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This paper presents some aspects of branding the Scandinavian snow tourism product. The authors argue that the Scandinavian suppliers to the non‐Nordic market need a stronger image and more distinct differentiation, and that a Scandinavian umbrella brand might be helpful to serve the purpose of increasing the combined market share of Scandinavian suppliers in non‐Nordic markets. In support of their views empirical observations are presented which confirm the rational for a Scandinavian umbrella brand and a potential for differentiation not yet utilised. Branding is discussed within the context of a strategic alliance between Scandinavian suppliers. These suppliers are conceptualised as a strategic group. The conceptual and managerial complexity of branding a product associated with three different countries is noted. The paper concludes by indicating areas for future research.

A missunderstanding between the authors and the editors has lead to an unwilling exclusion of a number of figures. For a better understanding of the corresponding article (Vol 56, No 1+2/2001), those illustrations shall be presented in this following contribution.

This paper deals with partnerships, clusters and innovation systems from a governance perspective. Very little tourism research has used this perspective, and relatively little attention has been brought to the two latter of the mentioned models. It is argued that the governance perspective makes sense when dealing with these models in the tourist destination context. As will be shown, the models draw attention to different features of governance and even suggest different forms of governance and government involvement. It also concludes that the partnership perspective makes sense in basically all tourist destinations, while fewer qualify for the cluster model, and even fewer for the innovation system model. Empirical observations are drawn from different studies of the Swedish ski resort of Are.

Assemblée générale L'Assemblée générale ordinaire de 1970 de l'AIEST s'est tenue le 12 septembre 1970 au Palais néerlandais des Congrès à La Haye (Pays‐Bas), lors du 20e Congrès de l'AIEST. Elle a été présidée par le professeur W. Hunziker, Berne.

The 47th Congress attempted to answer the following key questions: What exactly does quality mean in tourism? How can general and/or total quality be produced and marketed? How important is it to include the customer (tourist) in the process that leads to the provision of tourism services? In what way does quality create competitive advantages? How can the quality of a destination be assured in the same way as that of a corporation?

Questions à traiter. Le 47e congrès de l'AIEST s'est engagé à analyser les questions de fond suivantes:

Fragestellungen. Der 47. AIEST‐Kongress hat sich bemüht, folgenden Grundsatzfragen nachzugehen: