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This paper aims to investigate the interplay between managerial assumptions and institutional corporate social responsibility, and determines how such fit affects performance.

The authors developed and tested a model using survey methodology. The authors’ data from 210 hotels located in Qatar and the UAE were analysed using the partial least squares (PLS) approach.

The results reveal that firms with entrepreneurial, political and professional frame of reference (FoR) engage in institutional corporate social responsibility (CSR) practices. In addition, the entrepreneurial and professional FoR enhances the institutional CSR – organisational performance link.

The findings will help managers to determine the effect of their FoR on their adoption of institutional CSR, thereby increasing the effectiveness and efficiency of their CSR strategy. As the study is exploratory in nature, several limitations have been highlighted and discussed.

To the authors’ knowledge, this is one of the few papers that inspect the relationship between managerial assumptions and institutional CSR and establishes their effect on performance.

本论文旨在研究管理假设和企业社会责任的关系并且决定其如何影响企业绩效。

本论文采用问卷采样形式, 位于卡塔尔和阿联酋地区的210家酒店为问卷样本。本论文采用偏最小二乘回归（PLS）来分析数据。

如果企业拥有创业者精神、政治、及专业的参考架构（FoR）, 那么往往会参与到体制性企业社会责任（CSR）的实践。此外, 创业者精神的和专业的FoR促进体制性CSR-组织绩效的关系。

本论文结果帮助经理人判定FoR对于CSR实践的影响, 因而提高了CSR政策的效果和效率。由于本研究是探索性论文, 一些所带来的限制已经在文中提到并强调。

据作者所知, 本论文是仅有的几篇论文中, 研究管理假设和体制性CSR的关系并且确立其对于企业绩效的作用。

管理假设，参考架构，体制性CSR，新兴市场，企业绩效，偏最小二乘回归

研究论文

The purpose of this study is to investigate the interplay of skill-enhancing human resources (HR) practices, innovativeness and firm performance.

Data from 211 valid cases were gathered through an online survey and face-to-face interviews with Albanian tourism firms. Structural equation modeling was implemented to test the proposed hypotheses.

The results suggest that HR training has a positive influence on innovativeness, which in turn affects positively firm performance. Thus, there is a mediation effect of innovativeness in the link between training and performance.

The findings are in line with the strategic perspective on HR management, which suggests that HR practices are likely to indirectly affect firm performance. However, results should be interpreted with caution due to the cross-sectional nature of the data.

HR training practices may help tourism firms to increase their innovation orientation and ultimately improve their performance outcomes.

Investigating the mediation role of innovativeness on the relationship between skill-enhancing HR practices and firm performance within the tourism context is the core contribution.

技能增强型人力资源实践和企业绩效：创新的中介作用

此研究的目的是研究技能增强型人力资源（HR）做法, 创新性和公司绩效之间的相互作用。

通过一系列在线调查, 我们收集了211例阿尔巴尼亚旅游行业公司的面对面访谈, 组成有效分析数据。实施结构方程模型以验证所提出的假设。

研究结果表明人力资源培训对创新具有积极的意义。重要的是, 在培训和绩效之间, 创新具有重要的中介作用。

研究结果与人力资源管理的战略观点相当一致, 表明人力资源实践对企业绩效会带来间接的影响。但是, 由于数据具有跨行业性质, 所以在结果的分析上应当采取谨慎的态度。

人力资源的培训可以帮助旅游类的企业提高创新并最终改善其绩效成果。

该项目的核心贡献是研究创新对提高技能的人力资源与公司绩效之间的中介作用。

Prácticas de recursos humanos que mejoran las habilidades y desempeño de la empresa: el papel mediador de la innovación

El propósito de este estudio es investigar la interacción de las prácticas de recursos humanos (RRHH) que mejoran las habilidades, la innovación y el desempeño de la empresa.

Los datos de 211 casos válidos se recopilaron a través de una encuesta en línea y de entrevistas personales con empresas de turismo albanesas. Se implementó un modelo de ecuaciones estructurales para probar las hipótesis propuestas.

Los resultados sugieren que la formación de RR.HH. tiene una influencia positiva en la innovación, la cual a su vez afecta positivamente al rendimiento de la empresa. Por tanto, existe un efecto mediador de la innovación en la relación entre formación y rendimiento.

