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Article
Publication date: 9 January 2024

Mei-Jung (Sebrina) Wang, Emmanuel Kwame Opoku and Aaron Tham

This study aims to explore factors that affect gendered consumption (male and female), willingness to pay (economic attributes) and the socio-cultural context of Gen-Z consumers…

Abstract

Purpose

This study aims to explore factors that affect gendered consumption (male and female), willingness to pay (economic attributes) and the socio-cultural context of Gen-Z consumers towards specialty coffee as compared to other types in Taiwan.

Design/methodology/approach

Samoggia and Riedel’s (2018) theoretical framework is adopted to examine the concepts of interest. A mixed method approach comprising interviews and experimental taste tests was used to collect data from Gen-Z specialty coffee consumers in a purposive sampling manner.

Findings

The findings suggested the effect of price elasticity of demand where specialty coffee was perceived as an expensive commodity by young consumers, and hence, not a regularly purchased item. Nevertheless, specialty coffee was linked to health benefits, and a signal for conspicuous consumption – where café experiences facilitated self-promotion on sites like Instagram and Facebook. Finally, the findings alluded to a potential gender effect, with more female young consumers likely to consume specialty coffee as compared to their male counterparts.

Originality/value

This study is located within the context of Taiwan, which has been a tea-dominated consumption landscape for numerous decades. The use of an experimental design also presents a unique angle to elucidate sensory elements surrounding specialty coffee as a research design for Gen-Z research projects. The study points to the relevance of social context in the consumers’ behavioural patterns, which has been largely implicit within consumer behaviour scholarship.

Details

Young Consumers, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1747-3616

Keywords

Article
Publication date: 17 October 2023

Aaron Tham, Yulin Liu and Poh Theng Loo

This study aims to survey the existing body of knowledge about digital innovation within museums. Academic and practitioner interest in digital innovation has been piqued as…

Abstract

Purpose

This study aims to survey the existing body of knowledge about digital innovation within museums. Academic and practitioner interest in digital innovation has been piqued as technological advances that enable the rapid personalisation of information to cater towards increasingly sophisticated end-user expectations. Yet, the literature on digital innovation in the museum environment appears fragmented and lacks theoretical grounding.

Design/methodology/approach

Drawing on a systematic scoping review of 199 articles published during 2010–2021, this paper provides an initial indication of the size and scope of current research literature on digital innovation of museums.

Findings

This literature review elucidates the status quo and future directions of digital innovation in museum space. An integral conceptual framework is proposed to provide a comprehensive lens to steer future research and practice in this area in a theoretically grounded and systemic manner.

Originality/value

This study mixes both quantitative and qualitative analyses of the literature to produce an up-to-date understanding of extant research by illuminating inspiring processes, foregrounding commonly encountered challenges, framing theoretical and practical implications and proposing avenues for future research.

目的

本文旨在考察有关博物馆数字创新的既有知识。当前学界与业界对于数字创新均抱有浓厚的兴趣, 因为技术进步使信息能够快速个性化, 以满足日益复杂的终端用户需求。然而, 关于博物馆数字创新的文献显得零散且缺乏理论基础。

设计/方法

基于对2010至2021年期间发表的199篇文章的系统性范围性综述, 本文初步描绘了有关博物馆数字创新的既有文献的规模和研究范围。

发现

本文献综述阐明了博物馆数字创新的现状和未来方向, 提出了一个整合的概念框架, 从而期望以一个全面的视角引导该领域今后开展基于理论和系统化的研究与实践。

原创性

本研究综合了文献的定量和定性分析, 以呈现对既有研究的最新理解:包括阐明激发过程, 突出常见挑战, 框定理论和实践影响, 并提出未来研究的途径。

Objetivo

Este estudio tiene como objetivo examinar el conocimiento existente acerca de la innovación digital en los museos. El interés del mundo académico y de los profesionales por la innovación digital se ha visto avivado por los avances tecnológicos que permiten una rápida personalización de la información para satisfacer las expectativas cada vez más sofisticadas de los usuarios finales. Sin embargo, la bibliografía sobre la innovación digital en el entorno museístico parece fragmentada y carece de base teórica.

Diseño/metodología/enfoque

A partir de una revisión sistemática del alcance de 199 artículos publicados entre 2010 y 2021, este documento proporciona una indicación inicial del tamaño y el alcance de la literatura de investigación actual sobre la innovación digital de los museos.

Resultados

Esta revisión bibliográfica dilucida el statu quo y las direcciones futuras de la innovación digital en el espacio museístico. Se propone un marco conceptual integral que proporcione una lente comprensiva para dirigir la investigación y la práctica futuras en este ámbito de una manera teóricamente fundamentada y sistémica.

