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Open Access
Article
Publication date: 14 May 2021

Jun Wen, Haifeng Hou, Metin Kozak, Fang Meng, Chung-En Yu and Wei Wang

As the world grapples with the pervasive effects of the coronavirus pandemic, a notable disconnect has emerged in the public's understanding of scientific and medical research…

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Abstract

Purpose

As the world grapples with the pervasive effects of the coronavirus pandemic, a notable disconnect has emerged in the public's understanding of scientific and medical research. Particularly, the travel industry has become unquestionably vulnerable amid the COVID-19 outbreak; this pandemic has interrupted the industry's operations with devastating economic consequences. This paper aims to highlight the importance of deconstructing barriers between medical science and public awareness related to COVID-19, taking tourism as a case in point. It also discusses the role of interdisciplinary research in facilitating the tourism and hospitality industry's recovery and alleviating tourists' uncertainties in the wake of COVID-19.

Design/methodology/approach

This paper offers a synthesis of news coverage from several media outlets, framed within the literature on knowledge transformation across disciplines. This framing focuses on the medical sciences (e.g. public health) and social sciences (e.g. tourism management) to identify gaps between medical scientific knowledge and public awareness in the context of COVID-19. The authors' experience in public health and tourism management further demonstrates a missing link between academic research and the information made available in public health and everyday settings. A potential research agenda is proposed accordingly.

Findings

This paper summarizes how salient issues related to knowledge transfer can become intensified during a global pandemic, such as medical research not being communicated in plain language, which leads some citizens to feel apathetic about findings. Reporting on the prevalence and anticipated consequences of disease outbreaks can hence be difficult, especially early in the development of diseases such as COVID-19.

Research limitations/implications

By assuming a cross-disciplinary perspective on medical/health and social science research, this paper encourages academic and practical collaboration to bring medical research to the masses. This paper also outlines several research directions to promote public health, safety and sustainability through tourism.

Practical implications

This paper highlights that it is essential for medical knowledge to be disseminated in a manner that promotes public understanding. The tourism and hospitality industry can benefit from an essential understanding of medical findings, particularly during this pandemic. Without a firm grasp on COVID-19's origins and treatment, the tourism and hospitality industry will likely struggle to recover from this catastrophe.

Social implications

Taking COVID-19 as a case in point, this study advocates leveraging the strengths of disparate domains to bring medical findings to a wider audience and showcase cutting-edge developments for the greater good. This study also emphasizes the importance of engaging the general public in reputable scientific research findings to increase public awareness in a professional and accurate manner.

Originality/value

This paper presents a unique and critical discussion of the gap between medical science knowledge and public awareness, as well as its implications for tourism and hospitality recovery after COVID-19, with a focus on applying medical scientific knowledge to post-pandemic industry recovery.

研究目的

當全球正與冠狀病毒流行病所帶來的廣泛影響抗衡之際,公眾對科學和醫學研究的理解卻出現了一個令人關注的脫節現象。在2019冠狀病毒病爆發期間,旅遊業無疑格外受到影響。這流行病中斷了旅遊業的運作,給業界帶來毀滅性的經濟影響。本文旨在以旅遊業為一個適時的例子、強調我們必須剖析與2019冠狀病毒病相關的醫學與公共意識之間的障礙。本文亦討論跨學科研究對促進2019冠狀病毒病疫情後旅遊及酒店業的復甦、及減低旅客的不確定性所扮演的角色。

研究設計/方法/理念

本文提供一個來自數個媒體管道的新聞報導的綜合論述,而這論述是在與跨學科知識轉化相關的文獻領域內陳述而成的。論述的重點放在醫學科學(例如公共衛生) 和社會科學(例如觀光管理) 上,目的是確定在2019冠狀病毒病的背景下、醫學知識與公共意識之間的差距。作者們在公共衛生及觀光管理方面的經歷進一步顯示學術研究、與公共衛生和日常環境上的公開資訊之間缺乏銜接,本文就此提出一個研究議程。

研究結果

本文總結與知識轉化相關的顯著問題如何會在全球流行病爆發期間變得更嚴重。譬如、醫學研究的資訊會因沒有以通俗語言來傳遞而令有些國民對其研究結果漠不關心。因此,關於疾病的傳播和爆發所預期的影響的信息是難於廣傳的,特別是在像2019冠狀病毒病等疾病形成的初期。

原創性

本文就醫學知識與公共意識之間的差距作出了一個獨特、有批判性的討論,亦論述這差距對2019冠狀病毒病疫情過後旅遊及酒店業復甦的意義。討論的焦點放在如何應用醫學知識在疫情後幫助產業復甦上。

研究的局限/含意

作者們採用涵蓋醫學/衛生和社會科學研究的跨學科角度,鼓勵學者與從事實務人員相互合作、以便把醫學研究帶給廣泛的民眾。本文亦概述多個研究方向,透過旅遊業來推動公共衛生、公眾安全及可持續性。

實際意義

本文強調醫學知識必須透過能提高公共意識的方式來傳遞。旅遊及酒店業會因我們對醫學研究結果擁有必要的認識而受惠,尤其是在這流行病蔓延的期間。若我們對2019冠狀病毒病的病源和療法沒有確切的了解,則旅遊及酒店業將難從這災難中恢復過來。

