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1 – 10 of over 3000
Article
Publication date: 10 August 2012

Melissa Dennis

With outreach responsibilities on the rise in academic libraries and budgets declining or remaining stagnant, finding outreach initiatives that support the university in creative…

3088

Abstract

Purpose

With outreach responsibilities on the rise in academic libraries and budgets declining or remaining stagnant, finding outreach initiatives that support the university in creative ways are on the rise. This study seeks to compare outreach initiatives by academic librarians to a project conducted by the author.

Design/methodology/approach

Academic librarians with responsibilities in outreach, marketing, and promotion were targeted in a survey sent to listervs in the Summer of 2011. A total of 21 academic librarians described successful outreach initiatives. A small response rate reflects the target audience.

Findings

The survey revealed a wide range of outreach initiatives that compare funding: library, university, grant, and other. The author's project greatly exceeded the cost of all other initiatives.

Research limitations/implications

The research identifies survey flaws and a small reach to the targeted audience. Suggestions for future research include a modified survey to the Association of Library Communications and Outreach Professionals.

Practical implications

Technology advancements and budget restraints have put pressure on outreach librarians to provide successful programs with less funding. Many colleges and universities across the nation have inserted outreach into public services positions.

Originality/value

The literature produces limited research about successful outreach initiatives over the past five years where economic duress has been nationwide. Outreach librarians will find inspiration in the collected outreach projects undertaken at 21 colleges and universities across America to create projects with limited funding.

Details

Reference Services Review, vol. 40 no. 3
Type: Research Article
ISSN: 0090-7324

Keywords

Article
Publication date: 9 November 2015

Lisa Martin and Will Martin

The purpose of this paper is to discuss how to use a web-based library game as an outreach tool at events. Games in higher education are a trend that libraries have used for…

1164

Abstract

Purpose

The purpose of this paper is to discuss how to use a web-based library game as an outreach tool at events. Games in higher education are a trend that libraries have used for information literacy but less frequently for outreach. Although there are relatively few examples of the use of games in academic library outreach events, games have the potential to be excellent outreach tools by engaging students and presenting them with the opportunity to change their perceptions of the library.

Design/methodology/approach

The University of North Dakota (UND) Libraries successfully connected with students at an outreach event by using a modified version of the Information Literacy Game originally developed by the University of North Carolina Greensboro (UNCG). UND Librarians created specific technical modifications and an event workflow, highlighted here, that other academic libraries can adapt for use at outreach events to attract both students who are and those who are not typically users of the library.

Findings

The information literacy game, with some specific technical changes, is customizable in relatively inexpensive ways that allow librarians from institutions of all sizes to engage students with a game at outreach events.

Originality/value

Games, especially Web-based games, have not previously been used in outreach events. The literature on the use of games in information literacy sessions but outreach is an even more logical fit for gaming. This paper presents a practical, value-oriented method for academic libraries to modify an information literacy game for use in outreach.

Details

Reference Services Review, vol. 43 no. 4
Type: Research Article
ISSN: 0090-7324

Keywords

Article
Publication date: 7 June 2013

Coleen Meyers‐Martin and Lynn D. Lampert

This article aims to describe the many ways academic library outreach practices are evolving through online formats. It underscores the implications of moving communications and…

1651

Abstract

Purpose

This article aims to describe the many ways academic library outreach practices are evolving through online formats. It underscores the implications of moving communications and resources online for educational opportunity program (EOP) students when considering these students' specific technology usage patterns and the need for face‐to‐face mentoring. The article seeks to make recommendations for libraries that intend to develop successful programming and interactions with transitional students online; and to bring to light the need for future research concerning the creation and usage of online educational support structures that specifically serve the EOP community.

Design/methodology/approach

A literature review discusses technology and academic library outreach programming as well as the historic and current digital divide and learning styles of EOP transitional students. Recommendations are made for how to best meet EOP student needs online to support the traditional in‐person programming in which these students succeed.

Findings

Identifying successful learning structures and potential technology usage patterns of EOP students provided the foundation for this article. Developing library outreach and programming within the online platforms EOP students access and utilize is necessary to support continued face‐to‐face interactions in an academic setting. More research is necessary in order to support transitional students in a digital format.

Originality/value

This article describes digital outreach efforts targeting non‐campus and campus communities, in particular within EOP transitional programming. It inquires about how to best meet transitional students in a digital format when they have historically succeeded in face‐to‐face educational interactions and settings.

Details

Reference Services Review, vol. 41 no. 2
Type: Research Article
ISSN: 0090-7324

Keywords

Article
Publication date: 10 August 2015

Patrick Griffis

The purpose of this paper is to provide examples and best practices of an academic library’s strategy of collaborating with community agencies in assisting community…

1441

Abstract

Purpose

The purpose of this paper is to provide examples and best practices of an academic library’s strategy of collaborating with community agencies in assisting community entrepreneurs.

