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This paper aims to investigate the flow of two-layered non-Newtonian fluids with different viscosities in an axisymmetric elastic tube.

A mathematical model was considered for this study to describe the flow characteristics of two-layered non- Newtonian Jeffrey fluids in an elastic tube. Because Jeffrey fluid model is a better model for the description of physiological fluid motion. Further, this model is a significant generalization of Newtonian fluid model. Analytical expressions for flux, stream functions, velocities and interface velocity have been derived in terms of elastic parameters, inlet, outlet and external pressures. The effects of various pertinent parameters on the flow behavior have been studied.

The volumetric flow rate was calculated by different models of Mazumdar (1992) and Rubinow and Keller (1972); from this it was found that the flux of Jeffrey fluid is more in the case of Rubinow and Keller model than Mazumdar. A comparative study is made between single-fluid and two-fluid models of Jeffrey fluid flows and it was observed that more flux and higher velocities were observed in the case of two-fluid model rather than single-fluid model. Furthermore, when both the Jeffrey parameter tends to zero and ratios of viscosities and radii are unity, the results in this study agree with those of Rubinow and Keller (1972).

To describe the fluid flow in an elastic tube with two-layered systems, the models and solutions developed here are very important. These results will be highly suitable in analyzing the rheological characteristics of blood flow in a small blood vessel because of their elastic nature.

The purpose of this study is to investigate the entropy generation in different nanofluids flow over a vertically moving rotating disk. Unlike the classical Karman flow, water-based nanofluids have various suspended nanoparticles, namely, Cu, Ag, Al₂O₃ and TiO₂, and the disk is also moving vertically with time-dependent velocity.

The Keller box technique numerically solves the governing equations after reduction by suitable similarity transformations. The shear stress and heat transport features, along with flow and temperature fields, are numerically computed for different concentrations of the nanoparticles.

This study is done comparatively in between different nanofluids and for the cases of vertical movement of the disk. It is found that heat transfer characteristics rely not only on considered nanofluid but also on disk movement. Moreover, the upward movement of the disk diminishes the heat-transfer characteristics of the fluid for considered nanoparticles. In addition, for the same group of nanoparticles, an entropy generation study is also performed, and an increasing trend is found for all nanoparticles, with alumina nanoparticles dominating the others.

This research is a novel work on a vertically moving rotating surface for the water-conveying nanoparticle fluid flow with entropy generation analysis. The results were found to be in good agreement in the case of pure fluid.

The present study aims to encompass the bidirectional magnetized flowing of a hybrid-nanofluid over an unsteady stretching device with the inclusion of thermal radiation and entropy generation. Brick-shaped nanoparticles (zinc-oxide and ceria) are suspended in water, serving as the base-fluid to observe the performance of the hybrid mixture. The Maxwell thermal conductivity relation is employed to link the thermophysical attributes of the hybrid mixture with the host liquid. Additionally, a heat source/sink term is incorporated in the energy balance to enhance the impact of the investigation. Both prescribed-surface-temperature (PST) and prescribed-heat-flux (PHF) conditions are applied to inspect the thermal performance of the hybrid nanofluid.

The transport equations in Cartesian configuration are transformed into ordinary differential equations (ODEs), and an efficient method, namely the Keller-Box method (KBM), is utilized to solve the transformed system. Postprocessing is conducted to visually represent the velocity profile, thermal distribution, skin-friction coefficients, Bejan number, Nusselt number and entropy generation function against the variations of the involved parameters.

It is observed that more entropy is generated due to the increases in temperature difference and radiation parameters. The Bejan number initially declines but then improves with higher estimations of unsteadiness and Hartmann number. Overall, the thermal performance of the system is developed for the PST scenario than the PHF scenario for different estimations of the involved constraints.

To the best of the authors' knowledge, no investigation has been reported yet that explains the bidirectional flow of a CeO2-ZnO/water hybrid nanofluid with the combined effects of prescribed thermal aspects (PST and PHF) and entropy generation.