對社會的意義

本研究利用2019冠狀病毒病這個適時的例子,來提倡借助各個不同領域的優點,為了謀求公眾的利益、把醫學的研究結果帶給更多民眾、及傳達醫療最新發展的信息。本研究亦強調以專業、精準的方法,引起公眾對可信賴的科學研究結果產生興趣,從而提高公共意識至為重要。

Details

European Journal of Management and Business Economics, vol. 30 no. 2
Type: Research Article
ISSN: 2444-8451

Keywords

Article
Publication date: 5 July 2021

Minho Suk and Wonjoon Kim

The COVID-19 pandemic has triggered a time of crisis and uncertainty for the air transportation industry. The gloomy prospects for the industry have stretched business resilience…

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Abstract

Purpose

The COVID-19 pandemic has triggered a time of crisis and uncertainty for the air transportation industry. The gloomy prospects for the industry have stretched business resilience to a critical point. The crisis has caused damage and shock that the aviation industry has never endured before. This paper aims to provide a comprehensive understanding of both internally and externally generated airline response strategies by examining business practices for crisis management.

Design/methodology/approach

This study screened research papers and economic reports from authoritative organizations including the International Air Transport Association, International Civil Aviation Organization, World Health Organization and United Nations World Tourism Organization from December 2019 (the month in which the COVID-19 outbreak occurred) to March 2021 (the most recent month at present). The authors also integrated publicly recognized news articles to cover a wide range of business practices in the airline industry. The authors conducted thematic analysis by filtering news articles and economic reports that mentioned the keywords “COVID-19,” “pandemic,” “CoV-2,” “coronavirus” and “corona.” The authors coded the airlines’ response actions along the two-axis matrix (time and magnitude) and generated insights in a timely manner.

Findings

Major airlines have modified decision-making in relation to the exponential spread of the virus, which is in direct proportion to the deterioration level in the airline industry. When the impact was low in the early stage, major airlines maintained their status quo. Before long, the magnitude of the destruction became high, which made airlines implement capacity adjustments and request government relief measures. As industrial deterioration deepens, airlines keep calling for state aid packages and have changed their focus to the cargo transportation of high-demand commodities and pharmaceutical supplies. Lastly, industrial adversity and uncertainty have made them defer aggressive takeover opportunities.

Originality/value

Several researchers have investigated the impacts of the COVID-19 on the airline industry. However, there remains a dearth of scholarship on the hampered business activities and crisis management of the airline industry. In the absence of sufficient response strategies against the COVID-19 panic, this paper is to provide a comprehensive understanding of the major airlines’ response strategies to the COVID-19 pandemic. In addition, this paper yields an opportunity for on-site management to review how major global airlines have responded to the crisis and find managerial insights to restore their business sustainability.

研究目的

冠状病毒大流行引发了航空业的危机时刻和不确定性。 该行业前景黯淡, 业务弹性已达到临界点。 这场危机造成了航空业从未经历过的破坏和震惊。 在本文中, 我们通过检查用于危机管理的业务实践, 对内部和外部生成的航空公司响应策略提供了全面的了解。

研究方法

我们的研究筛选了IATA, ICAO, WHO和UNWTO等权威组织从2019年12月(发生冠状病毒爆发的月份)到2021年3月(目前的最近一个月)的研究论文和经济报告。 我们还整合了公众认可的新闻报道, 以涵盖航空业的广泛业务实践。 我们通过过滤提及关键词“ COVID-19”, “大流行”, “ CoV-2”, “冠状病毒”的新闻文章和经济报告进行了主题分析。 我们沿两轴矩阵(时间和幅度)对航空公司的响应行动进行了编码, 并及时产生了我们的见解。

结论

大型航空公司已根据行业恶化率修订了有关病毒指数传播的决定。 当最初的影响很小时, 主要航空公司保持现状。 很快, 损失变得如此严重, 以至于航空公司不得不调整机动性并要求政府救济。 随着航空业恶化的加剧, 航空公司继续呼吁国家提供援助计划, 以将重点转移到高需求商品和药品的运输上。 最后, 行业低迷和不确定性延迟了积极的收购机会。

价值

几位研究人员调查了冠状病毒对航空业的影响。 但是, 对于航空业受阻的商业活动和危机管理, 仍然缺乏奖学金。 在没有足够的应对冠状病毒恐慌的应对策略的情况下, 本文旨在全面了解主要航空公司对冠状病毒恐慌的应对策略。 此外, 本文还为现场管理人员提供了一个机会, 可以回顾主要的全球航空公司如何应对危机并找到管理见解以恢复其业务可持续性。

Propósitos de investigación

La pandemia de COVID-19 ha desencadenado una época de crisis e incertidumbre para la industria del transporte aéreo. Las sombrías perspectivas para la industria han llevado la resistencia empresarial a un punto crítico. La crisis ha causado daños y conmociones que la industria de la aviación nunca antes había soportado. En este documento, proporcionamos una comprensión integral de las estrategias de respuesta de las aerolíneas generadas tanto interna como externamente mediante el examen de las prácticas comerciales para la gestión de crisis.

