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The aim of this chapter is to introduce the reader to the complexities of marketing organization especially in bigger firms. This chapter draws attention to one of these major drivers for change — globalization. This is done with the help of an in-depth case study of ABB Robotics.

The case describes how a change is achieved through a major marketing reorganization process. Initially, there are major difficulties grasping the organizational problem and identifying its causes. Many different organizational “issues” are part of the problem in the multifaceted case. Relying on complexity theory, the case suggests that a more complex environment with greater number of relevant players, which are — themselves — interconnected through networks, will also exhibit a greater range of change. Change and reorganization processes like the one confronting the case company would rather be the normal situation for companies embedded in complex global networks.

Research has shown that companies focus their internal processes when they adopt enterprise resource planning (ERP) systems. However, the ERP systems need to expand their functionality to include customers and suppliers (with e-commerce functionality) to reach their full potential. The purpose of this paper is to consider business relationships as a resource but also a limitation when companies strive to get an extended ERP system.

The paper presents an illustrative case study of an industrial company's process of developing an extended ERP and how the company's portfolio of business relationships has affected the solution. The analysis is supported by the markets-as-networks theory.

The process of developing an extended ERP system needs to incorporate the company's business partners (customers and suppliers). It is a simultaneously bottom-up and top-down process given that the operative frontline staff hold the knowledge about the company's business relationships while the corporate management has the means of extending the ERP system functionality and align it with the focal company's strategy.

Companies need to consider the fact that the technological and financial status of their customers and suppliers differ. Thus, an effective and flexible extended ERP system needs to include both a high-end and low-end solution as well as understand that a full interorganizational integration might not be realistic.

The paper puts forth business relationship portfolios as an important factor to consider when extending the ERP system functionality in the supply chain and toward customers.

The purpose of this paper is to analyse teleoperation of an ABB industrial robot with an ABB IRC5 controller. A method to improve motion smoothness and decrease latency using the existing ABB IRC5 robot controller without access to any low-level interface is proposed.

The proposed control algorithm includes a high-level proportional-integral-derivative controller (PID) controller used to dynamically generate reference velocities for different travel ranges of the tool centre point (TCP) of the robot. Communication with the ABB IRC5 controller was performed utilising the ABB PC software development kit. The multitasking feature of the IRC5 controller was used to enhance the communication frequency between the controller and the remote application. Trajectory tracking experiments of a pre-defined three-dimensional trajectory were carried out and the benefits of the proposed algorithm were demonstrated. The robot was intentionally installed on a wobbly table and its vibrations were recorded using a six-degrees-of-freedom force/torque sensor fitted to the tool mounting interface of the robot. The robot vibrations were used as a measure of the smoothness of the tracking movements.

A communication rate of up to 250 Hz between the computer and the controller was established using C# .Net. Experimental results demonstrating the robot TCP, tracking errors and robot vibrations for different control approaches were provided and analysed. It was demonstrated that the proposed approach results in the smoothest motion with tracking errors of < 0.2 mm.

The proposed approach may be employed to produce smooth motion for a remotely operated ABB industrial robot with the existing ABB IRC5 controller. However, to achieve high-bandwidth path following, the inherent latency of the controller must be overcome, for example by utilising a low-level interface. It is particularly useful for applications including a large number of short manipulation segments, which is typical in teleoperation applications.

Using the proposed technique, off-the-shelf industrial robots can be used for research and industrial applications where remote control is required.

Although low-level control interface for industrial robots seems to be the ideal long-term solution for teleoperation applications, the proposed remote control technique allows out-of-the-box ABB industrial robots with IRC5 controllers to achieve high efficiency and manipulation smoothness without requirements of any low-level programming interface.

ABB is merging its robotics and paint finishing businesses into a single company, ABB Flexible Automation. All company names previously within these two business areas, some as a result of earlier acquisitions, will now operate under the single name.

