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This is the first in a series on technical education in the various types of secondary school. Technical and scientific subjects have for some time been receiving increasing attention in secondary education and the recent White Paper “Secondary Education for All — a new drive” foreshadows an acceleration in this process as well as an attack on shortcomings of the secondary education system. The articles will relate the experience already gained in some schools to this increasing technical emphasis and, in particular, will study those factors on which the success of present plans depends. In the present article Mr Howard gives his personal views on the place of technical subjects in secondary education as a whole.

Survey findings from Florida reveal that larger, higher risk communities perceive greater budgetary trade-offs, a view that supports in part the U.S. Department of Homeland Security’s recently implemented strategy in distributing its grants. Per expectations, city managers with graduate education saw higher levels of readiness and lower threat risk than fire chiefs. Consistent with prior research, cities were reprogramming and using existing funds rather than new levies for homeland security initiatives. This finding was buttressed by results that recently enacted property tax limits and cuts in federal aid were seen as the greatest challenges to increased funding. Contrary to mainstream public administration writing, our respondents stated that restrained funding rather than intergovernmental coordination was the biggest issue they faced in meeting homeland security needs. Overall, our respondents saw a low risk of terror threat, a perception that may represent an accurate read of the operating environment or an implicit belief that higher levels of government will provide significant assistance in the event of a major terrorist attack or other conflagration.

Purpose: This chapter synthesises a variety of findings on the topic of aggressive driving and delivers a suite of strategies for moderating such behaviours. Examples and formal definitions of aggressive driving acts are given, along with specific techniques for reducing excessive speed and other aggressive behaviours.

Methodology: Key references from the literature are summarised and discussed, and two examples detailing how multi-parameter distributions and models compare with the negative binomial distribution and model are presented.

Findings: Speeding is the most common type of aggressive driving, and speeding-related crashes represent a high share of traffic deaths. Speeding relates to many factors, including public attitudes, personal behaviours, vehicle performance capabilities, roadway design attributes, laws and policies. Anonymity, while encased in a vehicle, and driver frustration, due to roadway congestion or other issues, contribute to aggressive driving.

Research implications: More observational data are needed to quantify the effects of the contributing factors on aggressive driving.

Practical implications: Driver frustration, intoxication and stress can lead to serious crashes and other traffic problems. They can be addressed, to some extent, through practical enforcement, design decisions and education campaigns.

The Legends in Marketing series presents compilations of the seminal works of marketing scholars who have made significant contributions to the discipline of marketing. This review discusses the structure and contents of the volumes that comprise Legends in Marketing: Shelby D. Hunt (Sage, forthcoming).

In 1960 I approached a Gulf vice president in charge of marketing to service stations in four states to cooperate in a study of pricing. His reply was quick and honest: “I don't know how I do what I do, and I don't think you can find out. But I will be happy to cooperate.” Within six months, with his help, I was able to construct a pricing model. If we knew his facts and used the model, we could predict with almost perfect accuracy what price he would set. Further, his intuitive procedures were highly imaginative, and we doubted that any economist could improve them.

The ABC measure was developed to replace the less flexible and less comprehensive traditional measure of marketing effectiveness—market share. The ABC measure is based upon concepts and theory that were used in developing a buyer behavior model that has been successfully applied to a range of products. This article demonstrates the design and application of the ABC measure by analyzing the experience of four financial institutions, each of which markets a managed cash account. Finally, using the results of the managed cash accounts study, it discusses the application of this measure in meeting the management needs.