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Article
Publication date: 12 February 2019

Adam Potter and Christopher Richardson

The purpose of this paper is to show how the theory of researcher positionality can help international business researchers and human resource managers clarify the ideal position…

Abstract

Purpose

The purpose of this paper is to show how the theory of researcher positionality can help international business researchers and human resource managers clarify the ideal position of the expatriate in relation to host country nationals (HCNs), so that selection and cross-cultural training (CCT) can be more targeted and assignment specific.

Design/methodology/approach

This is a conceptual paper linking positionality theory and the methodological practice of reflexivity from ethnographic research and other social sciences to the research of expatriate acculturation.

Findings

This conceptual paper outlines theory from ethnographic research that, when applied to expatriate selection and acculturation, increases the field’s understanding of the expatriate’s position in relation to HCNs. This theory practically informs selection criteria, CCT programs and support plans as they pertain to specific international assignments. A novel theoretical model is then proposed.

Research limitations/implications

This paper is conceptual in nature. Empirical research is needed to test the value of this paper and its proposed positionality gap model (PGM) model.

Practical implications

The research and conceptual model proposed in this paper has the potential to improve how multinational enterprise (MNE) managers conceptualize expatriate assignments, expatriate selections and expatriate CCT leading to more effective work and value added to stakeholders.

Social implications

The PGM model proposed in this paper highlights the value of HCN’s culture and preferences as input for selection and CCT of an expatriate worker and contributes to the body of literature that views expatriation with multiple stakeholder perspectives.

Originality/value

This paper’s originality stems from the application of a well-understood phenomenon in ethnographic research and other social sciences to expatriate acculturation. The common practice of reflexology and theory of positionality can clarify the ideal position for an expatriate in relation to the MNE and HCNs for both researchers and practitioners.

Details

Journal of Global Mobility: The Home of Expatriate Management Research, vol. 7 no. 1
Type: Research Article
ISSN: 2049-8799

Keywords

Article
Publication date: 26 September 2008

Apisit Chattananon, Meredith Lawley, Numchai Supparerkchaisakul and Lackana Leelayouthayothin

The purpose of this paper is to describe research which tested a Thai model of cause‐related marketing's impact on corporate image.

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Abstract

Purpose

The purpose of this paper is to describe research which tested a Thai model of cause‐related marketing's impact on corporate image.

Design/methodology/approach

Data were gathered from 1,071 participants in an established award winning cause‐related program in Thailand and analyzed using multiple regression.

Findings

Findings indicated that a cause‐related marketing program can create positive attitudes toward corporate image. One specific demographic characteristic of respondents, household income level, showed a significant influence with participants from lower income households developing more positive attitudes than those from higher income households.

Research limitations/implications

The data were gathered from participants in one program only, hence future research could extend these findings to other programs to test their generalisability.

Practical implications

The proposed model serves as a basis for marketers to understand the influence of a cause‐related marketing program on the attitudes of Thai consumers who participated in the program toward corporate image. The results highlighted the importance of matching the company, its target market, participants in the program and the communication about the program to achieve desired results.

Originality/value

This empirical study contributes to cause‐related marketing research by focusing on a previously unresearched group, the participants in a program. In addition it was undertaken in an emerging market, Thailand.

Details

International Journal of Emerging Markets, vol. 3 no. 4
Type: Research Article
ISSN: 1746-8809

Keywords

Article
Publication date: 14 September 2010

Dirk C. Moosmayer and Alexandre Fuljahn

By replicating two seminal studies on cause‐related marketing (CRM) campaigns, this paper aims to investigate the influence of gender and of donation size on consumer perception…

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Abstract

Purpose

By replicating two seminal studies on cause‐related marketing (CRM) campaigns, this paper aims to investigate the influence of gender and of donation size on consumer perception of firm behavior, consumer attitude to product, consumer goodwill toward the CRM campaign, consumer perception of the benefit to the NPO, and consumer attitude toward CRM.

Design/methodology/approach

An online experiment was conducted with 306 students from a German university to evaluate their responses to a CRM campaign. The presented campaign supported a German children's charity, and varied with regard to donation size.

Findings

Consumer perception of firm behavior, consumer goodwill toward the CRM campaign, and consumer attitude to product vary significantly by gender. Donation size has a significant influence on consumer goodwill toward the CRM campaign and on consumer perception of the benefit to the NPO. The impact of donation size is rooted in external perceptions, and partly moderated by gender.

Research limitations/implications

The chosen non‐forced stimulus presentation may overestimate the measured impact. The applied stimuli may underlie specific gender characteristics that influence responses. Further research might thus apply forced stimulus exposure designs to a broader set of causes and products.

Practical implications

Results imply that CRM campaigns promise to be particularly suitable for promoting products to women. When addressing men, small donations appear to be sufficient.

Originality/value

The authors expand existing research in three ways. Campaign impact is differentiated by consumer attitudes toward the company, toward the product, and toward the NPO. The article shows that the impact of donation size is gender‐specific. By investigating CRM response in Germany, the study regionally expands existing research.

Details

Journal of Consumer Marketing, vol. 27 no. 6
Type: Research Article
ISSN: 0736-3761

Keywords

Content available
Article
Publication date: 11 April 2019

Jan Selmer

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Abstract

Details

Journal of Global Mobility: The Home of Expatriate Management Research, vol. 7 no. 1
Type: Research Article
ISSN: 2049-8799

Book part
Publication date: 14 August 2015

Debora Halbert

This paper is designed to seek out the everyday narratives of copyright. To find these narratives, I analyze the comments section of websites where users can post their reactions…

Abstract

This paper is designed to seek out the everyday narratives of copyright. To find these narratives, I analyze the comments section of websites where users can post their reactions to copyright-related stories. I argue that understanding how people who are not legal scholars frame the use of copyright as they discuss sharing, owning, and controlling the copy is a good place to begin to develop a sense for the everyday life of copyright law.

