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Article
Publication date: 5 January 2015

Assessing consumers’ adoption of active and intelligent packaging

Mehmet Seckin Aday and Ugur Yener

The purpose of this paper is to identify the purchase behavior with regard to innovative food packaging techniques and sociodemographic properties of consumers in Turkey…

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Abstract

Purpose

The purpose of this paper is to identify the purchase behavior with regard to innovative food packaging techniques and sociodemographic properties of consumers in Turkey (the crossroads of Europe and Asia).

Design/methodology/approach

The survey was conducted with 365 people (around 50 persons for each region) who live in the different regions to represent the whole population of Turkey as good as possible. Questionnaire methodology was used to achieve the research objectives. Multiple-choice test which consists of 24 questions (Table I) were selected in order to keep the questionnaire at a reasonable length. Questionnaires were distributed to the respondents in small groups for effective communication. Multiple correspondence, decision tree and prospect profiles statistic procedures were used to identify the purchase behavior.

Findings

In the study, some consumers worried that innovative packages might mislead them and therefore sales should be handled under trusted brands. Majority of consumers were willing to use innovative food packages to prevent the microbial spoilage. Consumers indicated that they do not want to see sachets in active food packages due to the probability of mistaken. Consumers who chose the price as a first thing to get their attention in food packaging, would accept the increase in price lesser than 10 percent after seeing the positive impacts of innovative packaging. Most of the consumers’ (74.79 percent) expectation from innovative packaging was the visual ability to observe the history and freshness of foods inside the packaging. Participants indicated that education through commercials (40.55 percent) would be the most effective way in order to increase the overall acceptability for innovative packaging.

Research limitations/implications

The limitation of this study was that, these questionnaires were applied only to Turkish consumers and findings might not be applicable to other countries.

Practical implications

Better understanding of consumer adoption of innovative packages can help to minimize rejection of innovative technologies. Knowledge of consumer behaviors toward active and intelligent packaging can contribute to developing better industry strategies.

Originality/value

This paper gives the detailed information about purchasing behavior of Turkish consumers’ regarding innovative packaging techniques.

Details

British Food Journal, vol. 117 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/BFJ-07-2013-0191
ISSN: 0007-070X

Keywords

  • Consumer behaviour
  • Active packaging
  • Intelligent packaging
  • Purchasing decision

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Article
Publication date: 10 September 2018

Emerging trends in food packaging

Rajan Sharma and Gargi Ghoshal

The purpose of this study is to review the recent approaches in food packaging trends to address the preferences of the modern world.

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Abstract

Purpose

The purpose of this study is to review the recent approaches in food packaging trends to address the preferences of the modern world.

Design/methodology/approach

Recent studies in all the emerging food packaging technologies have been discussed with the examples of commercially available products.

Findings

Advanced food packaging solutions have acquired much appreciation from food industries to address the preferences of the modern world. This paper attempts to describe the current practices in food packaging with examples of commercially available products. Significant emphasis has been given on the technical aspects of the intelligent packaging components, namely, barcodes, radio frequency identification, sensors and indicators. Another distinctive area of packaging focused in this review is the importance of bioplastics due to non-degradable nature of synthetic polymers. Three major categories of biodegradable polymers, namely, polysaccharide-based materials, protein-based materials and lipid-based materials, have been discussed along with an insight about sustainable packaging and edible films and coatings.

Originality/value

Changes in the industrial & retail matters and increasing demand for fresh, safe, nutritious food are the factors owing to the new innovations in the packaging sector. Imminent packaging technologies aim at value addition involving the extension of shelf life, prevention of microbial attack, proper moisture barrier, use of carbon dioxide scavengers/emitters, ethylene scavengers, flavor absorbers, freshness indicators, biosensors and release of bioactive compounds during storage.

