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Disruptive technologies are accelerating global growth. Artificial intelligence (AI) has the potential to transform the idea of delivering value to end users. On the other hand, the growth of Industry 5.0 has given rise to the concept of humanizing technology, and AI is a promising technology with the potential to contribute to business success. Nevertheless, the idea of value creation in the field of AI is novel, so it is necessary to define the meaning of value by understanding the context of AI applicability in different environments and industries. In this chapter, the author uses the Scientific Procedures and Rationales for Systematic Literature Reviews (SPAR-4-SLR) procedure to conduct an SLR that provides interesting insights into the focus, industries, and methodologies and approaches used in existing research. Following the initial literature review on the state of the art of AI and value creation, the author also offers a reflection on the strategic implications of AI in the field of marketing, postulating a macrovalue creation framework that addresses the existence of implications on three different levels: emerging markets, Sustainable Development Goals, and adoption issues. Therefore, this chapter examines the value creation perspectives of AI to understand the current research focus and future directions.

Amid rising environmental concerns, Industry 4.0 and blockchain technology (BCT) are transforming circular economy practices and prevailing business models. Recognizing the same, the current study examines the role of advanced technology in circular practices and their impact on eco-environmental performance, which influences organizational performance. The study collects data from 185 food processing enterprises that are located in Malaysian territories. By employing CB-SEM modeling, the study provides three key findings. First, Industry 4.0 significantly improves the circular economy practices. Second, circular economy practices help to improve firms' environmental performance but did not stimulate operational performance. Third, higher eco-environmental performance significantly boosts organizational performance. This study set out the foundations for participating countries/firms that help to achieve sustainable goals through the integration of blockchain technology in circular economy practices.

The human and technology have integrated, and distinctive characteristics of different societies have intertwined with technology. Thus, technology constitutes the reflection of the society, where it exists, in economic, social, and political domains. The desires, expectations, and needs of people have affected the change of technology in time. This effect contains different domains in itself. Life has changed since the 1980s under the leadership of means of informatics, and following the 1990s, internet technology have opened the doors of an informatics era whose effect is being highly sensed today. In addition to its importance, it creates significant changes and effects on individuals, society, culture, and other domains. When significant changes in technology and digitalization have combined with the globalization of information and communication, the resulting problems have begun to spread faster.

In this study, which was performed for examining the digital conflicts arising in business infrastructure, literature was reviewed thoroughly. In the first part of the study, the conceptual framework of business infrastructure was examined and tried to be clarified. Moreover, it was intended to convey the commencement of the technologies used, and their following processes. Then, it was urged upon clarifications regarding business processes and digitalization of business processes, and by referring to the implementations of technologies – used in business processes – in the domain of digitalization, structural examinations were conveyed from the literature. Finally, the issues of digital conflicts and cyber security occurring in business infrastructure, which are being expressed as more prominent factors, were clarified.

The concept of coopetition is founded on the complementarity‐based nature of this strategy. However, coopetition research has devoted relatively little attention to complementarity issues and their impact on coopetition results. By bridging the coopetition and economics of complementarities research fields, we develop a model representing a classical optimization problem in complementarities as applied to coopetition in order to evaluate potential risks deriving at an operational level from implementing a coopetition strategy. The model we develop is a situated one and is based on empirical data from a longitudinal case study of coopetition in the mineral water and soft drinks industry. The results highlight a potential risk of coopetition strategies – namely, thresholds effects – as well as the associated risks a wrong understanding of complementarities in a coopetition setting may entail.

Do managers at different hierarchical levels in a firm perceive the effectiveness of a lean program differently, and does it matter for their commitment to it and the resulting lean implementation? This study answers these questions by analyzing the perceptions and behaviors of top and middle managers in a manufacturer deploying a global lean program.

The authors hypothesize that managers at different levels perceive lean programs differently, which, in turn, should affect their commitment to lean and the resulting implementation. To test these relationships empirically, the authors collect survey data from a global manufacturer in the process industry and analyze them using hierarchical linear regression and structural equation modeling.

The findings show that middle managers perceive lean programs as more effective than top managers do. They further show that higher commitment from the top and middle managers to the lean program is positively related to building the organizational infrastructure needed for lean implementation.

This research is conducted in one global company. Although the research setting implicitly controls for many possible confounding variables, such as the product and process complexity or organizational culture, future research can explore and test the findings in other organizational contexts.

This study is the first to empirically study the relations between perceptions of and commitment to lean programs across different hierarchical levels and what it means for program implementation. The paper contributes new plausible explanations for why many lean programs slow down.

The paper tests if and to what extent lean management system adoption generates abnormal profitability, and how it accrues over time. Configurational approaches to lean management systems and “S-curve” effects in lean implementation are used to ground the paper's hypotheses and interpret its findings.

