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The chapter discusses abductive thematic analysis as an innovative qualitative methodology in hospitality and tourism research. The novelty of the abductive approach is to combine the power of both deductive and inductive reasoning: it is possible to initiate the research starting from an existing theoretical, without renouncing to a creative phase where the researcher interprets the phenomenon beyond the words utilized and theorizes dependencies between concepts. The chapter further presents a case study to illustrate how abductive thematic analysis can be applied to study small hospitality and tourism businesses. The chapter further highlights the benefits of adapting thematic analysis to abductive reasoning, which is a paradigmatic position thus adding rigor to hospitality and tourism. The chapter finally highlights future avenues for development of methodology research toward adding further rigor to this novel methodology.

The purpose of this paper is to reflect on how to apply the abductive research process for developing a theoretical explanation in studies on performance management and management control systems. This is important because theoretically ambitious research tends to require explanatory study outcomes, but prior research frameworks provide little guidance in this regard, potentially facilitating ill-defined research designs and a lack of common vocabulary and criteria for evaluating studies.

The authors introduce a methodological framework that distinguishes three interwoven theoretical abstraction levels: descriptive, analytical and explanatory. They use a recently published qualitative field study to illustrate an application of the framework.

The framework and its illustrated application make the systematic logic of the abductive research process visible and accessible to researchers. The authors explain how the framework supports moving from empirical description to theoretical explanation during the research process and where the three levels might open spaces for the positioning of novel practices and conceptual and theoretical innovations.

The framework provides guidance for an explanatory research design and theory-building purpose and has been developed in response to recent criticism in the field that highlights the wide gap between leading-edge practice and the lagging state of theory. It offers interdisciplinary vocabulary and evaluation criteria that can be applied by any accounting and management researcher regardless of whether they pursue critical, interpretive or positivist research and whether they primarily use qualitative or quantitative research methods.

Kathy Charmaz, a developer of constructivist grounded theory (CGT), advocated the use of grounded theory as a tool to attain social justice through research. We developed the grounded text mining approach (GTxA) method by integrating Charmaz's CGT with text mining. This technique is aimed at facilitating the systematic and comprehensive understanding of textual data. GTxA helps researchers engage in abductive reasoning by encouraging them to transition between CGT and text mining analyses. This chapter illustrates an example of how GTxA was utilized when a group of researchers analyzed depositions and semi-structured interview data of a defendant in an actual criminal case in Japan and, thus, detected the possibility of a coerced false confession. The chapter concludes by encouraging researchers to utilize GTxA for attaining social justice.

This study provides a comprehensive framework of adaptation in triadic business relationship settings in the service sector. The framework is based on the industrial network approach (see, e.g., Axelsson & Easton, 1992; Håkansson & Snehota, 1995a). The study describes how adaptations initiate, how they progress, and what the outcomes of these adaptations are. Furthermore, the framework takes into account how adaptations spread in triadic relationship settings. The empirical context is corporate travel management, which is a chain of activities where an industrial enterprise, and its preferred travel agency and service supplier partners combine their resources. The scientific philosophy, on which the knowledge creation is based, is realist ontology. Epistemologically, the study relies on constructionist processes and interpretation. Case studies with in-depth interviews are the main source of data.

This chapter focuses on practical considerations for organizations when endeavoring to invest in design, specifically how designers and their organizations should view their profession for the benefit of corporate innovation. Given the lack of consensus regarding what strategic design entails, the author interviewed strategic designers from across the United States to solicit their opinions on design thinking, strategic design, and design strategy, the relationship between those concepts, and how those concepts are, could be, and should be reflected in practice.

The overarching purpose of this chapter is to explore the relatively nascent profession of strategic design, from which the author distinguishes design strategy, as well as to provide guidance regarding how design and designers should be viewed and supported by the leadership of their organizations in order to fully empower them to support innovation. In addition, this chapter serves to better define the concepts of design thinking, strategic design, and design strategy. While design as a discipline is broad, for the sake of consistency, the author discusses design in the context of technological development and, in turn, in terms of human-computer interaction.

To construct a framework for exploring and discussing the use of different research approaches – deductive, inductive and abductive – in logistics.

A review of research articles in three major logistics journals (International Journal of Logistics Management, International Journal of Physical Distribution & Logistics Management and Journal of Business Logistics) from 1998 to 2002.

Recognizes the dominance of deductive research in logistics, and the need for more inductive and, in particular, abductive research for theory development. Discusses the use of the abductive research approach in logistics.

Keywords searches led to a small sample size; more thorough content analysis is needed to apply the findings from the constructed framework.

Useful source of information on the three different research approaches, their possibilities and implications for research.

The abductive research approach has not yet been discussed in logistics.

This study aims to explore the innovative strategies of business model of the free-to-fee switch, the relationship between the business model innovation and customer knowledge and further develop a conceptual model.

This study adopts a multiple case study method with abductive research logic, following the replication logic to select samples. A total of eight outstanding companies with altogether 312 free-to-fee switch events were selected from 1998 to 2021.

A strategic matrix with four innovative business models for the free-to-fee switch is generated. The parallelism between the models and customer knowledge orientations is also found. Further, the study develops the conceptual model regarding customer knowledge orientation as a key mediation.

The study highlights the conceptualization definition of customer knowledge orientation and its mediation effect to the business model innovation of free-to-fee switch, which is a new issue compared with previous research. Furthermore, it reveals that there exists organizational ambidexterity, which brings a new definition of customer knowledge orientation.

This study suggests how to integrate customer knowledge orientations to support the marketing process of the business model of free-to-fee switch. It also proposes a specific mechanism to conduct the free-to-fee switch with the introduction of four innovative strategic models and eight evolutional paths.

This study creatively proposes the strategic matrix and the conceptual model of business model innovation of free-to-fee switch. Moreover, a new conceptual definition of customer knowledge orientation is specified.

Strategic option generation is a fundamental step in strategy formulation. Several lenses have been proposed to explain its foundations, including the microeconomics positioning school, and the resource and capabilities based view of the firm. These approaches are largely based on inductive and deductive logics, which are not the logics that provide strategic options that are potentially novel, profitable, and largely differentiated from competitive offerings. In this chapter, we propose a unifying framework of the cognitive foundations of strategic option generation. Building on five fundamental cognitive acts – imitation, framing, analogical reasoning, abductive reasoning, and mental simulation, this proposed model both synthesizes the extant literature and provides guidance about promising avenues for future theoretical and empirical research.

The purpose of this paper is to argue that abductive reasoning is a typical but usually unrecognised process used by HRD scholars and practitioners alike.

This is a conceptual paper that explores recent criticism of traditional views of theory‐building, based on the privileging of scientific theorising, which has led to a relevance gap between scholars and practitioners. The work of Charles Sanders Peirce and the varieties of an abductive reasoning process are considered.

Abductive reasoning, which precedes induction and deduction, provide a potential connection with HRD practitioners who face difficult problems. Two types of abductive reasoning are explored – existential and analogic. Both offer possibilities for theorising with HRD practitioners. A range of methods for allowing abduction to become more evident with practitioners are presented. The authors consider how abduction can be used in engaged and participative research strategies.

While this is a conceptual paper, it does suggest implications for engagement and participation in theorising with HRD practitioners.

Abductive reasoning adds to the repertoire of HRD scholars and practitioners.

The paper elucidates the value of abductive reasoning and points to how it can become an integral element of theory building in HRD.