Details

Nutrition & Food Science, vol. 48 no. 5
Type: Research Article
DOI: https://doi.org/10.1108/NFS-02-2018-0051
ISSN: 0034-6659

Keywords

  • Food packaging
  • Active packaging
  • Biodegradable polymer
  • Edible packaging
  • Intelligent packaging

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Article
Publication date: 11 November 2019

Food packaging and nanotechnology: safeguarding consumer health and safety

Samuel Ayofemi Olalekan Adeyeye

Nanotechnology as an emerging area if adequately harnessed could revolutionise food packaging and food processing industry worldwide. Although several benefits of…

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Abstract

Purpose

Nanotechnology as an emerging area if adequately harnessed could revolutionise food packaging and food processing industry worldwide. Although several benefits of nano-materials or particles in food packaging have been suggested, potential risks and health hazards of nano-materials or particles are possible as a result of migration of their particles into food materials. The purpose of this review therefore assessed nanotechnology and its applications in food packaging, consumer acceptability of nano-packaged foods and potential hazards and safety issues in nano-packaged foods.

Design/methodology/approach

This review takes a critical assessment of previous literature on nanotechnology and its impact on food packaging, consumer health and safety.

Findings

Applications of nanotechnology in food packaging could be divided into three main divisions: improved packaging, which involves mixing nano-materials into polymers matrix to improve temperature, humidity and gas barrier resistance of the packaging materials. Active packaging deals with direct interaction between nano-materials used for packaging and the food to protect it as anti-microbial or oxygen or ultra violet scavengers. Smart packaging could be used to sense biochemical or microbial changes in foods, as well as a tracker for food safety, to prevent food counterfeit and adulteration. The review also discussed bio-based food packaging which is biodegradable. Bio-based packaging could serve as veritable alternative to conventional packaging which is non-degradable plastic polymers which are not environmental friendly and could pose a threat to the environment. However, bio-based packaging could reduce material waste, elongate shelf life and enhance food quality. However, several challenges are envisaged in the use of nano-materials in food packaging due to knowledge gaps, possible interaction with food products and possible health risks that could result from the nano-materials used for food packaging.

Originality/value

The increase in growth and utilisation of nanotechnology signifies wide use of nano-materials especially in the food sector with arrays of potential benefits in the areas of food safety and quality, micronutrients and bioactive ingredients delivery, food processing and in packaging Active studies are being carried out to develop innovative packages such as smart, intelligent and active food packaging to enhance effective and efficient packaging, as well as balanced environmental issues. This review looks at the future of nano-packaged foods vis-à-vis the roles played by stakeholders such as governments, regulatory agencies and manufacturers in looking into consumer health and safety issues related to the application of nano-materials in food packaging.

Details

Nutrition & Food Science , vol. 49 no. 6
Type: Research Article
DOI: https://doi.org/10.1108/NFS-01-2019-0020
ISSN: 0034-6659

Keywords

  • Nanotechnology
  • Acceptability
  • Food packaging
  • Safety
  • Food
  • Consumer health

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Article
Publication date: 2 November 2012

Role of plastics additives for food packaging

Preeti Singh, Sven Saengerlaub, Ali Abas Wani and Horst‐Christian Langowski

The purpose of this paper is to review the new trends in plastic additives, with special focus on developments in food packaging materials.

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Abstract

Purpose

The purpose of this paper is to review the new trends in plastic additives, with special focus on developments in food packaging materials.

Design/methodology/approach

Phenomenological research has brought awareness and increased insight into the role of various plastic additives on the packaging of foods. The approach is based on the current trends and the industrial protocols for the additives used in plastic polymer processing for the development of food packaging materials.

Findings

Packaging of foodstuffs is a dynamic process which continually responds to the changes in supply and demand which are the result of adaptations to the varying demands of the consumer, changes in retail practices, technological innovations, new materials and developments in legislation, especially, with respect to environmental concerns. A wide range of additives is available for enhancing the performance and appearance of food packaging, as well as improving the processing of the compound. Polymer additives are important areas of innovation for packaging materials.

