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1 – 10 of over 15000Liz Foote, Phill Sherring and Sharyn Rundle-Thiele
In this paper we (a pracademic, a practitioner, and an academic) aim to explore the academic/practitioner gap in social marketing and offer recommendations to close it, while…
Abstract
Purpose
In this paper we (a pracademic, a practitioner, and an academic) aim to explore the academic/practitioner gap in social marketing and offer recommendations to close it, while amplifying existing examples of best practice from within the field. We also propose a research agenda to spur dialog and guide further investigations in this area. Insights from prior research, coupled with the co-authors’ experience and observations, indicate that a disconnect does exist between academia and practice within social marketing, though it is admittedly and unsurprisingly not uniform across contexts and disciplinary areas. Given social marketing’s identity as a practice-oriented field, there are many existing examples of academic/practitioner collaboration and the successful linkage of theory and practice that deserve to be amplified. However, the challenges associated with the very different systems and structures affecting both worlds mean the disconnect is problematic enough to warrant systematic change to ensure the two worlds are more aligned.
Design/methodology/approach
This paper (a pracademic, a practitioner and an academic) explores the academic/practitioner gap in social marketing and offer recommendations to close it, while amplifying existing examples of best practice from within the field. The authors also propose a research agenda to spur dialog and guide further investigations in this area.
Findings
The authors suggest five key reasons that focus should be placed upon closing the academic/practitioner gap in social marketing: demonstrating societal value by contributing to practice; embedding and developing theories in practice; adding to the social marketing literature; contributing to social marketing teaching; and communicating the value and effectiveness of social marketing. To close the gap, the authors propose specific recommendations within four broad areas: marketing the academia and practitioner collaboration offer; building ongoing relationships; creating collaborative partnerships; and changing the publishing model ensuring communications are accessible to all. They also suggest ways for social marketing associations and peak bodies to play a role.
Originality/value
The concept of a disconnect between academia and practice is by no means new; it has been a pervasive issue across disciplines for decades. However, this issue has not been the subject of much discussion within the social marketing literature. Recommendations outlined in this paper serve as a starting point for discussion. The authors also acknowledge that due to long standing “bright spots” in the field, numerous examples currently exist. They place an emphasis upon highlighting these examples while illuminating a path forward.
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Jani Koskinen, Kai Kristian Kimppa, Janne Lahtiranta and Sami Hyrynsalmi
The competition in the academe has always been tough, but today, the academe seems to be more like an industry than an academic community as academics are evaluated through…
Abstract
Purpose
The competition in the academe has always been tough, but today, the academe seems to be more like an industry than an academic community as academics are evaluated through quantified and economic means.
Design/methodology/approach
This article leans on Heidegger’s thoughts on the essence of technology and his ontological view on being to show the dangers that lie in this quantification of researchers and research.
Findings
Despite the benefits that information systems (ISs) offer to people and research, it seems that technology has made it possible to objectify researchers and research. This has a negative impact on the academe and should thus be looked into especially by the IS field, which should note the problems that exist in its core. This phenomenon of quantified academics is clearly visible at academic quantification sites, where academics are evaluated using metrics that count their output. It seems that the essence of technology has disturbed the way research is valued by emphasising its quantifiable aspects. The study claims that it is important to look for other ways to evaluate researchers rather than trying to maximise research production, which has led to the flooding of articles that few have the time or interest to read.
Originality/value
This paper offers new insights into the current phenomenon of quantification of academics and underlines the need for critical changes if in order to achieve the academic culture that is desirable for future academics.
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Simon Wakeling, Valerie Spezi, Jenny Fry, Claire Creaser, Stephen Pinfield and Peter Willett
The purpose of this paper is to provide insights into publication practices from the perspective of academics working within four disciplinary communities: biosciences…
Abstract
Purpose
The purpose of this paper is to provide insights into publication practices from the perspective of academics working within four disciplinary communities: biosciences, astronomy/physics, education and history. The paper explores the ways in which these multiple overlapping communities intersect with the journal landscape and the implications for the adoption and use of new players in the scholarly communication system, particularly open-access mega-journals (OAMJs). OAMJs (e.g. PLOS ONE and Scientific Reports) are large, broad scope, open-access journals that base editorial decisions solely on the technical/scientific soundness of the article.
Design/methodology/approach
Focus groups with active researchers in these fields were held in five UK Higher Education Institutions across Great Britain, and were complemented by interviews with pro-vice-chancellors for research at each institution.
Findings
A strong finding to emerge from the data is the notion of researchers belonging to multiple overlapping communities, with some inherent tensions in meeting the requirements for these different audiences. Researcher perceptions of evaluation mechanisms were found to play a major role in attitudes towards OAMJs, and interviews with the pro-vice-chancellors for research indicate that there is a difference between researchers’ perceptions and the values embedded in institutional frameworks.
Originality/value
This is the first purely qualitative study relating to researcher perspectives on OAMJs. The findings of the paper will be of interest to publishers, policy-makers, research managers and academics.
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Valerie Spezi, Simon Wakeling, Stephen Pinfield, Claire Creaser, Jenny Fry and Peter Willett
Open-access mega-journals (OAMJs) represent an increasingly important part of the scholarly communication landscape. OAMJs, such as PLOS ONE, are large scale, broad scope journals…
Abstract
Purpose
Open-access mega-journals (OAMJs) represent an increasingly important part of the scholarly communication landscape. OAMJs, such as PLOS ONE, are large scale, broad scope journals that operate an open access business model (normally based on article-processing charges), and which employ a novel form of peer review, focussing on scientific “soundness” and eschewing judgement of novelty or importance. The purpose of this paper is to examine the discourses relating to OAMJs, and their place within scholarly publishing, and considers attitudes towards mega-journals within the academic community.
