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This study aims to explore the role of the linguistic style used in the brand-posted social media content on consumer engagement in the Fintech domain.

A total of 3,286 tweets (registering nearly 1.35 million impressions) published by 10 leading Fintech unicorns in India were extracted using the Twitter API. The Linguistic Inquiry and Word Count (LIWC) dictionary was used to analyse the linguistic characteristics of the shared tweets. Negative Binomial Regression (NBR) was used for testing the hypotheses.

This study finds that using drive words and cognitive language increases consumer engagement with Fintech messages via the central route of information processing. Further, affective words and conversational language drive consumer engagement through the peripheral route of information processing.

The study extends the literature on brand engagement by unveiling the effect of linguistic features used to design social media messages.

The study provides guidance to social media marketers of Fintech brands regarding what content strategies best enhance consumer engagement. The linguistic style to improve online consumer engagement (OCE) is detailed.

The study’s findings contribute to the growing stream of Fintech literature by exploring the role of linguistic style on consumer engagement in social media communication. The study’s findings indicate the relevance of the dual processing mechanism of elaboration likelihood model (ELM) as an explanatory theory for evaluating consumer engagement with messages posted by Fintech brands.

The study examined a wide range of proactive supply chain practices to demonstrate a cross-linkage among them and to understand their effects on both practitioners of previous decision-making models, frameworks, strategies and policies. Here, six supply chain practices are empirically evaluated based on 28 constructs to investigate a comprehensive model and confirm the connections for achieving performance and competence. The study presents a conceptual model and examines the influence of many crucial factors, i.e. supply chain collaboration, knowledge, information sharing, green human resources (GHR) management and lean-green (LG) practices on supply chain performance.

Structural equation modeling (SEM) examines the conceptual model and allied relationship. A sample of 175 respondents' data was collected to test the hypothesized relations. A resource based view (RBV) was adopted, and the questionnaires-based survey was conducted on the Indian supply chain professionals to explore the effect of LG and green human resource management (GHRM) practices on supply chain performance.

The study presented five constructs for supply chain capabilities (SCCA), five constructs for supply chain collaboration and integration (SCIN), four constructs for supply chain knowledge and information sharing (SCKI), five constructs for GHR, five constructs for LG practices (LGPR) and four constructs for lean-green SCM (LG-SCM) firm performance to be utilized for validation by the specific industry, company size and operational boundaries for attaining sustainability. The outcome emphasizes that SCCA positively influence GHRM, LG practices and LG supply chain firm performance. However, LG practices do not influence LG-SCM firm performance, particularly in India.

The study exploited multiple practices in a conceptual model to provide a widespread understanding of decision-making to assist in developing a holistic approach based on different practices for attaining organizational sustainability. The study stimulates the cross-pollination of ideas between many supply chain practices to better understand SCCA, SCIN, SCKI, GHRM and LG-SCM under a single roof for retaining organization performance.

Rising energy demand and the quest for achieving climate change targets have been pushing emerging markets like India to bolster the natural gas share in their energy mix. The country has set an aggressive target of increasing natural gas share in the energy mix to 15% by 2030. The purpose of this study is to acknowledge the need for adopting and developing strategies for natural gas business market development to ensure a reliable supply at an affordable price. Hence, this study explores the natural gas market business development strategies and assesses them through cause/effect analysis.

This study proposed an integrated framework based on the Grey concept and Decision-Making Trial and Evaluation Laboratory (DEMATEL) technique to assess and determine the interdependence among the natural gas business market development strategies by cause-and-effect group analysis. The application of Grey theory reduced the uncertainty and subjectivity involved in the decision-making process. Later, sensitivity analysis is also performed to check the robustness of the framework.

The natural gas business market development strategies are identified through a systematic literature search and contributions from industry experts. The findings of this study highlight the importance of developing pipeline and storage infrastructure facilities, ensuring supply security through long-term imports and overseas investment, implementing free-market-based pricing, simplification and standardization of regulatory processes at state and national levels, etc., for the development of the natural gas market development in India.