Originality/value

The paper reviews and summarizes the recent developments in the functionality of different additives, along with their advantages and disadvantages, currently being used to enhance the properties of food packaging materials that can positively influence the environment within the packaging for the increased demand for raw or processed foods.

Details

Pigment & Resin Technology, vol. 41 no. 6
Type: Research Article
DOI: https://doi.org/10.1108/03699421211274306
ISSN: 0369-9420

Keywords

  • Packaging materials
  • Additives
  • Plasticizers
  • Antimicrobials
  • Antioxidants
  • Antifogs

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Article
Publication date: 19 July 2011

Active packaging of food products: recent trends

Preeti Singh, Ali Abas Wani and Sven Saengerlaub

The purpose of this paper is to review the recent trends in the development of active packaging (AP) for foods.

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Abstract

Purpose

The purpose of this paper is to review the recent trends in the development of active packaging (AP) for foods.

Design/methodology/approach

The most up‐to‐date and pertinent studies within the literature have been included and summated in this paper.

Findings

Fresh foods are widely consumed and are becoming a major component of the international food market. During the last decades, the social and scientific modernization, the boom in customer's needs and demands, along with the major changes in the way food products are manufactured, distributed and retailed, led to the development of alternative or novel methods for the production and preservation of food products. This review will present the most comprehensive and current overview of the widely available, scattered information about the different AP technologies for the control of various critical parameters responsible for the quality and shelf life of fresh foods with an interest to stimulate further research to optimize different quality parameters.

Originality/value

This paper offers a holistic view that would guide a reader to identify the recent developments in the field of AP.

Details

Nutrition & Food Science, vol. 41 no. 4
Type: Research Article
DOI: https://doi.org/10.1108/00346651111151384
ISSN: 0034-6659

Keywords

  • Active packaging
  • Fresh foods
  • Shelf life
  • Additives
  • Food quality
  • Barrier materials

Content available
Article
Publication date: 6 February 2009

Active and intelligent packaging

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Details

Nutrition & Food Science, vol. 39 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/nfs.2009.01739aab.027
ISSN: 0034-6659

Content available
Article
Publication date: 1 April 2004

Food packaging – new book from CCFRA

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Details

Nutrition & Food Science, vol. 34 no. 2
Type: Research Article
DOI: https://doi.org/10.1108/nfs.2004.01734bab.016
ISSN: 0034-6659

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Article
Publication date: 1 October 2018

Review of the food processing supply chain literature: a UK, India bilateral context

Gyan Prakash

The purpose of this paper is to understand the meaning and operationalization of food supply chains in the context of the UK and India.

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Abstract

Purpose

The purpose of this paper is to understand the meaning and operationalization of food supply chains in the context of the UK and India.

Design/methodology/approach

The paper follows the systematic literature review approach. The paper examines 99 articles published in peer-reviewed-journals from 1995 to 2017.

Findings

Findings reveal that food supply chain literature is explored along themes of procurement, food processing, innovation, traceability, safety, environment and sustainability, food policy, quality, health, consumer behavior and packaging. Within these themes, the UK researchers have primarily addressed vertical integration, coordination, safety, competitiveness and transparency and information technology. Indian researchers have focused on issues such as consumer perceptions, retail format choice, organic, health and wellness products. An empirical category is the most popular approach. The survey method is the most popular approach followed by the single case studies.

Research limitations/implications

The paper contributes to the body of knowledge by presenting a unified synthesis of articles dealing with the food supply chain in the bilateral context of the UK and India.

Practical implications

The policy makers could use findings for conceptualization of complementarities and possible food supply chain networks.

Social implications

Food processing activities may have potential to provide sustaining livelihoods to around sixty percent of the Indian population which depends on the agriculture. In the bilateral context, the UK may also get a reliable and cost competitive partner to meet its food import needs. This will help the UK to focus more on its service-led economy which, in turn, may create more jobs.