Details

Special Issue: Thinking and Rethinking Intellectual Property
Type: Book
ISBN: 978-1-78441-881-6

Keywords

Article
Publication date: 1 February 2000

Adam Pozner

The Internet is becoming a feature of our lives. About six million people in the UK are connected to the Net and the number is growing. We are increasingly using it to talk to…

Abstract

The Internet is becoming a feature of our lives. About six million people in the UK are connected to the Net and the number is growing. We are increasingly using it to talk to each other, buy goods and services, publicise our organisations and activities, gather information or simply idle away hours pottering in cyberspace. Internet cafes are now everywhere. Politicians drone on about e‐commerce. The future is webshaped and there is probably no escape. The Network page looks at some of the more interesting sites for readers of A life in the day.

Details

A Life in the Day, vol. 4 no. 1
Type: Research Article
ISSN: 1366-6282

Article
Publication date: 5 January 2021

Elisabeth K. Kelan and Patricia Wratil

Chief executive officers (CEOs) are increasingly seen as change agents for gender equality, which means that CEOs have to lead others to achieve gender equality. Much of this…

Abstract

Purpose

Chief executive officers (CEOs) are increasingly seen as change agents for gender equality, which means that CEOs have to lead others to achieve gender equality. Much of this leadership is going to happen through talk, which raises the question as to how CEOs talk about gender equality to act as change agents. The purpose of this paper is to understand the arguments of CEOs deploy.

Design/methodology/approach

Drawing on interviews with global CEOs, who have publicly supported gender equality work, the article draws on discourse analysis to understand the arguments of CEOs deploy.

Findings

The analysis shows that CEOs deploy three arguments. First, CEOs argue that women bring special skills to the workplace, which contributes to a female advantage. Second, CEOs argue that the best person for the job is hired. Third, CEOs talk about how biases and privilege permeate the workplace. The analysis shows that CEOs are often invested in essentialised views of gender while holding onto ideals of meritocracy.

Originality/value

The article suggests that how leaders talk about gender equality leads to continuity, rather than change in regard to gender equality.

Details

Equality, Diversity and Inclusion: An International Journal, vol. 40 no. 5
Type: Research Article
ISSN: 2040-7149

Keywords

Article
Publication date: 6 June 2024

AFM Jalal Ahamed and Yam B. Limbu

Financial anxiety has become a global concern and a growing research area with significant potential to contribute to the behavioral and personal finance literature. Despite this…

Abstract

Purpose

Financial anxiety has become a global concern and a growing research area with significant potential to contribute to the behavioral and personal finance literature. Despite this, the literature is fragmented and inconsistent. Prior studies vary greatly in the breadth of definitions and measures of financial anxiety. There has been no systematic evaluation of literature on financial anxiety antecedents, consequences, and coping strategies. This systematic review fills this gap.

Design/methodology/approach

We followed the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines. We searched Scopus and Web of Science and identified 55 eligible studies published between 2009 and 2024.

Findings

Financial anxiety is defined and measured differently in different research domains. We identified several antecedents, including socio-demographic factors (e.g. gender, age, ethnicity, income, employment, racial background, and language proficiency), personality traits, compulsive and impulsive buying behavior, depression or other mental issues, family health issues, and the COVID-19 pandemic and consequences of financial anxiety, including psychological and psychic health, societal and personal relations, financial behavior and well-being, and job-related outcomes. In addition, the literature presents six financial anxiety coping strategies (self-imposed coping mechanisms, spiritual and theological resources, increased financial capability, social and family support, seeking professional help, and language proficiency training). Several future research directions are presented.

Originality/value

This review represents the first systematic compilation and evaluation of the research findings on financial anxiety.

Details

International Journal of Bank Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0265-2323

Keywords

Book part
Publication date: 30 December 2004

Marie Carlson

Restructuring in Swedish adult education it is not a national isolated artefact, but rather part of a broader, global movement of what for example Ball (1998a) terms global policy…

Abstract

Restructuring in Swedish adult education it is not a national isolated artefact, but rather part of a broader, global movement of what for example Ball (1998a) terms global policy paradigms. It is often carried out within “a market discourse” emphasising “freedom of choice,” “flexibility” and the “effective deployment” and use of resources, and has generally been accompanied by a movement from central control to decentralisation and from direct regulation to steering by goals. Even though the restructuring of education in Sweden reflects a global political conjuncture it is also possible to discern processes of local translation and recontextualisation of generic policies, which is the subject, the subject of this article, using Göteborg, the second city of Sweden as an example. How the restructuring are experienced and interpreted by differently positioned actors and interest groups with varied interpretative repertoires will be discussed but also related to a more general discussion in the area of policy sociology.

Details

Identity, Agency and Social Institutions in Educational Ethnography
Type: Book
ISBN: 978-1-84950-297-9

Article
Publication date: 1 September 2003

Stephanie Taylor

XML is a standard used to create a text‐based structure for storing information. It is a set of rules used to lay out text to make it easy to navigate for computer programs. It…

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Abstract

XML is a standard used to create a text‐based structure for storing information. It is a set of rules used to lay out text to make it easy to navigate for computer programs. It works by separating style from content, a simple but revolutionary concept that is very applicable to the library and information environment. This guide offers an overview of XML, what it is, how and why it has been developed, how it works and where future developments might lead. In addition, the “Frequently used terms” section contains definitions of the terms and acronyms associated with XML that can be confusing to the beginner. The “Resources” section offers suggestions for further reading on the subject, to help in building on the basic overview offered here.

Details

Interlending & Document Supply, vol. 31 no. 3
Type: Research Article
ISSN: 0264-1615

Keywords

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