This study acknowledges the natural gas market development strategies and evaluated them into cause-and-effect groups which are limited to Indian context. All evaluations in the Grey-based DEMATEL method were made in this study based on the decision team inputs which limits the generalization to other geographies. Moreover, the opinions of the experts can be subjective and differ. The selection of the experts is done through non-probability sampling process.

This study could support the government and decision-makers in formulating the appropriate strategies to develop the domestic natural gas market. The cause-and-effect relationships are helpful for the companies, management, government, regulators and other stakeholders to understand the criticality of the causal strategies that must be implemented for developing the favorable natural gas business market scenario.

This study explores and evaluates the strategies that successfully bolster the natural gas business demand in India using Grey-based DEMATEL framework. By focusing on those critical strategies, relevant stakeholders would ensure a reliable natural gas supply at affordable prices.

This study aims to study the impact of corporate governance (CG) versus ethical investment on the firm performance. It takes into account the firms of Bangladesh, India, and Pakistan for the purpose of the study. A composite variable of CG index and environmental, social, and governance (ESG) index is used to test the impact on the firm performance. Separate country wise and overall analysis is obtained. Regression analysis is used to obtain the results. Two measures of performance are used, one is return on assets (ROA) and other is Tobin Q. The findings of the study reveal that there is an impact of corporate governance index (CGI) on firm performance (overall and country wise) whereas ethical investment (EI) has an impact on firm performance when tested overall and no impact when checked for country wise results. The results further show that on country level, increase in CG measures may lead to positive results, but at the macro level, it may lower the performance. On the other hand, at the micro level, ethical finance may not show its impact; however, at the macro level, it has an impact. The study has implications for the investors and policymakers.

The uncertainty of getting admission into universities/institutions is one of the global problems in an academic environment. The students are having good marks with highest credential, but they are not sure about getting their admission into universities/institutions. In this research study, the researcher builds a predictive model using Naïve Bayes classifiers – machine learning algorithm to extract and analyze hidden pattern in students’ academic records and their credentials. The main purpose of this research study is to reduce the uncertainty for getting admission into universities/institutions based on their previous credentials and some other essential parameters.

This research study presents a joint venture of Naïve Bayes Classification and Kernel Density Estimations (KDE) to predict the student’s admission into universities or any higher institutions. The researcher collected data from the Kaggle data sets based on grade point average (GPA), graduate record examinations (GRE) and RANK of universities which are essential to take admission in higher education.

The classification model is built on the training data set of students’ examination score such as GPA, GRE, RANK and some other essential features that offered the admission with a predictive accuracy rate 72% and has been experimentally verified. To improve the quality of accuracy, the researcher used the Shapiro–Walk Normality Test and Gaussian distribution on large data sets.

The limitation of this research study is that the developed predictive model is not applicable for getting admission into all courses. The researcher used the limited data attributes such as GRE, GPA and RANK which does not define the admission into all possible courses. It is stated that it is applicable only for student’s admission into universities/institutions, and the researcher used only three attributes of admission parameters, namely, GRE, GPA and RANK.

The researcher used the Naïve Bayes classifiers and KDE machine learning algorithms to develop a predictive model which is more reliable and efficient to classify the admission category (Admitted/Not Admitted) into universities/institutions. During the research study, the researcher found that accuracy performance of the predictive Model 1 and that of predictive Model 2 are very close to each other, with predictive Model 1 having truly predictive and falsely predictive rate of 70.46% and 29.53%, respectively.

Yes, it is having a significant contribution for society; students and parents can get prior information about the possibilities of admission in higher academic institutions and universities.

The classification model can reduce the admission uncertainty and enhance the university’s decision-making capabilities. The significance of this research study is to reduce human intervention for making decisions with respect to the student’s admission into universities or any higher academic institutions, and it demonstrates many universities and higher-level institutions could use this predictive model to improve their admission process without human intervention.