Originality/value

The paper highlights the contextual issues of both the countries and presents opportunities for future collaboration.

Details

Journal of Advances in Management Research, vol. 15 no. 4
Type: Research Article
DOI: https://doi.org/10.1108/JAMR-12-2017-0116
ISSN: 0972-7981

Keywords

  • Sustainability
  • Food processing
  • Literature review
  • Food supply chain

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Article
Publication date: 4 June 2018

Challenging the difference between white and brown Agaricus bisporus mushrooms: Science behind consumers choice

Jovana Vunduk, Ilija Djekic, Predrag Petrović, Igor Tomašević, Maja Kozarski, Saša Despotović, Miomir Nikšić and Anita Klaus

The purpose of this paper is to examine compositional differences between brown and white varieties of Agaricus bisporus during shelf life and to determine if the growing…

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Abstract

Purpose

The purpose of this paper is to examine compositional differences between brown and white varieties of Agaricus bisporus during shelf life and to determine if the growing demand for the brown variety is scientifically justified.

Design/methodology/approach

Field research enabled analyzing consumers’ perceptions on intrinsic, extrinsic and quality characteristics of mushrooms. A total of 275 consumers participated in the survey. Obtained results were used for comparing white and brown varieties of A. bisporus over a period of 22 days. Mushrooms were packed in air and in modified atmosphere packaging (MAP) at 4°C. Samples were analyzed for their nutritional, antioxidative and microbiological characteristics.

Findings

Two weeks from harvest, white variety showed higher amount of essential nutrients, while during the third week, brown mushrooms were more nutritionally valuable. Brown variety had better antioxidative ability for all 22 days of storage. Aerobic plate count (APC) was as expected for the mushrooms. MAPs significantly lowered APC in both varieties. The number of Enterobacteriaceae was equal for both varieties at the beginning, but later on they developed much faster in the case of brown variety. Field research combined with specific analyses clarified that there are no nutritive or microbiological reasons for the precedence of brown variety over white.

Research limitations/implications

Sensory aspect of the quality of mushrooms was not analyzed.

Originality/value

Market trend toward brown variety was scientifically challenged.

Details

British Food Journal, vol. 120 no. 6
Type: Research Article
DOI: https://doi.org/10.1108/BFJ-10-2017-0550
ISSN: 0007-070X

Keywords

  • Quality characteristics
  • Brown A. bisporus
  • Consumers choice
  • White A. bisporus

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Article
Publication date: 17 March 2020

Analysis of customers' return behaviour after online shopping in China using SEM

Danping Lin, Carman Ka Man Lee, M.K. Siu, Henry Lau and King Lun Choy

The purpose of this paper is to examine the potential impacts of various variables on product return activities after online shopping. Previous studies on customer…

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Abstract

Purpose

The purpose of this paper is to examine the potential impacts of various variables on product return activities after online shopping. Previous studies on customer behaviour have been predominantly concerned with return on used products and other product-quality-related constructs in the model. This study aims to specially examine the logistics service-related and customer intention–related variables for general products under the e-commerce circumstance.

Design/methodology/approach

Structured questionnaire data for this study were collected in the two southeast cities of China (162 useable responses). Structural equation modelling was used to examine the latent variables.

Findings

The results confirmed that product return intention has the greatest impact on online shopping returns with a direct effect of 0.63, followed by the flexibility in return (logistics service) with a direct effect of 0.49.

Originality/value

Such a model not only enriches the theoretical understanding of customer behaviour studies but also offers online shopping stores and platforms a quantitative benchmark and new perspective on the design of online shopping supply chains by considering product returns so as to improve the customer satisfaction.

Details

Industrial Management & Data Systems, vol. 120 no. 5
Type: Research Article
DOI: https://doi.org/10.1108/IMDS-05-2019-0296
ISSN: 0263-5577

Keywords

  • Online shopping
  • Product return
  • Customer behaviour
  • Structural equation modelling

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