Los hallazgos están en línea con la perspectiva estratégica sobre la gestión de RRHH, que sugiere que las prácticas de RRHH pueden afectar indirectamente el desempeño de la empresa. Sin embargo, los resultados deben interpretarse con precaución debido a la naturaleza transversal de los datos.

Las prácticas de formación de RRHH pueden ayudar a las empresas de turismo a aumentar su orientación hacia la innovación y, en última instancia, mejorar sus resultados.

Investigar el papel mediador de la innovación en la relación entre las prácticas de RRHH que mejoran las habilidades y el desempeño de la empresa dentro del contexto turístico es la contribución principal.

The purpose of this paper is to review the dominant role which technology plays in the new service development (NSD) process and indicate the critical success factors that managers should have in mind during the implementation of service projects, as well as the extent to which NSD lead to technological investments.

Studies were identified using a three-phased literature review methodology, which was suggested by Webster and Watson (2002). A total of 144 papers have been categorized and analyzed based on their content.

The findings of this paper indicate that information technology (IT) is a critical factor for the success of new services, but managers ignore its benefits. It could be used during the development process, to support managers to produce innovative services.

This study provides practical implications for IT managers, to increase the success rate of service innovation. The understanding of the effect of technology on firm performance can help managers to use technology to increase firms’ performance and provide an opportunity for organizations to benchmark their own processes of service innovation technology with their competitors.

This paper may be of interest to academics who are already studying service innovation or NSD-related scientific areas or researchers who have been introduced to the field but they are interested in examining more specific insights into where current research topics in this literature can be located and how they may contribute to them.

本论文旨在审视哪些科技是新服务研发（NSD）过程的关键，以及指出管理者应该谨记这些关键因素，特别是在执行管理项目和NSD导向科技投资的时候。

本论文采用三阶段文献综述法，此方法由Webster和Watson (2002) 提出。研究样本共为144篇文献，通过其内容进行分类和分析。

本论文结果指出科技时新服务成功的关键因素，但是管理者往往会忽视其带来的好处。建议在发展过程中，管理者应该重视科技对创新性服务的发展。

本论文结果对意于提高服务创新成功率的IT管理者有着实际指导意义。科技对于公司绩效的作用能够帮助管理者使用科技以提高企业绩效，并且对企业提高自身服务创新科技开发水平，比肩竞争者，也提供了机会。

本论文对于研究服务创新或者NSD相关科学领域的学术人员有着一定的价值，亦或者对于新加入这个领域的学者新人，帮助其有效的审视过去相关文献，以及探究相关应用。

新服务开发、服务创新、信息技术、电子服务、成功要素

文献综述

This study aims to explore how businesswomen running micro and small enterprises (MSEs) use social media (SM) to engage customers. The study also investigates how SM (vs traditional media) and customer engagement improve business performance.

This qualitative study is based on interviews with businesswomen.

Businesswomen use SM actively but not effectively. SM are used primarily for advertising and promotion. External factors, such as family and friends, are more influential in the decision of women to use SM in business. Women mostly use defensive rather than offensive strategies. Effective use of SM in conjunction with conventional marketing tools can improve customer engagement and increase business performance.

The research findings are valuable for marketing managers, women entrepreneurs and micro and small businesses in making decisions to effectively use SM.

This study investigates customer engagement from the owner/manager’s perspective in contrast to the general customer-centric approach. The study contributes analysing an important and scarcely explored area, which is the use of SM by women-run MSEs in less developed countries to engage consumers.

Este estudio explora cómo las mujeres de negocios que dirigen micro y pequeñas empresas (MSE) utilizan las redes sociales para atraer a los clientes. El estudio también investiga cómo las redes sociales (frente a los medios tradicionales) y la involucración de los clientes mejoran el rendimiento empresarial.

Este estudio cualitativo se basa en entrevistas con mujeres empresarias.