Originalidad

Este estudio mezcla análisis cuantitativos y cualitativos de la bibliografía para producir una comprensión actualizada de la investigación existente iluminando los procesos inspiradores, poniendo en primer plano los retos comúnmente encontrados, enmarcando las implicaciones teóricas y prácticas y proponiendo vías para futuras investigaciones.

Article
Publication date: 18 July 2023

Aaron Tham, Jenna Campton and Bruce Cooper-McKenzie

There is a growing interest in investigating craft beer tourism and consumption experiences as different destinations seek to position unique attributes and cultures in their…

Abstract

Purpose

There is a growing interest in investigating craft beer tourism and consumption experiences as different destinations seek to position unique attributes and cultures in their culinary offerings. Yet, in this space, factors that have triggered the creation, management and marketing of craft beer tourism remain implicit. The purpose of this paper is therefore to present a systematic literature review of craft beer tourism, apply a conceptual model of craft beer gastronomy tourism and, in turn, provide strategic imperatives for the sector moving forward.

Design/methodology/approach

A comprehensive search for craft beer tourism in hospitality and tourism literature was undertaken using a combination of Google Scholar search terms as well as institutional library databases. Then, following the steps proposed by Xiao and Watson (2019), articles were sorted into themes before determining their appropriateness to be included in a systematic literature review.

Findings

Based on prior research, a Craft beer gastronomy tourism model is proposed. This model was found to provide a macro perspective of the craft beer tourism literature and was applied using the systematic literature review. It was found that not many of the papers fit the three-step process, and a fragmented relationship between craft breweries and tourism was observed. On reviewing the theories and frameworks used, it was found that there was not much consistency with the majority using frameworks and concepts. Furthermore, most studies were undertaken from the perspective of a single region or homogenous samples, with few offering cross-sectional comparisons. The most common methods of the papers were surveys and interviews, with a majority being cross-sectional.

Originality/value

The systematic literature review has led to the development of a novel conceptual model that highlights the current focal areas but also gaps that inform future studies and managerial implications.

Details

International Journal of Wine Business Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1751-1062

Keywords

Article
Publication date: 12 July 2023

Aaron Tham, Margarietha de Villiers Scheepers, Anthony Grace and Ann Suwaree Ashton

This paper aims to critically evaluate the evolution of Assurance of Learning (AoL) in business education and identify gaps and responsibilities in higher institution landscapes…

Abstract

Purpose

This paper aims to critically evaluate the evolution of Assurance of Learning (AoL) in business education and identify gaps and responsibilities in higher institution landscapes moving into the future. This comes amidst increasing structural reforms, an increasingly digitalised world, accelerated by the COVID-19 pandemic and wider scrutiny of graduate competencies for job readiness.

Design/methodology/approach

A systematic literature review comprising 27 journal articles published between 2018 and 2022 is the methodology used in this research. This approach is justified as it provides a recent synopsis of current trends on AoL and encompasses the changes over the course of the COVID-19-induced higher education landscapes.

Findings

The systematic literature review revealed a strong flavour for AoL measurement through the students' perspectives, with little emerging from faculty insights. Only six out of the 27 articles were framed in a non-English speaking background, revealing that most studies were still concentrated in a US or English environment. Also, while papers on AoL have increased in numbers from 2018 to 2022, there remains scant literature on AoL measurements related to the COVID-19 pandemic and recent digital technologies, and how these would have changed given the rapid shift to online or hybrid environments.

Originality/value

A comprehensive review of AoL literature from 2018 to 2022 is undertaken through Leximancer, which reveals conceptual and relational ties between core themes and concepts of interest. The findings inform business school leaders of the current state of AoL processes, by combining the views of students, faculty and managers.

Details

Quality Assurance in Education, vol. 31 no. 4
Type: Research Article
ISSN: 0968-4883

Keywords

Article
Publication date: 22 August 2022

Emmanuel Kwame Opoku, Aaron Tham, Alastair M. Morrison and Mei-jung Sebrina Wang

The main aim of this research was to explore specialty coffee experience dimensions and what drives revisit intentions through experiencescapes. The theoretical framework on…

1457

Abstract

Purpose

The main aim of this research was to explore specialty coffee experience dimensions and what drives revisit intentions through experiencescapes. The theoretical framework on experience co-creation in food and wine consumption by Carvalho et al. (2021) was employed to explore the dimensions of specialty coffee shop experiences and specialty coffee consumer revisit intentions.

Design/methodology/approach

Using the interpretivist epistemology, this research explored these factors from the perspectives of customers, coffee shop baristas, and managers and owners to better understand consumer behaviour in the context of urban coffee shops. In-depth interviews were employed to collect data to obtain first-hand, emic perspectives.

