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Article
Publication date: 7 October 2020

How smart tourism technologies affect tourist destination loyalty

Nasir Azis, Muslim Amin, Syafruddin Chan and Cut Aprilia

The purpose of this study is to investigate how smart tourism technologies and memorable tourism experiences affect tourist satisfaction and tourist destination loyalty.

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Abstract

Purpose

The purpose of this study is to investigate how smart tourism technologies and memorable tourism experiences affect tourist satisfaction and tourist destination loyalty.

Design/methodology/approach

A total of 600 questionnaires were distributed, 360 were returned (60% response rate) and a covariance-based structural equation modeling technique was used to test the hypotheses.

Findings

The results of this study explain that smart tourism technologies and memorable tourism experiences play essential roles in enhancing tourist satisfaction and tourist destination loyalty.

Practical implications

This study specifies that tourists have pleasant memories and are satisfied at a tourist destination; as a result, they are more likely to revisit and recommend a tourist destination to their friends, family and other tourists. If a tourist has a negative experience with smart city info-structure facilities, a tourist might reach an overall conclusion to not revisit or recommend the location to other tourists.

Originality/value

This study provides empirical evidence to support the importance of smart tourism technologies and memorable tourism experiences in enhancing tourist satisfaction and tourist destination loyalty.

研究目的

本论文旨在研究智慧旅游科技和难忘的旅游体验如何影响游客满意度和游客对目的地的忠诚。

研究设计/方法/途径

共600份问卷发放, 并收回360份数据(回应率为60%), 本论文采样基于协方差的结构方程模型以测验假设。

研究结果

研究结果表明智慧旅游科技和难忘的旅游体验对增强游客满意度和游客对目的地的忠诚度起到至关重要的作用。

研究实践启示

本论文证实游客有着美好的旅游回忆与对旅游目的地满意, 因此, 他们更愿意重游以及向他们的朋友、家人、以及其他游客推荐这个目的地。如果游客对智慧城市信息基础建设有不好的体验, 那么他们则会决定不会重游或者推荐这个城市给其他游客。

研究原创性/价值

本论文为证实智慧旅游科技和难忘的旅游体验对加强游客满意度和游客对目的地忠诚度的至关重要的作用方面, 提供了强有力的实践证实。

Details

Journal of Hospitality and Tourism Technology, vol. 11 no. 4
Type: Research Article
DOI: https://doi.org/10.1108/JHTT-01-2020-0005
ISSN: 1757-9880

Keywords

  • Smart tourism technologies
  • Memorable tourism experiences
  • Tourist satisfaction
  • Tourist destination loyalty
  • 智慧旅游科技
  • 难忘的旅游体验
  • 游客满意度
  • 游客目的地忠诚度

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