Las mujeres empresarias utilizan las redes sociales de forma activa, pero no eficaz. Las redes sociales se utilizan principalmente para la publicidad y la promoción. Los factores externos, como la familia y los amigos, influyen más en la decisión de las mujeres de utilizar las redes sociales en los negocios. Las empresarias utilizan sobre todo estrategias defensivas en lugar de ofensivas. El uso eficaz de las redes sociales junto con las herramientas de marketing convencionales puede mejorar el compromiso de los clientes y aumentar el rendimiento de la empresa.

Los resultados de la investigación son valiosos para las directivas de marketing, las mujeres empresarias y las micro y pequeñas empresas a la hora de tomar decisiones y para utilizar eficazmente las redes sociales.

Este estudio investiga el compromiso del cliente desde la perspectiva del propietario/gerente en contraste con el enfoque general centrado en el cliente. El estudio contribuye a analizar un área importante y escasamente explorada, que es el uso de las redes sociales por parte de las microempresas dirigidas por mujeres en los países menos desarrollados para involucrar a los consumidores.

本研究探讨了经营微型和小型企业（MSEs）的女商人如何使用社交媒体来吸引客户。该研究还调查了社交媒体（相对于传统媒体）和客户参与如何提高企业绩效。

这项定性研究是基于对女商人的采访。

女商人积极使用社交媒体, 但并非有效。社交媒体主要用于广告和推广。外部因素, 如家庭和朋友, 对妇女在商业中使用社交媒体的决定更有影响力。女性大多使用防御性而非进攻性策略。将社交媒体与传统的营销工具有效地结合起来使用, 可以提高客户的参与度, 增加企业的业绩。

研究结果对营销经理、女企业家和小微企业做出有效使用社交媒体的决定很有价值。

本研究从业主/经理的角度调查了客户参与度, 与一般的以客户为中心的方法不同。该研究有助于分析一个重要的、很少被探索的领域, 即欠发达国家的妇女经营的微型企业使用社交媒体来吸引消费者。

The purpose of this study is to examine the role of social network websites (SNWs) on hotels’ performance through innovation, especially in emerging countries, which is still lacking.

A survey was randomly distributed to 219 of 4- and 5-star hotels in Malaysia and the data were analyzed using the structural equation modeling.

The results confirm that the SNWs have a positive effect on the innovation capacity; meanwhile, the innovation capacity fully mediated the association between online social networks and the firm’s performance. Moreover, the association between SNWs and innovation is partially mediated by absorptive capacity (AC).

This paper deliberates the significance of online social networking websites in the improvement of innovation capabilities through business intelligence and information management that improve hotels’ performance. This paper also deliberates the methods in which online social networking websites improve AC and information management.

本论文旨在研究社交网路网站（SNWs）通过创新对于酒店绩效的作用, 这点在新兴国家还属于发展阶段。

采样方法为随即问卷, 采样地点在马来西亚4-/5-星酒店, 样本数据采用结构方程模型的方法进行分析。

本论文结果肯定了SNWs对于创新能力的积极作用, 同时, 创新能力起到SNWs和企业绩效关系的全中介作用。此外, SNWs和创新之间受到吸收能力的部分中介影响。

本论文诠释了在线社交网络网站通过商业智能和信息管理对于提高创新能力以及提高酒店绩效的重要作用。本论文还展示了在线社交网络网站如何提高吸收能力和信息管理的方法。

社交网络、网站、创新、吸收、能力、绩效、酒店

研究型论文

The mechanism of marketing strategy style and its impact on firms are research issues received wide attention. In particular, the aggressive style of marketing strategy has been chosen by many companies, but recent studies have shown that it has a negative effect on corporate performance. This leads to the core issue of this paper – does the aggressive style of marketing strategy always had a negative impact on corporate performance? Are there any factors that can alleviate this negative impact?

Based on the resource-based theory and agency theory, this paper takes the Growth Enterprise Market (GEM) listed companies as the research objects, collects secondary data and conducts the research by regression model.

The empirical research shows that: (1) the aggressive style of marketing strategy significantly and negatively affects the performance of firm; (2) the resource constraint can moderate the main effect and resource control play a weak adjustment role.

In practice, this paper confirms the adverse impact of aggressive style of marketing strategy on the performance of listed companies on GEM and inspires the industry to strengthen the control and supervision of marketing resources.

This paper makes up for the research gap in the field of cross-research in finance and marketing theoretically.