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AccorHotels commenced operations in Brazil in the 1970s. Since then, the company has experienced several economic crises in that country and almost gone bankrupt. Using the dynamic capabilities (DCs) framework, the purpose of this paper is to understand how the company managed to maintain its competitive advantage in such a turbulent and competitive environment over the years. The study sought to identify the main DCs developed in the company between 1974 and 2018 and understand how they were developed based on the analysis of their key microfoundations.

The study adopted a qualitative approach. The data were collected in 22 interviews, including with top management and the founder of the hotel chain in Brazil. The interviews took place in three different years, 2005, 2016 and 2018. The investigation is supported by content analysis of the data.

The four main DCs identified at AccorHotels were capability to innovate; qualification capability; renewal capability; and capability to manage threats and mitigate risks. In addition to shedding light on the origins of the DCs, the importance of microfoundations is discussed.

The model presented in the theoretical framework and results should not be generalized, since this limitation is inherent to qualitative research. On the other hand, there are academic implications relevant to the development of the DCs in the service sector by revealing four capabilities that can enable sustainable competitive advantage.

The results provide business practitioners in the hotel sector with information about DCs and microfoundations to face the external and competitive environment throughout its trajectory. Specifically, it shows the way to develop the capabilities that can collaborate in the exploration of opportunities.

Executives have the responsibility to make appropriate strategic decisions to stay in the market, meeting the expectations of stakeholders. However, the demand is not only financial, employees of tourism businesses are part of family units. Given this context, society gains when studies of this type are developed, because from the socialization of the results obtained from Accor Hotels, leaders can make organizations thrive and foster the professional development of workers, and tourism industry in general.

This is the first study of DCs undertaken with an international hotel chain. In addition, studies on DCs in the tourism industry are still scarce, and Brazil is an environment where hotels have shown steady growth.

Purpose: This chapter considers talent management in ‘situ’, at a time of unprecedented disruption, and identifies implications for practice and study.

Methodology/approach: We compare normative advice from the talent management literature with publicly available accounts of talent management strategies employed during the Covid-19 pandemic. We also include perceptions of employees from publicly available reviews (Glassdoor, 2020a), and a brief personal account.

Findings: Hospitality and tourism organisations are encountering unprecedented pressures for change, primarily due to Covid-19 as well as the sustainability and social justice movements. We identify three organisational responses to the pandemic – closing/contracting operations, consolidating around areas of strength, and creatively pivoting in new directions. Innovations in talent management were found to vary accordingly, including: humane downsizing and pay cuts; training and development (for managers and front-line employees, including in emotional intelligence, resilience, and delivering service excellence online); new talent acquisition, through new programmes, structures, roles, and partnerships; an enhanced employee value proposition, including safe and fun work environments, as well as improved pay and benefits; commitments to social equity and sustainability; courageous, creative, and resilient leadership; and effective communication. Despite these innovations, employee reviews suggest that top performing organisations continue to fall short on work–life balance, un-social working hours, inadequate compensation, and poor-quality managers.

Practical implications: Ever increasing business complexity requires skilled senior managers in multiple domains, and empowered, decentralised unit-level managerial and owner competence (with skills in emotional intelligence, collaboration, and negotiation). Front-line employees, capable of delivering excellence in customer service (despite disrupted circumstances), are more essential than ever. Successful enterprises, both now and in the future, will undoubtedly be those that prioritise talent, throughout all levels of organisation.

Research limitations/implications: Future research should undertake a more comprehensive investigation of talent management strategies employed (including from small business owners), as well as employee perceptions of their effectiveness (considering socio-economic differences as well as gender and race). Research is also needed with respect to the perceived value of organisational commitments to sustainability and social justice initiatives.

Originality/value: This chapter uniquely considers talent management at a time of crisis. Methodologically, it uses publicly available data of employee perceptions of their employers.

This paper aims to investigate the impacts of country-of-origin (COO) cues, country-related affect (CRA) and country-related product associations (CRPA) on consumers’ intention to purchase hotel services.

A survey of 305 respondents was conducted. Mediation and conditional process tests were performed to examine the proposed theoretical framework.

