Management & Sustainability: An Arab Review: Volume 3 Issue 1

The metaverse era: leveraging augmented reality in the creation of novel customer experience

Sandra Gamil Metry Habil, Sara El-Deeb, Noha El-Bassiouny

The main aim of this research is to portray how augmented reality (AR) characteristics (augmentation, interactivity, personalization, spatial presence, novelty, entertainment and…

Exploring the integration of ChatGPT in education: adapting for the future

Said Elbanna, Loreta Armstrong

This article aims to explore the advantages of integrating a new generative artificial intelligence (AI) technology in education. It investigates the use of ChatGPT in…

Understanding demand and supply side factors: a cross-sector analysis from Saudi Arabia

Sheraz Alam Malik, Rami Bustami

Integrating demand with supply has always been an evolving research area, which is affected by different factors including, but not limited to, sustainability, changing consumer…

Enhancing purchasing stock intention in investor–brands interaction: the moderated mediation role of sector knowledge

Eman Ismail, Mohamed H. Elsharnouby, Mahmoud H. Abd Elaal

This study seeks to investigate the interrelationships among sector reputation, purchasing stock intention, sector engagement and attitude toward the sector. Moreover, it aims to…

“Revealing the hidden” – challenges facing early digital entrepreneurs in Jordan

Samer Abaddi, Moh'd Anwer AL-Shboul

Digital entrepreneurship is the key to economic survival and the lantern of jobs in developing countries. The debate about the challenges facing early digital entrepreneurs (DEs…

Investigating environmental policy stringency in OECD countries: implications for the Arab world

Sara Taha, Dina Yousri, Christian Richter

As the world began to witness an unprecedented rate of environmental destruction, economists and international institutions have been toiling away for decades, making every effort…