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1 – 1 of 1Melodena Stephens Balakrishnan
Crisis management, reputation and brand management, corporate communication, logistics, organization strategy.
Abstract
Subject area
Crisis management, reputation and brand management, corporate communication, logistics, organization strategy.
Study level/applicability
Post-graduate and executive education.
Case overview
The Eyjafjallajökull Iceland Volcano erupted on April 14, 2010, causing an estimated loss of US$1.7 billion for the aviation industry. At one stage in this weeklong event, 1.2 million passengers were affected with 100,000 flights being grounded across Europe. This case documents the way Etihad, a leading global airline company managed the crisis and continues to learn for future scenarios.
Expected learning outcomes
Adaptation strategies, reputation management, brand management, crisis planning and implementation, communication and stakeholder management, scenario analysis.
Supplementary materials
Teaching notes.
Details