This paper aims to assess the readiness of retail workers to use blockchain technology (BCT) to improve supply chain performance. The assessment was made via a quantitative approach taken using a theoretical framework based on Keller’s motivation model and self-determination theory in the BCT context.

The authors collected data from 567 retail workers from an emerging country through a structured survey questionnaire. The authors tested the hypotheses of the proposed model using Warp PLS 7.0 and controlled firm age, industry type and technological intensity.

Our findings may help firms in making the process of digital transformation inclusive. The authors found that supplier-based attention and motivation through BCT lead to supply chain performance, and that supplier-based satisfaction and trust achieved through BCT positively impact supply chain performance. Further, supplier-based relevance on raw material selection with the higher trust and motivation levels achieved through BCT was found to have a positive impact on supply chain performance.

IT supply chain applications are referred to as “lean” rather than “rich” because they still rely mainly on written and numerical means to present data. When the environment is less ambiguous, then less rich media can be used to facilitate communication. IT supply chain applications allow suppliers to spend time building relationships with other suppliers instead of focusing on administrative tasks, thus enhancing such relationships.

This study can be considered the first to assess retailer readiness to use BCT to improve supply chain performance through the theoretical lens of Keller’s motivation model and self-determination theory.

Consumer perception of corporate brand equity has primarily focused on product brand dimensions, neglecting considerations at the firm analysis level. Assessing corporate brands requires different criteria relevant to the competitiveness of companies, such as their prominence, management and meeting society’s demands. In this sense, this study aims to develop and validate a scale of corporate brand equity founded on consumer perceptions, transcending industry boundaries and comparing its relationship with companies' market share.

The authors used an integrative approach to clarify the construct’s domain, building on previous measures. They took several steps to select appropriate items, refine the measure, validate it through reliability tests and convergent and discriminant analyses, test the validity of the second-order formative structure of corporate brand equity and assess associations between first-order factors, the second-order factor and market share.

The model identifies three first-order dimensions of corporate brands (presence, outstanding management and responsible) that shape the second-order factor (corporate brand equity). They are directly related, but not proportionally, to market share, contributing to the general and joint assessment of the company’s competitive performance considering the consumer.

To the best of the authors’ knowledge, this study is the first attempt to develop a comprehensive measurement model of corporate brand equity that considers the firm level of analysis, combines metrics from previous research on corporate brand evaluation criteria and includes consumer perceptions of the company’s competitiveness, unifying branding theory with the theory of the marketing firm.

This study investigates the impact of supply chain governance (SCG, which includes relational governance and contractual governance) on supply chain resilience (SCR) using the information processing theory. Moreover, the study also examines the mediating role of information processing capability and the moderating role of digital technology (DT) deployment.

A total of 288 questionnaires were collected from the Chinese manufacturing industry, and hierarchical regression was used to empirically test the proposed model.

This study reveals that SCG positively impacts SCR. Moreover, information processing capability plays a mediating role between SCG and SCR. Furthermore, the breadth of DT deployment positively moderates the effect of relational governance on information processing capability, and the depth of DT deployment positively moderates the effects of both relational governance and contractual governance on information processing capability.

This study offers a novel perspective that helps to understand the importance of the supply chain-wide information acquired by SCG in respect of improving SCR. Furthermore, this article extends the application of information processing theory by providing empirical evidence of the mediating role of information processing capability and elucidating the moderating role of DT deployment.

The purpose of this study is to understand how consumers' green trust and green brand equity (GBE) vary by perceived brand greenness and age in the US market from the lens of brand knowledge (brand awareness and brand image).

Three multiple-group comparisons of structural equation modeling were used to analyze the data collected from a questionnaire. An experimental design was applied (high vs. low perceived brand greenness). A total of 440 usable responses were collected from an online consumer panel. With a higher percentage of participants older than 60 years, two groups were used, younger (under 55) and older (over 55), within each brand condition to conduct age comparisons.

Consumers' previous brand experience is important. The most promising indicators are brand image and green trust for GBE. A difference was observed between the group comparisons. For the less perceived green brand, existing brand image played a more important role in the process, and there is a need to enhance its green trust. For the higher perceived green brand, more factors should be included to explain their GBE, especially for consumers under 55.