The results suggest that CRA is positively correlated with consumer trust, which, in turn, affects purchase intention. For consumers with a high (vs low) level of consumer ethnocentrism (CE), the effect of CRA on trust is weaker. CRPA is positively correlated with both consumer trust and price perception, which, in turn, affect purchase intention. For consumers with rich subjective knowledge (SK) of hotel services, the effect of CRPA on price perception is weaker. The effects of COO stereotypes and the moderation effects of CE and SK hold after controlling for consumers’ age, gender, income, education and objective knowledge.

Hospitality practitioners can make use of different types of country-related information to communicate effectively with consumers in a global environment.

This research is the first to discover the different mechanisms underlying different types of COO and the boundary conditions on these effects.

Purpose: This paper presents a review of the current state and potential capabilities for application of robots, artificial intelligence and automated services (RAISA) in hotel companies.

Design/methodology/approach: A two-step approach was applied in this study. First, the authors make a theoretical overview of the robots, artificial intelligence and service automation (RAISA) in hotels. Second, the authors make a detailed overview of various case studies from global hotel practice.

Findings: The application of RAISA in hotel companies is examined in connection with the impact that technology has on guest experience during each of the five stages of the guest cycle: pre-arrival, arrival, stay, departure, assessment.

Research implications: Its implications can be searched with respect to future research. It deals with topics such as how different generations (guests and employees) perceive RAISA in the hotel industry and what is the attitude of guests in different categories of hotels (luxury and economy) towards the use of RAISA. It also shows what is the attitude of different types of tourists (holiday, business, health, cultural, etc.) and what kinds of robots (androids or machines) are more appropriate for different types of hotel operations.

Practical implications: The implications are related to the improvement of operations and operational management, marketing and sales, enhancement of customer experience and service innovation, training and management.

Originality/value: This book chapter complements and expands research on the role of RAISA in the hotel industry and makes some projections about the use of technologies in the future.

It is proposed to build a development which illustrates and analyzes the different strategic planning that the main brands of the Hospitality Industry have written to communicate their new strategic direction through their Sustainability and Corporate Responsibility reports. The chapter is developed through a detail of five main brands, but it is based upon a research carried out on 17 hotel chains, in particular: AccorHotels, Best Western Hotels, Boscolo Hotels, Carlson Rezidor Hotel Group, Choice Hotel, Extended Stay America Inc, Four Seasons Hotels and Resorts, Hilton Worldwide, Hyatt Hotels Corporation, InterContinental Hotels Group, Kempinski, La Quinta Inns & Suites, Marriott International, Meliá Hotels International S.A., NH Hotel Group, Vantage Hospitality, Wyndham Worldwide.

The reading of the CRR (Corporate Responsibility Report) has exposed that there is no homogeneity in the structure of the documents contained, both in theoretical and methodological approach: the need for the hotel chains to incorporate the themes of Responsibility and Corporate Sustainability in their business remains. The intention of the research is to offer an overview over the commitments' construction in the CRR of the hotels' chains in order to illustrate whether the corporate strategy of the CRR is lead by choices of strategic repositioning or it is the result of choices of cost rationalization. The development of the chapter focuses on the assessment of the four following points:

1. Development of the green commitments and the Corporate Strategy

2. Factors related to cost advantage

3. Factors related to differentiation advantage

Development of the green commitments and the Corporate Strategy

Factors related to cost advantage

Factors related to differentiation advantage

All the information gathered and analyzed in the research come from official sources found in the Hotel Chains to assess the level of transparency of the performances achieved in relation to the commitments communicated and widespread through the CRR, the CSR reports, the Corporate Annual Report, international projects that integrate the performances and the initiatives that compose and accompany the sustainable and responsible planning that has been used, displayed or downloaded from the corporate website.

Whereas past research has been valuable in explaining how “perceived usefulness” (PU) and “perceived ease of use” (PEU) constructs lead to technology acceptance and refusal behaviors in organizations, it has not explored the antecedents of these two factors. The purpose of this paper is to propose an interpretive approach to the study of front-line employees’ sense making of technological change as well as the understanding of behavioral and psychological origins of PU and PEU.