This study aims to report the development of a provisional robotic cell for additive manufacturing (AM) of metallic parts. To this end, the paper discusses cross-disciplinary concepts related to the development of the robotic cell and the associated command and control system such as the Computer-Aided Design (CAD) interface, the slicing software and the path planning for the robot manipulator toward printing the selected workpiece. This study also reports the development of a virtual production cell that simulates the AM toolpath generated for the desired workpiece, the adaptation of the simulation environments to enable AM and the development of a user application to setup, command and control the AM processes. If a digital twin setup is efficiently built, with a good correlation between the simulation environment and the real systems, developers may explore this functionality to significantly reduce the development cycle, which can be very long in AM applications where metallurgic properties, part distortion and other properties need to be monitored and controlled.

To generate the robot manipulator path, several simulation programs were considered, resulting in different solutions to program and control the robot of choice [in this study, Kuka and Asea Brown Boveri (ABB) robots were considered]. By integrating the solutions from Slic3r, Inventor, Kuka.Sim, Kuka.Officelite, RobotStudio and Visual Studio software packages, this study aims to develop a functional simulation system capable of producing a given workpiece. For this purpose, a graphical user interface (GUI) was designed to provide the user with a higher level of control over the entire process toward simplifying the programming and implementation events.

The presented solutions are compatible with the simulation environments of specific robot manufacturers, namely, ABB and Kuka, meaning that the authors aim to align the developments with most of the currently realized AM processing cells. In the long-term, the authors aim to build an AM system that implements a produce-from-CAD strategy i.e. that can be commanded directly from the CAD package used to design the part the authors are interested in.

This study attempts to shed light on the industrial AM, a field that is being constantly evolved. Arguably, one of the most important aspects of an AM system is path planning for the AM operation, which must be independent of the robotic system used. This study depicts a generic implementation that can be used with several robot control systems. The paper demonstrates the principle with ABB and Kuka robots, exploiting in detail simulation environments that can be used to create digital twins of the real AM systems. This is very important in actual industrial setups, as a good correlation between the digital twins (simulation environment and real system) will enable developers to explore the AM system in not only a more efficient manner, greatly reducing the development cycle but also as a way to fully develop new solutions without stopping the real setup. In this research, a systematic review of robot systems through simulation environments was presented, aiming to emulate the logic that is, used in the production cell development, disregarding the system brand. The adopted digital twin strategy enables the authors to fully simulate, both operationally and functionality, the real AM system. For this purpose, different solutions were explored using robots from two different manufacturers and related simulation environments, illustrating a generic solution that is not bound to a certain brand.

Using specific programming tools, fully functional virtual production cells were conceived that can receive the instructions for the movements of the robot, using a transmission control protocol/internet protocol. Conversion of the CAD information into the robot path instructions for the robot was the main research question in this study. With the different simulation systems, a program that translates the CAD data into an acceptable format brings the robot closer to the automatic path planning based on CAD data. Both ABB and Kuka systems can access the CAD data, converting it to the correct robot instructions that are executed. Eventually, a functional and intuitive GUI application capable of commanding the simulation for the execution of the AM was implemented. The user can set the desired object and run a completely automatic AM process through the designated GUI. Comparing ABB simulation with the Kuka system, an important distinction can be found, namely, in the exportation of the programs. As the Kuka program runs with add-ons, the solution will not be exported while maintaining its functionality, whereas the ABB program can be integrated with a real controller because it is completely integrated with modules of the virtual controller.

To conclude, with the solutions exploited, this study reports a step forward into the development of a fully functional generic AM cell. The final objective is to implement an AM system that is, independent of any robot manufacturer brand and uses a produce-from-CAD strategy (c.f. digital manufacturing). In other words, the authors presented a system that is fully automatic, can be explored from a CAD package and, consequently, can be used by any CAD designer, without specific knowledge of robotics, materials and AM systems.

With robot sales on the increase ABB Robotics is in an optimistic mood. And, as president Stelio Demark recently told an international press gathering, it will invest $100 million in even more resources.