Métodos de investigación

Nuestro estudio examinó los documentos de investigación y los informes económicos de organizaciones autoritarias, incluidas la IATA, la OMS y la ONUWTO, desde diciembre de 2019 (el mes en el que ocurrió el brote de COVID-19) hasta marzo de 2021 (el mes más reciente actualmente). También hemos integrado artículos de noticias reconocidos públicamente para cubrir una amplia gama de prácticas empresariales en la industria aeronáutica. Hemos realizado un análisis temático filtrando artículos de noticias y informes económicos que mencionaban las palabras clave “COVID-19”, “pandémica”, “CoV-2”, “coronavirus” y “corona”. Codificamos las acciones de respuesta de las compañías aéreas a lo largo de la matriz de dos eje (tiempo y magnitud) y generamos nuestras ideas en un momento oportuno.

Conclusión

Las principales aerolíneas han modificado la toma de decisiones en relación con la propagación exponencial del virus, que es directamente proporcional al nivel de deterioro de la industria aeronáutica. Cuando el impacto fue bajo en la etapa inicial, las principales aerolíneas mantuvieron su status quo. En poco tiempo, la magnitud de la destrucción se hizo alta, lo que hizo que las aerolíneas implementaran ajustes de capacidad y solicitaran medidas de socorro del gobierno. A medida que se profundiza el deterioro industrial, las aerolíneas siguen pidiendo paquetes de ayuda estatal y han cambiado su enfoque hacia el transporte de carga de productos básicos de alta demanda y suministros farmacéuticos. Por último, la adversidad y la incertidumbre industriales les han hecho posponer las oportunidades de adquisición agresivas.

Valor

Varios investigadores han investigado los impactos del COVID-19 en la industria de las aerolíneas. Sin embargo, sigue habiendo escasez de estudios sobre las actividades comerciales obstaculizadas y la gestión de crisis de la industria de las aerolíneas. En ausencia de estrategias de respuesta suficientes contra el pánico de COVID-19, este documento tiene como objetivo proporcionar una comprensión integral de las estrategias de respuesta de las principales aerolíneas a la pandemia de COVID-19. Además, este documento brinda una oportunidad para que la gerencia en el sitio revise cómo las principales aerolíneas mundiales han respondido a la crisis y encuentre información gerencial para restaurar la sostenibilidad de su negocio.

Open Access
Article
Publication date: 28 September 2022

Juan Dempere and Kennedy Modugu

This article intends to analyse the explanatory power of the Travel and Tourism Competitiveness Index (TTCI) and some of its constituent factors on national success metrics in…

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Abstract

Purpose

This article intends to analyse the explanatory power of the Travel and Tourism Competitiveness Index (TTCI) and some of its constituent factors on national success metrics in managing the initial surge of the COVID-19 pandemic.

Design/methodology/approach

The authors study the outbreak control effectiveness of 132 countries during the first semester of 2020. The authors apply generalized linear regression models and weighted least squares models using 6 COVID-19-related dependent variables, 9 TTCI-related independent variables and 12 control variables.

Findings

The results suggest that countries with superior TTCI values and selected constituent factors have the highest daily averages of coronavirus infections and fatalities per million and the highest speed rates of COVID-19 spread. The authors also find that these countries have the shortest government response time, the lowest daily average of the social restrictions index and the shortest time from the first case reported in China to the first case reported nationally.

Originality/value

To the best of the authors' awareness, no previous study exists analysing the statistical relationship between the TTCIB and some of its constituent factors with the selected metrics of national success at managing the initial surge of the COVID-19 pandemic. This fact represents the primary evidence of this article's unique contribution.

研究目的

本文擬分析旅行及觀光競爭力指數、以及其部份構成因素,如何影響有關國家在新型冠狀病毒肺炎大爆發初期控制病毒傳播方面的成功指標。

研究設計/方法/理念

我們就132個國家於2020年上半年控制肺炎爆發方面的表現進行研究。我們以廣義線性回歸模型和加權最小平方法進行分析研究,當中使用了六個與新型冠狀病毒肺炎有關的因變數、九個與旅行及觀光競爭力指數有關的自變數、和12個控制變量。

研究結果

研究結果暗示、在擁有優越的旅行及觀光競爭力指數值和選定的構成因素的國家,以百萬人來計算,每日冠狀病毒感染及死亡的平均數字是最高的; 而且,新型冠狀病毒肺炎的傳播速度也是最高的。研究結果亦顯示、在這些國家,政府反應所需的時間是最短的,社會限制指數的日均值是最低的,以及首宗在中國被報導的個案與首宗在有關的國家被全國性地報導的個案之間的時間距是最短的。

研究的原創性/價值

盡作者們所知,從前似沒有相關的研究、以國家在新型冠狀病毒肺炎大爆發初期成功控制病毒傳播的選定指數、來分析旅行及觀光競爭力指數與其部分構成因素之間的統計關係; 這正是本文所作獨特貢獻的基本證據。

Details

European Journal of Management and Business Economics, vol. 32 no. 3
Type: Research Article
ISSN: 2444-8451

Keywords

Open Access
Article
Publication date: 31 March 2023

Nguyen Hong Yen and Le Thanh Ha

This paper aims to study the interlinkages between cryptocurrency and the stock market by characterizing their connectedness and the effects of the COVID-19 crisis on their…

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Abstract

Purpose

This paper aims to study the interlinkages between cryptocurrency and the stock market by characterizing their connectedness and the effects of the COVID-19 crisis on their relations.