This paper aims to investigate the current state of biocomposites used in fused deposition modelling (FDM) with a focus on their mechanical characteristics.

The study presents a variety of biocomposite materials that have been used in filaments for 3D printing by different researchers. The process of making filaments is then described, followed by a discussion of the process parameters associated with the FDM.

To achieve better mechanical properties of 3D-printed parts, it is essential to optimize the process parameters of FDM while considering the characteristics of the biocomposite material. Polylactic acid is considered the most promising matrix material due to its biodegradability and lower cost. Moreover, the use of natural fibres like hemp, flax and sugarcane bagasse as reinforcement to the polymer in FDM filaments improves the mechanical performance of printed parts.

The paper discusses the influence of critical process parameters of FDM like raster angle, layer thickness, infill density, infill pattern and extruder temperature on the mechanical properties of 3D-printed biocomposite.

Implementing blockchain in sustainable development goals (SDGs) and environmental, social and governance (ESG)-aligned infrastructure development involves intricate strategic factors. Despite technological advancements, a significant research gap persists, particularly in emerging economies. This study aims to address the challenges related to SDGs and ESG objectives during infrastructure delivery remain problematic, identifying and evaluating critical strategic factors for successful blockchain implementation.

This study employs a three-stage methodology. Initially, 13 strategic factors are identified through a literature review and validated by conducting semi-structured interviews with six experts. In the second stage, the data were collected from nine additional experts. In the final stage, the collected data undergoes analysis using interpretive structural modeling (ISM)–cross-impact matrix multiplication applied to classification (MICMAC), aiming to identify and evaluate the independent and dependent powers of strategic factors driving blockchain implementation in infrastructure development for SDGs and ESG objectives.

The study’s findings highlight three significant independent factors crucial for successfully integrating blockchain technology (BT) into infrastructure development for SDGs and ESG goals: data security (F4), identity management (F8) and supply chain management (F7). The study unravels these factors, hierarchical relationships and dependencies by applying the MICMAC and ISM techniques, emphasizing their interconnectedness.

This study highlights critical strategic factors for successful blockchain integration in SDG and ESG-aligned infrastructure development, offering insights for policymakers and practitioners while emphasizing the importance of training and infrastructure support in advancing sustainable practices.

This study concentrates on assessing the research productivity in the domain of social media security in the past decades. The purpose of this study is to conduct a comprehensive bibliometric review on social media using various bibliometric indicators.

A total of 8,121 scientific publications were retrieved from Scopus database from period 1998 to 2021 using associated keyword search. This study also used VOSviewer^© tool to evaluate the network visualisation.

The result of this study revealed that there is a steady growth of annual publications except for the years 2015 and 2016. A total of 8,121 scientific publications and 80,454 total citations were found with 11.2 average citations per publication. The USA, China and India were top productive countries in terms of publishing research in the field; Chinese Academy of Sciences secured top position with 126 publications in highly productive organisation in the domain. The lecture notes in computer science from Springer Nature received a highly produced title with 553 publications and 4,453 total citations. For co-occurrence of author’s keywords, network visualisation analysis revealed that “Social Media”, “Social Network”, “Security”, “Privacy” and “Trust” found maximum occurrence in the domain of social media security.

This study provides comprehensive research status of social media security by performing a bibliometric analysis. The findings of this study will help relevant researchers to understand the research trend, pursue scientific collaborators and enhance research topic preferences.

The rareness of this study, detailed bibliometric analysis on the domain of social media security, is proven using numerous bibliometric indicators and application of VOSviewer in the domain.

In recent times, reverse logistics (RL) is gaining significant traction in various automobile industries to recapture returned vehicles’ value. A good RL program can lower manufacturing costs, establish a green supply chain, enhance customer satisfaction and provide a competitive advantage. However, reducing disruptions and increasing operational efficiency in the automobile RL requires implementing innovative technology to improve information flow and security. Thus, this manuscript aims to examine the hurdles in automobile RL activities and how they can be effectively tackled by blockchain technology (BCT). Merging BCT and RL provides the entire automobile industry a chance to generate value for its consumers through effective vehicle return policies, manufacturing cost reduction, maintenance records tracking, administration of vehicle information and a clear payment record of insurance contracts.

