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This study aims to identify the effect of entrepreneurial orientation and organizational culture on organizational innovation and organizational performance among small- and medium-sized enterprises (SMEs) on the creative industry which is supporting tourism in Indonesia.

A quantitative approach was used to distribute questionnaires using a purposive sampling technique to 183 SME’s owners of the creative industry that produce and trade the products directly to the customers. A partial least square (PLS) was conducted to analyze the data.

Entrepreneurial orientation and organizational culture have a significant effect on innovation, which in turn, influences the performance. Interestingly, innovation does not have a significant influence on performance as well as does not mediate the influence between entrepreneurial orientation and organizational performance.

The issue of innovation in this study was measured by many indicators that reflected the organizational innovation. Further studies may investigate other specific types of innovation.

Both entrepreneurs and government should establish more technological support, business incubation centers and counseling organizations to encourage performance in the future.

Socio-cultural diversity such as entrepreneurial orientation and natural resources especially the culture of Indonesia can inspire creative industries to continue to innovate and after that can lead them to improve their performance, especially in the tourism area.

本论文旨在探究SMEs创业导向和组织文化对组织创新和组织绩效的作用, 这些SMEs从事创新产业以支持印度尼西亚的旅游业。

本论文采用定量手段, 对183位直接生产和投放创业产业给顾客的SMEs业主分发问卷。采用方式为目的性采样法。问卷数据分析方式为PLS。

研究结果表明, 创业导向和组织文化对创新有着显著影响, 从而影响绩效。有趣的是, 创新对绩效没有直接效果, 也不调创业导向与组织绩效直接的作用。

本论文研究的创新问题是由很多影响因子衡量, 显示组织创新概念。未来研究可以研究其他具体创新类型。

在未来中, 创业者和政府都应该建立更多科技支持、商业孵化中心、和咨询机构来提高绩效。

社会-文化多样性, 比如创业导向和自然资源, 特别是印度尼西亚的文化, 能够启发创新产业继续创新、继而引领他们提高绩效, 特别在旅游方面。

The purpose of this study was to investigate the causal configuration effect of the determinants of tourism entrepreneurship in rural tourism destinations based on the capital framework.

The data for this research were collected from a sample comprising 140 rural enterprise owners in China and analyzed via fuzzy-set qualitative comparative analysis.

All the investigated capital factors were relevant to tourism entrepreneurship, although they only facilitated tourism entrepreneurship when combined. It was observed here that four capital configurations promoted tourism entrepreneurship in rural destinations, highlighting the multiple paths toward rural tourism entrepreneurship. The human and physical capitals of entrepreneurs were key to tourism entrepreneurship.

It is relevant for entrepreneurs and managers to realize that there are multiple strategies for promoting tourism entrepreneurship in rural destinations. The four capital configurations revealed here offer guidelines for evaluating the potential and possibility of rural tourism entrepreneurship. Local managers and governments must prioritize human and physical capitals when the venture capital and resources are limited.

First, the findings of this study deepened the understanding of the factors influencing tourism entrepreneurship using the capital framework. Second, it revealed that capital configurations determined tourism entrepreneurship and that existence and interactions of the various forms of capital affect rural entrepreneurship. Third, this study revealed that the success of tourism entrepreneurship depends on the entrepreneur’s ability to combine the various forms of capital and resources.

本研究旨在基于资本框架研究乡村目的地旅游创业决定因素的因果组态效应。

本研究的数据来源于中国140家乡村企业创业者的样本, 采用模糊集定性比较分析方法(fsQCA)进行分析。

本研究发现所有被调查的资本因素都与旅游创业有关, 但只有将它们结合起来才能产生旅游创业。本文揭示了促进乡村旅游创业的四种资本组态, 反映了乡村旅游创业的多元路径。创业者拥有的人力资本和物质资本在旅游创业中发挥着关键作用。

创业者和管理者需要认识到, 有多种路径可以促进乡村目的地的旅游创业。本研究揭示的四种资本组态可以为评估旅游创业的创业潜力和可能性提供指导。在创业资本和资源有限的情况下, 政府和地方管理者应优先支持人力资本和物质资本。

首先, 我们的研究结果通过资本框架加深了对旅游创业影响因素的理解。其次, 本研究发现旅游创业是由资本组态决定的。各种类型资本的存在和相互作用影响着乡村创业。第三, 本文揭示了成功的旅游创业取决于创业者融合各类资本和资源的能力。

Los datos de esta investigación se recopilaron sobre una muestra de 140 propietarios de empresas rurales en China y se analizaron mediante un análisis comparativo cualitativo de conjuntos borrosos (fsQCA).

El objetivo de este estudio fue investigar el efecto de la configuración causal de los determinantes del emprendimiento turístico en destinos de turismo rural basados en el marco de capital.

Todos los factores de capital investigados son relevantes para el emprendimiento turístico, aunque solo facilitaron el emprendimiento turístico cuando se han combinado. Además, se observó que cuatro configuraciones de capital promueven el emprendimiento turístico en destinos rurales, destacando los múltiples caminos hacia el emprendimiento turístico rural. Los capitales humano y físico de los emprendedores son clave para el emprendimiento turístico.

Es relevante que los empresarios y gestores se den cuenta de la existencia de múltiples estrategias a la hora de promover el emprendimiento turístico en los destinos rurales. Las cuatro configuraciones de capital reveladas aquí ofrecen pautas para evaluar el potencial y la posibilidad del emprendimiento en turismo rural. Los administradores y gobiernos locales deben priorizar los capitales humanos y físicos cuando el capital de riesgo y los recursos son limitados.

Primero, los hallazgos han profundizado en la comprensión de los factores que influyen en el espíritu empresarial turístico que emplea el marco de capital. En segundo lugar, se revela que las configuraciones de capital determinan el emprendimiento turístico y que la existencia y las interacciones de las diversas formas de capital afectan el emprendimiento rural. En tercer lugar, este estudio revela que el éxito del emprendimiento turístico depende de la capacidad del empresario para combinar las diversas formas de capital y recursos.