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This chapter focuses on discussing the Malaysian government's ‘No Plastic Bag Day’ campaign. This is due to the fact that consumers are accustomed to use plastic bag in their daily life activities. However, considering the hazardous impact on the environment, the government has banned the use of plastic bag in most of the states. While many consumers accepted this new rule whole-heartedly, many are still struggling to adopt it. This chapter highlights its journey of implementation and challenges pertaining to this sustainability marketing campaign in Malaysia.

Marketing Management, Consumer Behavior.

This case is suitable to be used in advanced undergraduate and MBA/MSc level.

This case highlights the initiative taken by Malaysian government in order to launch and implement “No Plastic Bag” campaign. The objective of this campaign is to discourage consumers from using plastic bags since plastic is not biodegradable and thus a big threat to the environment. As a result of this campaign, all supermarkets, hypermarkets, or department stores stopped providing plastic bags to the customers while shopping which was a usual practice before to carry the purchased stuffs. Consumers left with two options: either carrying their own bag during purchase or purchasing the plastic bag from the cashier for 20 sen. Azmir, the managing director of ForU hypermarket, was receiving several complaints from his customers since they need to pay for the plastic bag which made him ponder about how to make customers accept the “No Plastic Bag” policy wholeheartedly.

This case illustrates:

• The challenges faced by the Malaysian government in implementing “No Plastic Bag” campaign.

• The need for considering heavy promotional effort in creating awareness among citizens about green issues.

• The necessity to understand different mentality and behavioral pattern of consumers in embracing green consumption behavior.

The challenges faced by the Malaysian government in implementing “No Plastic Bag” campaign.

The need for considering heavy promotional effort in creating awareness among citizens about green issues.

The necessity to understand different mentality and behavioral pattern of consumers in embracing green consumption behavior.

This research aims to explore the role of awareness of harm and responsibility for environmental protection in reducing pollution from single-use plastic bags (SPBs) in coastal communities (CCs). To this end, this study develops and tests a unique model that explains residents’ intention to reduce the use of SPBs in coastal regions.

A questionnaire was used to collect data from 721 coastal residents in Vietnam. Structural equation modeling and moderation analysis were applied to test the proposed hypotheses.

The results show that awareness of the impact of SPBs on the environment and human health and awareness of the responsibility to protect the coastal environment significantly affect attitudes and intentions to reduce the use of SPBs. Moreover, such awareness of responsibility strengthens the attitude-intention relationship.

The findings suggest that CCs should not receive a lower priority in campaigns and efforts to reduce SPBs. In this regard, providing residents with free environmentally friendly bags and education programs on the impact of SPBs could be implemented.

CCs are directly impacted by pollution from SPBs. However, little is known about how this affects their polluting behavior. This study shows that CCs are not immune to polluting behaviors and that SPBs can be significant among residents. It also demonstrates that awareness of harm and feeling responsible for the environment are essential drivers of (intended) sustainable behaviors.

Describes a study to measure the quality of service provided by food‐poisoning surveillance agencies in England and Wales in terms of the requirements of a representative consumer ‐ the egg producing industry ‐ adopting “egg associated” outbreak investigation reports as the reference output. Defines and makes use of four primary performance indicators: accessibility of information; completeness of evidence supplied in food‐poisoning outbreak investigation reports as to the sources of infection in “egg‐associated” outbreaks; timeliness of information published; and utility of information and advice aimed at preventing or controlling food poisoning. Finds that quality expectations in each parameter measured are not met. Examines reasons why surveillance agencies have not delivered the quality demanded. Makes use of detailed case studies to illustrate inadequacies of current practice. Attributes failure to deliver “accessibility” to a lack of recognition on the status or nature of “consumers”, combined with a self‐maintenance motivation of the part of the surveillance agencies. Finds that failures to deliver “completeness” and “utility” may result from the same defects which give rise to the lack of “accessibility” in that, failing to recognize the consumers of a public service for what they are, the agencies feel no need to provide them with the data they require. The research indicates that self‐maintenance by scientific epidemiologists may introduce biases which when combined with a politically inspired need to transfer responsibility for food‐poisoning outbreaks, skew the conduct of investigations and their conclusions. Contends that this is compounded by serious and multiple inadequacies in the conduct of investigations, arising at least in part from the lack of training and relative inexperience of investigators, the whole conditioned by interdisciplinary rivalry between the professional groups staffing the different agencies. Finds that in addition failures to exploit or develop epidemiological technologies has affected the ability of investigators to resolve the uncertainties identified. Makes recommendations directed at improving the performance of the surveillance agencies which, if adopted will substantially enhance food poisoning control efforts.

