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This book was not borne out of strong ideological feminist ideas or with grandeur aims to change the system. It was conceived as a celebration of the many academic women who have contributed and continue to contribute to make academia a home where high quality and impactful scholarship is observed, where teaching and learning is celebrated, and leadership and service to the discipline is honored. It is a celebration of how far women have come and continue to thrive in the pursuit of research, education, and scholarship. In this concluding chapter, I synthesize the key insights and take-aways from each chapter – academic stories and narratives that can support the modern female academic to energize, motivate, inspire, and thrive in academia.

The purpose of this paper is to provide a thought-provoking, attention-directing diegesis about the quality of the experience for those working as academic accounting scholars.

Using storytelling by the authors as narrators and a literature review, this paper examines challenges to, and possibilities for, accounting academics.

The study reveals a number of possibilities for the sustainability of the accounting academy in Australia, all of which rely on the symbiotic relations between the three elements of the profession – practitioners, policymakers and academics – to prepare accounting and business professionals for the future.

The study is limited to the Australian context of academic accountants and, therefore, the identified possibilities for accounting academics in other contexts may differ.

This paper identifies the challenges for contemporary accounting academics in Australia and presents opportunities for sustainability of the Australian accounting academy.

This paper uses a story to explore its overarching theme of the quality of the academic experience for accounting academics in Australia. The story is developed from the authors’ combined experiences of > 80 years as accounting academics who are also actively engaged with the profession.

This article aims to dispel the perception that academic libraries do not need to market their services and resources; to acquaint academic librarians to the concept of word‐of‐mouth marketing and its potential for academic libraries; and to share a word‐of‐mouth marketing academic library success story.

Includes an introduction to the concept of word‐of‐mouth marketing and its application to academic libraries. Also includes how one academic library successfully employed this marketing technique.

Provides an introduction to the word‐of‐mouth marketing strategy and its usefulness for academic libraries. Shares a real‐life success story of academic library word‐of‐mouth marketing.

Useful as an introduction for academic librarians to a specific type of marketing strategy that works well in a college/university setting and provides some successful techniques of word‐of‐mouth marketing for academic libraries.

Helps fill a void relative to using marketing strategies in an academic library setting and offers suggestions on how to do this successfully.

The unpredictability of the COVID-19 pandemic gripped the world and now, over a year later, people are still coming to terms with the mayhem caused by this deadly virus. To curb the spread of the coronavirus, the South African government instituted stringent lockdown measures such as intermittent closure of universities. To resume the academic programme, universities advocated the transition from face-to-face teaching to online teaching. This posed serious challenges for academic staff who were compelled to make sacrifices so that students could receive quality education. This chapter explored the resilience of three academics who made paradigm shifts to their teaching practice.

For many centuries, women academics have thrived regardless of the system, the rules, as well as the challenges and barriers in academia. Drawing on a rich array of research literature on leadership, management, and gender studies, and illuminated through semi-true biographies of academics, this chapter provides a strengths-based perspective that can help empower women academics to thrive in academia.

The purpose of this paper is to share the story-net approach and to situate it as one that benefits from blending story as Indigenous methodology with non-corporeal actant theory (NCAT). The authors hope it will serve useful in building storytelling communities where Indigenous and non-Indigenous scholars are working to heal together from colonial trauma, reveal the inner workings of historical and ongoing colonial projects, dismantle the agency of colonial projects, and welcome heartful dialogue into the centre of MOS discourse.

The authors employ a storytelling approach which includes mapping the story-net territory and identifying the plot points along the journey. The authors use the story-net approach to story the approach.

This approach served helpful when engaging within story archives and with storytelling collectives comprised of both Indigenous and non-Indigenous persons, peoples and knowledges. The authors found four key premises, which help to narrate the ontology, epistemology, methodology and axiology of the story-net approach and six plot points, which help in mapping the lessons learned from engaging with stories, storytellers, story listeners and the socio-discursive contexts surrounding story-net work.

The authors story an approach that can be useful to support emerging Indigenous scholars while engaging with their non-Indigenous colleagues to do story-net work. This approach may be useful to navigate the tensions to create safer, more humane, inclusive, relational, strengths-based and trauma-informed spaces for engaging with Indigenous stories, storytellers, story listeners and discourses, as well as, to plot the points of contention so as to set the stage for deepening respectful research relations.

This paper is a reflective piece on a PhD workshop on “feminist organising” organised in November 2017 by the three authors of this paper. Calls to resist the neoliberalisation of academia through academic activism are gaining momentum. The authors’ take on academic activism builds on feminist thought and practice, a tradition that remains overlooked in contributions on resisting neoliberalisation in academia. Feminism has been long committed to highlighting the epistemic inequalities endured by women and marginalised people in academia. This study aims to draw on radical feminist perspectives and on the notion of prefigurative organising to rethink the topic of academic activism. How can feminist academic activism resist the neoliberal academia?

This study explores this question through a multi-vocal autoethnographic account of the event-organising process.

The production of feminist space within academia was shaped through material and epistemic tensions. The study critically reflects on the extent to which the event can be read as prefigurative feminist self-organising and as neoliberal academic career-focused self-organising. The study concludes that by creating a space for sisterhood and learning, the empowering potential of feminist organising is experienced.

The study shows both the difficulties and potentials for feminist organising within the university. The concept of “prefiguration” provides a theoretical framework enabling us to grasp the ongoing efforts on which feminist organising relies. It escapes a dichotomy between success and failure that fosters radical pessimism or optimism potentially hindering political action.

Qualitative data analysis requires methodological knowledge and intellectual competence. Analysis is not about adhering to any one correct approach or set of right techniques; it is imaginative, artful, flexible, and reflexive. It should also be methodical, scholarly, and intellectually rigorous. (Coffey and Atkinson, 1996, p.1.

The purpose of this paper is to apply a self‐reflexive interpretive method of writing as a method of analysis of findings from a critical research based on videography documenting the relationship between ethnicity, consumption, and place.

An innovative theoretical approach employed is interpretativist ethnography inspired by creative writing. This methodological approach allows the researcher to move beyond the rigidness of academic discourse and consequently enables a more intimate connection with the object of research.

The main outcome of this paper is realization that the presence of the researcher and her own autobiography affects the results of research and that articulation as much as execution of research is always subjective. A significant implication of this kind of approach is uncertainty and unreliability which questions the positivist objectivism dominating in both consumer studies and marketing. A subsequent limitation is a free reading which evades possibility of definite conclusions.

By providing a film and a commentary to it in one publication, this paper overcomes the traditional separation between the visual and the textual and contributes to the multisensory model of academic practice. It is particularly important for ethnography and visual studies where the application of the senses has both a theoretical and a practical value.