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Book part
Publication date: 1 January 2006

James L. Oakle, Dawn Iacobucci and Adam Duhachek

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Review of Marketing Research
Type: Book
DOI:
ISBN: 978-0-7656-1305-9

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Book part
Publication date: 1 January 2006

Naresh K. Malhotra

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Review of Marketing Research
Type: Book
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ISBN: 978-0-7656-1305-9

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Book part
Publication date: 1 January 2009

Thomas J. Reynolds and Joan M. Phillips

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Review of Marketing Research
Type: Book
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ISBN: 978-0-85724-727-8

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Book part
Publication date: 1 January 2009

Samuel D. Bond, James R. Bettman and Mary Frances Luce

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Review of Marketing Research
Type: Book
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ISBN: 978-0-85724-727-8

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Book part
Publication date: 1 August 2017

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Qualitative Consumer Research
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ISBN: 978-1-78714-491-0

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Book part
Publication date: 2 September 2014

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Shopper Marketing and the Role of In-Store Marketing
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ISBN: 978-1-78441-001-8

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Book part
Publication date: 13 June 2013

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Review of Marketing Research
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ISBN: 978-1-78190-761-0

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Book part
Publication date: 3 July 2018

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Innovation and Strategy
Type: Book
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ISBN: 978-1-78754-828-2

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Book part
Publication date: 27 June 2016

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Marketing in and for a Sustainable Society
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ISBN: 978-1-78635-282-8

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Book part
Publication date: 2 May 2015

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Brand Meaning Management
Type: Book
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ISBN: 978-1-78441-932-5

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