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This paper reports on a study into the market for electronic publishing in the Welsh language which was undertaken for the Welsh Books Council. The scope of the potential market is estimated including both home computer users, educational institutes and libraries. The current Welsh multimedia industry is described and topics are considered that might be possible for electronic publication. Financial details are given of the amount of sponsorship needed.

Purpose – This chapter reflects upon my experiences as a PhD researcher examining the portrayal of multiculturalism in contemporary Welsh- and English-language fiction about Wales. It discusses my emotions regarding my identities as a second-language Welsh speaker and as an early career researcher, and how they affected my participation in this field.

Methodology/Approach – The chapter draws on my PhD research, which examined how different cultural groups were portrayed in fiction as ‘others’ due to Wales’s complex linguistic and cultural position. This involved analysing contextual research about multiculturalism in Wales to explore discourses of belonging and alienation. This chapter reflects upon my emotional responses to the field as a Welsh speaker and new academic, and how this in turn affected my research.

Findings – Embracing my changing relationship with my Welsh-speaking identity, I reflect on how my research touched upon contradictory feelings I had about the Welsh language and Welshness. I discuss the effects my changing feelings over time about linguistic hybridity, and my growing confidence as a young academic, had on my engagement with different texts and writers. This is discussed in light of the relationships I was able to form with some creative authors and academics in Wales’s close-knit literary and scholarly society.

Originality/Value – This chapter argues that confronting their own emotional engagements with their research topics enables researchers to better understand why certain subjects are so contested. It can also prepare researchers to communicate their ideas effectively in the difficult debates that arise around such subjects.

The purpose of this paper is to examine the extent of Welsh‐language provision on the web sites of political parties contesting the 2007 Welsh Assembly elections.

Expert inspection was carried out on the web sites of 18 of the 19 parties contesting the election. Goal‐directed walkthroughs were conducted on four web sites judged to be making a bilingual provision.

Overall, the Welsh language was highly marginalised. While Welsh‐language elements were identified on ten of the 18 web sites, only four web sites attempted to make a bilingual provision. On three of these, a user intending to interact with the web site through the medium of Welsh would still encounter English language content and/or navigation. Only one web site offered a fully Welsh‐language experience.

This paper only considers the web sites of political parties and presents only a high level analysis. It does not consider the impact of Welsh‐language provision on the electorate.

This is the first paper to systematically examine Welsh‐language provision on party web sites during elections for the National Assembly for Wales. In contrast to many studies of election‐related internet activity in the UK, it considers a regional election rather than a UK general election.

The purpose of this article is to explore some of the biases that affect the classification of Welsh art materials and to examine how they are being perpetuated both in library classification systems and beyond.

A discourse analysis, in the loosest sense, was used to explore the research topic. Using a hermeneutic and interpretative approach facilitated an examination of some of the tacit assumptions and conceptions that shape the way in which Welsh art is spoken about, thought about, and generally represented.

The paper explores biases in the classification of Welsh art in relation to the analytical categories of dispersion, dilettantism, and depreciation. Evidence is drawn from three examples of discursive practice: the application of Library of Congress subject headings in the library in Howard Gardens; the Salisbury Collection classification scheme at Cardiff University; and the descriptive text taken from the web site of the National Museum, Cardiff. The paper concludes with a discussion of the nature of classification, and the role of the information professional as active player in the practice of representation in and through various methods of classification.

The paper contributes to the literature of classification bias. The focus on the specific rather than the more general biases both adds to Olsen and Schlegl's work and reflects a sensitivity to the subject matter itself. The paper also contributes to the literature at a methodological level in its use of a hermeneutic and interpretative analytical framework to explore representation in classification.

A major challenge facing Welsh speciality Small and Medium‐sized Agri‐food Enterprises (SMAFEs) is how to sustain growth in a global market. This can be enhanced through e‐commerce and the marketing of product through the Internet to an international audience. Recent research carried out by the Welsh Enterprise Institute (WEI) found that there may only be 10 per cent of Welsh SMAFEs using the Internet for this purpose. The challenge, therefore, is how to enable SMAFEs to market effectively their products; to put these small firms not only in contact with local markets but also international markets; to ensure a range of “authentic” food products is available to Welsh communities in other countries and those people with affinity to “all things Welsh”; and to establish channels that facilitate repeat purchase by visitors to Wales. This challenge can be responded to by enabling SMAFEs to gain access to the Internet and to be confidence in its use, to develop “user friendly” Web sites, to link to overseas markets through the Internet, and to establish a long‐term customer base. The WEI has undertaken a two stage survey to measure SMAFE usage of e‐mail and the Internet in Wales. The buying habits of Welsh Affinity Groups (WAGs) on the Internet in the USA, Canada and other countries has also been studied and it is planned to establish network links between the SMAFEs and the WAGs, and communities overseas. This paper describes the survey of SMAFEs in Wales and reports on the analysis of the findings together with recommendations for the establishment of a comprehensive Welsh food portal. This is related to the study of the WAGs in the USA and Canada and a proposal for the development of a virtual “market place” between the SMAFEs and the WAGs is explored. The WEI has joined forces with Web design companies WebAware and MAWR Ltd., to offer high quality consultancy and advice to provide Web site and e‐commerce solutions relevant to SMAFEs to create an anticipated multi‐million pound net gain to Wales and the Welsh Agri‐food sector through world‐wide sales. A Welsh food portal is therefore of immense importance as a marketing entrepreneurship interfacing tool not only to Agri‐food enterprises in Wales but also to customers from across the World. The paper concludes by arguing for the need for appropriate support to be provided for speciality Welsh SMAFEs to make them aware of the importance of the adoption of e‐commerce including the Internet and Web sites. This paper is a version of one that has been published in the International Journal of Applied Marketing, published by International Marketing Journals, ISSN: 1742‐2612.

