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This paper aims to examine the main developments of virtual reality (VR) and augmented reality (AR) research in hospitality and tourism. It also aims to pinpoint fruitful directions for tourism and hospitality research on VR and AR applications.

A selective literature review of full-length papers published in the period from 2000 to 2018 was conducted. A total of 60 journal papers were retrieved and thoroughly reviewed.

This paper first presents a summary of the distribution of published papers. Then, this paper synthesizes the stimuli, dimensions and consequences of VR/AR-related user behavior experience, upon which a theoretical framework is developed. Additionally, this paper provides a detailed report for the progress on the theories and research methodologies, offering a useful background concerning what remains to be achieved. Finally, this paper puts forward fruitful directions for advancing the current understanding of VR/AR and its management.

This research presents diverse positive outcomes of using VR/AR technologies, which encourage industry practitioners such as destination marketing organizations (DMOs) and marketing firms to incorporate recent technological developments into their strategic plans.

This paper represents one of the first endeavors that critically reviews research progress on VR/AR in tourism and hospitality from 2000 to 2018. Not only are information technology researchers provided with a comprehensive guide to the latest, influential VR/AR literature but also the proposals of wide-ranging directions for future research would stimulate further investigation of VR/AR.

本论文研究旅游酒店业在VR和AR研究的主流发展情况。此外, 本论文还指出AR和VR在旅游酒店应用的未来发展方向。

研究样本为2000年至2018年发表的文章选集, 共60篇研究文献。

本论文首先总结了发表文章的分布情况。其次, 本论文总结了VR/AR相关行为体验研究的起因、方向、以及影响, 并开发了一个理论架构。此外, 本论文还对相关理论和方法进行总结, 从而指出哪些方面需要进一步研究。最后, 本论文还为如何进一步加深对VR/AR及其管理的理解做出指示性说明。

本论文展示了多个不同层面的使用VR/AR科技的积极影响, 从而鼓励行业者如DMOs和营销机构来应用最近科技创新来完善战略决策。

本论文是前沿研究著作之一, 对VR/AR在旅游酒店行业2000年至2018年文献进行梳理的文章。这不仅仅对科技研究学者对信息技术研究、VR/AR文献做了全面梳理, 还对未来VR/AR研究提出多角度全面的启发。

虚拟现实 、增强现实 、酒店管理 、旅游管理 、科技 、述评

纸张类型 - 文献综述

The purpose of this study is to evaluate eTourism technology acceptance literature to illustrate current gaps in the field and suggest two alternative perspectives that could be adopted.

A review of academic literature in the field of eTourism technology acceptance was undertaken combining a systematic keyword-based search and snowballing techniques leading to the identification of relevant academic journal articles published since the year 2000.

While the field of eTourism technology acceptance research has grown substantially over the past few decades, this study highlights that the majority of this research seems to have been conducted within a narrow theoretical scope. The study suggests that this has led to contemporary theoretical and philosophical advancements in understanding the psychological, sociological and neuroscientific aspects of consumer behaviour not yet being mirrored in the eTourism technology acceptance research.

This study invites researchers to adapt alternative theoretical perspectives to create a more in-depth understanding of aspects of technology acceptance behaviour that have yet to be understood. Two distinct alternative perspectives, NeuroIS and interpretivism, are suggested.

This study assists researchers in developing alternative research agendas and diversifying the theoretical foundations of eTourism technology acceptance research.

eTourism technology acceptance research risks being left behind if it does not begin to think beyond current theoretical conceptions of consumer behaviour research. This study contributes to the wider literature by highlighting how eTourism literature is falling behind and by suggesting two innovative alternatives that allow eTourism research an exciting way forward.

本论文旨在审视eTourism技术接受研究文献, 以指出当前文献的不足, 并且提出两个未来可能研究方向。

研究样本为关于eTourism技术接受研究的文献, 文献搜集方法采用系统关键词搜索和雪球搜索技术, 共74篇相关研究文献, 发表年代为2000年至今。

eTourism技术接受研究自过去几十年的发展, 其研究成果已经显著增长。本论文强调这方面研究大多数局限在一个狭小理论领域中。本论文建议此方面的研究可以扩展到心理学 社会学 神经科学等消费者行为的领域,提高eTourism技术接受研究的现代理论和哲学进步,而这些方面在eTourism技术接受研究领域中, 还未涉足。

