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With the technological advancements in the sphere of hospitality and tourism, the significant development has been pragmatic in the industry structures, processes and practices. The worth of innovation in the tourism industry is multifaceted which not only resulted in costs reduction, enhance operational efficiency and service quality upgrade but also enhanced customer experience. This chapter aims to review the articles, papers and books chapters published in various journals in the hospitality and tourism industry area through the lens of technological developments and disruptive innovations. Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) protocol, VOSviewer and word cloud are the tools applied for papers selection, analysis and the visual representation of the most researched themes. The findings reveal that the many researches being conducted post 2016 in this sphere. The information and communications technology (ICT) devices usage, robotics, artificial intelligence (AI), Radio Frequency Identification (RFID), Blockchain technology (BCT), and digital payments are considered as the crucial factors. The study emphasizes to put on better understanding of innovative disruptions in this sphere, layout plan for future research, and enable the decision-makers and authorities to make futuristic policies to stay competitive.

Emerging from the COVID-19 pandemic, the Philippines has undergone the “new normal” transition, creating a strategic recovery effort to reinvigorate the industry. In tourism, these transitions aim to safeguard employees' and guests' health and safety, ensure continuity of business operations, boost tourism confidence leading to satisfaction, and establish a resilient and sustainable tourism industry in the postpandemic era. Hence, this chapter employs a system thinking leveraging a causal loop diagram (CLD) to construct a comprehensive roadmap for Philippine tourism's postpandemic resurgence through the system thinking lens. The CLD visually illustrates the inter-related factors influencing the recovery process, encompassing collaborative engagements, innovations, economic revitalization, and health and safety protocols. By analyzing the causal relationships among these variables, this chapter explicates the dynamic and interconnected nature of the postpandemic recovery leading to the recovery of the Philippine tourism industry, especially in the context of thinking small. Through this chapter, thinking small could involve a shift toward localized solutions and community-focused initiatives that allow them to foster local economies, build resilience, and create a more inclusive and sustainable postpandemic recovery.

This research explores sustainable competitive advantage (SCA) in heritage tourism, focusing on authenticity, cultural preservation, and visitor experience. It examines the role of data in transforming visitor experiences through personalization, marketing insights, and predictive analytics. This chapter also examines the impact of technology, such as mobile applications, augmented reality (AR), and virtual reality (VR), on heritage tourism experiences. It emphasizes the importance of balancing modernization and cultural preservation, emphasizing ethical considerations and safeguarding heritage site authenticity. This chapter also highlights the significance of sustainability in heritage tourism, including eco-conscious practices, community engagement, and resource allocation. It discusses feedback mechanisms, documentation of cultural and historical assets, and heritage preservation as fundamental elements in SCA. The research encourages collaborative innovation within the heritage tourism domain, encouraging academics and industry professionals to explore emerging research topics. This chapter advocates for a future where heritage tourism offers unparalleled and sustainable experiences while safeguarding and celebrating the enduring treasures of the past.

The COVID-19 pandemic resulted in significant declines in international tourist arrivals and receipts. It has also influenced destination preference, tourist demographic, travel motivation, and behavior. Recognizing health and safety as the new considerations in pursuing tourism activities in the better normal, this necessitated a reassessment of the current tourism industry by directing the attention from the usual destination-centric perspective to a value chain perspective. This chapter proposes a new paradigm for the better normal value chain by deconstructing the concepts of travel, tourism, and travel sectors and revisiting the concept of the tourism value chain (TVC) by mapping out the chain and its functional levels and integrating travel, tourism, and hospitality sectors in one value chain. Policymaking approaches such as reorganizing the value chain, empowering stakeholder involvement through coopetition, and resilience building in the face of possible adversities in the future should be adapted to achieve this suggested paradigm's goals. This analysis provides stakeholders with a broader understanding of the needed interventions in future-proofing the industry backed by industry trends in the better normal while fostering collaboration and offering flexibility to cope better in other possible shocks in the future.

