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In the highly competitive professional sports industry, managers of a newly established competition face many challenges, including “converting” or gaining the allegiance of new groups of consumers (fans, spectators) to their colors. One critical aspect in the converting process relates to the “ideal” game-day experience as perceived by would-be consumers. Gaining knowledge about this area could be critical to professional sport marketers in enhancing the perceived quality of sport events. This study examines the ideal football experience among 1,412 fans of an Australian A-League football (soccer) club. The importance of a lively atmosphere, that of high turnouts of spectators and the opportunity to watch quality and attacking football are highlighted in most comments, even relegating the game’s final score (winning) to a more marginal level of importance. Some of the implications of the findings for professional football marketers and avenues for future research are presented and discussed.

This chapter undertakes a comparison of pay in women's basketball with an emphasis on its inception in North America. Through a quantitative approach, we find players are undervalued in the Women's National Basketball Association (WNBA) compared to men's basketball, men's soccer, and women's basketball in Europe and Asia. By comparing leagues at the same period in their life cycles, we show that women are underpaid even after accounting for the age of the league. The relatively low pay in the WNBA, even when compared to the identical formative time period in the men's professional league, led 48% of American WNBA players to seek employment in basketball leagues in Europe and Asia in 2019. In these leagues, players receive much higher salaries. We explain these wage inequities based on business structure and economic theory. In sum, both the WNBA and National Basketball Association (NBA) are primarily profit-maximising leagues, but NBA players have always been paid a higher percentage of league revenues than the women of the WNBA. This was even true when the NBA had a much lower level of revenue. Salaries in the WNBA are then further depressed by a league that seems to prioritise short-run profit maximisation over long-run investment, thus continuing to delegitimise the WNBA. Ultimately, the constraints to pay derive from not only gendered systems but also the structure of profit-maximising leagues and teams in the United States.

The post-Cold War period allowed the U.S. nuclear legacy of ecocide to be declassified and made public. The policy of nuclear secrecy, evident in Russia (see Mironova et al., this volume), was not merely an eastern practice. Western nuclear releases were kept equally under wraps. In England, for example, the Windscale disaster was not fully disclosed until 1987.¹ Likewise, releases from the Hanford Nuclear Reservation, in Washington State, and other U.S. nuclear sites were kept undercover until the same period. The irony was that Americans learned of many of the nuclear skeletons in their closet around the time that Russians learned of theirs (see Mironova et al., this volume). It would appear that glasnost was contagious.

This chapter deconstructs the carefully crafted marketing rollout of the US-based Women's National Basketball Association (WNBA) in 1997, which was presented as the biggest launch in women's sports history. Through a textual and rhetorical analysis, this chapter argues that the WNBA and its corporate partners – through the bundling of distribution channels, sponsorships, and advertising strategies – created three distinct, and at times ideologically conflicting, images of the league: the WNBA as valid capitalistic enterprise, the WNBA as a masculine validation of female athleticism, and the WNBA as a symbolic moment in the political struggle of women for equality. Yet, while this initial, fractured marketing of the league provided a space for cultivating a challenge to dominant gender politics, this space was ultimately restricted to white, heterosexual conceptions of women as the league's array of marketing strategies were unified in reproducing regressive representations of race and sexuality that animate contemporary US sports. However, in institutionally maintaining this narrow, limited space for challenge and protest against inequality, the WNBA nonetheless sanctioned the league as one where players could still fight against injustice. Ultimately, this space would provide a platform for WNBA athletes to enact pioneering challenges against police brutality and racial injustice that would contradict the league's strategic aims.

The main thesis of the chapter is to introduce a new idea to the field of peace negotiations, which will require the development of a new model of negotiations to enforce peace. The existing models of peace negotiations highlight the existence of a positive peace dividend to parties involved in conflicts and peace negotiation. They, hence, usually highlight a gradual and dynamic adjustment, or movement, away from a conflict-ridden outcome towards a peaceful outcome that offers a positive peace dividend to all relevant stakeholders. In comparison with the status quo, peace brings additional economic returns and peace therefore offers a win–win situation. Despite the fact that a win–win situation does not ensure the enforcement of peace, as agents can easily get locked into what is commonly known as the prisoners' dilemma – yet the possibility of Pareto improvement makes negotiations for peace somewhat artificial. At least in the short run all agents involved in active conflicts are apprehensive of peace as they expect immediate (expected) returns from making peace can outweigh the expected returns from conflicts. An important work that sidesteps the win–win situation of peace dividends is by Isard and Azis (1999) who introduced the possibility of an immediate loss of economic returns from the peace process in their conflict management procedure (CMP). However, in the existing work on CMP, the long-run returns from peace outweigh that from conflicts. One therefore presumes that peace brings economic benefits to all. The existing CMPs therefore assume away any possibility of lower economic returns from peace. There are some important models in which peace negotiations are also modelled as a zero-sum game in which the gain of a party represents a loss to others, which is known as win–lose negotiations. In this work we introduce the possibility of bargaining and negotiations against the backdrop of potential immediate losses while peace is favoured simply for its intrinsic value and not for pecuniary returns. In the real world, there is evidence to believe that agents involved in conflicts are painfully aware of two things: first, the decision-making agents who choose between conflicts vis-à-vis peace are the leaders who get rarely affected by economic returns from conflicts or peace. It is usually the foot soldiers who bear the brunt of costly conflicts and can benefit from peace. Secondly, most people value peace for the sake of it as peace has an intrinsic value that ensures the protection of rights and their lives and protection from violence. Thus, peace is a collective good that provides little extra economic returns to actual decision-makers who choose between courses of conflicts or peace.

The chapter aims to explore the themes of enterprise, leadership and partnership through examining aspects of the changing roles of and relationships between public, private and third sectors in the city of Leeds.

The chapter draws on the author’s long involvement in the city of Leeds, augmented by recent interviews with a range of different senior actors and set within the context of relevant literature.

The chapter suggests that despite a history of diverse enterprise, there have been some elements of external forces and internal culture and operational style that have held the city back. Recent national, city region and local reforms may have positive impacts and enable the city to realise more of its potential, though there remain formidable obstacles to progress.

Despite providing rich and meaningful insights that enhance understanding, the single case approach limits the potential for generalising the findings.

Other cities can learn from the experience of Leeds and how the ways of working here relate to findings by academics in other cities.

The general forces of change in enterprise, governance and leadership can only really be understood in terms of how they play out in specific settings.