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Article
Publication date: 2 November 2012

Mohamed A. Nassar and Abdulaziz Al Zien

The purpose of this paper is to describe exploratory work which investigated the negative effects of television commercials on children in the Middle East.

Abstract

Purpose

The purpose of this paper is to describe exploratory work which investigated the negative effects of television commercials on children in the Middle East.

Design/methodology/approach

The extant literature on issues relating to the effects of television advertising on children was critically reviewed. Data were collected by conducting a series of 15 projective techniques and a series of semi‐structured interviews with a sample of 12 parents and six psychology and marketing experts from the Middle East.

Findings

The results indicate that negative impacts of advertising lead to major social and behavioral problems in children such as physical and verbal violence, materialism and other “values issues” identified by parents, and health problems such as low nutrition and obesity. The results also indicate that although many forms of advertisement affect children negatively, the effects of television commercials are particularly noticeable.

Practical implications

The study provides a list of practical recommendations for marketers and policymakers to help mitigate the negative effects of television advertising on children in the Middle East.

Originality/value

This research is one of very few studies to consider the effects of television advertising on children in the Middle East.

Details

Education, Business and Society: Contemporary Middle Eastern Issues, vol. 5 no. 4
Type: Research Article
ISSN: 1753-7983

Keywords

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Article
Publication date: 19 July 2013

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

A persistent grumble of “baby boomers” is that younger generations, including those who are now students, are more materialistic they used to be. There us perhaps a grain of truth in this, although to be excessively censorious might be unfair; we now live in a more materialistic world and the “baby boomers”, as students, had better state support than today's undergraduates. It was perhaps easier to take a non‐materialist stance in those days.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Details

Strategic Direction, vol. 29 no. 8
Type: Research Article
ISSN: 0258-0543

Keywords

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