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With the diffusion of innovation theory (DOI) and theory of planned behaviour (TPB) as the guiding theoretical perspectives, this research aims to identify the factors motivating user attitudes and in-app purchase intentions (IAPIs). The moderating impact of user inertia towards TPB constructs was also explored.

A total of 500 responses were received via an online survey fielded from July to October 2021. The data were then analysed using partial least square structural equation modeling (PLS-SEM).

The results indicated that attitudes towards travel app shopping were predominantly determined by perceived relative advantages, compatibility and complexity. Findings also suggested that IAPIs are positively influenced by attitudes, communicability and perceived behavioural control and are moderated by user inertia.

A holistic framework integrating theoretical foundations from two disciplines (information systems and psychology) was designed to explain factors motivating user intentions to purchase travel products and services from apps. This research found a missing link in previous studies by showing the indirect role of attitudes that bridges the DOI and TPB and the importance of inertia as a key boundary condition.

智能手机上的旅游应用程序购物：了解影响旅游应用程序内购买意愿的成功因素

摘要

本研究以创新扩散理论 (DOI) 和计划行为理论 (TPB) 作为指导性的理论视角, 确定了激发用户态度和旅游应用程序内购买意愿的因素。还探讨了用户惯性对 TPB 结构的调节影响。

在 2021 年 7 月至 2021 年 10 月进行了在线调查, 共收到 500 份回复。然后使用偏最小二乘结构方程建模对数据进行分析。

结果表明, 对使用旅游应用程序购物的态度主要由感受到的相对优势、兼容性和复杂性决定的。研究结果还表明, 旅游应用程序内购买意愿受到态度、可传播性和感知行为控制的积极影响, 并受到用户惯性的调节。

一个整合了来自两个学科（信息系统和心理学）的理论基础的整体框架旨在解释激发用户从应用程序购买旅游产品和服务的意愿因素。这项研究通过展示态度在DOI 和 TPB之间的间接作用以及惯性作为重要的边界条件, 发现了先前研究中缺失的环节。

Compras de aplicaciones de viajes en los móviles: Comprendiendo los factores de éxito que influyen en las intenciones de compra de las aplicaciones de viaje

Resumen

Con la teoría de la difusión de la innovación (DOI) y la teoría del comportamiento planificado (TPB) como perspectivas teóricas de análisis, esta investigación identifica los factores que motivan las actitudes de los usuarios y las intenciones de compra dentro de las aplicaciones. También se exploró el impacto moderador de la inercia del usuario hacia las construcciones TPB.

Se recibieron un total de 500 respuestas a través de una encuesta en línea realizada entre julio y octubre de 2021. Los datos se analizaron utilizando el modelo de ecuaciones estructurales de mínimos cuadrados parciales.

Los resultados indicaron que las actitudes hacia la compra de aplicaciones de viajes estaban determinadas predominantemente por las ventajas relativas percibidas, la compatibilidad y la complejidad. Mientras, los hallazgos también sugirieron que las intenciones de compra en la aplicación están influenciadas positivamente por las actitudes, la comunicabilidad y el control del comportamiento percibido, y son moderadas por la inercia del usuario.

Se diseñó un marco holístico que integra los fundamentos teóricos de dos disciplinas (sistemas de información y psicología) para explicar los factores que motivan las intenciones de los usuarios a la hora de comprar en las aplicaciones móviles productos y servicios turísticos. Esta investigación encontró un gap en estudios previos al mostrar el papel indirecto de las actitudes que unen a la teoría de la difusión de la innovación (DOI) y la teoría del comportamiento planificado (TPB), y la importancia de la inercia como una condición límite clave.

Customers are increasingly using mobile applications (apps) to compare prices of travel and hospitality services and to purchase their itineraries, tours and stays. This study aims to explore key factors affecting the individuals’ perceptions on the usefulness of travel apps and sheds light on the causal paths predicting the individuals’ dispositions to use them.

Quantitative data was gathered from 1,320 research participants, who were members of popular social media groups. They were analyzed through a composite-based partial least squares approach.

The results confirm that information quality, source credibility and the functionality of travel apps are significantly affecting the individuals’ perceptions about their usefulness as well as their intentions to continue using them in future. They also indicate that there are highly significant indirect effects within the information technology adoption model.

This study integrates the information quality and source credibility factors from the information adoption model (IAM) with a functionality construct that was drawn from electronic service quality. This study examines their effects on the technology acceptance model (TAM)’s perceived usefulness and behavioral intentions.

This research implies that there is scope for the travel service providers to enhance the quality and functionality of their mobile apps to improve their consumers’ perceptions about the utilitarian value of these ubiquitous technologies.

This contribution raises awareness on the importance of incorporating a functionality construct in addition to IAM and/or TAM “usability” factors to better understand the individuals’ dispositions to avail themselves of online content and/or to adopt interactive innovations. In this case, it implies that certain functionality features of travel apps, including their responsiveness and technical capabilities, can trigger users to increase their engagement with these mobile technologies on a habitual basis.

客户越来越多地使用移动应用程序 (apps) 来比较旅行和酒店服务的价格, 并购买他们的行程、旅游和住宿。 本研究探讨了影响个人对旅行应用程序有用性看法的关键因素, 并阐明了预测个人使用这些应用程序的倾向的因果路径。

本研究从 1,320 名流行社交媒体团体的成员作为研究参与者收集了定量数据。 通过基于复合材料的偏最小二乘法 (PLS) 方法对它们进行了分析。

结果证实, 信息质量、来源可信度和旅游应用程序的功能显着影响个人对其有用性的看法以及他们未来继续使用它们的意图。 它们还表明, 信息技术采用模型 (ITAM) 中存在非常显着的间接影响。

这项研究表明, 旅游服务提供商可以提高其移动应用程序的质量和功能, 以提高消费者对这些无处不在的技术的实用价值的看法。

本研究将来自信息采用模型 (IAM) 的信息质量和来源可信度因素与从电子服务质量 (eSERVQUAL) 中提取的功能结构相结合。 本研究检查了它们对技术接受模型 (TAM) 的感知有用性和行为意图的影响。

这一贡献提高了人们对在 IAM 和/或 TAM“可用性”因素之外加入功能结构的重要性的认识, 以更好地了解个人利用在线内容和/或采用交互式创新的倾向。 在这种情况下, 这意味着旅游应用程序的某些功能特性（包括响应能力和技术能力）可以触发用户习惯性地增加对这些移动技术的参与。