This study analyses a major transition in work mode induced by an IT innovation implemented within a leading French hospitality company. A qualitative method was employed to answer the research questions. The data were collected using 22 in-depth semi-structured interviews from front-line employees and their line managers in five 4-star hotels in Paris. The participants were asked how they made sense of the technological change and what they consider when they judge the usefulness and the ease of use during the implementation of change.

The analysis revealed that employees’ acceptance of technological change is paradoxical and shaped by a continuous process of sense making when using the IT innovation. The findings also suggest that PU can be explained by factors like job relevance, PEU and output quality. Anxiety, playfulness, perceived enjoyment, objective usability and facilitating conditions were identified as antecedents of PEU.

The paper reports the effect of perceptions of social influence, system characteristics, individual differences and facilitating conditions on PU and PEU constructs in IT adoption process. It is among the first to examine the antecedents of such beliefs in the hospitality industry through the use of a qualitative method. It also shows that that three variables – result demonstrability, computer self-efficacy and social influence process described by subjective norm and image – did not play a significant role in influencing the intensions of using the system through PU and PEU.

Understanding the antecedents of the two key predictors in technology acceptance models allows managers to implement efficient adjustments and interventions in order to positively influence employees’ IT innovation acceptance and use.

This qualitative study contributes to open the black boxes concerning the conceptualizations of PU and PEU. It advances the understanding of the employees’ acceptance of IT innovation.

This paper aims to explore the socially responsible human resource practices disclosed by the “World’s Best Multinational Workplaces,” with the aim of facilitating the benchmarking of these disclosed practices.

Using the “World’s Best Multinational Workplaces” list was a strategic decision in this study due to the rigorous methodology used in the preparation of the list as it concentrated largely on the employees’ feedback, thus ensuring that these listed companies are actually top workplaces. Both manifest and latent content analysis, are applied on 23 of the 25 listed Multinational Corporations’ websites and reports, and company reviews done on these companies by the Great Place to Work for to pinpoint the social responsible human resource practices.

Most of the practices disclosed are oriented toward enhancing the employees’ work experiences whether that happened through improving their employment conditions or through having a diverse and inclusive workplace. Thus, the employee-oriented human resource management practices got the lion’s share of the disclosures, rather than the legal or the Corporate social responsibility–human resources facilitation components.

The practices that are already used at small and medium enterprises within national contexts were not covered in this study.

It is assumed that businesses can benefit from the practices of these MNCs which are considered as great places to work for, and as pioneers in their socially responsible human resource approaches.

This study is likely to fill an important gap in the corporate social responsibility literature, which gave pint-sized attention to the internal stakeholders, rendering the academic coverage of employee-related practices scarce if not absent

The main purpose of this paper is to summarize the trends and suggestions for the hospitality sector, identified by a number of authors and publications.

A content analysis was performed using publications available on reliable websites on the internet as the source for data collection.

In general, technology will have an enormous emphasis on how the hotel industry is changing. The new generation of millennial travellers and growing competition brought on by the ever-evolving sharing economy has led to the industry upping its game to cater to a rapidly changing customer base that looks for meaningful local experiences and personalized services.

Gathering this information and making recommendations to cope with those trends can lead managers to have a more proactive approach on their strategic and operational decisions, thus enhancing their competitiveness on the hospitality market.

The Paris Agreement signed by 195 countries and the European Union in December 2015 provides a global framework for mitigation and adaption strategies in face of climate change. The hospitality industry is hungry for resources, in particular energy, but also directly affected by changes in the environment – whether operating a ski resort in the Alps or a coastal retreat, whether a restaurant sourcing its food locally or organically, the effects of climate change are felt first-hand. Thus, the agreement has direct implications on the future of the industry. The authors argue that a new era of climate-adaptive hospitality is starting. The chapter is conceptual in nature. The author’s assumption is that the construction of climate-conscious identity is caused by the public opinion on climate change on the one hand and climate-adaptive solutions that affect guest during their vacations, on the other hand. The development of a climate-consciousness among guests and employees is crucial to create a climate-adaptive hospitality industry. A definition for the concept of ‘climate-adaptive innovation’ is suggested.