Design/methodology/approach

The author employs a quantile vector autoregression (QVAR) to identify the connectedness of nine indicators from January 1, 2018, to December 31, 2021, in an effort to examine the relationships between cryptocurrency and stock markets.

Findings

The results demonstrate that the pandemic shocks appear to have influences on the system-wide dynamic connectedness. Dynamic net total directional connectedness implies that Bitcoin (BTC) is a net short-duration shock transmitter during the sample. BTC is a long-duration net receiver of shocks during the 2018–2020 period and turns into a long-duration net transmitter of shocks in late 2021. Ethereum is a net shock transmitter in both durations. Binance turns into a net short-duration shock transmitter during the COVID-19 outbreak before receiving net shocks in 2021. The stock market in different areas plays various roles in the short run and long run. During the COVID-19 pandemic shock, pairwise connectedness reveals that cryptocurrencies can explain the volatility of the stock markets with the most severe impact at the beginning of 2020.

Practical implications

Insightful knowledge about key antecedents of contagion among these markets also help policymakers design adequate policies to reduce these markets' vulnerabilities and minimize the spread of risk or uncertainty across these markets.

Originality/value

The author is the first to investigate the interlinkages between the cryptocurrency and the stock market and assess the influences of uncertain events like the COVID-19 health crisis on the dynamic interlinkages between these two markets.

研究目的

本學術論文擬透過找出加密貨幣與股票市場兩者相互關聯之特徵,來探討這個聯繫;文章亦擬探究2019冠狀病毒病全球大流行對這相互關聯的影響。

研究設計/方法/理念

作者以分量向量自我迴歸法、來找出2018年1月1日至2021年12月31日期間九個指標的關聯,藉此探討加密貨幣與股票市場之間的關係。

研究結果

研究結果顯示,全球大流行的驚愕,似對全系統動態關聯產生了影響。動態總淨值定向關聯暗示了就我們的樣本而言,比特幣是一個純短期衝擊發送器。比特幣在2018年至 2020年期間是一個衝擊的長期純接收器,並進而於2021年年底成為一個衝擊的長期純發送器。以太坊則為短期以及長期之純衝擊發送器。幣安在2019冠狀病毒病爆發期間,在2021年接收純衝擊前、成為一個純短期衝擊發送器。位於不同地區的股票市場,無論在短期抑或長期而言均扮演各種不同的角色。在2019冠狀病毒病全球大流行的驚愕期間,成對的關聯顯示了加密貨幣可以以2020年年初最嚴重的影響去解釋和說明股票市場的波動。

實務方面的啟示

研究結果使我們能深入認識有關的市場之間不同情緒和看法的蔓延所帶來的影響的主要先例,這些知識、亦能幫助決策者制定適當的政策,以減少有關的市場的弱點,並把這些市場間的風險和不確定性的散播減到最低。

研究的原創性/價值

作者是首位研究加密貨幣與股票市場之間的相互關聯的學者,亦是首位學者、去評估像2019冠狀病毒病健康危機的不確定事件,會如何影響有關的兩個市場之間的動態相互關聯。

Details

European Journal of Management and Business Economics, vol. 33 no. 1
Type: Research Article
ISSN: 2444-8451

Keywords

Open Access
Article
Publication date: 12 June 2023

Sajid Ali, Syed Ali Raza and Komal Akram Khan

This research paper aims to explore asymmetric market efficiency of the 13 Euro countries, i.e. Austria, Belgium, Finland, France, Germany, Greece, Ireland, Italy, Netherland…

Abstract

Purpose

This research paper aims to explore asymmetric market efficiency of the 13 Euro countries, i.e. Austria, Belgium, Finland, France, Germany, Greece, Ireland, Italy, Netherland, Portugal, Slovakia, Slovenia and Spain, concerning the period before global financial crisis (GFC), after GFC and period of COVID-19 pandemic.

Design/methodology/approach

Multifractal detrended fluctuation analysis (MF-DFA) is applied to examine the persistence and anti-persistency. It also discusses the random walk behavior hypothesis of these 13 countries non-stationary time series. Additionally, generalized Hurst exponents are applied to estimate the relative efficiency between short- and long-run horizons and small and large fluctuations.

Findings

The current study results suggest that most countries' markets are multifractal and exhibit long-term persistence in the short and long run. Moreover, the results with respect to full sample confirm that Portugal is the most efficient country in short run and Austria is the least efficient country. However, in long run, Austria appeared to be highly efficient, and Slovakia is the least efficient. In the pre-GFC period, Greece is said to be the relatively most efficient market in the short run, whereas Austria is the most efficient market in the long run. In the case of Post-GFC, Netherland and Ireland are the most efficient markets in short and long run, respectively. Lastly, COVID-19 results indicate that Finland's stock market is the most efficient in short run. Whereas, in the long run, the high efficiency is illustrated by Germany. In contrast, the most affected stock market due to COVID-19 is Belgium.