Design/methodology/approach
This paper presents a review of the literature of OAMJs structured around four defining characteristics: scale, disciplinary scope, peer review policy, and economic model. The existing scholarly literature was augmented by searches of more informal outputs, such as blogs and e-mail discussion lists, to capture the debate in its entirety.
Findings
While the academic literature relating specifically to OAMJs is relatively sparse, discussion in other fora is detailed and animated, with debates ranging from the sustainability and ethics of the mega-journal model, to the impact of soundness-only peer review on article quality and discoverability, and the potential for OAMJs to represent a paradigm-shifting development in scholarly publishing.
Originality/value
This paper represents the first comprehensive review of the mega-journal phenomenon, drawing not only on the published academic literature, but also grey, professional and informal sources. The paper advances a number of ways in which the role of OAMJs in the scholarly communication environment can be conceptualised.
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Abderahman Rejeb, Karim Rejeb, Andrea Appolloni, Yasanur Kayikci and Mohammad Iranmanesh
The purpose of this study is to investigate the structure and dynamics of academic articles relating to public procurement (PP) in the period 1984–2022 (up to May). The…
Abstract
Purpose
The purpose of this study is to investigate the structure and dynamics of academic articles relating to public procurement (PP) in the period 1984–2022 (up to May). The researchers also intend to analyse how this knowledge domain has grown since 1984.
Design/methodology/approach
A bibliometric analysis was carried out to examine the existing state of PP research. Based on 640 journal articles indexed in the Scopus database and written by 1,247 authors over nearly four decades, a bibliometric analysis was conducted to reveal the intellectual structure of academic works pertaining to PP.
Findings
Findings reveal that PP research from Scopus has significantly increased in the past decade. Major journals publishing PP research are International Journal of Procurement Management, Journal of Cleaner Production, Journal of Purchasing and Supply Management and Public Money and Management. Results also indicate that authors’ cooperation network is fragmented, showing limited collaboration among PP researchers. In addition, results suggest that the institutional collaboration network in PP research mirrors what is commonly referred to as the North–South divide, signifying insufficient research collaboration between developed and developing countries’ institutions. According to the co-occurrence keyword network and topic modelling, PP revolves around five main themes, including innovation, corruption, sustainable and green PP, PP contracts and small and medium enterprises. Based on these results, several directions for future research are suggested.
Social implications
This paper provides an increased understanding of the entire PP field and the potential research directions.
Originality/value
To the best of the authors’ knowledge, this study is the first-ever application of bibliometric techniques and topic modelling to examine the development of PP research since 1984 based on scholarly publications extracted from the Scopus database.
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The purpose of this paper is to develop a theoretical model elaborating on the type of conditions that can inhibit (or at least temporarily hold back) “reactive conformance” in…
Abstract
Purpose
The purpose of this paper is to develop a theoretical model elaborating on the type of conditions that can inhibit (or at least temporarily hold back) “reactive conformance” in the wake of an increasing reliance on quantitative performance evaluations of academic research and researchers.
Design/methodology/approach
A qualitative study of a research group at a Swedish university who was recurrently exposed to quantitative performance evaluations of their research activities.
Findings
The empirical findings show how the research group under study exhibited a surprisingly high level of non-compliance and non-conformity in relation to what was deemed important and legitimate by the prevailing performance evaluations. Based on this, we identify four important qualities of pre-existing research/er ideals that seem to make them particularly resilient to an infiltration of an “academic performer ideal,” namely that they are (1) central and since-long established, (2) orthogonal to (i.e. very different from) the academic performer ideal as materialized by the performance measurement system, (3) largely shared within the research group and (4) externally legitimate. The premise is that these qualities form an important basis and motivation for not only criticizing, but also contesting, the academic performer ideal.
Originality/value
Extant research generally finds that the proliferation of quantitatively oriented performance evaluations within academia makes researchers adopt a new type of academic performer ideal which promotes research conformity and superficiality. This study draws upon, and adds to, an emerging literature that has begun to problematize this “reactive conformance-thesis” through identifying four qualities of pre-existing research/er ideals that can inhibit (or at least temporarily hold back) such “reactive research conformance.”
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This study describes and analyzes the output of academic research on the topic of social capital. The concept of social capital has attracted the interest of scholars from a range…
Abstract
Purpose
This study describes and analyzes the output of academic research on the topic of social capital. The concept of social capital has attracted the interest of scholars from a range of academic disciplines, and it has been applied to explain a variety of phenomena.
Design/methodology/approach
Using the bibliographic approach, I analyzed aggregate data obtained from the Web of Science database. The analyses were carried out using VOSviewer software.
Findings
The results show social capital to be a topic of interest in multiple fields of academic research. The findings highlight the important role that journals, including those from disciplines other than the social sciences, have played in divulging this concept, and show that some countries and institutions are more productive and engage in more collaborative research efforts than others.
Research limitations/implications
The main implications of this study regard research on social capital. The results demonstrate how social capital continues to interest scholars from a variety of academic disciplines. Future bibliometric research should include other sources (literature databases) and be expanded to consider other types of publication.
Originality/value
This paper furthers previous research by exclusively focusing on the concept of social capital. It analyzes the international trend in publications up until the end of 2021, thus expanding the publication period considered in previous studies. The results of this study highlight the relevance of bibliometric tools for assessing research performance.
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