Findings

The notion of specialty coffee and its experiencescape were examined in the context of a region of tea-dominated landscapes. This research highlighted the significance of baristas as agents of coffee connoisseurship, being able to introduce the beans and the art of coffee making to customers in active ways. The findings amplified that olfactory encounters triggering a myriad of senses are crucial to the specialty coffee experiencescape.

Originality/value

This is among the first studies to explore the driving factors for customer visits and revisit intentions to urban coffee shops. The findings point to greater sophistication and engagement in-person and online for urban coffee shops. More importantly, the olfactory encounters differed for solo and group customer.

Details

British Food Journal, vol. 125 no. 5
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 25 April 2022

Ferdos Abbaspour, Sanaz Soltani and Aaron Tham

This paper aims to examine whether medical tourism can be a frontrunner in terms of post-pandemic recovery for the industry

Abstract

Purpose

This paper aims to examine whether medical tourism can be a frontrunner in terms of post-pandemic recovery for the industry

Design/methodology/approach

A mixed-method analysis of 17 interviews and 210 questionnaires involving medical tourists to Iran was applied.

Findings

Medical tourists perceived the risks posed by COVID-19 as a temporal one, and attitudes toward post pandemic visitation intentions remained strong. In addition, these tourists can mostly be classified into responsive individuals, who demonstrate not only high risk but also high efficacy levels to negotiate the threats posed by the pandemic. No gender differences were located between male and female medical tourists in terms of post-COVID-19 travel intentions to Iran.

Originality/value

This research extends the application of the risk perception attitude framework to a medical tourism context. Furthermore, medical tourists are uncovered as another segment of crisis-resistant tourists.

Details

Journal of Islamic Marketing, vol. 14 no. 6
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 18 May 2022

Emmanuel Kwame Opoku, Mei-jung Sebrina Wang, Shirley Guevarra, Martin Bazylewich and Aaron Tham

This paper aims to reconceptualise entrenched supply chains associated with coffee production and consumption to digital supply chains for sustainable development.

Abstract

Purpose

This paper aims to reconceptualise entrenched supply chains associated with coffee production and consumption to digital supply chains for sustainable development.

Design/methodology/approach

A case study of seven small businesses involved with Philippine coffee is employed to examine how coffee value chains should be envisioned following COVID-19.

Findings

The COVID-19 pandemic reveals truncated barriers concerned with the lack of infrastructure, poverty cycles, sporadic workforce development policies and financial pressures that need to be redefined for coffee production and consumption to be more sustainable in the future.

Research limitations/implications

The study is restricted to a single country and a small pool of respondents that may not reflect similar practices in other regions or contexts.

Originality/value

This paper illuminates the plight of coffee farmers in an emerging production landscape of the Philippines, and develops new propositions to envision a digital value chain post-COVID-19.

Details

Journal of Agribusiness in Developing and Emerging Economies, vol. 13 no. 5
Type: Research Article
ISSN: 2044-0839

Keywords

Article
Publication date: 27 September 2022

Innocent Senyo Kwasi Acquah, Judith Quaicoe and Michael Arhin

Consumer expectations of quality have grown in recent years, forcing organisations, both service and manufacturing, to adopt total quality management (TQM) principles to satisfy…

1382

Abstract

Purpose

Consumer expectations of quality have grown in recent years, forcing organisations, both service and manufacturing, to adopt total quality management (TQM) principles to satisfy customer demands efficiently. However, previous studies on the performance impacts of total quality management practices have mainly focused on the financial performance of firms in the manufacturing sector. This study focusses on the research questions: (1) What is the effect of TQM practices on operational performance? and (2) How do TQM practices combine to influence the operational performance of healthcare facilities?

Design/methodology/approach

Using a sample of 154 health facilities (i.e. private hospitals, pharmacies, maternity clinics, and diagnostic centres), the authors applied symmetric (PLS-SEM) and asymmetric (fsQCA) data analysis approaches to examine how TQM practices influence the operational performance of health facilities in the Ashanti Region of Ghana.

Findings

The PLS-SEM results revealed that five out of the seven TQM practices investigated influenced operational performance. However, the fsQCA results identify five different complex combinations of TQM practices that lead to operational performance.

Research limitations/implications

Longitudinal studies can be conducted in the future to assess changes in the variables over time. A control variable, such as firm size, should be considered to assess the level of implementation of TQM practices based on firm size. A different performance measure, for instance, sustainability indicators or the balance score card, could be used to examine performance.

Practical implications

A proper and coordinated integration of the TQM practices is required for firms to be able to achieve operational performance. TQM practices vary in their sufficiency for operational outcomes; therefore, management needs to carefully consider their implementation as part of the organisation's strategy.

Originality/value

This research, by focussing on TQM practices from both symmetrical and asymmetrical perspectives, contributes to the understanding of the literature on TQM, thereby providing actionable insight on how to invest in the various TQM practices for improved operational performance.

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