The whole kingdom from north to south at the time of writing is enveloped in freezing Arctic weather, reminiscent of the North Russian campaign of long ago. The normal winter is relatively mild, mainly a Westerly pattern, occasionally wild and windy, wet with a rare cold “snap”. There are variations in the pattern, damp and warm in the south‐west, few frosts and rarely any snow; in the north of the country, Scotland, much colder, with the south‐east partaking of the weather pattern of the land mass of the Continent. The variations appear more of the mild weather in the South and colder, appreciably, in the North; recalling service personnel stationed at Gosport who did not need an overcoat all winter, whereas in the North, many found it necessary to wear a light overcoat tor most of the year, the south‐east corner of England, obtaining no help from the warming Gulf Stream, often gets the worst of the weather, which it has done to a very considerable extent in this winter.

From the heaps of garbage in street corners and highways, to blocked drains and obstructed waterways, Nigerian cities continue to bear marks of environmental degradation occasioned by the business activities of manufacturers. Globally, the picture is no less different as landfills, oceans and beaches bear indubitable testimonies of plastic pollution. While the manufacturers smile to the bank, governments and municipal authorities struggle with their meagre resources to combat the colossal burden of plastic pollution they generated in the course of creating wealth. The use of non-biodegradable materials such as polythene in product packaging is the primary driver of manufacturing-induced environmental degradation in Nigerian cities and other cities of the world. Recent developments in commerce in Nigeria, such as the emergence of the mobile supermarket, are responsible for the geometric increase in street filthiness in the country. Developing strategic alliances amongst Nigerian manufacturers or between manufacturers and municipal authorities is key in ensuring a healthy environment while doing business. However, such alliances must take a clue from the Traditional Ecological Knowledge (TEK) embodied in the environmental consciousness practised in local markets in Nigeria, hereafter referred to as the ‘market-place model’ for environmental stewardship. This model, when replicated in other economies across the globe, would significantly reduce the global burden of plastic wastes and the hazards they pose in the environment. Conscience repayment, provision of refuse collection points, recycling and green packaging are part of ways of operationalising this model in everyday business. Adopting the market-place model in building strategic alliances for environmental stewardship would afford Nigerian manufacturers, and indeed global manufacturers, financial and non-financial business benefits such as cost savings through eco-efficiency, enlightened self-interest and good corporate image.

To achieve a full understanding of the role of marketing from plan to profit requires a knowledge of the basic building blocks. This textbook introduces the key concepts in the art or science of marketing to practising managers. Understanding your customers and consumers, the 4 Ps (Product, Place, Price and Promotion) provides the basic tools for effective marketing. Deploying your resources and informing your managerial decision making is dealt with in Unit VII introducing marketing intelligence, competition, budgeting and organisational issues. The logical conclusion of this effort is achieving sales and the particular techniques involved are explored in the final section.

Criminal proceedings can only follow the commission of an offence, made so by statute. If an act is not unlawful, it matters little with what motives a person commits it or the consequences; he is outside the law, i.e. criminal law; civil law might have a remedy, but criminal law does not. Even when a criminal offence is committed, it may contain ingredients without which, what would otherwise be a punishable act, becomes guiltless. Most qualifications to guilt are of longstanding, used by parliamentary draftsmen in a wide range of statutes and have acquired reasonably precise judicial meaning. Most relate to intention—wilfully, intentionally, knowingly—and in a few, judicial extension of the popular meaning and usage of the term has occurred to prevent an innocent stance being simulated by a guilty party. “Knowledge” is such an example. The term has been deliberately widened to cover persons who “shut their eyes” to an offence; where a person deliberately refrains from making enquiries, the results of which he would not care to know, this amounts to having such knowledge— constructive knowledge.