This research is presented in three stages to accomplish the task. First, previous literature and experts' opinions are examined to highlight certain factors that are an aggravation to BCT implementation. Next, this study proposed an interval-valued intuitionistic fuzzy set (IVIFS) – decision-making trial and evaluation laboratory (DEMATEL) with Choquet integral framework for computing and analyzing the comparative results of factor interrelationships. Finally, the causal outline diagrams are plotted to determine the influence of factors on one another for BCT implementation in automobile RL.

This study has categorized the barriers to BCT implementation into five major factors – operational and strategical, technical, knowledge and behavioral, financial and infrastructural, and government rules and regulations. The results revealed that disreputable technology, low-bearing capacity of IT systems and operational inefficiency are the most significant factors to be dealt with by automobile industry professionals for finer and enhanced RL processes utilizing BCT. The most noticeable advantage of BCT is its enormous amount of data, permitting automobile RL to develop client experience through real-time data insights.

This study reveals several factors that are hindering the implementation of BCT in RL activities of the automobile industry. The results can assist experts and policymakers improve their existing decision-making systems while making an effort to implement BCT into the automobile industry's RL activities.

Although there are several studies on the benefits of BCT in RL and the adoption of BCT in the automobile industry, individually, none have explicated the use of BCT in automobile RL. This is also the first kind of study that has used IVIFS-DEMATEL with the Choquet integral framework for computing and analyzing the comparative results of factor interrelationships hindering BCT implementation in automobile RL activities.

The incompatibility of natural fibers with polymer matrices is one of the key obstacles restricting their use in polymer composites. The interfacial connection between the fibers and the matrix was weak resulting in a lack of mechanical properties in the composites. Chemical treatments are often used to change the surface features of plant fibers, yet these treatments have significant drawbacks such as using substantial amounts of liquid and chemicals. Plasma modification has recently become very popular as a viable option as it is easy, dry, ecologically friendly, time-saving and reduces energy consumption. This paper aims to explore plasma treatment for improving the surface adhesion characteristics of sisal fibers (SFs) without compromising the mechanical attributes of the fiber.

A cold glow discharge plasma (CGDP) modification using N₂ gas at varied power densities of 80 W and 120 W for 0.5 h was conducted to improve the surface morphology and interfacial compatibility of SF. The mechanical characteristics of unmodified and CGDP-modified SF-reinforced epoxy composite (SFREC) were examined as per the American Society for Testing and Materials standards.

The cold glow discharge nitrogen plasma treatment of SF at 120 W (30 min) enhanced the SFREC by nearly 122.75% superior interlaminar shear strength, 71.09% greater flexural strength, 84.22% higher tensile strength and 109.74% higher elongation. The combination of improved surface roughness and more effective lignocellulosic exposure has been responsible for the increase in the mechanical characteristics of treated composites. The development of hydrophobicity in the SF had been induced by CGDP N₂ modification and enhanced the size of crystals and crystalline structure by removing some unwanted constituents of the SF and etching the smooth lignin-rich surface layer of the SF particularly revealed via FTIR and XRD.

Chemical and physical treatments have been identified as the most efficient ways of treating the fiber surface. However, the huge amounts of liquids and chemicals needed in chemical methods and their exorbitant performance in terms of energy expenditure have limited their applicability in the past decades. The use of appropriate cohesion in addition to stimulating the biopolymer texture without changing its bulk polymer properties leads to the formation and establishment of plasma surface treatments that offer a unified, repeatable, cost-effective and environmentally benign replacement.

The authors are sure that this technology will be adopted by the polymer industry, aerospace, automotive and related sectors in the future.