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The purpose of this study is to study the impact of relationship marketing orientation (RMO) and relationship quality on customers' commitment and pro-marketer behavior (positive word of mouth and external attribution) after negative brand publicity by using the combined lens of relationship marketing theory and the theory of cognitive dissonance.

A survey was conducted among banking customers in India using an online questionnaire. Data were analyzed using structural equation modeling and the bootstrapping procedure using the SPSS process macro.

Contrary to conventional wisdom, findings of this study suggest that RMO and relationship quality are positively correlated to commitment even after negative publicity. The path between RMO, relationship quality and pro-provider behavior is found to be mediated by commitment. This indirect path is moderated by customers' cognitive dissonance arising out of the negative publicity.

The study establishes the combined roles of RMO and relationship quality in pre-empting the detrimental effects of negative brand publicity. Further, it establishes interactions of cognitive dissonance with these relationship variables, thereby bringing together literature from relationship marketing theory and cognitive dissonance theory.

The locational disadvantage of a health-care centre often restricts adequate delivery of health-care services in an area. The purpose of this study is to examine the status of primary health-care services in such a geographically disadvantageous area which is confined by forests, tea gardens and undulating topography.

Necessary secondary data of 13 primary health centres and 236 sub-centres has been collected from the Office of the Chief Medical Officer of Health. Based on obtained data, Health-care Infrastructure Index has been prepared which has been validated by an expert panel, and subsequently, the Thiessen Polygon method has been applied through Arc GIS software to show spatial variation of health-care services delivered by different health-care centres.

In the study area, there is wide variation found in the case of physical facilities, caregivers and connectivity of road networks, which altogether affect the overall status of health-care services. Among all the indicators, some health-care centres experience staff shortages for prolonged non-recruitment, inaccessibility and inconsistent patient load in different health centres.

In spite of the unfavourable geographical landscape, health-care centres have to be set up wherever possible. There is a need to make new roads and simultaneously the existing road connectivity should be improved so that patients and caregivers can move quickly whenever required. Existing physical facilities need to be renewed or redeveloped along with increasing the number of doctors and other health-care providers as per the need of people with an adequate and optimum level of services.

Relative performance evaluation (RPE) is a widely practiced employee appraisal process in the services industry. In a global delivery model, teams are spread across different geographical locations. The team members work on various tasks under the guidance of different managers and at times under more than one manager for performing the same task. Such complexities make RPE of the team members quite challenging. The paper proposes a methodical step-by-step approach to simplify the evaluation process without compromising on the rigour.

RPE has followed three different approaches. First is the traditional way, wherein evaluators had a common meeting to discuss and arrive at relative evaluation and ranking of members of the peer group employees. In the second, the number of evaluators and employees in a peer group were split in to 2 subgroups. The evaluators provided independent ratings and rankings. Simple mathematical tool then derived the combined ranking. In the third approach, each evaluator evaluated each employee in the peer group and provided the relative ranking for each employee. Again, mathematical tools provided the final ranking considering inputs from all evaluators. All the three evaluation approaches were analysed through an inter-rater agreement method.

All the three approaches for evaluation provided similar results giving confidence that less time-consuming methods could be adopted by evaluators without compromising on the rigour of the evaluation. The outcome of the exercise proved effective as the complaints reaching the ombudsmen reduced as compared to the earlier years. Considerable evaluation time was also saved. The study described in this paper is carried out in a non-unionized, Indian private sector services firm. Its effectiveness in other set ups is yet to be tested.

The research is carried out in the Indian Engineering services firm operating in the Knowledge based sector. Though study results are encouraging, the adaptability of methodology across different sectors and geographies is yet to be tested. More broad based studies are needed to evaluate suitability across firms and regions.

Relative evaluation exercise is challenging for evaluators. Although openness in evaluation is desired, it also makes evaluators uncomfortable in appearing to be taking sides or being opposing a candidate's ranking. The proposed approach brings in anonymity to each evaluator without scarifying individual evaluation.

The proposed methodology can be deployed across different services industries as the proposed methodology is business domain agnostic. It can be easily ported and tailored to align with an individual organization's evaluation philosophy. The suitability and effectiveness of the method can be studied under various types of firms like manufacturing, private, public, NGO, labour oriented, etc. As the proposed method reduces efforts, the stake holders can focus on understanding the relation between employee performance measurement, employee engagement, and long-term outcomes related to employee performance evaluation.

The proposed employee evaluation method leverages inter-rater reliability and agreement tool as a consensus approach to the relative performance ranking exercise. Such an approach to relative performance ranking is original as no prior studies with such an approach are found in the existing Literature.

The assertions of the government that poverty eradication and social development generally are the main challenges and that it is fully committed to address these issues have continued over time. But how genuine this claim is a matter of great concern. So, this chapter may be an attempt to analyze patterns in social sector expenditure on education (SSEE) and its impact on Human Development Index (HDI) among different states in India. The combined social sector expenditures (SSE) of Centre and States, which provide the best picture of India’s commitment towards the social sector in education, may be assessed. There are diverse ways of inspecting the trends in expenditures. Firstly, to look at SSE as a proportion of gross state domestic product (GSDP), secondly is to calculate SSE as percentage of aggregate budget expenditure, thirdly is to look at the real per capita expenditure (PCE) (at constant prices) for the social sector in the case of the states. This chapter looks at the trends in SSEE, considering all the alternative ways and the impact of SSEE on HDI. The result of the study shows that there is a positive relationship between SSEE and HDI. SSEE may lead to increases in gross enrolment ratio (GER) and literacy rate (LR). An increase in GER and LR may help in increasing the HDI.

Selection of resilient suppliers has attracted the attention of researchers in the past one decade. The devastating effect of COVID-19 in emerging economies has provided great impetus to the selection of resilient suppliers. Under volatile and uncertain business scenarios, supplier selection is often done under imprecise and incomplete information, making the traditional decision-making methods ineffective. The purpose of this paper is to demonstrate the application of a fuzzy decision-making method for resilient supplier selection.

A group of three decision makers was considered for evaluating various alternatives (suppliers) based on their performance under different primary, sustainability and resilience criteria. Experts' opinion about each criterion and alternative was captured in linguistic terms and was modelled using fuzzy numbers. Then, an algorithm for solving resilient supplier selection problem based on the trapezoidal intuitionistic fuzzy technique for order preference by similarity to ideal solution (TrIFTOPSIS) was introduced and demonstrated through a case study.

A closeness coefficient was used to rank the suppliers based on their distances from intuitionistic fuzzy positive-ideal solution and intuitionistic fuzzy negative-ideal solution. Finally, the proposed fuzzy decision making model was applied to a real problem of supplier selection in the clothing industry.

The presented TrIFTOPSIS model provides an effective route to prioritise and select resilient suppliers under imprecise and incomplete information. This is the first application of intuitionistic fuzzy multi-criteria decision-making for resilient supplier selection.