本论文邀请学者采用其他理论角度来增强技术接受行为的深入理解。两个显著研究方向包括NeuroIS和解释主义。

本论文启示学者在eTourism技术接受研究方面的开发新的研究征程, 以及丰富其相关理论基础。

eTourism技术接受研究将被落下, 如果学者不扩展当前关于消费者行为方面的理论基础。本论文拓宽了对eTourism文献的论述, 并且就其如何可能研究落后以及建议两个创新性方向, 使得eTourism研究将有一个崭新前进。

技术接受、电子旅游、技术接受模型(TAM)、神经资讯系统(NeuroIS)、 神经科学旅游(Neurotourism)、解释主义

Most poverty research has explored monetary poverty. This chapter presents and analyzes the global multidimensional poverty index (MPI) estimations for China. Using China Family Panel Studies (CFPS), we find China’s global MPI was 0.035 in 2010 and decreased significantly to 0.017 in 2014. The dimensional composition of MPI suggests that nutrition, education, safe drinking water, and cooking fuel contribute most to overall non-monetary poverty in China. Such analysis is also applied to subgroups, including geographic areas (rural/urban, east/central/west, provinces), as well as social characteristics such as gender of the household heads, age, education level, marital status, household size, migration status, ethnicity, and religion. We find the level and composition of poverty differs significantly across certain subgroups. We also find high levels of mismatch between monetary and multidimensional poverty at the household level, which highlights the importance of using both complementary measures to track progress in eradicating poverty.

This study aims to uncover the underlying mechanism between the time length of We-media videos and customer satisfaction (CS)/participation (CP) based on experiential marketing theory.

Two datasets were collected from Bilibili; 308 data were used with bootstrapping for multiple linear regressions (MLR) to test the hypotheses, and 2,670 data were used for structural equation modelling (SEM) to verify robustness.

Videos’ time length acts as both a price and provision element of experiential marketing. As a price element, its linear term affects CS negatively but CP positively. As a provision element, its quadratic term affects CS positively but CP negatively.

Marketing management personnel and video creators at Bilibili could optimise videos’ time length as suggested. We-media video platforms should encourage high-quality videos with sufficient time lengths to improve CS. Video creators could balance CS and CP, as suggested.

This research proposed platform, provision, price and propagation as experiential marketing elements concerning experiences in online virtual encounters. It found CS was affected positively by provision but negatively by price, whereas the opposite is true for CP. Time length affects CS/CP as both a price and provision element, which may explain the neglect of significant relationships between the time length and marketing performances of videos.

Disasters can affect the important sector of tourism across the world. This study aims to combine qualitative findings from 13 publications to enhance disaster management plans for the security and resilience of the tourist industry.

The authors used Noblit and Hare’s seven-step meta-ethnography method, identifying 13 qualitative studies on tourism disaster management through extensive searches in key databases (WoS, Scopus and Google Scholar), meeting inclusion criteria. NVivo 12 aided in coding, translation and comprehension of related ideas.

Five interrelated and third-ordered conceptual categories were identified: extreme natural and malevolent events, lack of risk management and emerg+ency response, sustainable tourism, tourism resilience factors, disaster awareness and preparedness. Effective strategies demand collaboration, resource allocation and local engagement.

This study offers a novel synthesis of qualitative research in tourism disaster management, enhancing understanding of resilience in the industry. It provides unique insights on cross-cultural dynamics, stakeholder engagement and integrated strategies while showcasing the utility of meta-ethnography in business and management research.

This article intends to explore the sustainability accounting practices that emerge from the business of artificial forestry in the Qingshui River society of southwest China in the 18th-19th centuries.

Using a historical approach, we set out to discuss the systematic use of “folk contract” as a tool of tracing accountability in timber trading and in the collective management of community forests in this region, based on the archives of Qingshui River Manuscripts.

The findings indicate that active transactions of small forest plots facilitated by the prevalent use of folk contracts allow both the landlords and the tenants to easily acquire cashflow needed any time before the harvest, and in turn prevent premature logging and deforestation for crop farming. An “open ledger” bookkeeping system emerged from the extensive contracting practices guarantees the functioning of a dualistic accountability system, where both market value of timbers and “face” value of community members' reputation are preserved for long-term sustainability of local economy, society and ecological environment.

From the perspective of economic anthropology, this study forms the link between the folk contract practice in sustainable forestry of the Qingshui River society and the emancipatory accounting literature.

Different aspects of the globalisation of Chinese basic education have been examined in recent studies. This paper aims to contribute to this research base by examining the relationship between global quality assurance and evaluation (QAEVAL) trends and reforms in the Chinese basic education system.

