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The increase in multinational companies and the rising level of global interdependency has brought to light the crucial need of producing business graduates who can successfully function and compete in an international society. It has become imperative that colleges of business not only produce graduates with all the qualities that make good managers in national companies but also with those qualities that will enable graduates to function in multinational companies. With multicultural employees increasing in number in American companies, international companies moving into the US, and US companies functioning internationally, it is imperative for today's business graduates to develop international business skills.

Reports how Chinese international business educators perceive the relative quality of Chinese foreign trade programmes. The rankings and evaluative criteria adopted indicate that Chinese international business educators consider more on the inputs to the programme (e.g. number of professors) while output characteristics (e.g. competence of graduates) receive less attention. The evidence presented indicates that international business education in China is still at a growth stage and further development is necessary and desirable. Chinese international business educators should seriously consider shifting the current vocational training direction to a decision‐making orientation in their course planning and curriculum development.

This study aims to provides the insights on the advantages and disadvantages of international franchising and licensing from the perspectives of legal and business considerations in the Gulf Cooperation Council (GCC).

Using a quantitative research approach, the authors conducted a survey with 150 business owners and franchisees in the GCC and analyzed the data using descriptive statistics, structural equation modeling and frequency analysis.

The findings reveal that while international franchising and licensing offer significant benefits for business expansion and revenue growth, they also pose risks related to legal compliance, cultural differences and intellectual property protection. Indeed, the results of this study provide valuable insights into the advantages and disadvantages of international franchising and licensing in the GCC from both legal and business perspectives.

There is limited research on the legal and business perspectives of international franchising and licensing in the GCC. This study contributes to the literature by providing a comprehensive analysis of the legal and business perspectives of international franchising and licensing in the GCC.

This study aims to focus on a key unanswered question about how digitalization and the knowledge processes it enables affect firms’ strategies in the international arena.

The authors conduct a systematic literature review of relevant theoretical and empirical studies covering over 20 years of research (from 2000 to 2023) and including 73 journal papers.

This review allows us to highlight a relationship between firms’ international strategies and the knowledge processes enabled by applying digital technologies. Specifically, the authors discuss the characteristics of patterns of knowledge flows and knowledge processes (their origin, the type of knowledge they carry on and their directionality) as determinants for the emergence of diverse international strategies embraced by single firms or by populations of firms within ecosystems, networks, global value chains or alliances.

Despite digital technologies constituting important antecedents and critical factors for the internationalization process, and international businesses in general, and operating cross borders implies the enactment of highly knowledge-intensive processes, current literature still fails to provide a holistic picture of how firms strategically use what they know and seek out what they do not know in the international environment, using the affordances of digital technologies.

A paucity of studies has used a microfoundation lens to examine servitization processes in internationalized knowledge-intensive business service (KIBS) companies. The research aims to bridge this gap by considering knowledge sharing as a form of both codified knowledge and informal feedback knowledge; it also assesses whether the adoption of knowledge transfer and translation practices in a servitization process positively moderates the effect of knowledge transformation on knowledge sharing for internationalized KIBS companies.

By adopting a microfoundation lens, the research offers an empirical analysis to identify the relations between codified and tacit knowledge in servitization processes within internationalized KIBS companies. The study is based on 326 respondents from 30 KIBS companies. A multiple regression analysis was used for hypotheses testing.

The authors found significant relations among the use of electronic documents in the servitization process (formal codified knowledge), personal advice in servitization (informal feedback knowledge) and knowledge sharing in internationalized KIBS companies. Findings also support the indirect effect assumed in the hypothesis between knowledge transformation and knowledge sharing in internationalized KIBS companies, which is positively moderated by the adoption of cross-cultural knowledge practices in the servitization process.

To the best of the authors’ knowledge, this research provides the first conceptual model of the use of a microfoundation lens to examine knowledge sharing in internationalized KIBS companies. The micro level features individual knowledge sharing in the servitization process, while the meso level focuses on knowledge transformation in KIBS companies and the adoption of knowledge transfer and translation practices in the servitization process.

The purpose of this paper is to deal with the Eurocentric conceptualisation of “risk” which reinforces rent-seeking language, culture and practices of doing business that are alien to non-European societies. This paper also attempts to engage with Eurocentric methods and strategies that sustain hegemony in international business by promoting “risk” and perpetuating “uncertainty” within the non-European business culture. Such territoriality within basic conceptualisation of in international business is central to manufactured “risks” that reinforces crisis, while state deals successfully or fails to deal with it, the global corporations extract resources and expand their capital and market base in non-European societies while doing business. This paper is divided into two parts: the first part presents the philosophical basis of risks and its historical foundations and the second part deals with the neo-colonial business methods, languages, cultures and strategies which are Eurocentric by nature. This paper argues that manufacturing risk is the Eurocentric business strategy.

This paper draws its methodological lineages to nonlinear historical narrative around the concept and construction of the idea and language of “risk” and “uncertainty”. This paper follows discourse analysis (Fairclough, 2003) to locate the way in which the Eurocentric concept of risk was exported and incorporated within the language of international business in non-Western business traditions. While engaging with conceptual discourses, it focusses on the power of language in the process of conceptualisation where “authority comes to language from outside” (Bourdieu, 1991, p. 109). As a result of which the concept does not reflect the objective reality of non-European business culture and its uniqueness while assimilating it within the Western European theoretical traditions of “risk and uncertainty” in international business practice.