Originality/value

This study will add value to the present knowledge on efficient market hypothesis (EMH) with the MF-DFA approach. Also, with the MF-DFA approach, potential investors will be capable of ranking the stock markets of Eurozone countries based on their efficiency in the period before and after GFC and then specifically in the period of COVID-19.

研究目的

本研究旨在探討13個歐元區國家在環球金融危機前後, 以及2019新型冠狀病毒病肆虐時期之不對稱市場效率; 這13個國家包括: 奧地利、比利時、芬蘭、法國、德國、希臘、愛爾蘭、義大利、荷蘭、葡萄牙、斯洛伐克、斯洛維尼亞和西班牙。

研究設計/方法/理念

研究人員使用多重分形去趨勢波動分析法、來探討持續性與反持續性。這分析法也用來討論正在研究中的13個國家的非平穩時間序列的隨機漫步假說; 而且, 廣義赫斯特指數被用來估算長期/短期投資與大/小波動之間的相對效率。

研究結果

研究結果間接表明了大部份國家的市場都是多重分形的; 而且, 它們無論以短期抑或以長期來審視觀察, 均能展示持久性。再者, 就整體樣本而言, 研究結果確認了在短期來看, 葡萄牙是效率最高的國家, 而奧地利則效率最低。唯以長期來審視觀察, 奧地利則似乎效率很高, 而效率最低的則是斯洛伐克。在環球金融危機爆發前, 就短期而言, 希臘被認為是相對效率最高的市場, 而長期而言, 效率最高的則是奧地利。至於在環球金融危機爆發後, 就短期而言, 荷蘭是效率最高的市場, 而就長期而言, 效率最高的則是愛爾蘭。最後, 2019新型冠狀病毒病的結果顯示, 就短期而言, 荷蘭的股票市場是效率最高的, 而長期而言, 德國則展示了其高效率性。而受疫情影響最大的股票市場則是比利時。

研究的原創性/價值

研究採用了多重分形去趨勢波動分析法、來探討股票市場的效率, 並以此分析法來討論有關國家的非平穩時間序列的隨機漫步假說, 這使我們對效率市場假說有進一步的認識; 就此而言, 本研究為有關的探討增添價值; 而且, 有意投資者在使用多重分形去趨勢波動分析法下, 能夠基於歐元區國家的股票市場在環球金融危機前後, 以及更明確地在2019新型冠狀病毒病肆虐時期的效率, 來把這些股票市場分等級。

關鍵詞

環球金融危機、2019新型冠狀病毒病、效率市場假說、多重分形去趨勢波動分析.

Details

European Journal of Management and Business Economics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2444-8451

Keywords

Open Access
Article
Publication date: 10 June 2021

Carolina Aldao, Dani Blasco, Manel Poch Espallargas and Saida Palou Rubio

This paper aims to analyse the most significant disruptive events affecting tourism during the twenty-first century, particularly the 2020 COVID-19 pandemic.

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Abstract

Purpose

This paper aims to analyse the most significant disruptive events affecting tourism during the twenty-first century, particularly the 2020 COVID-19 pandemic.

Design/methodology/approach

Based on a thorough literature review, this study takes a complexity science approach to the field of tourism to shed light on the challenges of disruptive events in tourism systems.

Findings

Focusing on the COVID-19 pandemic, in particular, this study acknowledges that disruptive events are complex and have tremendous impacts on several areas of society: people’s psychological well-being and the health-care system, as well as social, economic, cultural, technological, environmental and political dimensions. Whether they occur alone or interact, these dimensions add varying levels of complexity to the tourism system. In response, the tourism industry can adopt a resilience model as a crisis management tool to address disruptive events affecting this field.

Research limitations/implications

As this paper is mainly theoretical, future empirical research will contribute to refining the findings and testing the usefulness of the proposed model.

Practical implications

The paper looks at examples of successful and unsuccessful of COVID-19 outbreak management in various countries to analyse issues such as crisis management, resilience and tools for coping with the impacts of disruptive events.

Originality/value

This theoretical paper proposes a first taxonomy of the multidimensional impacts of twenty-first-century disruptive events on tourism and dissects the phases of crisis management, with a corresponding conceptual model.

21世纪旅游业破坏性事件的危机管理和影响建模:以新型冠状病毒肺炎大流行为例研究目的

本文分析了21世纪影响旅游业的最为重要的破坏性事件, 尤其关注2020年新型冠状病毒肺炎大流行

研究设计/方法论/方法

本文将复杂性科学方法应用于旅游领域, 通过全面的文献综述, 揭示破坏性事件给旅游系统带来的挑战。

研究结果

本文承认破坏性事件, 特别是新型冠状病毒肺炎大流行, 复杂且影响巨大, 涉及心理、医疗、社会、经济、文化、技术、环境和政治等诸多方面。这些影响不管是单一的还是相互作用的, 都在不同程度上增加了旅游系统的复杂性。旅游业可以将弹性模型作为危机管理工具, 以应对其领域内的破坏性事件。

原创性

本文首次提出了21世纪破坏性事件对旅游业的多维影响的分类法, 并对危机管理的各个阶段进行了剖析。本文还提出了一个综合模型。

研究局限性/意义

由于本文以理论为主, 未来的实证研究将有助于完善研究结果和验证所提出模型的实用性。

实践意义

本文着眼于不同国家新冠疫情管理的成功和失败案例, 分析危机管理、复原力以及应对破坏性事件影响的方法等问题。

Propósito

Identificar los eventos disruptivos mundiales más importantes que han afectado el turismo en el siglo XXI poniendo especial atención en la pandemia causada por el COVID-19 en el 2020.

