The common practice of reflexology and theory of positionality can clarify the ideal position for an expatriate in relation to the MNE and HCNs for both researchers and practitioners.
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Apisit Chattananon, Meredith Lawley, Numchai Supparerkchaisakul and Lackana Leelayouthayothin
The purpose of this paper is to describe research which tested a Thai model of cause‐related marketing's impact on corporate image.
Abstract
Purpose
The purpose of this paper is to describe research which tested a Thai model of cause‐related marketing's impact on corporate image.
Design/methodology/approach
Data were gathered from 1,071 participants in an established award winning cause‐related program in Thailand and analyzed using multiple regression.
Findings
Findings indicated that a cause‐related marketing program can create positive attitudes toward corporate image. One specific demographic characteristic of respondents, household income level, showed a significant influence with participants from lower income households developing more positive attitudes than those from higher income households.
Research limitations/implications
The data were gathered from participants in one program only, hence future research could extend these findings to other programs to test their generalisability.
Practical implications
The proposed model serves as a basis for marketers to understand the influence of a cause‐related marketing program on the attitudes of Thai consumers who participated in the program toward corporate image. The results highlighted the importance of matching the company, its target market, participants in the program and the communication about the program to achieve desired results.
Originality/value
This empirical study contributes to cause‐related marketing research by focusing on a previously unresearched group, the participants in a program. In addition it was undertaken in an emerging market, Thailand.
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Dirk C. Moosmayer and Alexandre Fuljahn
By replicating two seminal studies on cause‐related marketing (CRM) campaigns, this paper aims to investigate the influence of gender and of donation size on consumer perception…
Abstract
Purpose
By replicating two seminal studies on cause‐related marketing (CRM) campaigns, this paper aims to investigate the influence of gender and of donation size on consumer perception of firm behavior, consumer attitude to product, consumer goodwill toward the CRM campaign, consumer perception of the benefit to the NPO, and consumer attitude toward CRM.
Design/methodology/approach
An online experiment was conducted with 306 students from a German university to evaluate their responses to a CRM campaign. The presented campaign supported a German children's charity, and varied with regard to donation size.
Findings
Consumer perception of firm behavior, consumer goodwill toward the CRM campaign, and consumer attitude to product vary significantly by gender. Donation size has a significant influence on consumer goodwill toward the CRM campaign and on consumer perception of the benefit to the NPO. The impact of donation size is rooted in external perceptions, and partly moderated by gender.
Research limitations/implications
The chosen non‐forced stimulus presentation may overestimate the measured impact. The applied stimuli may underlie specific gender characteristics that influence responses. Further research might thus apply forced stimulus exposure designs to a broader set of causes and products.
Practical implications
Results imply that CRM campaigns promise to be particularly suitable for promoting products to women. When addressing men, small donations appear to be sufficient.
Originality/value
The authors expand existing research in three ways. Campaign impact is differentiated by consumer attitudes toward the company, toward the product, and toward the NPO. The article shows that the impact of donation size is gender‐specific. By investigating CRM response in Germany, the study regionally expands existing research.
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This paper is designed to seek out the everyday narratives of copyright. To find these narratives, I analyze the comments section of websites where users can post their reactions…
Abstract
This paper is designed to seek out the everyday narratives of copyright. To find these narratives, I analyze the comments section of websites where users can post their reactions to copyright-related stories. I argue that understanding how people who are not legal scholars frame the use of copyright as they discuss sharing, owning, and controlling the copy is a good place to begin to develop a sense for the everyday life of copyright law.
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The Internet is becoming a feature of our lives. About six million people in the UK are connected to the Net and the number is growing. We are increasingly using it to talk to…
Abstract
The Internet is becoming a feature of our lives. About six million people in the UK are connected to the Net and the number is growing. We are increasingly using it to talk to each other, buy goods and services, publicise our organisations and activities, gather information or simply idle away hours pottering in cyberspace. Internet cafes are now everywhere. Politicians drone on about e‐commerce. The future is webshaped and there is probably no escape. The Network page looks at some of the more interesting sites for readers of A life in the day.