The understanding of risk in business within the non-European context needs new ways of conceptualising risk. The updated version of Eurocentric theories, languages and methods of international business and associated risk narrative can never be a starting point. The duality of philosophy in which “economic growth” and “backwardness” measures progress and reduces human experience and objectives of business to seek and expand profit. The starting point of any theoretical analysis on risk in doing business in non-European societies must acknowledge the specificities of their context in terms of local ideas, knowledge, history, language and methods of business practice which is different from Europe.

This paper outlines the Eurocentric conceptualisation of “risk” which reinforces rent-seeking language, culture and practices of doing business that are alien to non-European societies. It engages with the Eurocentric methods and strategies that sustain hegemony in international business by promoting “risk” and perpetuating “uncertainty” within the non-European business culture. Such territoriality within basic conceptualisation of in international business is central to manufactured “risks” that reinforces crisis; while state deals successfully or fails to deal with it; the global corporations extract resources and expand their capital and market base in non-European societies while doing business. This paper is divided into two parts: the first part presents the philosophical basis of risks and its historical foundations; the second part deals with the neo-colonial business methods, languages, cultures and strategies which are Eurocentric by nature. This paper argues that manufacturing risk is the Eurocentric business strategy. This paper argues for a new language, a new method and a new strategy of doing business by decolonising the discipline of international business.

We examine the citations from four international business (IB) journals over 2000‐2004 to show the areas, the journals, and the institutions that impact IB research. The leading works that influence IB research are primarily management journals, scholarly books, and IB journals. IB research is published in non‐IB journals, as well and this has influenced the recent research in IB journals. U.S. and non‐U.S. academic institutions and non‐academic organizations are among the top 100 institutions that impact IB research, indicating that this research is a truly global endeavor. Finally, recent IB research is influenced more by recent published research than by past research. Scholarly books have become less influential, while the economics, finance, and marketing journals show no change in the influence on IB research over time.

The purpose of this paper is to conceptualize a model for fostering innovation in marketing by virtue of the competitiveness that is an outcome of the collaboration between international and local firms working together in emerging markets.

The authors use the case of an international brand and local firms in an emerging economy to illustrate and support the proposed framework.

The extant literature on competitiveness advocates the fit between business partners in association based on mutual value creation. This paper adopts a resource‐based view to support this approach. It contributes to knowledge about emerging markets by reflecting on the benefits gained by both international firms and local firms that are based in emerging markets as partners in association for business purposes.

The study draws on managerial practices and existing literature to develop a conceptual framework that explains how a resource‐based association drives individual competitiveness, and how the integration of the competitiveness of both partners facilitates innovation in marketing.

This study uses a resource‐based view to explain the relationship between an international brand and its resellers in emerging markets. It contributes to the business‐to‐business marketing literature that discusses innovation as an important outcome of collaboration between international firms and their local business customer firms in emerging markets.

The purpose of this paper is to examine empirically whether teaching methodologies that emphasize international experiential learning have a significant role in fostering or encouraging greater international mobility. To that end, it assesses whether MBA programs that emphasize experience‐based learning in the form of international travel, exchanges and internships have more internationally mobile graduates than programs that do not. It also discusses the broader role of experiential learning in teaching students skills relevant to international business.

This study uses data from the Financial Times Global MBA Rankings and the A.T. Kearney/Foreign Policy Globalization Index to assess whether international experiential learning is conducive to the future international mobility of graduates. It employs a multivariate data analysis methodology to examine whether the international experience and exposure received during an MBA is a predictor of subsequent international mobility.

This study finds that MBA programs that use experiential teaching methods that emphasize international travel, exchanges and internships tend to have more internationally mobile graduates than those that do not, even after the influence of foreign students and location have been controlled for.

Relatively few studies have examined the question of whether the international experiential teaching methods that many MBA programs use, such as exchanges, internships and travel, have an impact on the subsequent international mobility of graduates. This is an important research area as many MBA programs have embraced experiential learning techniques as the centerpiece of their efforts to train more culturally sensitive, adaptable and internationally‐minded graduates to work both domestically and overseas.

This paper aims to empirically investigate how small- and medium-sized enterprises (SMEs) have engaged with international network partners during COVID-19 and how the crisis has changed network relationships and resilience depending on pre-COVID relationship strength and, secondarily, on opportunity outlook in a market.

This paper draws on 14 qualitative interviews with managers of New Zealand SMEs from diverse industries and four with industry experts. Rather than generalization, the aim of this exploratory paper is to identify contingency factors, which, under duress, strengthen or break business relationships.

Four main patterns emerge from the data, with respect to how SMEs engaged with network partners depending on the nature of their prepandemic relationships and the extent to which their markets had been affected by the pandemic. During crisis, weak ties either break or remain weak, forcing firms to create new, potentially opportunistic, relationships. Strong ties increase resilience, even under a negative outlook, as network partners support each other, including through the development of new ties. Strong ties can also accelerate business model transformation.

Future large-scale research is needed to test the generalizability of the authors’ findings.

The findings of this paper indicate lessons for business continuation management and future preparedness for major disruptions. Specific insights may help stimulate managerial action to accelerate contingency planning and policy to support SMEs.

This paper is an early study on how weak and strong ties influence SME resilience during crisis.