Diseño/metodología/enfoque

Mediante un enfoque a las ciencias de la complejidad aplicado al turismo y una exhaustiva revisión bibliográfica, este artículo esclarece el reto que significa un evento disruptivo en el turismo.

Resultados

Los eventos disruptivos, en particular el COVID-19, son complejos y generan un alto impacto tanto en el aspecto psicológico, sanitario, social, económico, cultural, tecnológico, medioambiental y político. En su interacción, todos ellos añaden un diferente grado de complejidad al sistema del turismo. Este artículo propone adoptar un modelo de resiliencia como herramienta de gestión de crisis para afrontar eventos disruptivos en el campo del turismo.

Originalidad

Proponer una primera clasificación de los impactos multidimensionales de los eventos disruptivos del siglo XXI en el turismo y un desglose de las fases de gestión de crisis, como así también proponer un modelo integrador de ambos aspectos propios de un evento disruptivo.

Limitaciones de la investigación/implicaciones

Debido al carácter teórico de este artículo, el modelo integrador sugerido representa un marco prometedor para futuras investigaciones en el plano empírico.

Implicaciones practices

Este artículo presta atención a aquellos países que han gestionado la pandemia de forma exitosa o no, para así tener una mejor noción de gestión de crisis y herramientas para hacer frente a futuros eventos disruptivos.

Open Access
Article
Publication date: 10 June 2022

Ruchika Sachdeva

The purpose of this study is to develop a scale to measure coronavirus shopping anxiety. Numerous studies have developed a scale for measuring coronavirus anxiety and fear…

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Abstract

Purpose

The purpose of this study is to develop a scale to measure coronavirus shopping anxiety. Numerous studies have developed a scale for measuring coronavirus anxiety and fear, notably absent is a concerted effort to review and assess the impact of coronavirus on the shopping anxiety of consumers. This scale fulfills this gap.

Design/methodology/approach

The steps taken for checking the various psychometrics of the scale include item generation, followed by exploratory factor analysis (EFA) through SPSS and confirmatory factor analysis through AMOS. The data were collected from over 208 respondents.

Findings

This study resulted in the development of a nine-item scale with robust psychometric properties. The scale resulted in highlighting two factors related to anxiety: in-store shopping anxiety and online shopping anxiety.

Research limitations/implications

The scale developed has the desirable reliable and valid properties that could be used by aspiring researchers.

Practical implications

The scale developed highlighted that the restrictions in shopping impact the mental health and psychology of consumers. The scale resulted in analyzing the factors related to shopping anxiety, which could give top management a perspective and vision to look into the minds of the consumer's shopping anxiety behaviors.

Social implications

Companies, firms, health professionals and marketers could use this scale to investigate the various shopping anxiety perceptions among consumers in society.

Originality/value

This research fills the gap by developing a first nine-item scale based on the qualitative research and quantitative assessment for measuring shopping anxiety caused due to the pandemic.

研究目的

本研究擬設計一個等級表、以量度新型冠狀病毒肺炎肆虐期間之購物焦慮和不安。至目前為止,已有很多研究成功設計等級表、以量度人們對新型冠狀病毒肺炎的焦慮和恐懼。唯就學術研究而言,顯然缺乏協同一致的努力、去仔細審核和評估新型冠狀病毒肺炎對消費者購物焦慮的影響。本研究擬設計一個有關的等級表,以填補這個研究缺口。

研究設計/方法/理念

研究人員檢查其設計之等級表的各個心理測量學時所採用的步驟包括:項目生成,以及透過統計產品與服務解決方案軟件 (SPSS) 而進行的探索性因素分析、和透過AMOS而進行的驗證性因素分析。數據取自208名以上的受訪者。

研究結果

本研究成功設計了一個具有嚴格心理測量特性的九項目等級表。這個等級表、使人注意到與焦慮相關的兩個因素,就是:店內購物的焦慮和網絡購物的焦慮。

研究的原創性/價值

本研究透過定性研究和定量評估、設計了首個九項目等級表、來量度大流行病導致的購物焦慮; 就此而言,本研究填補了有關的研究缺口。

Details

European Journal of Management and Business Economics, vol. 31 no. 4
Type: Research Article
ISSN: 2444-8451

Keywords

Open Access
Article
Publication date: 24 May 2021

Imlak Shaikh

The crude oil market has experienced an unprecedented overreaction in the first half of the pandemic year 2020. This study aims to show the performance of the global crude oil…

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Abstract

Purpose

The crude oil market has experienced an unprecedented overreaction in the first half of the pandemic year 2020. This study aims to show the performance of the global crude oil market amid Covid-19 and spillover relations with other asset classes.

Design/methodology/approach

The authors employ various pandemic outbreak indicators to show the overreaction of the crude oil market due to Covid-19 infection. The analysis also presents market connectedness and spillover relations between the crude oil market and other asset classes.