Relevant research literature in English and Chinese was reviewed to assesses whether a movement of increasing convergence with global QAEVAL policy contents and policy instruments has taken place in China following the introduction of the so-called “equality education”. A guiding theory regarding the basic features of QAEVAL was used to conceptually structure the findings of the authors.

The findings indicate that several subtle convergences are evident in China with global trends in QAEVAL, but a few notable exceptions are also evident.

Albeit the research indicates certain convergence, the authors acknowledge that further research is still needed to examine causal mechanisms of QAEVAL policy convergences and the processes and logic through which global trends are localised.

Both the importance of QAEVAL in global education governance as well as China’s importance to world affairs are increasing. However, so far, the effects of QAEVAL policies on China’s education system have not been thoroughly examined. This paper can serve as a concise starting point for examining the topic more deeply.

With the continuous change of research contents and methods of intelligence science, its integration with other disciplines is also deepening. The purpose of this paper is to further explore the interdisciplinary research characteristics of intelligence science in theoretical depth and application value.

This paper summarizes and explores in two aspects. The first is a large number of literature review, mainly combined with the historical characteristics of the development of intelligence science researches in China and international comparison. The second is to refine the discipline construction ideas suitable for the development of contemporary intelligence science.

From the perspective of the historical development of discipline relevance, the development characteristics and positioning of intelligence science in China are introduced, with the comparison of many disciplines including information technology, library science, information science, data science, management science and other disciplines. In order to better meet the practical needs of intelligence service in the new era, this paper mainly analyzes the construction method of intelligence science research system and the relocation of intelligence science research content.

This paper summarizes the historical characteristics and international comparison of the development of intelligence science in China. It proposes the development characteristics and orientation of intelligence science in China from the perspective of historical development of discipline relevance. It also proposes the discipline construction ideas suitable for the development of contemporary intelligence science.

With the worldwide growth of the Chinese tourism market, a number of studies have emerged, that attempt to understand the phenomenon, including the influence of Chinese culture on Chinese tourist behavior. This research aims to answer four questions: How has Chinese culture been adopted in tourism literature? What is the current state of tourism research on Chinese culture? What are the similarities, differences and research gaps between international and Chinese studies in this area of investigation? What are the directions that future tourism research will take?

The articles for this systematic review were published in major international hospitality and tourism journals and Chinese journals over a period of 20 years (1993-2012). A meta-review was carried out on 80 Chinese and English tourism literature dating from 1993 to 2012.

This review showed that Chinese culture has been fragmentally operationalized due to underdeveloped Chinese cultural theories in tourism, independent and unrelated extant cultural systems and perspectives and lack of empirical testing for theory development. Two major theoretical systems of Chinese culture in tourist research were revealed in this review: cross-cultural theory and traditional Chinese cultural framework. The current state of tourism research on Chinese culture was also analyzed. The similarities, differences and research gaps were identified between international and Chinese studies on this inquiry. Implications for future tourism research in this area were suggested.

Unveiling the evolving research progress of a single culture helps to provide a deeper insight into how culture was used to analyze the behavior of individual tourist markets, and hence to better understand a particular tourist market.

This research has synthesized a wide range of literature to unveil the extant understanding of Chinese culture as reflected in Chinese tourists and outline the ways forward in this area of investigation.

The paper debunks Peter P. Li’s assertion that Yin-Yang is superior to any other cognitive frames or logical systems for paradox research. The purpose of this paper is to alert the Chinese indigenous management researchers to the danger of Chinese exceptionalism and over-confidence.

To show that Peter P. Li’s assertion is doubtful, the authors identify the flaws in his analysis.

The authors find that there are three serious flaws in Peter P. Li’s analysis. First, there are four defects in the typology of cognitive frames he built in order to compare Yin-Yang with the others. Second, his understanding of dialectics in general and Hegelian dialectics in particular is flawed. And finally, without resorting to Yin-Yang, many scholars can develop theories that are equivalent to those derived from Yin-Yang.

Due to the page limit, this paper only focuses on arguing that Yin-Yang is not superior to other cognitive frames or logical systems without going one step further to explain in which situations Yin-Yang are valuable and might be more suitable than others for helping us understand some research issues.

This paper implies that we should not blindly believe that the Chinese way of thinking and acting is superior to other people’s. Chinese people should be open-minded in the globalized era, not only promoting their own culture but also appreciating and learning from other cultures.

The reduction of cultural exceptionalism and ethnocentrism can make cross-cultural communication and interaction smoother.

This paper is a rigorous critique on the “Yin-Yang being superior” assertion of Peter P. Li.