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Book part
Publication date: 20 May 2005

Marianne Johnson

Thomas Reid (1710–1796) was the originator of the Scottish philosophy of common sense, an approach that claims reality is objective and knowable, made up of material objects, and…

Abstract

Thomas Reid (1710–1796) was the originator of the Scottish philosophy of common sense, an approach that claims reality is objective and knowable, made up of material objects, and understandable by ordinary men. Common sense philosophy developed in opposition to the pervasive skepticism of the period, best exemplified by David Hume. A professor of philosophy at King’s College, Aberdeen, Reid was chosen to be the successor to Adam Smith as the chair of Moral Philosophy at the University of Glasgow. From that position, Reid played an important role in the Scottish Enlightenment as professor, scholar, and correspondent. While Reid was not an economist, he did write on important theoretical and philosophical issues in moral philosophy, the natural sciences and mathematics. Reid may prove additionally interesting to economists for his insightful critique of Smith’s Theory of Moral Sentiments.

Details

A Research Annual
Type: Book
ISBN: 978-1-84950-316-7

Abstract

Details

Narrative Conceptions of Knowledge: Towards Understanding Teacher Attrition
Type: Book
ISBN: 978-1-78441-138-1

Case study
Publication date: 11 October 2022

Kishore Thomas John

The learning outcomes of this case are in understanding core concepts of brand management and brand dilution. Assessment of macro-economic risks and proper positioning strategies…

Abstract

Learning outcomes

The learning outcomes of this case are in understanding core concepts of brand management and brand dilution. Assessment of macro-economic risks and proper positioning strategies are the key take-away from this case. The case gives an understanding of how brands are built and positioned, and the pitfalls of poor brand planning and assessment that could lead to brand dilution. The case is useful for highlighting the importance of brand management and the challenges of re-positioning. The discussions would shed light on why it is important to plan and manage spending on marketing for brand building activities, and why brands would suffer when spending is reduced. This case is a teaching case and not a research case. It will help participants assimilate available information in combination with existing academic theories and publications to help develop an accurate assessment and prognosis of the events leading until the point of slicing the case.

Case overview/synopsis

Reid & Taylor in 2015 had been reduced to a discounter brand offering extended end-of-season sales when most other competitors have ended their promotions. In the 17 years since its big-budget launch in the Indian market in one of the most memorable brand introductions, Reid & Taylor changed its ambassador twice and repositioned itself thrice. The case would allow participants to delve deeper into aspects of marketing spending, brand management, positioning and advertising effectiveness. The case brings to the fore discussions on marketing, specifically on branding, positioning and its related advertising in the textile sector for a brand that has not been studied in academic literature until the present time. The discussion allows for novelty, involving both forward- and backward-looking assessments and evaluations to help participants better imbibe learnings in brand management and positioning.

Complexity academic level

The case is suitable for a graduate-level (Master’s level) course in marketing and brand management. This case is suitable for elective courses that discuss positioning and brands.

Supplementary materials

Teaching notes are available for educators only.

Subject code

CSS 8: Marketing

Details

Emerald Emerging Markets Case Studies, vol. 12 no. 3
Type: Case Study
ISSN:

Keywords

Book part
Publication date: 9 February 2024

Miriam Bankovsky

Hazel Kyrk’s recognised contributions include a shift in analytic focus from production to consumption, pioneering work to measure household production as part of family income…

