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IN present day structural design we are very often faced with the problem of a strut of some particular constant cross section with partially fixed or free pin‐jointed end…
IN present day structural design we are very often faced with the problem of a strut of some particular constant cross section with partially fixed or free pin‐jointed end conditions and in which the line of action of the applied load does not coincide with the neutral axis of the strut. Indeed, it is unlikely that such coincidence is ever achieved, both on account of production errors and initial crookedness.
IN dealing with beams, in which the trace of the plane containing the applied bending moment does not coincide with a principal axis of the beam section, the present design method is to draw the Momcntal Ellipse on the section in question and at the point where the trace of the plane containing the applied bending moment cuts the Momental Ellipse, a tangent is drawn. The line‐drawn through the centroid of the section parallel to this tangent is then the neutral axis under the conditions of loading, and the perpendicular distance between these two parallel lines is the radius of gyration of the section for this plane of loading. The fibre stress in the section is maximum at the point in the sectipn furthest away from the neutral axis under the component of the applied bending moment which is perpendicular to the neutral axis.
Inquiry-based teaching can provide a number of proficiencies and skills that have been identified as desirable for undergraduates in economics. However, inquiry is…
Inquiry-based teaching can provide a number of proficiencies and skills that have been identified as desirable for undergraduates in economics. However, inquiry is apparently rarely used in economics contexts, perhaps because of the lack of an appropriate model. This chapter shares a model of inquiry developed for economics themes that is amenable to any year level, and provides some strategies for implementation based on insights from the literature and from successful use of inquiry in other disciplines at McMaster University. In my course, students experience considerable autonomy and formative feedback as they follow their curiosity, undertaking secondary research on a question of their own choice. Students develop critical thinking skills, information literacy, and proficiency with making and supporting arguments using economic reasoning and evidences. A number of observations are made about the challenges to extending inquiry-based learning as an alternative to the traditional lecture-based instruction that dominates in the economics discipline. However, the inevitability that students will practice “thinking like an economist” tips the argument in favor of making a place for inquiry in the economics curriculum.
Reports on a mailed questionnaire survey of corporate managers and executives from fields other than communication and public relations (accounting, administration…
Reports on a mailed questionnaire survey of corporate managers and executives from fields other than communication and public relations (accounting, administration, engineering, legal, operations, marketing, etc.) in four major corporations. Analysis included frequency and mean tests plus factor analysis. Results suggest these managers and executives consider the public relations function to be significantly important to their organization. However, most of those surveyed do not know what the public relations function in their organization is or does. Respondents (n = 423) ranked external communication activities to be considerably more important than internal communication. Technical public relations skills were also considered more necessary than public relations management abilities. Few thought corporate communication or public relations people needed to be involved in strategic planning or organizational decision making.
This paper aims to investigate the conceptualisation of corporate communication management (CCM) and its dimensionality from the practitioners’ perspectives. It proposes…
This paper aims to investigate the conceptualisation of corporate communication management (CCM) and its dimensionality from the practitioners’ perspectives. It proposes to validate an operational definition and dimensions of the CCM construct, which have not been identified in the literature.
The initial concepts are based on academic literature and followed by 12 face-to-face interviews with corporate communication practitioners and consultants from Malaysia to confirm the practicality of each dimension. QSR Nvivo Version 9.0 software is used to analyse the qualitative data. Then, the data are classified through deductive content analysis based on key words or themes.
The diverse perspectives are shown from the practitioners and consultants on the dimensionality of CCM. Most of the interviewees suggest that CCM dimensions include corporate advertising, corporate affairs, investor relations and employee communication within the corporate communication and other departments. They also found the public relations and media relations are clearly under corporate communications manager’s supervision. This research confirms the concept of CCM and its dimensionality to operationalise the CCM construct. The CCM dimensions also offer opportunities for further research to develop the measurement scales.
This research contributes to the clarification on the subject matter by developing clear concepts of the CCM and by offering insights about the role of the CCM dimensions, which help managers to more successfully incorporate the CCM dimension into the corporate management strategy. This paper also examines the concept of CCM and confirms its dimensionality, which helps in developing the CCM measurement for further quantitative research.
This paper reports on personal and telephone interviews with senior‐level corporate managers and executives from fields other than public relations and communications…
This paper reports on personal and telephone interviews with senior‐level corporate managers and executives from fields other than public relations and communications (administration, engineering, finance and accounting, human resources, legal, marketing, sales and production) in three corporations. This qualitative study (n = 61) is a follow‐up to the author's earlier quantitative postal questionnaire survey of a similar group of subjects (n = 423). All interview participants were subjects in the quantitative research. The results add additional evidence to the author's previous findings suggesting that corporate executives from other fields do not understand the corporate communications or public relations functions. As was the case in the quantitative research, subjects interviewed in this qualitative study considered external communications — especially media relations — to be the most important task that their organisation's public relations professionals were responsible for. Technical public relations skills were considered more necessary than communications management abilities for public relations professionals. The findings also suggest that the public relations function needs to do a better job of being accountable by establishing metrics to measure the effectiveness of communications efforts. Public relations also needs to be managed in such a way that it will help organisations better to achieve business goals, especially those of the new global economy.
A common way for academic libraries to support student success is through partnership with writing centers. Practices such as applying service design thinking to develop…
A common way for academic libraries to support student success is through partnership with writing centers. Practices such as applying service design thinking to develop and inform integrated library and writing center services can lead to a student-focused space. This chapter outlines how service design, studio pedagogy, and peer learning informed the setup and ongoing services in The Undergrad Research and Writing Studio (URWS or, the Studio), a shared space in the Oregon State University Libraries. The URWS model is grounded in studio pedagogy, which employs a “propose-critique-iterate” approach to student writing development (Brocato, 2009). Research and writing consultants assist student writers when they have a question, mirroring libraries’ point of need service approach. Librarians and studio faculty collaborated on the training curriculum, which emphasizes how research and writing are intertwined processes. Peer consultant reflection and assessment inform the ongoing development of the overarching program, service, space, and training, ensuring alignment with the ethos of centering students and their learning.
The use of competitor analysis is a rapidly growing area of business activity, especially among major corporations, across the world. The old military stratagem “know your enemy; through knowing your enemy you can beat him/her”, has found new life in the contemporary business environment. Surveys carried out in Europe and the USA in 1989 found that two‐thirds of competitor analysis departments were less than three years old. Competitor analysis is becoming increasingly seen as a key component in strategy formulation, in particular, in forming marketing strategy.
This special “Anbar Abstracts” issue of the Marketing Intelligence & Planning is split into nine sections covering abstracts under the following headings: Business Strategy; Marketing Strategy; Customer Service; Sales Management; Promotion; Marketing Research/Customer Behaviour; Product Management; Logistics and Distribution; Sundry.