Using the emerging view of lean as enterprise-wide management systems, this quasi-experimental study uses a difference-in-differences approach to estimate the abnormal profitability (ROIC) attributable to lean management system adoption. The paper leverages a unique data set of lean adopters nested in a panel data set (19 years) of 2,088 industrial firms matched by industry and firm size. It applies a variety of regression methods (two-way fixed effect panel estimator, propensity score matching, instrumental variable two-stage-least squares) to estimate the size of the abnormal profitability attributable to lean management systems, addressing endogeneity issues related to non-random sampling, omitted variable bias and reverse causation. It also analyzes the cross-firm variability of such abnormal profitability and how it accrues over time.

For the average non-adopter in the sample (44.3 million euro revenues), lean adoption generates abnormal ROIC ranging from 1.4% to 3.9%. These results come into effect approximately three years after starting lean adoption and peak after eight years. While the average abnormal profitability attributable to lean adoption is sizable, it varies significantly across firms and over time. This significant variation is compatible with firms' diverse ability to understand the complex inner workings of lean systems, and to design and implement them so that they improve profitability.

The conceptualization of lean as enterprise-wide management system can be further refined to more effectively categorize the components of lean systems and investigate the nature of their relationships. Lean system adoption measurement can be fine-tuned to better capture cross-firm and longitudinal heterogeneity. Future work can explore other dependent variables of interest to different stakeholders including shareholders' value, employment and environmental and social sustainability.

The financial benefits of adopting lean can be reaped to the extent to which managers embrace lean as a philosophy and implement it pervasively in the organization. A firm can use the study's estimates as a basis for making calculations about the returns of investment in lean adoption. The paper also shows that “getting the lean system right” makes a significant difference in terms of abnormal profitability, which is twice as large for the best lean adopters..

Compared with the promises of many lean proponents and supporters, the paper provides a more realistic view of what to expect from lean adoption in terms of profitability. Adopting lean as a comprehensive, enterprise-wide management system is not a universal panacea, but a complex endeavor, characterized by multiple complex decisions that require considerable capabilities, coordinated efforts and consistency of action.

Differently from extant research, this study does not study the correlation between the adoption of lean operation practices and financial performance but focuses on the abnormal profitability generated by the adoption of lean as a pervasive, enterprise-wide management system. Its research design allows to identify the differential profitability attributable to lean adoption and documents that it accrues non-linearly.

To endure and cope in the rapidly changing environment, it is required of firms to gain a deeper acquisition of knowledge on market dynamics and subsequently concentrate on corporations' capacity to create, restructure and integrate their internal and external competences. Hence, the objective of this study is to investigate the influence of eco-dynamic capability (EDC) on the sustainability performance of small and medium-sized enterprises (SMEs).

Structured questionnaires were used to obtain primary data. The data were solicited from 500 employees and owner-managers of SMEs. The study’s hypotheses were tested using standard multiple regression through IBM SPSS Statistics (version 24).

The study revealed that EDC has a substantial positive effect on the economic, social and environmental sustainability performance dimensions.

The focus of this study is on EDC. Thus, although dynamic capability has been the subject of substantial study, little is known regarding the effect of EDC on the economic sustainability performance (ESP) (financial), environmental sustainability performance (ENSP) and social sustainability performance (SSP) of SMEs, predominantly amongst SMEs in emerging economies.

The purpose of this article is twofold; to verify the existence of different profiles of firms based on the level of sophistication of their patent management core processes and to test the impact of the interplay between two patent management supporting dimensions, namely patent strategy and organization for patenting, on the level of sophistication of patent management core processes.

The method consists of a survey study, collecting data from a set of European patent management professionals. These data are analyzed with factor analysis, cluster analysis and regression analysis to test several hypotheses.

The results show that patent strategy positively and significantly impacts patent management sophistication, and that the patent organization positively moderates this relationship. In other words, a patent strategy, supported by a well-developed patent organization and culture, will positively influence the processes of managing a firm's patent portfolio.

This study is, to the authors’ knowledge, the first one to provide quantitative evidence that supports the notion that it is important to take a strategic and organizational perspective of patent management.

Currently, the expectancy that surrounds the Fourth Industrial Revolution, commonly referred to as Industry 4.0 (I4.0), is huge. In this context, the purpose of this paper is to unveil whether and how organizational and managerial practices are associated to different levels of adoption of I4.0 technologies.

To reach this aim, the authors carried out a survey involving Italian manufacturing firms. Then, the authors used a cluster analysis and t-test to analyze data.

Results show that two clusters of firms based on their level of adoption of I4.0 technologies (high vs low) can be identified. Then, using a t-test, the authors found statistically significant higher levels of a number of organizational and managerial practices for firms with a higher level of adoption of I4.0 technologies.

This paper contributes to the debate surrounding I4.0 by stressing the organizational and managerial challenges that firms willing to undertake an I4.0 transformation have to face, which goes beyond the sole application of I4.0 technologies.

Entrepreneurs and managers need to be aware that the path toward I4.0 requires not only focusing on the application of the I4.0 technologies, but also on the development of a series of organizational and managerial practices that become key to face the fourth Industrial Revolution.

The authors posit here that I4.0 requires firms to bridge the capability gap, as well as overcome cultural barriers preventing entrepreneurs and managers to change their way of doing business. To this regard, this study highlights I4.0 is an all-encompassing paradigm that involves many dimensions of the firm.