Abstract

Hazel Kyrk’s recognised contributions include a shift in analytic focus from production to consumption, pioneering work to measure household production as part of family income, empirical studies of family behaviour, and contributions to policy. But her account of ‘wise’ consumption and its intersection with ‘high’ living standards is not well understood. The three aims of this chapter are to explain ‘wise’ consumption across Kyrk’s three major books, to consider its role in Kyrk’s empirical studies, and to explain why it fell into oblivion. Tackling what Wesley Mitchell described as the ‘most baffling of difficulties’, Kyrk explained what constitutes a family’s ‘good’ in a manner that was critical of mere emulation. Her 1923 book required that wise consumption include new and personal elements. Her 1929/1933 book detailed five qualitative criteria (balance between interests, full and varied experiences, originality, rational sources of satisfaction, and the use of scientific information). But her 1953 book weakened this normative language, reflecting Margaret Reid’s view that Kyrk’s account was too demanding. Although Kyrk felt wise consumption avoided paternalism, her peers disagreed (Hoyt, 1938/1945; Reid, 1938/1945). We close with some problems with Kyrk’s account and a brief consideration of its continuing relevance.

Details

Research in the History of Economic Thought and Methodology: Including a Symposium on Hazel Kyrk's: A Theory of Consumption 100 Years after Publication
Type: Book
ISBN: 978-1-80455-991-8

Keywords

Book part
Publication date: 8 June 2020

Nicholas Banks

This chapter will consider the media and white western society’s use of various ‘othering’ terms at the personal, social and political levels to misconstrue and inaccurately…

Abstract

This chapter will consider the media and white western society’s use of various ‘othering’ terms at the personal, social and political levels to misconstrue and inaccurately describe Islam and events and actions involving Muslim people. A psychological analysis of the personal and social impact on the misuse of ‘othering’ terminology will be undertaken to explore how British African-Caribbean converts to Islam, as a group, may find themselves antagonised and alienated by descriptions made about Islamic groups and behaviours misapplied and associated to Islamic religious and cultural practices. The chapter will consider how this antagonism may lead to alienation which, in turn may result in behaviours perceived to come about as a result of radicalisation. The chapter will consider whether British African-Caribbean converts to Islam are responding in a way which is the result of a process of ‘radicalisation’ or more reacting to antagonism and alienation affecting poor mental health due to negative media and dominant social group portrayal of black people. A critique of the media portrayal in depicting Muslims and Islam as ‘the other’ rather than depicting terrorist activity and terrorist groups as anti-Islamic, separate and distinct from Islam will be considered. Missed opportunities for critical review of inaccurate and racist terminology and its potential impact on British African-Caribbean converts to Islam will be explored.

Strategies for decreasing antagonism, alienation and violence through the review of terminology and social reclaiming will be suggested. The process of ethnic identity development and an evolving British Muslim identity will also be considered and how understanding and knowledge of this minority ethnic group identity process can be used to reduce the process of antagonism, alienation and violence. Psychological theories of minority group ethnic identity development will be explored and applied to the development of an alienated psychology of British African-Caribbean converts to Islam. Minority group identity theories relevance for individual and group intervention with alienated British African-Caribbean converts to Islam will be discussed in terms of the building and maintenance of a positive sense of self and affirmation to one’s religious group membership. Affirmation of ethnicity membership is proposed as a more active activity among groups who face greater discrimination as a means of maintaining self-esteem and group cohesion and connectedness.

Details

The International Handbook of Black Community Mental Health
Type: Book
ISBN: 978-1-83909-965-6

Keywords

Article
Publication date: 1 April 1996

Graham Barlow

Discusses British Rail’s (BR’s) organizational transformation during the 1980s and in particular the position of R.B. Reid, chairman of the British Railways Board (BRB) during…

1906

Abstract

Discusses British Rail’s (BR’s) organizational transformation during the 1980s and in particular the position of R.B. Reid, chairman of the British Railways Board (BRB) during that period. As a career railwayman, Reid was an atypical choice to chair the BRB. Considers how Reid brought his professional knowledge and experience to bear in carrying through arguably one of the most fundamental processes of change and organizational development that BR has experienced in the past 40 years.

Details

Leadership & Organization Development Journal, vol. 17 no. 2
Type: Research Article
ISSN: 0143-7739

Keywords

Article
Publication date: 19 July 2013

Martin Frické

The purpose of this paper is to clarify the ontological and epistemological basis of classification.