Findings

One of the essential findings the authors report is that the crude oil market remains more responsive to pandemic fake news. The shock of the global pandemic panic index and pandemic sentiment index appears to be more promising. It has also been noticed that the energy trader's sentiment (OVX and OIV) was measured at a too high level within the Covid-19 outbreak. Volatility spillover analysis shows that crude oil and other market are closely connected, and the total connectedness index directs on average 35% contribution from spillover. During the initial growth of the infection, other macroeconomic and political events remained to favor the market. The second phase amidst the pandemic outbreak harms the global crude oil market. The authors find that infectious diseases increase investor panic and anxiety.

Practical implications

The crude oil investors' sentiment index OVX indicates fear and panic due to infectious diseases and lack of hedge funds to protect energy investments. The unparalleled overreaction of the investors gauged in OVX indicates market participants have paid an excessive put option (protection) premium over the contagious outbreak of the infectious disease.

Originality/value

The empirical model and result reported amid Covid-19 are novel in terms of employing a news-based index of the pandemic, which are based on the content analysis and text search using natural processing language with the aid of computer algorithms.

研究目的

原油市場在流行病肆虐的2020年的頭半年經歷史無前例的過度反應。本文旨在顯示全球原油市場在2019冠狀病毒病流行期間的表現及原油市場與其它資產類別之溢出關係.

研究設計/方法/理念

我們使用各種大流行病爆發的指標,來顯示原油市場因2019冠狀病毒病的感染而過度反應。我們的分析亦涉及市場的關聯性及原油市場與其它資產類別之溢出關係.

研究結果

我們其中一個基本的發現是: 原油市場仍對大流行病的虛假新聞有更迅速的反應。全球大流行病恐慌性指數及大流行病情緒指數所帶來的震驚似乎是有希望的。大家亦察覺,能源交易商的情緒(OVX及OIV) 在2019冠狀病毒病爆發期間被測量為處於太高的水平。波動溢出分析顯示、原油與其它市場有密切的關係,而總關聯度指數引導平均35%來自溢出量的作用。在感染傳播初期,其它的宏觀經濟和政治事件仍對市場有利。在大流行病爆發期間的第二階段則損害全球原油市場。我們發現,傳染病會增加投資者的恐慌和焦慮.

實際的意義

原油投資者的情緒指數OVX顯示因傳染病及因缺乏對沖基金來保障能源投資而帶來的懼怕和恐慌。於OVX測算到的投資者空前的過度反應顯示市場參與者就這傳染病的感染爆發付出過量的賣權(保障)權利金.

研究的原創性

我們的經驗模型和在2019冠狀病毒病肆虐期間匯報的研究結果,從使用以新聞為基礎的流行病指數的角度而言是新穎的。而這些全以內容分析和正文搜尋為基礎、使用自然語言處理,並輔以計算機算法.

Details

European Journal of Management and Business Economics, vol. 30 no. 3
Type: Research Article
ISSN: 2444-8451

Keywords

Open Access
Article
Publication date: 11 July 2023

Flavia Braga Chinelato, Cid Gonçalves Filho and Daniel Fagundes Randt

The main goal of viral marketing is to affect brands positively. But most studies concern the causes of an ad going viral, not its impact on brands. In this sense, this study aims…

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Abstract

Purpose

The main goal of viral marketing is to affect brands positively. But most studies concern the causes of an ad going viral, not its impact on brands. In this sense, this study aims to demonstrate and compare video ads' value drivers on brands and sharing, determining which antecedents maximize results on each, enabling the best ad performance for advertisers.

Design/methodology/approach

A survey was conducted with 368 respondents who watched viral video ads from five global companies on YouTube. The proposed model was tested using structural equation modeling in SmartPLS4.

Findings

The results of this study demonstrated that product category involvement is essential for viral advertising. Furthermore, the entertainment value is the most relevant antecedent of sharing, but it does not affect brand equity; it is the social value responsible for brand equity.

Practical implications

Marketing managers should create ads that simultaneously generate entertainment and social values, maximizing sharing and branding effects. However, if only one of the two effects (brand/share) is achieved, then the advertiser will fail to obtain maximum performance.

Originality/value

The mainstream of viral marketing research is focused on antecedents of sharing. However, sharing is not enough to provide brand effects and return on investment of advertisement. This study reveals that different consumers’ values drive sharing and brand equity, suggesting that firms should consider a dual value generation strategy regarding the performance of viral video ads. On the other hand, this research conciliates the extant literature about the phenomena with the importance of product category involvement.

Propósito

El objetivo principal del marketing viral es influir positivamente en las marcas. Pero la mayoría de las investigaciones se refieren a las causas de que un anuncio se vuelva viral, no a su impacto en las marcas. En este sentido, esta investigación tiene como objetivo demostrar y comparar los impulsores de valor de los anuncios de video en las marcas y su viralización, determinando qué antecedentes maximizan los resultados en cada uno, permitiendo el mejor rendimiento publicitario para los anunciantes.

Diseño/metodología/enfoque

Se realizó una encuesta con 368 participantes que vieron anuncios de video virales de cinco empresas globales en YouTube. El modelo estructural se analizó mediante ecuaciones estructurales basada en mínimos cuadrados utilizando SmartPLS4.