This study identified two moderators, perceived brand greenness and age, in the formation of GBE, which has not been widely explored in the literature. The findings provide significant insights for generational cohorts, focusing for the first time on the joint catalyst effect of greenness and age regarding the influence of GBE on consumers' commitment to green brands. Additionally, the fact that a higher percentage of participants are Baby Boomers enables this study to add to the existing body of literature and bring unique perspectives to understand their and their younger counterparts' attitude toward green consumption.

The purpose of this study is to explore numerical scrutinization of micropolar and Walters-B non-Newtonian fluids motion under the influence of thermal radiation and chemical reaction.

The two fluids micropolar and Walters-B liquid are considered to start flowing from the slot to the stretching sheet. A magnetic field of constant strength is imposed on their flow transversely. The problems on heat and mass transport are set up with thermal, chemical reaction, heat generation, etc. to form partial differential equations. These equations were simplified into a dimensionless form and solved using spectral homotopy analysis method (SHAM). SHAM uses the basic concept of both Chebyshev pseudospectral method and homotopy analysis method to obtain numerical computations of the problem.

The outcomes for encountered flow parameters for temperature, velocity and concentration are presented with the aid of figures. It is observed that both the velocity and angular velocity of micropolar and Walters-B and thermal boundary layers increase with increase in the thermal radiation parameter. The decrease in velocity and decrease in angular velocity occurred are a result of increase in chemical reaction. It is hoped that the present study will enhance the understanding of boundary layer flow of micropolar and Walters-B non-Newtonian fluid under the influences of thermal radiation, thermal conductivity and chemical reaction as applied in various engineering processes.

All results are presented graphically and all physical quantities are computed and tabulated.

The purpose of this study was to examine how well a strength-based program grounded in positive psychology principles can advance the practical critical thinking skills of those pursuing the teacher training course.

This study used a single-group pre-test post-test design with 35 teacher-trainees from the Bachelor of Education course. The two-and-a-half-week strength-based program used the values in action survey to identify strengths. Pre- and post-test scores, measured with the Cornell Critical Thinking Test – Level Z, underwent Statistical Package for Social Sciences analysis including paired samples t-test for subcomponent and overall composite analysis.

Analysis of the pre- and post-test scores demonstrated a statistical significance in the critical thinking scores obtained by the teacher-trainees. Post-test scores were consistently significant. Out of the elements of critical thinking, induction, meaning, observation and credibility were more prominent. Deduction and assumption identification were also having a significant effect.

Most critical thinking programs focus on evaluating specific teaching methods for improving critical thinking skills. In education, positive psychology studies often center on students’ well-being, attention spans and academic success, aligning with wellness programs. Despite the importance of strengths in positive psychology, there is a lack of research on using a strength-based approach to boost critical thinking skills. This study aims to enhance teacher-trainees’ critical thinking by leveraging their individual strengths, moving away from traditional instructional strategies.

Growing environmental challenge awareness among consumers is today's business reality that pushes for sustainable product development. Governments, industries, and consumers' attention are significantly moved from traditional products to eco-friendly product development. Green product development is the future for manufacturing businesses' survival in most markets. Green product development is an emerging phenomenon and, unfortunately, lacks theoretical and empirical research regarding effective organizational policies and practices for green product development. This study aims at filling research gaps towards green product development by highlighting green employee aspects influenced by leadership for sustainable business growth. The study hypothesized relations between the green effect of transformational leadership on green product development as an outcome through green behaviour, green climate, and green innovative creativity. Data was collected from small and medium enterprises (SMEs) of Karachi through a self-administered survey questionnaire. Results revealed significant support for hypothesized relations through the partial least square statistical tool. This study contributes theoretical and empirical advancement in past literature wherein leadership style influences employee behaviour that leads to predict product development from an environmental perspective. Study inferences suggest for visionary green leadership style for sustainable business growth. Limitations of this study regarding other variable inclusiveness, sampling, and geography are potential extensions for further scholarly investigation.