Self-Service Technology (SST) is a disruptive technology that has reshaped customer interactions, increased efficiency, and enabled data-driven decision-making. Its impact continues to evolve as technology advances and customer expectations change, making it a key consideration for businesses in a dynamic landscape. This chapter delves into critical findings regarding the adoption and implications of SST in tourism and hospitality. The relevant studies are sourced from the Scopus database. A mixed literature review methodology was employed to review papers. The literature review findings show facets of SST adoption, shedding light on the intricate relationships between consumer readiness variables, context-specific influences, preferred SST features, and psychological attributes. The study reveals consumer preferences, including convenience, ease of use, and speed of service, as primary drivers of the adoption of SST. The bibliometric analysis reveals the scope for developing SST literature in tourism and hospitality. Collaborations among scholars, research and funding institutions could help provide the impetus. Research in SST security, sustainability, and resilience could help enhance the SST literature. Comparative studies evaluating SST's social and economic implications are also suggested.

Informality in the tourism sector of the Philippines is a pervasive phenomenon, yet only few studies have explored the former's contribution to the latter, especially at the local level. Hence, this chapter utilizes a tourism value chain model developed by the United Nations World Tourism Organization and Directorate-General for Development and Cooperation (DEVCO) to determine the presence and examine the role of the informal sector in various spheres of Binondo's tourism industry. Findings reveal that informality is thriving in the areas of transportation, food and beverage, handicraft, leisure, excursion, tours, and support services. Conversely, they are inexistent or less visible in the accommodation and tourism assets in destination segments. Moreover, the fragmented tourism value chain of Binondo is heavily shaped by three primary challenges, namely, difference in perception between decision-makers and economic actors, resistance to change by the informal sector, and lack of relevant data to support evidence-based policymaking. To address these issues, the local government of Manila City may hence consider the following policy options: (i) mainstream a “whole-of-locality” approach, (ii) conduct an industry mapping of Binondo's tourism value chain, (iii) facilitate linkages between formal and informal businesses, (iv) develop shared infrastructure and extend capacity-building to the informal sector, and (v) employ a regulatory sandbox approach.

Sustainable tourism development is currently a practice for most destinations in the world. It is associated with conceptualizing, implementing, and monitoring policies and programs with balanced economic, sociocultural, environmental, and politico-administrative implications. It is manifested through understanding and integrating the significance of tourism resources, specifically sites and attractions, and the perspectives of primary and secondary stakeholders. This book chapter explicated the significance and implementation of value and rights-based approaches to tourism development through the case of the Samar Island Natural Park (SINP) in the Philippines. It highlighted the value of SINP based on its natural and cultural heritage significance and the perspectives of People's Organizations as tourism front liners of SINP. In the end, a Sustainable Tourism and Strategic Development Framework was explained as the by-product of interconnecting the value and rights-based approaches. The discourse recognizes the interaction between preserving the park's natural integrity and maximizing its tourism potential for the benefit of the local communities and also examines the different aspects of SINP – its vibrant ecosystems and rich cultural legacy, that set it apart as a unique destination.

The COVID-19 pandemic has reduced much of the complexities of human life, which has affected the multifaceted socioeconomic dimensions and sectors around the world. One of the main consequences of the pandemic is the reduction in physical mobility and shifting toward a more digitally enhanced platform, where activities may be continued given the imposed physical limitations. Global supply chains were broken down into regional and even local ones and travel has been reduced significantly across leisure and nonleisure reasons, among others. While we recognize that these changes would require substantial capital and financial investments, these will not be put to waste given that emerging models, practices, and trends are the “silver linings” of the pandemic onto the tourism sector. Given that one emerging advocacy is the sustainability of tourism destinations under the backdrop of environmental awareness, care, and sustainable use, we also look at how tourism goods and services are put on sale given the adoption of new models. Finally, we envelope the pandemic experience and the induced iterations of local tourism initiatives as an opportunity to look for new and revitalized tourism innovations toward the “next normal.”