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Melvin Prince, Attila Yaprak, Mark Cleveland, Mark A.P. Davies, Alexander Josiassen, Andrea Nechtelberger, Martin Nechtelberger, Dayananda Palihawadana, Walter Renner, Sona Chovanova Supekova and Sylvia Von Wallpach
The purpose of this paper is to examine the extent to which personal values, moral foundations and gender-role identities affect, in sequence, consumers' constructions of their…
Abstract
Purpose
The purpose of this paper is to examine the extent to which personal values, moral foundations and gender-role identities affect, in sequence, consumers' constructions of their ethnocentric and cosmopolitan orientations. Achieving a better understanding of the psychological makeup of consumer ethnocentrism and cosmopolitanism should help managers better design international market segmentation and brand positioning strategies.
Design/methodology/approach
The study's conceptual framework is anchored in attitude and values theories, and focuses on the social categorizations that consumers make and how these contribute to the formation of their ethnocentric and cosmopolitan orientations. Drawing data from consumers living in five European countries, we test our theoretical conjectures through structural equation modeling approaches, including multigroup analysis at the country level, as well as the identification and scrutiny of potential pan-European consumer segments.
Findings
Findings show that personal values, moral foundations and gender-role identities do exert direct and indirect (partially mediated) effects on the formation of consumers' ethnocentric and cosmopolitan orientations. These provide numerous insights for managers in terms of how they can segment domestic and international markets, as well as how to position products and communicate brand strategies.
Research limitations/implications
The study focused on consumers' personal and role identities and offers implications based on data gathered from a sample of five European countries. Future work should broaden this perspective by including other identity facets, such as religious and ethnic identities, as well as product-category and brand-specific outcomes, in order to help develop a more comprehensive picture of the psychology underpinning consumers' identity-related orientations, and their effects on consumer behavior. Future research should also study these issues in a broader geographical context, by including national markets that have culturally diverse populations as well as places with dissimilar cultural and economic profiles.
Originality/value
The study shows that individuals' personal values, moral foundations and gender roles have a strong effect on the formation of consumer ethnocentrism and consumer cosmopolitanism orientations. Consideration of how these antecedent constructs operate in concert to shape consumers' in- versus out-group orientations has been overlooked in the international marketing literature. Beyond the ramifications for theory, the study offers numerous substantive managerial implications in terms of how consumers are likely to respond to local and global/foreign products/brands based on these orientations.
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Arrangements for regional economic integration, under the WTO system, have unexpectedly dominated globalization. In fact, countries that have realized economic arrangements, such…
Abstract
Arrangements for regional economic integration, under the WTO system, have unexpectedly dominated globalization. In fact, countries that have realized economic arrangements, such as the EU 's monetary union, are further expanding their efforts to achieve political integration. Regional economic integration is now considered an exigency of national affairs. North East Asian countries are also affected by this global predicament, but the issue involves greater structural complexities in this region. The emergence of China has forced Japan and Korea to contemplate difficult structural adjustments. For example, while the Korean government recognizes the importance of stronger intra-regional economic cooperation, by pursuing these arrangements it simultaneously faces the dilemma of maintaining traditional partnerships, such as those with the USA and Japan. If Korea actively supports regional economic arrangements, this action would be perceived as a bias toward China, consequently damaging ties with the US. Thus, rather than depending on public initiatives to establish economic ties in North East Asia, China, Japan and Korea should rely on market friendly projects initiated by the private sector that endorse gradual integration through non-political activities and exchanges among the citizens of the respective countries. This paper first proposes the founding of a North East Asian United University Community composed of students, professors and campuses of the three countries in the initial stages. Secondly, it proposes the development of unique Asian commodities, a concept similar to that of 'Airbus. ' Finally, it proposes utilization of retired Japanese, Korean and Chinese engineers and technicians to speed up the overall level of technology, which is critical to overcoming backwardness in this region.
Sharna McQuillan, Sunny Kalsy, Jan Oyebode, Dave Millichap, Chris Oliver and Scott Hall
Adults with Down's Syndrome are at risk of developing Alzheimer's disease in later life. This paper gives an overview of the current research in the area and discusses the…
Abstract
Adults with Down's Syndrome are at risk of developing Alzheimer's disease in later life. This paper gives an overview of the current research in the area and discusses the implications it raises for individuals, carers and service providers. Information on the link between Down's Syndrome and Alzheimer's disease and prevalence rates are given. The clinical symptoms of Alzheimer's disease and a stage model documenting the progression of the disease are presented. Attention is drawn to the problems inherent in assessing and diagnosing Alzheimer's disease in a person with a pre‐existing learning disability. The importance of a thorough assessment procedure and guidelines for assessment methods are highlighted. The paper also discusses the management of Alzheimer's disease and focuses on care management practices and recommendations for service provision. Guidelines for supporting individuals include maintaining skills, adopting a person‐centred approach, implementing psychosocial interventions and multidisciplinary care management. Finally, high prevalence rates of Alzheimer's disease in adults with Down's Syndrome and increasing life spans are highlighted as a particular concern, and recommendations for the future include increasing education and awareness, implementing screening services, improving assessment methods and developing appropriate services.
Hui Li, Heng Liu, Hao Li, Shemiao Qi, Yi Liu and Fengtao Wang
The purpose of this paper is to investigate the effect of the cage-pocket wear on the dynamic behavior of the ball bearing.
Abstract
Purpose
The purpose of this paper is to investigate the effect of the cage-pocket wear on the dynamic behavior of the ball bearing.
Design/methodology/approach
Through analyzing the complicated relationship and interactions among the ball bearing elements, the dynamic modeling of the ball bearing was established considering the gravity, drag force from the oil, hydrodynamic effect on the cage and the dynamic simulations with different amounts of the cage-pocket wear loss of the ball bearing (BPWL) were obtained by solving the ball bearing dynamic equations using Runge–Kutta method.
Findings
The results show that the trajectory of the cage’s centroid presents two vibration modes with different amplitudes. In addition, those two different forms of trajectory of different amplitudes emerge alternatively with BPWL increase moreover the diameter of the trajectory decrease significantly with the BPWL increasing, which is consistent with the experimental result and last BPWL has lightly effect on the average skidding ratio of the cage, however, the BPWL would produce significant effects on the fluctuation of the skidding ratio, which can directly reflect the stability of motion to a certain extent.
Originality/value
Practice shows that the bearing failure resulting from the cage accounts for 25 per cent of the total failure of the rolling bearings. However, few discussions about how the wear of the cage-pocket would influence the dynamic characteristics of the cage. This study can provide important ideas for the design of bearing cage-pocket size and the fault identification of the ball bearing to decrease the failure rate caused by the cage.
Peer review
The peer review history for this article is available at: https://publons.com/publon/10.1108/ILT-12-2019-0535/
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