A major challenge facing Celtic Fringe agri‐food SMEs (in countries and regions of “Celtic” origin such as Wales, Ireland and Brittany) is how to sustain growth in a global market: a market that is being expanded via e‐commerce through the Internet to an international audience. This paper reports on a two‐stage survey undertaken by the Welsh Enterprise Institute initially involving a short questionnaire that measures current Welsh agri‐food SME usage of e‐commerce and promotion via the Internet. A selected follow up of respondents was undertaken utilising a more in‐depth questionnaire study of the management implications and critical success factors of those enterprises using the Internet. The paper concludes by arguing the need for appropriate support to be provided for Celtic Fringe, and specifically Welsh, agri‐food SMEs to make them aware of the importance of the adoption of e‐commerce as a critical success factor for their marketing in the twenty‐first century.

The paper presents and discusses the findings of a Strategic Insight Programme placement that explored the Youth Justice Board for Wales (YJB Cymru), a division of the YJB for England and Wales since the abolition of the regional structure in April 2012. The focus of the placement was on exploring the role of YJB Cymru in the development of youth justice policy and practice in the unique, partially devolved context of Wales. The paper aims to discuss these issues.

The research was conducted over a six-month period from February to July 2013. A multiple methods design was adopted, consisting of semi-structured interviews with key stakeholders (YJB Cymru staff, Welsh Government staff and Youth Offending Team staff), observations of policy and practice mechanisms (YJB Cymru meetings, YOT projects) and documentary analysis of YJB Cymru publications.

Thematic analyses demonstrated that YJB Cymru has an increasingly important role in policy and practice development structures and processes in England and Wales more broadly (e.g. within the YJB for England and Wales) and in the Welsh national context specifically. YJB Cymru fulfills a role of dual influence – working both with government (UK and Welsh) and youth justice practitioners (mainly YOT managers and staff) to mediate and manage youth justice tensions in the partially devolved Welsh policy context through relationships of reflective and critical engagement.

This study draws inspiration from the groundbreaking research of Souhami (2011) and builds on those findings to provide a unique insight into the organisation and role YJB Cymru in the complex and dynamic context of youth justice in Wales.

A bilingual Welsh‐English full text database is planned for Inspection Reports of Her Majesty's Inspectors of Schools for Wales. Special requirements for free text retrieval in the Welsh language are identified, and practical solutions are proposed for problems arising from the use of standard text database products, some of which may also apply to other lesser‐used languages.

In this chapter, we explore gender equity issues in relation to the governance of sport in Wales. Our focus is primarily on Sport Wales (SW), the national agency responsible for developing and promoting sport and physical activity in Wales and for distributing National Lottery and Welsh Government funding. As a public authority, SW has a statutory responsibility to promote equality and eliminate direct and indirect discrimination. Their recent policy commitments express a desire to advance equality and promote inclusion and diversity within sports organisations in Wales. They also set the agenda for National Governing Bodies (NGBs) in Wales, in terms of providing a policy framework for understanding and pursuing gender equity in sport and sport governance. In this chapter, we present a snapshot of the governance and leadership policy landscape for Welsh sport, with a specific focus on gender equity. We present data collected from publicly available online policy documents relating to SW, and their NGB partners, relevant to gender equity provision. Based on the data, we suggest that there is evidence of progress in terms of the numbers of women on boards in Wales as well as the creation of gender equity policies within NGBs in Wales. We argue, however, that progress is inconsistent across the different NGBs in Wales, and it is less clear whether sport governing bodies can implement policies to effectively challenge organisational culture and ethos. We concluded by suggesting future Wales specific research priorities on this topic.

The paper focuses on an explanatory account of the Agri‐food Partnership in Wales (including the objectives, structure, participants, funding, decisions and activities); the relationship between the Partnership and other initiatives and bodies in the sector; and this is all set against an overview of the Agri‐food sector in Wales (describing the structure and outputs) and the key issues and problems it faces. The paper proceeds with a description of the particular paths of research being pursued by the authors, and concludes with contemplation of the broader, more theoretical questions to be addressed.