ABB ROBOTICS has, in conjunction with the automotive industry, developed a concept for automatic mounting of cylinder heads which satisfies the industry's increasingly stringent requirements for:

Mixed reality is expanding in the industrial market and several companies in various fields are adapting this set of technologies for various purposes, such as optimizing processes, improving the programming tasks and promoting the interactivity of their products with the users, or even improving teaching or training. Robotics is another area that can benefit from these recent technologies. In fact, most of the current and futuristic robotic applications, namely, the areas related to advanced manufacturing tasks (e.g. additive-manufacturing, collaborative robotics, etc.), require new technics to actually perceive the result of several actions, including programming tasks, anticipate trajectories, visualize the motion and related information, interface with programmers and users and several other human–machine interfaces. Consequently, this paper aims to explain a new concept of human–machine interfaces aiming to improve the interaction between advanced users and industrial robotic work cells.

The presented concept uses two different applications (apps) developed to explore the advanced features of the Microsoft HoloLens device. The objectives of the project reported in this paper are to optimize robot paths, just by allowing the advanced user to adjust the selected path through the mixed reality environment, and create new paths, just by allowing the advanced user to insert points in the mixed reality environment, correct them as needed, connect them using a certain type of motion, parametrize them (in terms of velocity, motion precision, etc.) and command them to the robot controller.

The solutions demonstrated in this paper show how mixed reality can be used to allow users, with limited programming experience, to fully use the robotics fields. They also show clearly that the integration of the mixed reality technology in the current robot systems will be a turning point in reducing the complexity for end-users.

There are two challenges in the developed applications. The first relates to the robot tool identification, which is very sensitive to lighting conditions or to very complex robot tools. This can result in positioning errors when the software shows the path in the mixed reality scene. The paper presents solutions to overcome this problem. Another unattended challenge is associated with handling the robot singularities when adjusting or creating new paths. Ongoing work is concentrated in creating mechanisms that prevent the end-user to create paths that contain unreachable points or paths that are not feasible because of bad motion parameters.

This paper demonstrates the utilization of mixed reality device to improve the tasks of programming and commanding manufacturing work cells based on industrial robots [see video in (Pires et al., 2018)]. As the presented devices and robot cells are the basis for Industry 4.0 objectives, this demonstration has a vast field of application in the near future, positively influencing the way complex applications, that require much close cooperation between humans and machines, are thought, planned and built. The paper presents two different applications fully ready to use in industrial environments. These applications are scientific experiments designed to demonstrate the principles and technologies of mixed reality applied to industrial robotics, namely, for improving the programming task.

Although the HoloLens device opens outstanding new areas for robot command and programming, it is still expensive and somehow heavy for everyday use. Consequently, this opens an opportunity window to combine these devices with other mobile devices, such as tablets and phones, building applications that take advantage of their combined features.

The paper presents two different applications fully ready to use in industrial environments. These applications are scientific experiments designed to demonstrate the principles and technologies of mixed reality applied to industrial robotics, namely, for improving the programming task. The first application is about path visualization, i.e. enables the user to visualize, in a mixed reality environment, any path preplanned for the robot cell. With this feature, the advanced user can follow the robot path, identify problems, associate any difficulty in the final product with a particular issue in the robot paths, anticipate execution problems with impact on the final product quality, etc. This is particularly important for not only advanced applications, but also for cases where the robot path results from a CAD package (in an offline fashion). The second application consists of a graphical path manipulation procedure that allows the advanced user to create and optimize a robot path. Just by exploring this feature, the end-user can adjust any path obtained from any programming method, using the mixed reality approach to guide (visually) the path manipulation procedure. It can also create a completely new path using a process of graphical insertion of point positions and paths into the mixed reality scene. The ideas and implementations of the paper are original and there is no other example in the literature applied to industrial robot programming.

The purpose of this paper is to examine the capabilities, technological features and applications of a particular industrial robot simulation package.

The paper begins with an introduction to the general characteristics and distinguishing technological features of RobotStudio. Next, there is a detailed study of how the tool is used by a company developing bespoke automation solutions, particularly in the food industry. Finally, the educational value of the software is addressed.

RobotStudio is used to improve the efficiency and accuracy of robot programming and reduce downtime. It also has a role in remote maintenance and troubleshooting, risk management and education.

A study of the approach and achievements of an automation integrator makes the technological features of the software easier to understand, in their proper context.