Design/methodology/approach

This conceptual paper reflects on the evolution of a new service role for an academic library in providing outreach to community entrepreneurs and is limited to the best practices and lessons learned of one academic library.

Findings

This conceptual paper reflects on an academic library’s outreach strategy for assisting community entrepreneurs; collaboration with community agencies is featured as a best practice with examples and lessons learned.

Originality/value

A recent national study of academic business librarians’ outreach to entrepreneurs has established collaboration with community agencies as an effective service strategy. This conceptual paper reflects on the use of this strategy in a specific academic library’s outreach efforts to community entrepreneurs.

Details

Reference Services Review, vol. 43 no. 3
Type: Research Article
ISSN: 0090-7324

Keywords

Article
Publication date: 9 November 2015

Coleen Meyers-Martin and Laurie Borchard

The purpose of this article is to explore the outreach programming and support services offered at academic libraries during final exams week. The article discusses the need to…

1693

Abstract

Purpose

The purpose of this article is to explore the outreach programming and support services offered at academic libraries during final exams week. The article discusses the need to provide this specialized programming, and its impact on the role of the librarian, and the use of library space.

Design/methodology/approach

A 21-question online survey was sent to nine library listservs. Respondents were asked about their library’s planning, implementation and assessment of their programming. Participants described their library’s final exams week outreach activities and offerings.

Findings

The survey garnered 279 responses. Nearly 40 per cent of respondents collaborate with campus and non-campus partners to provide programming. Most common offerings include extended library hours; therapy animals; as well as games; and arts and crafts. Nearly 90 per cent of respondents reported utilizing virtual media outlets for communication of final exams week events. Most common challenges included lack of funding and staffing issues.

Practical implications

The survey results reflect the efforts of librarians and library staff members who are addressing the study break needs of students during the most stressful time in the semester.

Originality/value

This paper provides an overview of academic library final exams week outreach initiatives and activities at institutions located in the USA and Canada.

Details

Reference Services Review, vol. 43 no. 4
Type: Research Article
ISSN: 0090-7324

Keywords

Article
Publication date: 1 April 1993

Melba Jesudason

In this time of severe national budget deficit, all programs are reviewed for trimming/downsizing and effectiveness. Just as educational systems are evaluated for trimming, so are…

Abstract

In this time of severe national budget deficit, all programs are reviewed for trimming/downsizing and effectiveness. Just as educational systems are evaluated for trimming, so are school and academic library services. This article will address why it is crucial to have close linkages between school and academic libraries through articulation programs to avoid duplication and waste of human resources, and explain how articulation can be initiated through precollege programs offered by colleges and universities. It will focus on why academic libraries participate in precollege access programs, highlight how collaboration between school and academic libraries helps the “town and gown” community relationship, and point out how precollege programs help minority students and university recruitment and retention efforts. As an example, it will describe the outreach program of the College Library at the University of Wisconsin‐Madi‐son. The article concludes by discussing the future goals of strengthening and broadening the participation of academic libraries in precollege access programs.

Details

Reference Services Review, vol. 21 no. 4
Type: Research Article
ISSN: 0090-7324

Article
Publication date: 23 November 2010

Andrea Dickson and Robert P. Holley

The goal of this paper is to examine the use of the major social networking tools in academic libraries in the USA. As college students are heavy users of social networking, such…

10428

Abstract

Purpose

The goal of this paper is to examine the use of the major social networking tools in academic libraries in the USA. As college students are heavy users of social networking, such efforts provide academic libraries with outreach possibilities to students who do not use the physical library. The paper also seeks to examine the concerns about their use both from students and within the academic library.

Design/methodology/approach

The paper summarizes findings from articles published since 2006 found in the Library Literature and Information Full Text database. The first author also examined librarian blogs and library accounts in various social networking sites.

Findings

Social networking can be an effective method of student outreach in academic libraries if libraries take care to respect student privacy and to provide equal coverage for all subject areas.

Research limitations/implications

Most information about social networking is anecdotal with very little statistical analysis of its effectiveness. The popularity of the various social networking sites can change quickly.

Practical implications

Academic libraries should consider using social networking as an outreach effort but take care to avoid the potential negative consequences.

Originality/value

This paper provides a snapshot on the use of social networking in academic libraries through a thorough review of the available literature and an examination of the libraries' presence on the most popular social networking sites. It also provides help for academic libraries wishing to implement social networking.