Abstract

Purpose

The purpose of this paper is to clarify the ontological and epistemological basis of classification.

Design/methodology/approach

Attention is drawn to a 1785 article on abstraction by Thomas Reid and the contents and theories of the article are explained. The Reid article both provides a sound approach to classification and is interesting historically as it influenced the classification pioneer Charles Ammi Cutter who, in turn, is responsible for much of the modern theory of functional bibliography. Reid's account is supplemented by brief descriptions of fallibilism and fuzziness. An associated view, Aristotelian essentialism is explained and criticized. Some observations are offered on the role of prototypes in classification and on the monothetic‐polythetic distinction.

Findings

Reid's theories, suitably embedded in fallibilism and augmented with a respect for truth, provide a sound ontological and epistemological basis for classification.

Originality/value

Reid's essay, together with an appreciation of fallibility and determinate and indeterminate properties, amount to a good basic theoretical foundation for cataloging.

Article
Publication date: 27 March 2009

Susanna Winter and Sanna Sundqvist

The purpose of this paper is to provide empirical evidence on the use of IMC in new high technology product launches among companies that operate in different fields of business…

6997

Abstract

Purpose

The purpose of this paper is to provide empirical evidence on the use of IMC in new high technology product launches among companies that operate in different fields of business, yet providing similar innovation to the same market.

Design/methodology/approach

A qualitative case research methodology is applied. Multiple sources of evidence are gathered. These include interviews with key informants and documentary data, and IMC mini audits. Concerning the theoretical approach, the related literature in IMC, new product launch and high technology marketing is reviewed.

Findings

IMC is vital to high technology marketers launching new products and services. The analyses reveal that IMC practices vary across firm size, industry type, product/service orientation, and customer orientation.

Practical implications

Companies of different types can be on an equal footing in their integration efforts. Whether service‐ or product‐oriented companies, business‐to‐consumer or business‐to‐business marketers, companies from all backgrounds can achieve higher levels of IMC. What matters most is customer‐centricity, i.e. having a close interaction with customers and being responsive to their feedback.

Originality/value

The study contributes to the integrated marketing communications research field in several important respects. First, it focuses on IMC usage among firms in different industries. Second, it takes a genuinely refreshing view on studying IMC strategies by focusing on usage of IMC as part of new high technology product launch strategy.

Details

Marketing Intelligence & Planning, vol. 27 no. 2
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 1 March 1997

Iain Beavan, Michael Arnott and Colin McLaren

Aberdeen University Library's digitisation programme has reached an advanced stage, with three projects all designed to deliver images (of a 300‐page medieval liturgical text, of…

Abstract

Aberdeen University Library's digitisation programme has reached an advanced stage, with three projects all designed to deliver images (of a 300‐page medieval liturgical text, of the papers of a nineteenth‐century philosopher, and of 1000 Jacobite engravings) via the Web. A comparison of these projects highlights differences in image capture pathways, quality requirements and file storage solutions.

Details

VINE, vol. 27 no. 3
Type: Research Article
ISSN: 0305-5728

Article
Publication date: 1 June 1988

Charles J. Margerison

In my discussions with managers, they have indicated that the key skills they need to develop are how to be more effective in meetings. A major aspect of this is how to understand…

Abstract

In my discussions with managers, they have indicated that the key skills they need to develop are how to be more effective in meetings. A major aspect of this is how to understand and respond effectively. This I call conversation control. This is a skill that can be developed through training. This article shows some of the methods that can be used. As a starting point, conversation control means controlling your own conversation rather than controlling other people's. A major skill in conversation control is knowing when to concentrate on the problem and when to offer a solution. Too often, people fail because they offer solutions before they understand the problem. Knowing how to manage the understanding of problems and the development of solutions is a key conversational skill. This article will therefore introduce the following important issues:

Details

Journal of European Industrial Training, vol. 12 no. 6
Type: Research Article
ISSN: 0309-0590

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