Hallazgos

Los resultados demostraron que la participación en la categoría de productos es esencial para la publicidad viral. Además, el valor de entretenimiento es el antecedente más relevante de compartir, pero no afecta el valor de la marca; es el valor social responsable del valor de la marca.

Implicaciones practices

Los gerentes de marketing deben crear anuncios que generen simultáneamente entretenimiento y valores sociales, maximizando los efectos de uso compartido y de marca. Sin embargo, si solo se consigue uno de los dos efectos (marca/participación), el anunciante no conseguirá obtener el máximo rendimiento.

Originalidad/valor

La corriente principal de la investigación de marketing viral se centra en los antecedentes de compartir. Sin embargo, compartir no es suficiente para proporcionar efectos de marca y ROI de publicidad. Este estudio revela que los diferentes valores de los consumidores impulsan el intercambio y el valor de la marca, lo que sugiere que las empresas deberían considerar una estrategia de generación de valor dual con respecto al rendimiento de los anuncios de video virales. Por otro lado, esta investigación concilia la literatura existente sobre los fenómenos con la importancia de la participación de la categoría de productos.

目的

病毒式营销的主要目标是对品牌产生积极的影响。但大多数研究关注的是广告走红的原因, 而不是它对品牌的影响。在这个意义上, 本研究旨在证明和比较视频广告对品牌和分享的价值驱动因素, 确定哪些前因能使每一个因素的结果最大化, 为广告商带来最佳的广告效果。

设计/方法/途径

对368名受访者进行了调查, 他们在YouTube上观看了五家全球公司的病毒视频广告。在SmartPLS4中使用结构方程模型 对提议的模型进行了测试。

研究结果

结果表明, 产品类别的参与对于病毒式广告来说是至关重要的。此外, 娱乐价值是分享的最相关前因, 但它并不影响品牌资产; 对品牌资产负责的是社会价值。

实践意义

营销经理应该创造同时产生娱乐和社会价值的广告, 使分享和品牌效应最大化。然而, 如果只实现两种效果(品牌/分享)中的一种, 广告商将无法获得最大的绩效。

原创性/价值

病毒式营销研究的主流是关注分享的前因后果。然而, 分享并不足以提供品牌效应和广告的投资回报率。本研究揭示了不同消费者的价值观对分享和品牌资产的推动作用, 表明企业应该考虑关于病毒视频广告表现的双重价值产生策略。另一方面, 本研究将现有的文献与产品类别参与的重要性结合在一起。

Article
Publication date: 20 August 2020

Kholekile Gwebu and Clayton W. Barrows

The purpose of this study is to expand on the existing literature by specifically examining data security incidents within the hospitality industry, assessing origins and causes…

1196

Abstract

Purpose

The purpose of this study is to expand on the existing literature by specifically examining data security incidents within the hospitality industry, assessing origins and causes, comparing breaches within the industry with those of other industries and identifying areas of concern.

Design/methodology/approach

A sample of data breach incidents is drawn from the Verizon VERIS Community Database (VCDB). Statistical comparisons between hospitality and non-hospitality industry firms are conducted following the Verizon A4 threat framework.

Findings

The results reveal that breaches between hospitality and non-hospitality firms differ significantly in terms of actors, actions, assets and attributes. Specifically, proportions of breaches in the hospitality industry are larger in terms of external actors, hacking and malware, user devices compromised and integrity violations. Additionally, compared to other industries, point-of-sales (POS) system breaches occur at a higher rate in the hospitality industry. The study finds that company size, hacking and malware predict the likelihood of a POS breach.

Research limitations/implications

The study uses secondary data and does not include the entire universe of data breaches.

Originality/value

In the quest to reduce data breach incidents, it is imperative to identify and assess the nature of data breach incidents between industries. Doing so permits the development of targeted industry-specific solutions rather than generic ones. This study systematically identifies differences between hospitality and non-hospitality data security incidents and then suggests areas where hospitality companies should focus future attention to mitigate breach incidents.

研究目的

本论文延展了现有文献, 检测了酒店业中的数据安全事故, 评估其起因, 比较其他产业和酒店产业数据泄露的区别, 以及找出关键区域。

研究设计/方法/途径

样本数据为 Verizon VERIS 社区数据库(VCDB)中的数据泄露事件。研究遵循Verizon A4 危险模型, 对酒店业和非酒店业之间事件进行了数据分析比较。

研究结果

研究结果表明酒店公司和非酒店公司的数据泄露在当事人、行为、资产、和属性方面, 有着很大不同。其中, 酒店业中的数据泄露比例在外部因素、黑客、病毒、用户端失灵、和违反道德方面比较大。此外, 相对其他产业, POS系统在酒店产业中的数据泄露概率较高。本论文发现公司规模、黑客、和病毒对POS数据泄露的影响有着重大决定作用。

研究理论限制/意义

本论文使用二手数据, 并未检测整体数据泄露数据。

研究原创性/价值

为了减少数据泄露事件, 产业之间数据泄露事件属性的认定和评价至关重要。因此, 可以针对具体产业具体事件制定出特定的解决方案。本论文系统上指出了酒店和非酒店业的数据安全事件的区别, 以及指出哪些方面, 酒店业应该重点关注, 以减少未来数据泄露事件。

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