Details

New Library World, vol. 111 no. 11/12
Type: Research Article
ISSN: 0307-4803

Keywords

Article
Publication date: 9 November 2015

Diane Arrieta and Jacqueline Kern

The purpose of this paper is to examine science, technology, engineering, art and mathematics (STEAM) efforts at Florida Atlantic University’s (FAU) John D. MacArthur Campus…

1210

Abstract

Purpose

The purpose of this paper is to examine science, technology, engineering, art and mathematics (STEAM) efforts at Florida Atlantic University’s (FAU) John D. MacArthur Campus Library (JDM) to share methodologies and ideas with other academic libraries. Recently, there has been an emphasis on and push for science, technology, engineering and mathematics (STEM) education in colleges and universities across the USA as a means for training future work forces and for remaining competitive in global job markets (Land, 2013). FAU in South Florida is a big proponent of STEM and STEAM education (Florida Atlantic University, 2012; Dorothy F. Schmidt College of Arts and Letters, 2013).

Design/methodology/approach

As many librarians and outreach staff strive to remain relevant to their faculty and students with changing technologies (Drewes and Hoffman, 2010), the FAU JDM outreach staff have developed several novel programs that are geared toward the STEAM initiative.

Findings

The Library Outreach Committee at FAU was committed to investigating how they could advance student success through visual arts programming. How can the library help contribute to STEAM education for the students and learning community as a whole? How can the library engage art students? Can the library promote dialogue in arts to the faculty and staff, regardless of their disciplines? This article will describe and discuss the various art outreach programs that the JDM has tested and their outcomes addressing goals toward STEAM education and academic libraries.

Originality/value

The objective in sharing the experiences at the JDM is to spark new and successful program ideas at other academic libraries across the country and abroad and create knowledge in this relatively new area.

Details

New Library World, vol. 116 no. 11/12
Type: Research Article
ISSN: 0307-4803

Keywords

Article
Publication date: 4 February 2014

Louise Mort Feldmann

The purpose of this paper was to examine on a national scale how academic business librarians are working with community organizations and other libraries to assist local…

1136

Abstract

Purpose

The purpose of this paper was to examine on a national scale how academic business librarians are working with community organizations and other libraries to assist local entrepreneurs with their information needs.

Design/methodology/approach

A multi method approach was used to gather information. In spring 2012, a survey and follow-up interviews were conducted with academic business librarians. Additionally, business consultants who have worked with librarians were interviewed.

Findings

The survey had 53 respondents. Of those, 40 percent indicated that they collaborate to assist entrepreneurs. Five interviewees confirmed the findings of the survey and discussed their collaborative arrangements. The consultants discussed best practices in working with entrepreneurs.

Research limitations/implications

This research studied academic business librarians and reached those who monitor the buslib-l and brass-l listservs. Not all librarians have the time or take the time to respond to a survey. Additionally, this research only explored collaborations to assist local entrepreneurs and did not specifically focus on campus entrepreneurs and outreach to business schools.

Practical implications

This study provides information on academic business librarians' efforts to assist community entrepreneurs. It also provides some information on lessons learned.

Originality/value

A national study of academic business librarians' outreach to entrepreneurs has not been conducted in the past.

Details

Reference Services Review, vol. 42 no. 1
Type: Research Article
ISSN: 0090-7324

Keywords

Article
Publication date: 11 May 2015

Pauline Nicholas, Jerdaine Sterling, Rochelle Davis, Jessica C Lewis, Faith Mckoy-Johnson, Karlene Nelson, Yolanda Tugwell and Karen Tyrell

The purpose of this paper is to assess the recent outreach service efforts of the University of the West Indies (UWI) Main Library in the form of a Hall of Residence Librarian…

1125

Abstract

Purpose

The purpose of this paper is to assess the recent outreach service efforts of the University of the West Indies (UWI) Main Library in the form of a Hall of Residence Librarian Programme. The aim of the programme was to minimize library anxiety through partnership with the Office of Students Services.

Design/methodology/approach

The transition from the secondary to the tertiary level is not always the smoothest for some students. On the islands of the English-speaking Caribbean, such as Jamaica, it can be especially difficult as some matriculants have never used an automated library. These students often experience great difficulty in effectively using the library which may result in them shying away from doing so and thus negatively impact the quality of their work. The UWI, the UWI Main Library, Mona campus, Jamaica has sought to address this challenge through the development of an outreach project to the first-year students entitled the Halls of Residence Librarian (HRL) programme.

Findings

This new form of library outreach on The UWI Mona campus has yielded the offering of library services in new locations, strategic partnerships, increased interactions with the first-year students and a greater awareness of these students ' needs. Most importantly, it was very effective in reducing library anxiety among the first-year students.

Research limitations/implications

The “low” turnout to Research Rescue was largely attributed to the fact that this programme was entirely optional for the students, and it was not affiliated with any compulsory course or class. There was also the issue of a lack of incentives to boost student attendance at these sessions.

Originality/value

This initiative is untested in the English-speaking Caribbean. The paper explores the outreach efforts of the library at the Mona campus of The UWI and seeks to add to the limited body of literature on Academic Library Outreach in the Caribbean.

1 – 10 of over 3000