Elisabeth K. Kelan and Patricia Wratil
Chief executive officers (CEOs) are increasingly seen as change agents for gender equality, which means that CEOs have to lead others to achieve gender equality. Much of this…
Abstract
Purpose
Chief executive officers (CEOs) are increasingly seen as change agents for gender equality, which means that CEOs have to lead others to achieve gender equality. Much of this leadership is going to happen through talk, which raises the question as to how CEOs talk about gender equality to act as change agents. The purpose of this paper is to understand the arguments of CEOs deploy.
Design/methodology/approach
Drawing on interviews with global CEOs, who have publicly supported gender equality work, the article draws on discourse analysis to understand the arguments of CEOs deploy.
Findings
The analysis shows that CEOs deploy three arguments. First, CEOs argue that women bring special skills to the workplace, which contributes to a female advantage. Second, CEOs argue that the best person for the job is hired. Third, CEOs talk about how biases and privilege permeate the workplace. The analysis shows that CEOs are often invested in essentialised views of gender while holding onto ideals of meritocracy.
Originality/value
The article suggests that how leaders talk about gender equality leads to continuity, rather than change in regard to gender equality.
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AFM Jalal Ahamed and Yam B. Limbu
Financial anxiety has become a global concern and a growing research area with significant potential to contribute to the behavioral and personal finance literature. Despite this…
Abstract
Purpose
Financial anxiety has become a global concern and a growing research area with significant potential to contribute to the behavioral and personal finance literature. Despite this, the literature is fragmented and inconsistent. Prior studies vary greatly in the breadth of definitions and measures of financial anxiety. There has been no systematic evaluation of literature on financial anxiety antecedents, consequences, and coping strategies. This systematic review fills this gap.
Design/methodology/approach
We followed the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines. We searched Scopus and Web of Science and identified 55 eligible studies published between 2009 and 2024.
Findings
Financial anxiety is defined and measured differently in different research domains. We identified several antecedents, including socio-demographic factors (e.g. gender, age, ethnicity, income, employment, racial background, and language proficiency), personality traits, compulsive and impulsive buying behavior, depression or other mental issues, family health issues, and the COVID-19 pandemic and consequences of financial anxiety, including psychological and psychic health, societal and personal relations, financial behavior and well-being, and job-related outcomes. In addition, the literature presents six financial anxiety coping strategies (self-imposed coping mechanisms, spiritual and theological resources, increased financial capability, social and family support, seeking professional help, and language proficiency training). Several future research directions are presented.
Originality/value
This review represents the first systematic compilation and evaluation of the research findings on financial anxiety.
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Restructuring in Swedish adult education it is not a national isolated artefact, but rather part of a broader, global movement of what for example Ball (1998a) terms global policy…
Abstract
Restructuring in Swedish adult education it is not a national isolated artefact, but rather part of a broader, global movement of what for example Ball (1998a) terms global policy paradigms. It is often carried out within “a market discourse” emphasising “freedom of choice,” “flexibility” and the “effective deployment” and use of resources, and has generally been accompanied by a movement from central control to decentralisation and from direct regulation to steering by goals. Even though the restructuring of education in Sweden reflects a global political conjuncture it is also possible to discern processes of local translation and recontextualisation of generic policies, which is the subject, the subject of this article, using Göteborg, the second city of Sweden as an example. How the restructuring are experienced and interpreted by differently positioned actors and interest groups with varied interpretative repertoires will be discussed but also related to a more general discussion in the area of policy sociology.
XML is a standard used to create a text‐based structure for storing information. It is a set of rules used to lay out text to make it easy to navigate for computer programs. It…
Abstract
XML is a standard used to create a text‐based structure for storing information. It is a set of rules used to lay out text to make it easy to navigate for computer programs. It works by separating style from content, a simple but revolutionary concept that is very applicable to the library and information environment. This guide offers an overview of XML, what it is, how and why it has been developed, how it works and where future developments might lead. In addition, the “Frequently used terms” section contains definitions of the terms and acronyms associated with XML that can be confusing to the beginner. The “Resources” section offers suggestions for further reading on the subject, to help in building on the basic overview offered here.
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