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Smart tourism technology (STT) has become prominent in the development of the tourism industry. This study aims to propose a model that integrates the cognitive–affective–behavioral model and trust transfer theory in the context of the 2018 Taichung World Flora Exposition, a mega-event.

An integrative model incorporating a questionnaire was used as the study framework. A total of 456 valid travel survey questionnaires were obtained.

The results suggested that the antecedents (STT and perceived value [PV]) positively affected memorable tourism experience (MTE) (cognitive component). MTE positively affected destination image (DI) (affective component), and DI positively affected intentions to revisit and recommend locations (behavioral component). Finally, MTE mediated the relationships among DI, STT and PV.

This study contributes to the development of a theoretical framework that incorporates a MTE in the context of mega-events and smart tourism concepts. The findings can help governments and the tourism industry understand the effects of STT on tourists’ experiences, perceptions and behaviors.

智慧旅游科技在旅游产业发展中占有突出地位。本研究在 2018 年台中世界花博会这一大型盛会的背景下, 提出了一个将认知-情感-行为模型和信任转移理论相结合的模型。

本研究采用包含问卷的综合模型作为研究框架。共获得有效旅游调查问卷456份。

结果表明, 前因（智慧旅游科技和感知价值）对难忘的旅游体验（认知成分）产生了积极影响。难忘的旅游体验正向影响的目的地形象（情感成分）, 目的地形象正向影响重访和推荐地点的意愿（行为成分）。最后, 难忘的旅游体验在目的地形象、智慧旅游科技和感知价值之间起到中介作用。

本研究有助于建立一个在大型活动和智能旅游概念的背景下结合令人难忘的旅游体验的理论框架。这些发现可以帮助政府和旅游业了解智能旅游科技对游客体验、感知和行为的影响。

The purpose of this study is to investigate how smart tourism technologies and memorable tourism experiences affect tourist satisfaction and tourist destination loyalty.

A total of 600 questionnaires were distributed, 360 were returned (60% response rate) and a covariance-based structural equation modeling technique was used to test the hypotheses.

The results of this study explain that smart tourism technologies and memorable tourism experiences play essential roles in enhancing tourist satisfaction and tourist destination loyalty.

This study specifies that tourists have pleasant memories and are satisfied at a tourist destination; as a result, they are more likely to revisit and recommend a tourist destination to their friends, family and other tourists. If a tourist has a negative experience with smart city info-structure facilities, a tourist might reach an overall conclusion to not revisit or recommend the location to other tourists.

This study provides empirical evidence to support the importance of smart tourism technologies and memorable tourism experiences in enhancing tourist satisfaction and tourist destination loyalty.

本论文旨在研究智慧旅游科技和难忘的旅游体验如何影响游客满意度和游客对目的地的忠诚。

共600份问卷发放, 并收回360份数据（回应率为60%）, 本论文采样基于协方差的结构方程模型以测验假设。

研究结果表明智慧旅游科技和难忘的旅游体验对增强游客满意度和游客对目的地的忠诚度起到至关重要的作用。

本论文证实游客有着美好的旅游回忆与对旅游目的地满意, 因此, 他们更愿意重游以及向他们的朋友、家人、以及其他游客推荐这个目的地。如果游客对智慧城市信息基础建设有不好的体验, 那么他们则会决定不会重游或者推荐这个城市给其他游客。

本论文为证实智慧旅游科技和难忘的旅游体验对加强游客满意度和游客对目的地忠诚度的至关重要的作用方面, 提供了强有力的实践证实。